The United States Agency for International Development (USAID) has recently launched another campaign to foster enabling environment for small children to realise their full development potential.

About 200 concerned stakeholders gathered at Kampong Kdei High School in Siem Reap province to kickstart the Behaviour Change Communication (BCC) campaign.

According to the agency's press release, the campaign was designed to support the Royal Government of Cambodia’s efforts to promote Integrated Early Childhood Development (IECD).

Its key interventions include the awareness building on nurturing care, addressing gender inequality, preventing stunting and increasing early identification, and intervention for children with developmental delays and disabilities.

Led by RTI International in partnership with Helen Keller International and Safe Haven, the campaign aims to benefit children under six years old.

According to Mr. John Ames, Country Director and Chief of Party for the IECD Activity, RTI International, the campaign will promote equal engagement and participation from men and women in raising children to help them meet their critical cognitive, linguistic, socio-emotional, and physical developmental milestones.

Ms. Sin Norm, Director of Siem Reap Provincial Women and Children Consultative Committee called for full support of parents, male and female caregivers, families, and communities for the campaign to enable small children to reach their full potential.

Source: Agence Kampuchea Presse