SHANGHAI, Oct. 10, 2014 /PRNewswire/ — From September 30th to October 7th of 2014, a strong flavor of Chinese traditional culture and fashion surges in Paris, France. The Public-welfare Miao Broidery Exhibition jointly organized by the world’s top fashion magazine <Marie Claire> and Soong Ching Ling Foundation of China was held at XinHua Gallery in Paris, France. Politicians from the Ministry of Culture from both countries, well-known artists from China and France, chief editors of 34 versions of Marie Claire all over the world were presented at the opening reception, closely admired the cultural inheritance on each stitch and appreciating the Chinese Haute Couture hidden in remote mountains.
Hearst Magazines China Managing Director Lena Yang (first right), Laurence Hembert Executive Director of Marie Claire International Editions (second right) with other guests.
In 2011, SCLF and the top fashion magazine Marie Claire jointly established "Marie Claire Female Happiness Fund", aiming to protect the traditional handcraft belonging to endangered state-level intangible cultural heritage. 3 years after the fund’s set-up, it has already supported 7 Miao Villages in Guizhou province, trained over 400 female embroiderers, and made more than 700 pieces of Haute Couture. Marie Claire took full advantage of its international media platform and view to attract the attention from the world of fashion, and closely connected the fashion designer, brand and Miao broidery together. This showed the world the charm of traditional handcraft, enabling the inheritance of this national handcraft, greatly improving the living of female embroiderers.
2014 is 50th anniversary of the establishment of diplomatic relations between China and France. So this exhibition celebrates the anniversary as well as brings Miao broidery to the world. Marie Claire Female Happiness Fund first brought Miao broidery to Paris and held a one-week exhibition during the time of Paris fashion week to spread Chinese traditional culture and handcraft, promoting the cultural communication between China and France. This project is also highly valued by China Ministry of Culture and was listed as the key program of 2014 China-France culture year.
This exhibition was open to the public from October 1st to 7th, located at NO. 85 Saint Honore, Xinhua Gallery. There were more than 80 exhibits then, including gorgeous clothes and ornaments of Chinese Miao nationality, record of Marie Claire Female Happiness Fund’s working experience in the remote mountains, the fashion shoots mixing modern fashions and old Miao broidery clothes and fashion designers’ works of modern clothing with the inspiration drawn from Miao broidery.
This exhibition included 3 sections with the themes of "Reviving", "Regeneration", and "Future" respectively, recording how Marie Claire Female Happiness Fund looked for and protected endangered old techniques, trying to instill fresh blood and vigor into traditional Miao broidery and making the old handicraft give off the flavor of times with the help of fashion in the past 3 years.
As madam Deng Li, Marie Claire’s Executive Chief Editor, says, "the charm of the manual art is that there is a real the real personal life behind the work. Every stitch carries their hope for life, for example, paying for the curing of the aged, clothes for their children and dowry for herself. However, what we are expecting is to combine the traditional art with modern design together, and make the elements of Miao broidery parts of Haute Couture."
Marie Claire was born in France 70 years ago, and now it has 34 versions around the world. In 2002, Marie Claire started publication in China. After that, it has plenty of readers because of its advocacy of fashion, elegant but not luxurious clothes style, and intelligent and profound topics. Over the years, Marie Claire has always been a magazine with social responsibility and leading the fashion trend of public-welfare charity.
About Miao broidery
- Miao nationality is the most ancient nationality, origineing from over 5000 years ago.
- Miao costume was listed as "intangible cultural heritage", known as "living specimen of China’s clothing history".
- Miao broidery is consided as the essence of Miao costume. There are more than 100 methods of making broideries.
- Hmong women start to make exquisite broidery clothing for their daughters’ dates and wedding when she was only 6 years old. It usually takes 2 or 3 years to prepare a costume.
- Nowadays, Hmong women are so occupied by outside work that they do not have time to make broideries, which makes the craft gradually disappear.
- Many time-honered equisite costumes were sold at a very low price.