SEOUL: GN Food, the operator of Goobne Chicken, South Korea's leading roast chicken franchise, said Wednesday it has opened its first outlet in the Philippines as part of its expansion strategy. The first Goobne outlet in the Southeast Asian country is located in Bonifacio Global City, a central business district in Taguig, Metro Manila, the company said in a statement. GN Food has increased its overseas outlets to 45 in 10 countries, including Japan, China and the United States, since 2014, when it opened its first overseas Goobne store in Hong Kong. The company expects the demand for Korean food to rise further in global markets, helped by the popularity of Korean songs, dramas, films and other content. GN Food aims to open 100 Goobne stores in overseas markets by 2025. It didn't provide the number of its domestic outlets. In 2023, GN Food earned 30.5 billion won (US$22 million) in sales from its overseas Goobne outlets, up 10 percent from a year earlier. Source: Yonhap News Agency