“Hong Kong Smart Gifts Design Awards 2015” Promotes Creativity and Helps Local Design to Go Global

HONG KONG, Jan. 19, 2015 /PRNewswire/ —

To enhance local creativity and competitiveness, The Hong Kong Exporter’s Association (The HKEA) held the first "Hong Kong Smart Gifts Design Awards" in 2012 and gained much support from the industry. The "Hong Kong Smart Gifts Design Awards 2015" is now calling for entries. It provides a platform for corporates and the public to showcase their creativity and helps local gifts to go global. "Consumer gifts — Accessory Gifts" is newly added for more companies and designers in different product lines to join the competition. In addition, Creative Individual Division is now open for all ages of design talent and encourages people with different backgrounds to participate.

The competition aims to promote creative culture, to nurture the innovations of students and designers and to bring in more new design concepts to the industry. Furthermore, the organizer introduces local gift designs to the international market by participating in various trade exhibitions held in different cities. Winning products of last year were not only showcased in different local exhibitions and in Tokyo, Japan, but will also be showcased at the "Ambiente Frankfurt" in Germany, a world-renowned design fair under Design HK Pavilion, in February 2015. Also, the 15 awardees from Corporate Group, Student Group and Young Creative Group are invited to participate the 7-day Inspiration Trip under the Project of "Break the Cocoon, Sparkling Hong Kong!" in Frankfurt, Germany, with full sponsorship by Create HK. During the tour, the awardees will interact with local professional teams from the design and gifts industry and broaden their visions. This also helps to promote Hong Kong designs to the global arena and enhance their development.

The Awards have two entrant groups: Corporate Group and Conceptual Group. Six product categories will be included for the Corporate Group: "Corporate Promotional Gifts", "Consumer Gifts: for Home", "Consumer Gifts: for Workplace", "Consumer Gifts: for Leisure", "Consumer Gifts: Occasional Gifts" and the newly added "Consumer Gifts: Accessory Gifts". The theme for Conceptual Group will be "Consumer Gifts: Accessory Gifts". All submitted designs/prototypes have to be original or have been circulating in the market for not more than two years (prior to date of application deadline). For the Corporate Group, all entrants must submit the final products, whilst participants of the Conceptual Group (Student Division and Creative Individual Division) may submit products in 2D sketching/3D rendering or prototype with relevant design concept.

A total of 18 prizes will be presented this year to the Corporate Group  Gold, Silver and Bronze Awards for the top 3 entries, and Merit for 4th to 8th place in each entry category. For the Student Group, the judging panel will select 15 entries  Gold, Silver, Bronze Awards and 2 Outstanding Awards, and the rest will be presented with Merits. For Creative Individual, 3 products will be presented with Gold, Silver and Bronze Awards while other 5 will be presented with Merits. Judges will also pick their most favorite design out of all entries for the Judges Awards. Also, one design from Corporate Group and Conceptual Group respectively will be selected for the Green Awards.

Awarded products will be showcased in local and overseas exhibitions. The winners will also be awarded with cash coupons, opportunities for internship and the right to use Award Icon on the awarded products/ entries as a token of recognition. Furthermore, they will even have the chances to participate the Inspiration Trip to exchange with worldwide designers and industry practitioners to broaden their visions and be inspired with more innovative ideas to Hong Kong gift design market.

Application fee and Early-bird Scheme

Corporate Group: HK$600 / Product Category

Early-bird Scheme (Apply before 31 Jan 2015): HK$400 / Product Category

Creative Individual Group: HK$300

Student Group: Free

"Hong Kong Smart Gifts Design Awards" is now calling for entries. Please visit www.SGDA.org.hk or call the hotline at +852-2730-2029 for further details of the awards. The deadline for online registration is Sunday, 1 March 2015.

Awards Schedule

Awards Kick-off

9 January 2015

Deadline for Online Registration

1 March 2015

Result Announcement & Press Conference

March – April 2015

SGDA Awards Presentation Ceremony

27 April 2015

Roving exhibitions

Hong Kong Gifts & Premium Fair 2015

27 – 30 April 2015

d-mart, HKDI &IVE (Lee Wai Lee)

7 – 19 May 2015

Time Square, Causeway Bay

26 May – 4 June, 2015


July, 2015

GIFTEX, Tokyo, Japan

8 – 10 July 2015

For further information about Hong Kong Smart Gifts Design Award 2015, please visit www.SGDA.org.hk.

About The Hong Kong Exporters’ Association

Founded in 1955, The Hong Kong Exporters’ Association (HKEA) is committed to closely liaising with local and overseas trade organizations, safeguarding the interests of the Hong Kong export trade and expanding business opportunities for Hong Kong exporters. We endeavor to develop Hong Kong as a trading hub for exporters. Currently, the HKEA corporate members specialize in diverse areas of export and re-export trade, as well as manufacturing.

By initiating the Hong Kong Premium Show 30 years ago, the HKEA keeps on serving the best interest of its members by co-organizing Gifts and Premium Fairs annually. It sets up HKEA Pavilion featuring innovative, distinctive and quality products to the world’s buyers to boost exports.

For further enquiry, please contact:


Natalie Leung

Red Asia Communications Limited

E-mail: natalie@redasia.com.hk

Tel: +852-3421-1461 / +852-6438-2274

Carol Lee

Red Asia Communications Limited

E-mail: carol@redasia.com.hk

Tel: +852-2696-2969 / +852-9277-5272