LONDON, August 3, 2015 /PRNewswire/ —
Coca-Cola, TUI, Travelex and Facebook announced as headline speakers at the UK‘s leading ecommerce event
Leaders in ecommerce from some of the world’s biggest brands have today been announced as keynote speakers at UBM EMEA’s eCommerce Expo, taking place at Olympia London on September 30th and October 1st 2015.
This first wave of speakers announced includes Travelex’s Head of Mobile, Adam Warburton on exploring how Travelex has successfully transformed a traditional retail business to a mobile-centric, tech business through commitment to mcommerce and app technology. Omni-channel strategy will be discussed by Doug Glenwright, General Manager Retail Transformation at TUI in a session entitled ‘Beyond omni-channel in retail strategy: showcasing the TUI integrated concept store’.
Digital marketing is also a focus with Coca-Cola’s Director of Digital, Simon Miles sharing lessons learnt from their Share a Coke campaign and Facebook’s Lynn Sutton discussing how Facebook and Instagram can work together to supercharge organisations’ ecommerce marketing funnel ROI.
“We’re thrilled at the quality of speakers lined up for the Keynote Programme this year” commented Rebecca Slater, Group Event Manager, eCommerce Expo.
“This event has built up a reputation for top industry speakers sharing their expertise in conference-quality sessions. Ecommerce is one of the fastest moving and most dynamic sectors in the world and the UK is a global leader so it’s fantastic to be able to provide such a high level of free-to-attend content for our attendees, providing a combination of inspiration and actionable takeaways for their current challenges.”
Confirmed sessions are:
Wednesday 30 September 2015
5 changes in consumer behaviour that are impacting ecommerce – Suzanne Miglucci, Chief Marketing Officer, ChannelAdvisor
Beyond Omni-channel in retail strategy: showcasing the TUI integrated concept store – Doug Glenwright, General Manager Retail Transformation, TUI
Bridging the digital skills gap – Dr Dave Chaffey, CEO, SmartInsights
How Facebook and Instagram can work together to supercharge your ecommerce marketing funnel ROI – Lynn Sutton, Client Partner Ecommerce – Facebook & Instagram
Thursday 1 October 2015
Lessons from Share A Coke: how technology can enable right place, right time digital marketing success – Simon Miles, Director of Digital, Coca Cola Enterprises
The power of adapting to individual countries: expanding cross-border trade through localisation and tailor-made ecommerce platforms – Glen Richardson, Chief Marketing Officer, Fruugo
Travelex’s commitment to mcommerce: successfully transforming a traditional retail business to a mobile-centric, tech business – Adam Warburton, Head of Mobile, Travelex
Additional speakers are set to be announced in the coming weeks. Attendance at eCommerce Expo is free for pre-registered attendees and ecommerce professionals can sign up for their visitor badge online at http://www.ecommerceexpo.co.uk/register.
About eCommerce Expo: http://www.ecommerceexpo.co.uk/
eCommerce Expo is the UK’s biggest marketplace for buyers and suppliers of the latest ecommerce technology, products and services. This event focuses on all areas of ecommerce, delivering specialist advice, products and services, and thought leadership on areas including marketing, platforms, payments, delivery and logistics, customer service, and the more generalist topics affecting ecommerce and multichannel strategies.
About UBM EMEA (organiser of eCommerce Expo and eCommerce Awards for Excellence)
UBM EMEA connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets. Through premier brands such as Routes, CPhI, IFSEC International, eCommerce Expo, London Technology Week, Interop London, Technology for Marketing & Advertising, Ecobuild, Seatrade, and many others, UBM EMEA exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across seven industry sectors.
SOURCE eCommerce Expo