Rotterdam:Following their participation in the international food exhibition SIAL Paris 2026, a high-level Cambodian delegation and local enterprises gathered at the Hilton Rotterdam Hotel for an intensive workshop aimed at unlocking European trade opportunities. The workshop, held on Oct. 22 in Rotterdam, Netherlands, was organized by the Ministry of Commerce with support from the European Union and the Federal Government of Germany.
According to Agence Kampuchea Presse, the workshop was co-led by H.E. Someth Somnea and H.E. Nam Lynal, Under Secretaries of State of the Ministry of Commerce. It aimed to equip Cambodian agri-food exporters with market intelligence to expand their presence in European markets, utilizing the Netherlands as a strategic entry point. The event provided information on market trends, consumer demand, and buyer expectations, while enhancing competitiveness for Cambodian products, particularly in the Netherlands and the European Union.
The Undersecretaries of State praised the Cambodian exhibitors' efforts at SIAL Paris and emphasized the importance of active buyer follow-ups and leveraging the Netherlands' strategic position as a 'Gateway to Europe.' They highlighted the need to upgrade value chains, meet rigorous standards, and expand exports of Cambodian agri-food products, such as cashews, dried mangoes, and pepper.
Ms. Barbara Niemans, Secretary General of the Dutch Dried Fruit Association, presented on recent market trends and import standards for the Dutch and European markets. She shared strategic insights with Cambodian enterprises to help them prepare for expanding their market share in Europe, focusing on products like cashews, dried mangoes, and pepper through the Netherlands.
Mr. Jim Fitzpatrick, an international market expert, facilitated a debriefing discussion on the SIAL exhibition participation. The focus was on reviewing progress, buyer feedback, and using gathered market intelligence to develop strategies for tracking orders and responding to international market trends effectively.
Source Agence Kampuchea Presse