Phnom Penh:The Sanya Tourism Board of China's Hainan Province has initiated a tourism promotion and exchange event in Phnom Penh, aiming to bolster tourism cooperation with Cambodia and attract more Cambodian tourists to the tropical coastal city.
According to Agence Kampuchea Presse, the Sanya Tourism Promotion and Exchange Event - Cambodia Session, which took place on November 3, convened senior officials from Cambodia's Ministry of Tourism, the Cambodian tourism sector, and Chinese tourism officials to discuss collaboration opportunities in destination promotion, tourism product development, and two-way tourist exchanges.
During the event, the Cambodia Tourism Association and the Sanya Tourism Board signed a memorandum of cooperation to enhance communication and collaboration in tourism exchanges, destination marketing, and industry cooperation. The discussions also focused on itinerary design, distinctive product development, and two-way visitor flows to better align Sanya's tourism offerings with Cambodian market needs.
Mr. Zhang Hao, Vice Director-General of the Sanya Tourism Board, highlighted the complementary tourism resources of Cambodia and Sanya, noting Cambodia's rich cultural heritage and distinctive natural attractions, which present significant opportunities for collaboration with Sanya's well-developed tourism industry.
He emphasized that the promotional event would mark a new beginning for closer cooperation between the tourism sectors of both regions, especially in promoting cultural and tourism exchanges, facilitating two-way tourist flows, sharing industry experience, and developing high-quality tourism routes. Zhang called for joint efforts to explore the value of natural and cultural tourism resources and to create more attractive Cambodia-China cross-border tourism products.
Mrs. Chhay Sivlin, President of the Cambodia Association of Travel Agents, remarked that the long-standing friendship and cooperation between Cambodia and China have laid a strong foundation for expanding bilateral cooperation in various sectors, including tourism. She noted that the meeting and the signed memorandum of understanding would foster new business relationships and partnerships, creating further opportunities for tourism operators from both countries to collaborate.
The Vice Director-General of the Sanya Tourism Board also mentioned that Hainan had hosted the China International Tourism Trade Fair in 2025 and 2026, offering a platform for tourism institutions and businesses from ASEAN countries to connect with China's tourism market and international partners. The China Cultural Centre in Phnom Penh plans to organize a delegation of potential Cambodian tourism enterprises to attend the upcoming trade fair in Hainan in mid-December.