The Economist Group Launches Its First Bilingual Chinese-English App The Economist Global Business Review
A new app that explores key global trends in business, finance and technology – always with a strong point of view
HONG KONG, April 8, 2015 /PRNewswire/ — The Economist Group today officially launched a new digital app The Economist Global Business Review, focused on delivering insightful analysis on global trends in business, finance and technology. As the first in a planned series of local-language offerings, the bilingual Chinese-English app allows The Economist Group to reach a new set of global business leaders in markets like mainland China, Hong Kong, Taiwan, Malaysia and Singapore. The Economist Global Business Review is the first bilingual product featuring Economist content to be offered in the 171-year history of the weekly publication. Recognising that today’s most influential business leaders span the globe, The Economist Global Business Review removes barriers to bring its spirit of independent reporting and sharp perspective to a wider audience, initially in Chinese, and expanding to other languages in future.
Curated by the editors at The Economist Group, The Economist Global Business Review features a selection of the best business, finance and technology stories from the weekly newspaper, which have been translated to the highest degree to maintain the stylistic nuances of the original text. Ten (10) articles are published initially at the start of the month; thereafter, a daily article is published each weekday for a total of 30 articles each month.
The bilingual app works in either English-Simplified-Chinese or English-Traditional Chinese and is available for iOS and Android smartphones and tablets. "Chinese was a natural first language for us to choose when launching this new bilingual product, given the increasing global reach of China’s companies and its diaspora," said Tom Standage, Deputy Editor of The Economist. "For many years we wrote off the idea of foreign-language editions as too expensive and impractical. However, the rise of digital technology changes the game. We can now deliver content quickly and without the cost constraints of print publishing."
Tim Pinnegar, Publisher and Managing Director of The Economist Group Asia-Pacific said: "Offering our unique content in local language opens up an entirely new market to us that was not possible to tap into before. Our growth strategy over the next five years is exactly focused on attracting new audiences and capitalising on innovations in product and service offerings."
Keeping in line with the minimalistic design aesthetics of The Economist, the app’s simple and intuitive interface allows for easy toggling between languages. The app also features a powerful cache (the articles can be archived for up to 12 months) to facilitate offline reading.
The Economist Global Business Review is made available for free in April and May, courtesy of launch sponsor Hyundai. Wonhong Cho, CMO of Hyundai Motor Company says, "We are glad to sponsor the launch of this new bilingual app from The Economist Group, and hope the app inspires new thinking and new possibilities within the Chinese business communities worldwide."
During this time, readers can download the app and experience the simple interface and compelling content completely free of charge. The app is available on the Apple App Store, Google Play, and a number of independent Android stores worldwide. For more information, visit our website www.TEGBR.com
About The Economist Group
Headquartered in London, The Economist Group is the leading source of analysis on international business and world affairs. Its publications and services include The Economist, the Economist Intelligence Unit (EIU), Intelligent Life and CQ Roll Call. The Group delivers its information through a range of formats, from newspapers and magazines to conferences and electronic services. Across all its products and services, the Group is known for its objectivity of opinion, originality of insight and rigorous analysis of key issues.