NEW YORK, Aug. 21, 2015 /PRNewswire/ — As the lines between public relations and marketing continue to blur, PR practitioners are being faced with the challenge of driving revenue. Public relations is now an essential tool for driving traffic, leads and conversions to generate revenue.
But how do PR professionals demonstrate this strategic value to their colleagues or clients?
PR Newswire’s recent white paper Why Metrics Are the Key to Getting a Seat at the Revenue Table discusses the ways one can leverage key metrics to prove the business impact of PR efforts.
Read the white paper to learn:
- Why tracking referrals from social media can pay dividends long after a campaign ends;
- How analysis of website traffic can illustrate the volume of high-quality leads resulting from your PR efforts;
- The tools–such as marketing automation, analytics and monitoring platforms—that can help quantify the impact of your work.
PR is more than a tactical tool for creating brand awareness; it is a strategic advantage for nurturing relationships and driving conversions. Learn how to get PR a seat at the revenue table by downloading our white paper here.
About PR Newswire
PR Newswire ( www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
SOURCE PR Newswire Association LLC