adidas Unveils Ultra BOOST, the Greatest Running Shoe Ever

HERZOGENAURACH, Germany, Jan. 23, 2015 /PRNewswire/ — The Energy Running revolution has taken a bold new step as adidas unveiled the greatest running shoe ever, Ultra BOOST. At a guarded launch location in New York City, Yohan Blake, David Villa, Sammy Watkins and a team of elite athletes pledged their allegiance to the revolution while hundreds of witnesses from around the world were onsite for the introduction of Ultra BOOST.

Attending athletes and guests experienced the superiority of Ultra BOOST through state-of-the-art live testing demonstrations using the ARAMIS system also used by top engineering institutions like NASA, Boeing and Audi to measure crash tests, vibration analysis and durability studies. adidas developed Ultra BOOST using ARAMIS’ 3D shape and surface measurement to provide a fully adaptable running experience. Ultra BOOST intuitively adjusts to a runner’s stride delivering the unrivalled Energy Return of BOOST™, superior support and adaptive comfort over hundreds of kilometres, in virtually any environment.

“To answer the world’s athletes’ call for more Energy we aimed to create the greatest running shoe ever and we’ve done exactly that with Ultra BOOST,” said Eric Liedtke, adidas Executive Board Member. “adidas has raised the industry standard with BOOST and will continue blazing a path in Energy Running for those who dare to follow.”

UNRIVALLED ENERGY RETURN

Ultra BOOST features 20 percent more* BOOST cushioning material, the highest Energy Return cushioning in the running industry, and has eliminated the traditional EVA midsole for more direct contact to provide the ultimate expression of BOOST. Made of thousands of unique energy capsules, BOOST delivers a consistent performance over hundreds of kilometres, in virtually any condition.

ADAPTIVE COMFORT

To complement the unrivalled Energy Return of BOOST, Ultra BOOST features an innovative update to adidas’ PRIMEKNIT technology built to reach new heights of comfort, support and style.

A runner’s foot can remarkably expand up to 10 mm or more in width while running. When restrained, this expansion can cause severe discomfort, friction and the leading injury in running, blisters. Unlike other leading knit technologies the innovative adidas PRIMEKNIT pattern of Ultra BOOST provides comfortable support in less expansive areas of the foot and adaptive stretch where it’s needed to deliver maximum comfort.

“Each technology featured in Ultra BOOST was built to complement each other providing energized adaptability through a customized fit, look and feel,” said Ben Herath, Vice President of Design for adidas Running. “While we’ve taken innovation to the next level, the sleek silhouette of Ultra BOOST is built to look as good as it performs.”

ENERGY HARNESSED

One of the most advanced features of Ultra BOOST is the Stretch Web outsole that adapts and stretches to your foot strike and movement. The perforated elastic design harnesses and maximizes the Energy of BOOST without restricting any of its qualities. The unique appearance of the Stretch Web outsole is the perfect look to complement the eye-catching Energy capsules of BOOST.

SUPERIOR SUPPORT

Ultra BOOST also features an entirely new heel construction that frees the natural movement of the Achilles tendon. A carefully tuned external heel counter comfortably cradles the foot and adapts to the high extension of the Achilles. A new featherweight sock liner adapts to the runner’s natural foot form, for a customized fit and feel.

Ultra BOOST also boasts a new dual-density TORSION® SYSTEM, embedded into the shoe’s base. This allows more independent movement between heel and forefoot for superior stability and a smooth, more controlled run.

Your greatest run ever awaits with Ultra BOOST at http://www.adidas.com/ultraboost. adidas Ultra BOOST will be available at adidas.com from February 11, 2015, MSRP is $180/€180 and adidas Sport Performance stores and select retailers from February 25. Join the adidas Energy running movement by following @adidasrunning on Twitter or Instagram.

About adidas Running

For more information on adidas Running, please visit http://www.adidas.com/running. For additional images please visit our media news room news.adidas.com and follow us on http://www.facebook.com/adidasrunning . adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world.

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Compared to adidas Energy BOOST.

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Australian Big Wave Surfer Mark Mathews Defies Death Shooting Virtual Reality

SYDNEY, Sept. 22, 2014 /PRNewswire/ — In their 12 year quest to bring people as close as possible to the heart-stopping, adrenaline-pumped reality of Big Wave surfing, Mark Mathews and Producer Michael Lawrence have taken surf filming into another dimension.

Photo – http://photos.prnewswire.com/prnh/20140919/147222

In a World First, Mark Mathews, with longtime friend, collaborator, producer and owner of Garage Entertainment Michael Lawrence, have finally captured Virtual Reality surfing footage using Triggar 360 Technology, for usage in Virtual Reality headsets taking the viewer inside the real time action of surfing the barrel of a 15 foot wave.

Mark Mathews says, “I’ve been trying to show people what it is like in a huge barrel my entire career and Garage Entertainment and Triggar 360 Technology have allowed me to achieve that.”

Michael Lawrence says, “This is the closest you are going to get to having a Big Wave surfing experience without paddling out yourself and taking your life in your hands.”

See all the incredible footage for yourself – exclusively at www.garage.com.au/vr.

#VirtualRealitySurf

Media Enquiries & Interview Requests:
Sally Steele, Gallus & Co, (+61) 418 642 557 gallusandco@me.com

Notes to Editors: 

Mark Mathews 

In the last 10 years Mark has come from penniless wannabe surfer, to an international brand name, Big Wave surfing legend and renowned keynote speaker. Winner of an unprecedented 3 consecutive Oakley Big Wave Awards, Mark’s incredible life is portrayed in the two-time AACTA (Australian Academy Awards) winning documentary “Fighting Fear” and the TV series “The Crew.” His story of courage, commitment and resilience continues to inspire audiences around the world.

Michael Lawrence

Michael Lawrence is a producer, executive producer and Company Director of Australia’s premier Action, Adventure and Extreme Films & TV distribution company Garage Entertainment. His impressive production credits include Executive Producer and Producer of the most successful Australian documentary ever made “Bra Boys,” narrated by Russell Crowe, Executive Producer and Producer of two-time AACTA Award winner “Fighting Fear” in 2013 and the hit TV show “The CREW,” now in its third season on Fox Sports and Nine Network. In five years, Garage Entertainment has rapidly established itself as a key player in the Asia Pacific Film & TV industry and a leader in the digital distribution revolution notably through SONY devices, Samsung and their own online movie VOD platform www.garage.com.au.

Photographer: Chris Gurney – Copyright Garage Entertainment

adidas Chooses Callcredit’s GMAP to Help with Expansion Strategy in China

SHANGHAI, Aug. 28, 2014 /PRNewswire/ — Global sports brand adidas has used the expertise of international retail planning experts GMAP Marketing Consulting (Shanghai) Ltd., part of Callcredit Information Group, to support in their China expansion strategy.

adidas already has 7,600 shops across 1,000 Chinese cities and intends to consolidate their location coverage in the major cities as well as increase their footprint in China by expanding to another 400 cities by the end of 2015, with special focus on opportunities in middle sized cities. With GMAP’s extensive data coverage in over 50 cities, including comprehensive mapping of both current and future retail locations, the newly established GMAP Shanghai team was chosen to help adidas understand and prioritise where expansion potential exists.

Headquartered in Leeds, UK, GMAP has over 25 years’ experience helping global organisations with retail network planning. With a strong existing client base in Asia Pacific, GMAP helps retailers identify target customers and develop optimal location strategies for store networks and expansion. GMAP Shanghai combines our global modelling expertise with a local team of analysts to help both international and domestic clients in China.

GMAP conducted a market analysis study, covering 45 cities in mainland China (tiers 1-3) as well as Hong Kong and Taiwan. The results were used to provide adidas with a complete picture of demand and supply, along with identifying the direction of consumer spending flows. Using expert modelling solutions, GMAP calculated the size of the market opportunity for sports and casual fashion in nearly 5,000 unique retail sub-centres, identifying which locations and malls within specific cities would offer the highest revenue prospects for expansion. To obtain the most accurate data, a physical survey of all locations, including current adidas and competitor stores, as well as new potential locations, was undertaken.

The result was a detailed roadmap identifying the most viable locations to target for store expansion. This included all existing retail centres and malls as well as a unique database of over 800 future retail developments coming on stream in the next year or two with recommendations on which would have the most retail potential.

Tom Brown, Retail Expansion Director, adidas China, commented, “Working with GMAP in China is like a breath of fresh air.”

Luke Whittam, Asia-Pacific Director, GMAP, added, “It was a pleasure to work with adidas in this exciting and dynamic market. It provided the opportunity to validate our well-developed approaches in a market with huge potential for so many innovative retailers.

About Callcredit Information Groupwww.callcredit.co.uk

Callcredit Information Group’s leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products to assess a customer’s credit risk and affordability and its experts in collections and recoveries provide tailored debt recovery and tracing tools. The company’s market analysis and network planning function helps organisations develop profitable retail networks, and its tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

Logo – http://photos.prnasia.com/prnh/20140827/0861406149LOGO

B-Secure Technologies Developing Corporate Wellness Platform to Engage and Reward Users of Fitness Trackers

SINGAPORE, Aug. 19, 2014 /PRNewswire/ — Singapore-based technology firm, B-Secure Technologies Pte Ltd (also known as BSTMobile) is developing a corporate wellness platform that can assist companies in ensuring their employees get enough exercise and at the same time, reward their employees for keeping fit.

The platform – named Rewalkz.Me, is currently under development and will be ready in the 4th quarter of 2014. Together with BayHotel Singapore, the platform will be launched as a pilot employee-benefit scheme. Here is how it works — The local hotel will issue fitness trackers (Jawbone UP) to its employees.

  1. Users wear the Jawbone UP, and start exercising and going about their daily activities. The device will automatically tracks steps and sleep.
  2. At the end of the day, user syncs the Jawbone UP with companion mobile application
  3. Rewalkz.Me will retrieve the synced information such as steps, calories burnt
  4. Using a formula, steps will be converted to points and rewards can be redeemed based on accumulated points
  5. Rewards for employees can range from shopping vouchers from participating merchants to dining vouchers from the company itself

Commenting on this, General Manager of BayHotel, Philip Cyril Raj said, “We are excited to be the first company in Singapore to utilise this platform and I firmly believe that this will benefit both the company and employees alike. As employees get fitter, we will see less absenteeism in the form of sick leave and the employees get rewarded for getting fit! It’s a win — win situation for all.”

Rewalkz.Me is designed to work with any fitness tracker which allows 3rd party services to access user information (with user permission), so it is compatible with others such as Fitbit, Nike+ FuelBand or even a mobile application such as Moves. In addition to tracking the number of steps, the platform allows the administrator to set up challenges and missions to pit users against each other and also has a leader board. This form of gamification is targeted to promote more engagement amongst users so as to sustain the use of the fitness trackers. Research has shown that typically, individual users of fitness trackers give up using after six months, mainly due to lack of engagement.

The platform can also be linked to other 3rd party services such as Strava, which is popular among cyclists and BSTMobile is in talks with several sports related portals which are looking to increase engagement among their users.

CEO and Executive Director of BSTMobile, Paddy Tan, had this to say, “How we started this was that a few of us in the office were wearing fitness trackers and we realised that there was very little engagement and some of our friends stopped using it after a few months. So we brainstormed and came up with the Rewalkz.Me platform that will help users to Track, Engage and Reward.”

For all enquiries, please contact

Evelyn Poon, Operations Manager
Email: evelyn@bstmobile.com
Office: +6565703297
Mobile: +6590400831
BSTMobile website: www.bstmobile.com
Rewalkz website: www.rewalkz.me 
Rewalkz Facebook: https://www.facebook.com/pages/ReWalkzMe/256288414564823

About B-Secure Technologies Pte Ltd (BSTMobile)

B-Secure Technologies, more commonly known as BSTMobile specializes in mobile application development firm and counts Samsung, Blackberry, Lenovo, Yamaha Motor Indonesia, Chevron, Olympus, Mediacorp, SPH, Cheil, Watsons, Thakral as its clients.

BSTMobile is run by a young and dynamic team, and also develops solutions for enterprise clients.

Iconic Watch Brand Timex Introduces Innovative Smartwatch

MIDDLEBURY, Conn., Aug. 6, 2014 /PRNewswire/ — Timex, the iconic leader in outdoor and sports performance timepieces and the first authentic watch brand to enter the smartwatch space, has reached yet another milestone with the introduction of the TIMEX® IRONMAN® ONE GPS+, offering consumers stand-alone wireless connectivity without a phone.

Timex is simplifying the wearable technology experience for all users, as TIMEX® IRONMAN® ONE GPS+ gives consumers the freedom to remain connected during any activity while leaving their phones and music devices behind.

Providing new solutions for fitness activities and for any other instance when carrying a phone is not ideal, TIMEX® IRONMAN® ONE GPS+ includes a series of game-changing features, including:

  • Stand-alone wireless connectivity without a phone
  • Email-based messaging capabilities
  • Tracking capabilities that communicate the user’s location to friends and family anytime, anywhere
  • Custom-built “Find Me Mode” safety solution, which allows users to send an alert with exact location in case of an emergency
  • Ability to track speed, distance and pace in real-time and instantaneously share performance metrics through your favorite social media and online fitness platforms
  • Water resistance up to 50 meters, an essential feature for water exposure, training in the rain or swimming
  • Built-in MP3 component  with 4 GB of memory to play music via a Bluetooth headset
  • Always-on, sunlight-readable, high-resolution touch display
  • One year of data connectivity by AT&T included for U.S. and Canadian subscribers

TIMEX® IRONMAN® ONE GPS+ has been developed in close collaboration with Qualcomm Connected Experiences, Inc., a subsidiary of Qualcomm Incorporated, a leader in mobile technology, and leading mobile service provider AT&T. Products from several Qualcomm companies and AT&T were used to provide mobility, connectivity and display technologies to create game-changing features.

“The introduction of the TIMEX® IRONMAN® ONE GPS+ smartwatch represents an exciting opportunity for Timex in the smartwatch category, as we build upon the rich, authentic tradition of the Timex brand, as well as our 160 year heritage,” said Anette S. Olsen, Chairman of Timex Group. “For nearly three decades, TIMEX® IRONMAN® has provided athletes with innovative solutions to enhance their training experiences. Our collaboration with industry stalwarts Qualcomm and AT&T has enabled us to introduce the first smartwatch that offers stand-alone wireless connectivity without a phone and has great appeal to a broad range of fitness enthusiasts as well as tech-savvy individuals and those who simply wish to make a statement.”

Since its inception, Timex has revolutionized the watch industry by bringing affordable, fashionable, reliable and technologically-advanced timepieces to consumers. The brand is recognized for its timeless and classic watches and for introducing new technologies, particularly in the sports timing and performance segment. 

“Wearables, including smartwatches, is an emerging category that holds significant promise for Qualcomm, and we are very pleased to have worked with Timex and AT&T on the development of the IRONMAN® ONE GPS+ sports watch and delivery platform,” said Derek Aberle, President of Qualcomm Incorporated. “The watch combines the human wrist ergonomics expertise of Timex with proven Qualcomm technologies and will provide fitness enthusiasts with a truly unparalleled design and connected experience.”

“Wearable devices like smartwatches can deliver so much more value for customers when they are fully connected,” said Glenn Lurie, president of Emerging Enterprises and Partnerships, AT&T Mobility. “TIMEX® IRONMAN® ONE GPS+ is a perfect illustration. It gives the user a simplified yet robust experience he or she needs during and after a workout without having to rely on a smartphone.”

TIMEX® IRONMAN® ONE GPS+ is powered by a cloud-based service delivery platform managed by Synchronoss, which is also leading the development of the product’s mobile application and web portal.

“With the pioneering TIMEX® IRONMAN® ONE GPS+, Timex is at the forefront of connected devices, where innovation occurs at the intersection of product and user interface,” said Nick Lazzaro, EVP & President, Emerging Markets, Synchronoss. “That’s why we’re proud to develop cloud-based solutions that will provide users with a powerful, yet intuitive, interface for monitoring performance, health and fitness goals.”

The introduction of the TIMEX® IRONMAN® ONE GPS+ smartwatch marks a further expansion of the iconic TIMEX® IRONMAN® portfolio, which includes the following products launched in 2014: TIMEX® IRONMAN® Movex20, TIMEX® IRONMAN® Runx20 GPS and TIMEX® IRONMAN® Run x50+.

The TIMEX® IRONMAN® ONE GPS+ will be available for purchase this fall at timex.com, att.com, AT&T stores, select sports specialty and electronic stores. Pre-order is now available on timex.com at $399.95.

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