Minister of Tourism H.E. Sok Soken, Chairman of the Working Group on Tourism convened here on Dec. 18 a meeting with key representatives from the tourism private sector to foster collaboration and discuss the draft sub-decree pertaining to the revision of the Tourism Marketing and Promotion Board to become the Cambodia Tourism Board.

The meeting was attended by the Cambodian Chefs Federation (CCF), Pacific Asia Tourism Association (PATA), Cambodia Association of Travel Agents (CATA), Cambodian Restaurant Association (CRA) and Cambodian Hotel Association (CHA).

During the meeting, the participants had a collaborative exchange of ideas to optimise the effectiveness of the Cambodia Tourism Board. H.E. Minister specifically emphasised the government's commitment to ensuring that the revised framework aligns with the evolving needs of the Cambodian tourism industry.

The overhaul of the Cambodia Tourism Board represents a pivotal stride in line with the seventh mandate, under the esteemed leadership of Samdech Moha Borvor Thipadei Hun Manet, Prime Minister of the Kingdom of Cambodia. This initiative underscores our commitment to fostering "public-private-partnership" to connect with priority tourism markets, thereby catalysing the development of the tourism sector and bolstering our economy and GDP.

The meeting agreed in principle on the finalisation of the draft sub-decree on the establishment of the Cambodia Tourism Board, with a steadfast focus in positioning Cambodia to become a competitive, sustainable and inclusive destination.

Source: Agence Kampuchea Presse