BOSTON, Aug. 10, 2015 /PRNewswire-iReach/ — A Massachusetts business has taken a chapter from Asian communication companies and is offering a line of digital stickers that cell phone users can utilize to express moods in their text messages. Newhall Co., Ltd., a book publishing company, has made the digital stickers available online for free downloading to cell phones.
The stickers feature the main character, Raptor Cop, from one of Newhall’s new books, Raptor Cop, about a K-9 police officer who is exposed to an archeological genetic chemical and soon discovers that he is able to transform into a prehistoric raptor, but not without a few drawbacks. The stickers have over 35 different moods from which to choose. Free downloads are available until August 31, 2015 at the website link, http://raptorcop.com/free-download-text-message-stickers/
A digital sticker, like a picture, tells a story. Publishing companies are in the business of selling stories to their customers. Digital stickers are a logical extension of their main business. They are a form of communication–a short form of language. They also bridge the communication issue for people who speak different languages. As newspaper editor, Arthur Brisbane once said, “Use a picture. It’s worth a thousand words.” Today’s generation, known as “Generation Z”, is applying high technology to that old saying when using digital stickers. We have also seen the translation of Herman Melville’s Moby Dick into emojis, the predecessor of digital stickers, and it was affectionately entitled, Emoji Dick.
Several Asian companies have experienced explosive growth in the sale of digital stickers over the last several years. Most of these companies have been in the telecommunications industry. But, in 2015, many of the social marketing companies have implemented digital sticker options in their text messaging plans offered to customers. There are even “selfie” digital stickers for the creative-minded.
Steve DeMarco, Marketing Manager for Newhall, said, “Demand has been beyond our expectations. There is a wide variety of stickers available. We hope to get feedback from customers on new types of digital stickers so we can maintain popularity. We have observed the rapid use of digital stickers in text messaging over the last 3 years from the Asian companies. The market is big and growing rapidly which leaves a lot of room for a new player like us”.
Newhall Co., Ltd. is a book publishing company specializing in ebooks. The company’s books are sold on Amazon, Kobo, Nook, and Ingram. For additional information contact Steve DeMarco at email@example.com.
Media Contact: Steve DeMarco, Newhall Co., Ltd., 781-233-5274, firstname.lastname@example.org
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SOURCE Newhall Co., Ltd.