MELBOURNE, Australia and PHILADELPHIA, June 10, 2015 /PRNewswire/ — Snoring is forcing American couples apart and it appears men are least affected and unlikely to seek a solution to put them back in the bedroom.
Sleep deprivation from snoring is seriously impacting people’s relationships, physical well-being and energy levels, according to new research findings in the US.
A US Omnibus study of over 1,000 American adults, revealed that 64% of American households are now dealing with at least one snorer and 50% are losing sleep because of it.
The effects of poor sleep are compounded with 18% forced to sleep in separate beds. While poor sleep quality can impact people’s ability to function in the workplace – the real impact on intimate relationships and long-term psychological well-being is only now coming to light. More and more couples are moving to separate rooms to combat their partner’s snoring.
In the UK, this figure has skyrocketed to 34% of people with snoring partners (38% of women) insisting on separate rooms.
For those couples that suffer from their partners snoring, men are winning out – enjoying better sleep quality than women (15% vs 9%). Women on the other hand reported poorer quality sleep due to partner snoring (23% vs 16%).
Despite the impact of snoring hitting the bedroom, it would seem until now few men have been willing to do anything about it – with 47% of households having never bought a snoring product.
Rhinomed, an Australian medical tech start-up, announced these findings as they launched their latest breathing technology, Mute(TM), into the American market as part of Sleep 2015 – the 29th Annual Meeting of the Associated Professional Sleep Societies in Seattle and the 2015 BIO International Convention, in Philadelphia, June 15-18th, 2015.
Rhinomed hopes to galvanize American couples to deal with their snoring, re-invigorate their relationships and reclaim their marital beds.
Mute(TM), an innovative new snoring product, is the latest offering from Rhinomed’s nasal technology platform which is proven to increase airflow by an average 38%. An in-home user trial (n=118) indicates that 75% of people snored less when wearing Mute(TM).
The impact in sleep quality was a dramatic 4x increase in the number of people reporting a good or excellent night’s sleep.
Michael Johnson, Chief Executive Officer of Rhinomed, said: “Snoring can destroy relationships and have a negative impact on people’s health. The good news is that using something as simple as Mute can change lives and relationships. American men can reclaim their bedrooms by breathing better and letting their wives and partners get a good nights sleep. Who knows where that will lead to.”
Note to Editors: US Omnibus survey results, Mute(TM) samples, images available on request.
SOURCE Rhinomed Limited