BEJING, Dec. 23, 2014 /PRNewswire/ — The China Trends Index Annual Summit 2014, organized by Trends Group, was held at the Four Seasons Hotel Beijing on December 19th. Liu Jiang, Trends Group Chairman and Zhang Yangzheng, VP for Strategy and Business Development and GM of Trends Innovation Hub discussed the latest trends and developments across the fashion sector with brand representatives, Chinese designers, city officials and industry experts.
Designed to inspire thoughts, share achievements and recognize the latest advances, the summit featured three roundtable forums – "Style of the Brand", "The Tao of the Channel" and "The Road Forward for the Designer", and released the 2014 China Trends Index White Paper — A Small Delicate World. The China Trends Index List, which included the Most Preferred Brands of Fashionistas in 2014, the Most Valuable Chinese Designer Award 2014, the Annual Fashion City 2014, and the Fashion Shopping Mall Top10 of 2014, was also announced.
In addition to the forums, an award ceremony, urban exhibitions, the summit also featured a Showroom for Chinese designers’ works.
Launched by Trends Group 8 years ago, The China Trends Index has become a highly influential industry indicator, while the China Trends Index White Paper, China’s first fashion industry research report, is a leading portal for industry analysis.
- The 2006 Fashion White Paper analysed the fashion purchases among China’s urban population and outlined the characteristics of the Chinese fashion consumption market.
- The 2011 Chinese City Fashion research looked at fashion trends in urban centers from the viewpoint of both the city and the trends, providing important reference for the development of fashion trends in Chinese cities and for urban planning and construction. It also included the China City Fashion List for the first time.
- The China Trends Index 2012 released the Lists of Luxury Brands with the Most Appeal in China’s 20 Major Cities, Most Sought-After Apparel, Jewelry, Watch, Car and Cosmetics Brands in Chinese Cities, Top 10 Appealing Chinese Designer Brands, and China City Fashion List.
- The China Trends Index 2013 focused on the five key drivers for the development of China’s fashion industry – media, brand, retail, designer and city, which together with other influential factors have promoted the transformation and development of the industry. It also added the List of New Design Forces Attracting the Most Attention.
China Trends Index