Worship Houses in the Philippines is seen as major market for broadcast solutions, only next to broadcast media, according to multinational electronics company Panasonic Corporation.
Panasonic System Solutions Asia Pacific Imaging Network Solution Team Head for Product Marketing Supachai Chansayawad, at the sidelines of Panasonic P2 and Friends Manila Launch on Wednesday, said broadcast solutions demand from broadcast media and religious groups in the Philippines offers huge opportunities for the firm.
I have not seen such demand [for broadcast solutions] from churches in Thailand or other Asian markets. It’s only in the Philippines, Chansayawad said.
You have lot of churches here. They are heavy equipped and they have budget [for these equipment], he added.
He mentioned that most of the broadcast solutions products demands from religious groups here include cameras, switchers, displays, and projectors.
One of the recent broadcast solutions deals of Panasonic with a religious group in the Philippines is with Iglesia ni Cristo. The deal cost some Php25 million, according to Panasonic’s local solutions group.
Following the broadcast media and religious group markets, the education sector is also a significant market in the Philippines with the growing film courses in schools.
Broadcast solutions is not only for the broadcast industry. Its market includes government, wedding videographers, and general business, Chansayawad said.
Further, as the Philippines’ broadcast media is entering digitization, Chansayawad mentioned that Panasonic broadcast solutions is bullish in the market for its HD and 4K professional solutions.
Panasonic P2 and Friends Manila showcases the wide-range product lineups for broadcast solutions.
P2 and Friends were first launched in Thailand then in Malaysia. After Manila, Panasonic will launch P2 and Friends in Indonesia, Cambodia, and Vietnam.
Meanwhile, Panasonic Philippines System Solutions Group Marketing Team Leader May M. Gicain said the company targets Php140 million sales on broadcast solutions for the local market this year.
This will be 50 percent increase from last year’s sales of around Php70 million. (PNA)