PolyU to Open Hong Kong’s First Multi-user Ableton Sound Design Studio

HONG KONG, Dec. 2, 2014 /PRNewswire/ — On December 3rd, The Hong Kong Polytechnic University will unveil a new state-of-the-art sound design classroom. Located in Jockey Club Innovation Tower, the School of Design (PolyU Design) has developed a digital production environment suited to the needs of the burgeoning multimedia industry. Famous Producer, Songwriter and owner of MoFo Music Kelvin Avon will kick off the opening of the new classroom and give a speech.

With new faculty and technical resources, PolyU Design will deliver a well-rounded curriculum for students interested in sound production for industries such as animation or music production; as well as game, mobile application, and multimedia environment design.

Dr. Bryan Rill, faculty in the MSc in Multimedia and Entertainment Technology programme, designed the new facility. Drawing on two decades of experience as a professional DJ and sound producer, Dr. Rill designed the classroom with creative flow in mind. "I wanted to build a unique space where students with can quickly learn the basics and have fun creating and collaborating together." To do this the room has twelve standing workstations pipelined to each other and to a separate recording room by a Focusrite Dante audio distribution system.  Students can work at one station or bounce audio between stations to work collectively on projects.

While designed for a soft learning curve, the facility is also capable of professional audio engineering to meet industry standards. The classroom is the first in Hong Kong built specifically around Ableton Live, one of the world’s leading software and hardware manufacturers for sound production. PolyU and Ableton are looking to develop joint educational programs for students and outreach to the broader community, with announcements of events forthcoming.

Producer, Songwriter and owner of MoFo Music Kelvin Avon (aka Afreex), a living example of the career potential for sound designers, will kick off the opening of the new classroom. Kelvin has written and produced with a variety of UK Urban artists, artists in Sweden for Warner Chappell as well as songwriters such as Curtis Richardson and Sandra Nordstrum. He has placed original music for Sony Playstation games, commercial advertisements and Hollywood movies. His company MoFo Music Ltd co-founded with Jun Kung signed a worldwide publishing deal with Peer Music. Jun and Kelvin are currently becoming the most in demand production/writing team in Hong Kong and are broadening their reach into Mainland China, Taiwan and South Korea.

The Grand Opening of Sound Studio will begin at 1:00 PM at V322 Lecture Theatre at the 3/F of Jockey Club Innovation Tower, The Hong Kong Polytechnic University, Hung Hom, Kowloon. Reserve a seat at http://bit.ly/1uAgvhC    

Photo Download: http://bit.ly/1rqcW3r

About The Hong Kong Polytechnic University School of Design (PolyU Design)

As one of the top design schools in the world, The Hong Kong Polytechnic University School of Design is poised to play a leading role in design education and research by connecting and integrating the east and west cultures. The School provides top-notch programmes in advertising, environment and interior design, product design, communication design, interactive and digital media, at higher diploma, bachelor, master, and PhD levels.

Famous designers who graduated from PolyU Design include Raman Hui (Animation), Vivienne Tam (Fashion), Anthony Lo, (Automotive), Yip Kam-tim (Film), Dennis Chan (Jewelry), among others.