PENANG, Malaysia, Nov. 6, 2014 /PRNewswire/ — A bit of good news for Superdry fans living in Penang: Now you can shop at a new SuperdryStore in Gurney Plaza without having to trundle down to Kuala Lumpur city to pick up your favourite apparel.
British lifestyle brand Superdry opened its fourth store in Malaysia and was greeted by eager shoppers waiting for a shot at scoring giveaways and exclusive offers.
The SuperdryStore occupies a 2,300sq Ft. one level store in Gurney Plaza boasting men’s and women’s casual and contemporary apparel and accessories housed within a fast-paced, eclectic environment.
Superdry is celebrated for housing its collections in uniquely designed retail environments. Pavilion KL will be no exception, featuring oversized jam jar chandeliers, as well as triple patchwork tables made from reclaimed wood and an extensive use of raw steel. Other notable design innovations include a bespoke cubby-style denim cabinetry, distressed oak flooring, vintage oak train planks with staggered joints and brickwork wall finishes.
Superdry The Event @ Hin Bus Depot Art Centre
To mark its presence up north, Superdry played host to a music festival of over 1,000 local and international fans, where stage and concepts come to life at the creative space of Hin Bus Art Depot, Georgetown.
This night of musical explorations was complete with three DJ acts namely DJ Xu from Lapsap, Alex Asquared from Deer Society and Ramsey Westwood, and the Superdry Autumn Winter 2014 and Spring Summer 2015 collections runway showcase. The outdoor event capped off a perfect evening with partners who made it possible including Asahi for the free flow bar and BOSE for the sound. For photographs of the party, click http://ow.ly/DPOGi
Born from an inspirational trip to Tokyo, Superdry was created in 2003 by Julian Dunkerton and James Holder — both of whom are still the lifeblood of the brand today. Now sold in more than 100 countries worldwide, Superdry is a true British fashion success story with a brand DNA synonymous with intricate details design, premium fabrics and British tailored cuts. With its roots based around Japanese imagery and vintage American sportswear, Superdry has evolved into the most diverse British lifestyle brand with a true global reach. Collections of depth and style are sold via more than 400 global retail points from London to Mumbai, New York to Hong Kong.
Launched to fill a gap in the market, the brand has upheld its reputation for innovation. Menswear and accessory collections quickly grew and in 2005 Superdry launched its first womenswear collection. Initially mirroring the signature men’s styles, the collection has matured to include fashion-forward outerwear, denim alongside feminine dresses and stylish knits.
SuperGroup, the parent company of Superdry, floated on the stock exchange in 2010 and is today listed as a FTSE 250 company.
Lot 4.03.00, Level 4,
Pavilion Kuala Lumpur
169, Jalan Bukit Bintang
55100 Kuala Lumpur
Superdry Mid Valley
Lot G039 — G040, Ground Floor
Mid Valley Megamall, Mid Valley City
Lingkaran Syed Putra
59200 Kuala Lumpur
Superdry Sunway Pyramid
Lot G1.65 — G1.66, Ground Floor
Orange Zone, Sunway Pyramid Mall
3, Jalan PJS 11/15, Bandar Sunway
46150 Petaling Jaya
Superdry Gurney Plaza
Lot 170-G-68/69, Ground Floor,
New Wing, Gurney Plaza,