S. Korean Online Boutique Jente Launches Global Service.


Seoul: South Korean online high-fashion gallery jente has launched its official global service to make inroads into markets in different regions, its officials said Monday.

According to Yonhap News Agency, jente’s global platform with English language services is now available for access across the world. The platform will feature products from more than 7,000 brands, including fashion leaders from about 10 nations such as Italy, France, Spain and Switzerland. The Korean company said it is also working to form partnerships with boutiques in the Americas and the Middle East by next year.

Founded in 2020, jente has become one of the major online luxury fashion boutiques in South Korea in recent years. In 2023, the company posted an annual revenue of 48.8 billion won (US$35.3 million), the highest among local luxury online platforms. The company explained its global platform will also use its proprietary enterprise resource planning system, which allows sales of fully authentic products, and feature enhanced e
ditorial content to deliver in-depth storytelling about different brands and products for its users.