Pacific Senior Living (PSL), the emerging brand in senior residences, has entered into a strategic partnership with leading healthcare provider, Columbia Asia, to enhance senior healthcare services in conjunction with World Seniors Day.
The collaboration between the two parties was announced during the launch of PSL, a new brand that provides sophisticated residential options for the elderly by offering assisted living, independent living and daycare packages at The Starling Mall, last Aug 16 to 20.
PSL, in a statement, said the collaboration set a new standard for senior care, empowering senior citizens with access to top-notch medical facilities and services to ensure their well-being and peace of mind.
"The main purpose of the partnership is to provide the best senior healthcare services to the residents of Pacific Senior Living in Malaysia,” it said, adding that PSL's debut appearance by holding a large-scale launching ceremony was to prove its commitment to trying to redefine the concept of care for the lives of the elderly.
In conjunction with this year’s World Senior Citizen Day, PSL also pledged its commitment to make Aug 21 an annual celebration to ensure continued appreciation and contribution to the elderly.
In emphasising the core values of PSL, it has set "Silver Stars" as the theme for this year's World Senior Citizen Day celebration, adding that the theme will be retained in future celebrations to build a strong and recognisable brand identity.
Pacific Senior Living Sdn. Bhd chief executive officer Carl Nicholas Isaac, In contrast to prevailing perceptions, the current ageing situation in Malaysia offers a unique perspective, portraying the silver years as a period of profound fulfilment and abundant joy.
Carl Nicholas Isaac, Chief Executive Officer of Pacific Senior Living Sdn. Bhd., said PSL embraced and honoured the wisdom, profound love, and enduring legacy of senior citizens.
This special day serves as a reminder to value the remarkable journeys they have embarked upon and the stories that have shaped us and continue to contribute to their learnings till today, he added.
“World Senior Citizen Day is a joyous celebration of our treasured Silver Stars - the seniors who have enriched families and society throughout their lives.
“We unite to create a nurturing community, ensuring their next exciting and fulfilling chapter of life is filled with comfort, dignity, and joy in alignment with our promise of “Joyous Living” for our residents,” he added.
He said the unveiling of Pacific Senior Living on World Senior Citizen Day also underscored its unwavering dedication to providing unparalleled care and fostering a holistic living experience for senior residents.
“ This marks the commencement of an exciting transformative journey, one that we embark upon hand in hand with our esteemed partners from Columbia Asia.
“Together, we remain committed to delivering senior healthcare of the highest quality, ensuring accessibility and excellence," he added.
Meanwhile, PSL medical adviser, Dr J. Ramnan said PSL is focused on providing comprehensive, accessible senior healthcare of the highest quality.
“As we embark on this journey, we understand the significance of integrated care that prioritises not just physical health but also holistic well-being.
“The thoughtfully designed facilities within Pacific Senior Living echo this philosophy, offering a nurturing environment that supports residents as they embrace the next phase of life with vitality and grace," he added.
He said the event also marked the soft launch of PSL's highly anticipated senior living community, Acacia, in the heart of the royal town of Klang.
“Exquisitely designed by industry experts, it focuses on holistic well-being and rejuvenation that extends beyond the tangible benefits. The purpose-built property comprises 136 accommodation units offering various stay options and durations, ensuring there’s an ideal fit for everybody,” he said.
To discover more about Pacific Senior Living and Acacia, visit www.pacificseniorliving.com.my and stay connected with the latest updates, events, and offerings by following Pacific Senior Living’s social media pages on Instagram and Facebook.
Source: BERNAMA News Agency