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ENT Fashion

BORGWARD Receives Award for Innovative Exhibition Stand Concept

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GENEVA, March 13, 2015 /PRNewswire/ — BORGWARD receives an especially coveted award at its first appearance at the Geneva Motor Show in 55 years: as one of the three manufacturers awarded by the Club de Publicite et de Communication de Geneve (CPG) for their stand concepts every year, BORGWARD received a special mentioning for its particularly innovative and welcoming presentation at the show.

Photo – http://photos.prnewswire.com/prnh/20150313/735087-a
Photo – http://photos.prnewswire.com/prnh/20150313/735087-b

Amongst the criteria applied by the members of the expert jury, consisting of communication, advertising and marketing professionals, are originality, exhibition technology and content.

“We are exceedingly proud that our return to Geneva has been crowned with this award,” says Karlheinz L. Knoss, Vice President and CEO, BORGWARD AG. “It was a great honour for us to announce BORGWARD’s comeback in Geneva, and we would like to express our sincere appreciation to the organisers for their tremendous support. This success underlines BORGWARD’s ability to demonstrate creativity and innovation in and beyond automotive construction. We are already looking forward to the IAA show in Frankfurt.”

The imaginative booth concept proved popular not only with visitors to the Salon, but also with the Creativity Awards jury. Its members praised the clever mix of communication tools comprising tablets and a multimedia table, combined with a welcoming atmosphere that invited visitors to linger and browse. The booth’s rear wall in the form of an LED projection screen, depicting scenes from the past alongside graphic elements of the new BORGWARD corporate identity, further contributed to the brand’s successful presentation.

The full press release is available here.

Further information 

Lena Siep
Head of Global Communications
BORGWARD AG

Phone  +41(0)78-925-3316
E-mail  media@borgward.com
Website  http://www.borgward.com
Facebook  http://www.facebook.com/borgward.official
Twitter  @borgward_ag

ENT Fashion

BORGWARD Is Back!

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GENEVA, March 9, 2015 /PRNewswire/ —

  • BORGWARD is back: successful first presentation of the brand since 1960
  • Countless visitors during the first public days in Geneva
  • The revival of the legendary German car manufacturer generated positive media feedback all over the world
  • A short film documenting  the company‘s return including the highlights of the first days at the Geneva International Motor Show is now availabe to view and download at  http://www.borgward.com/media

Following the first days of the 85th International Motor Show in Geneva, it is certain: 55 years after its last appearance at the prestigious salon, BORGWARD hasn’t lost any of its appeal. Countless interested visitors as well as positive media coverage in internationally recognized magazines, newspapers, online portals and countless broadcasting reports demonstrate the impact of the unprecedented history of BORGWARD which still inspires enthusiasts and fans around the globe.

Photo – http://photos.prnewswire.com/prnh/20150309/732953-a
Photo – http://photos.prnewswire.com/prnh/20150309/732953-b

“To be standing here today fills me with great pride. I cannot describe this feeling. It was very motivating to be working with people who believed in the project and who have been living the BORGWARD spirit throughout all those years,” said Christian Borgward, President of BORGWARD AG and grandson of the legendary BORGWARD founder Carl F. W. Borgward, during the press conference last Tuesday.

The company, which will move into its new headquarters in Stuttgart this year, announced at its official presentation on 3rd March 2015 that it will launch a complete range of accessible premium vehicles in the years to come. The first all-new BORGWARD model will be presented at the Frankfurt International Motor Show Cars (IAA) in September 2015.

The full press release is available here.

Cross reference: Picture is available at epa european pressphoto agency (http://www.epa.eu) and http://www.presseportal.de/pm/115998/ –

Further information  
Lena Siep
BORGWARD AG
Telephone  +41(0)78-925-3316
E-Mail     media@borgward.com
Website    http://www.borgward.com
Facebook   http://www.facebook.com/borgward.official
Twitter    @borgward_ag

CSE ENT Fashion

GENIVI Alliance Receives Supplier Innovation Award From BMW Group

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— Special “Innovation Partnership” Award Presented for Delivery of First Open Source Infotainment Platform

SAN RAMON, Calif., Oct. 28, 2014  /PRNewswire/ — The GENIVI® Alliance, an automotive and consumer electronics industry association driving the development and adoption of open source In-vehicle Infotainment (IVI) software has received the Supplier Innovation Award in the category of Innovation Partnership from the BMW Group.

Presented during its third BMW Supplier Innovation Awards event in Amsterdam, the award recognizes BMW’s most innovative suppliers as key partners in making decisive contributions to the success of the company.

In November 2013, BMW introduced its first generation GENIVI Linux head unit product, which is now featured in many BMW Group models. The head unit, which is the central component for in-car communications, navigation and entertainment, leveraged the open source software developed in GENIVI for the non-differentiating functionality required by IVI systems.

“With the delivery of our first Linux head unit, BMW has proven the benefit of an open source development approach,” said Sajjad Khan, senior vice president, Infotainment and Connected Drive, BMW Group. “Our suppliers are now providing a GENIVI Compliant® platform as default because they believe it’s the best way to build a quality IVI product.”

BMW has launched a second GENIVI development project that will reuse code from its first program, and benefit from new code added to the GENIVI platform since their first program was completed.

“GENIVI is honored to receive the Supplier Innovation Award from the BMW Group,” said Philippe Gicquel, president, GENIVI Alliance. “This award, along with their successful production program, and their launch of a second GENIVI program, is confirmation that GENIVI’s open source model of collaborative development can accelerate the implementation of the full connected platform for infotainment solutions without compromising quality or cost.”

About GENIVI Alliance

The GENIVI Alliance is a non-profit industry association whose mission is to drive the broad adoption of a specified In-Vehicle Infotainment (IVI) open source development software stack. GENIVI will accomplish this by aligning requirements, delivering software, offering certification programs and fostering a vibrant open source IVI community. GENIVI’s work will result in shortened development cycles, quicker time-to-market, and reduced costs for companies developing IVI equipment and software. Comprised of more than 160 member companies, GENIVI is headquartered in San Ramon, Calif. Please visit www.genivi.org for more information.

Media Contact- GENIVI Alliance:
Craig Miner
+1.248.840.8368
cminer@gelia.com

Fashion

Jaguar Reveals its New Superhero

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LONDON, Sept. 22, 2014 /PRNewswire/ —

Jaguar and Stella Mccartney Bring the New XE to Paris 

#FEELXE 

  • Stella McCartney OBE and Jaguar have created a series of Exhilarating FEEL XE Experiences for consumers to mark the arrival of the XE in Paris  
  • Stella has dressed Jaguar vehicles in her Spring 2015 Superhero print as part of the FEEL XE campaign 
  • The partnership between Jaguar and Stella reflects a shared design philosophy that celebrates modernity, functionality, performance and innovation 
  • This collaboration with Stella marks the next phase in the Jaguar XE reveal at the Paris Motor Show on 2 October 

Ahead of Stella McCartney’s Paris Fashion Week Show on 29 September, Jaguar has joined forces with the leading British designer for the next phase of the FEEL XE campaign as the roll-out of the new Jaguar XE continues. Both Stella and Jaguar represent the best in British design and have a shared commitment to modernity, performance, style and functionality and the FEEL XE Experience is an expression of this design philosophy.

(Photo: http://photos.prnewswire.com/prnh/20140922/706720)

Speaking about her work on the FEEL XE campaign, Stella McCartney OBE commented: “Jaguar is a British brand that‘s full of heritage, character and one that I‘ve admired for years so it‘s a pleasure to be finally working directly with them. It was interesting to adapt my playful Superhero print for the XE, adding a feeling of empowerment to its exhilarating design – I can‘t wait to see it on the streets of Paris.”

The FEEL XE Experience marks the next phase in the XE reveal, where Jaguar will announce detailed specifications for the first time at the Paris Motor Show.  This will include the efficiency, infotainment and the world debut of a new all-surface progress control.

Together, the two prestigious British luxury brands have created the FEEL XE Experience; featuring a fleet of luxury Stella McCartney inspired Jaguars draped in her distinctive Superhero print from her Spring 2015 collection. These vehicles will be taking to the streets of Paris on Monday 29 September, delivering a series of FEEL XE Experiences that have been carefully curated by Stella and Jaguar to provide consumers with an Exhilarating taste of cultural highlights that are unique to Paris.

Two years after graduating from Central St. Martins College of Art and Design, London, Stella moved to Paris and four years later she launched the first collection of Stella McCartney fashion house in Paris. The French capital remains close to her heart and it is still the city where Stella shows her new ready-to-wear collections every season. It is fitting that the streets of Paris will be the only city in the world to have the Jaguar Superheroes on its streets.

Ian Callum, Jaguar’s Director of Design, spoke about his admiration for Stella McCartney’s work and their shared passion for British design and innovation: “I‘ve always greatly admired Stella‘s work and enjoyed her previous collaborativeprojects, especially the performance apparel for the GB Olympic Team. It is a beautiful demonstration ofStella‘scommitment to elegance, style as well as functionality and, performance which are attributes that I looked to express in the Jaguar XE.”

The FEEL XE Experience marks the continuation of Stella’s involvement in Jaguar’s FEEL XE campaign. Stella attended the Jaguar XE global premiere at Earls Court in London on 08 September, and she also chose to arrive in the XE, the most fuel-efficient Jaguar to date, at The 2014 Stella McCartney Green Carpet Collection earlier this month.

Following the FEEL XE Experience in Paris Jaguar will announce details of its next FEEL XE project with British actor Idris Elba in the coming months. To learn more about the FEEL XE Experience, and see the cars on the streets of Paris on Monday 29 September ahead of the Motor Show, visit http://bit.ly/XESMC.

See http://www.media.jaguar.com for all words, still photography and video files.

For high-resolution video files visit http://www.broadcast.jaguarlandrover.com

JAGUAR CHANNELS:

– Facebook: http://www.facebook.com/Jaguar

– Twitter: http://twitter.com/Jaguar

– Instagram: http://instagram.com/Jaguar

– YouTube: http://www.youtube.com/JaguarCars

For further information please contact:
The Brooklyn Brothers Claudia Davies /claudia@thebrooklynbrothers.com 

Aviation SPT

DHL Delivers to Chinese Football Fans with CSL Partnership

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SINGAPORE, July 29, 2014 /PRNewswire/ — DHL and the Chinese Football Association Super League (CSL) jointly announced that DHL has become an official partner of CSL at a signing ceremony held yesterday in the capital. The world’s leading express and logistics company and the nation’s premiere football association agreed on a major sponsorship package which will run from 2014 through 2017. The sponsorship underscores DHL’s long-term commitment to the China market, its support for the development of Chinese football, and its recognition of CSL as the top level of Chinese association football.

DHL becomes official partner of the Chinese Football Association Super League.

DHL becomes official partner of the Chinese Football Association Super League.

 

DHL Express CEO Mr. Ken Allen and Chinese Football Association Super League General Manager Liu Weidong exchange gifts at the signing ceremony.

DHL Express CEO Mr. Ken Allen and Chinese Football Association Super League General Manager Liu Weidong exchange gifts at the signing ceremony.

 

The partnership will see DHL building on the excitement of football in China and engaging in new marketing activities to interact with Chinese customers and employees. As part of the agreement, DHL’s branding will appear on the football pitches and in the stadiums where CSL matches take place.

At the signing ceremony, Mr. Ken Allen, CEO of DHL Express, commented on the significance of the partnership, “Globally, DHL has a long history of partnering some of the world’s most prestigious events such as Formula 1™ and Rugby World Cup 2015, and the world’s biggest football club Manchester United. This latest partnership celebrates the shared values we have with CSL and the sport of football, including speed, passion and teamwork — the same ones we strive to deliver for our customers. We are confident that this will be a fruitful partnership where we can deliver the passion and excitement of Chinese football, and foster even stronger brand connections with our Chinese consumers.”

Vice President of the Chinese Football Association Yu Hongchen commented, “We are pursuing the same brand spirit with DHL, which is speed, passion and teamwork. The partnership with a globally respected company like DHL will definitely help CSL to sustain its healthy growth momentum.”

Mr. Jerry Hsu, CEO of DHL Express Asia Pacific, said: “Sports ignites passion. As the nation’s premier league, the Chinese Football Association Super League has been steadily developing in recent years — its viewership around the country has reached a record high. Thirty-four years ago, DHL was the first international express company to operate in China and we have grown in tandem with the country’s remarkable development. This sponsorship marks our continued commitment to the market, our partners and customers we hope to delight each day with our service.”

Chinese Football Association Super League is the most well-received and influential domestic athletic series. In recent years, CSL has attracted significant attention and support from both within and out of China. Partners of CSL benefit from advertising platforms which raise corporate awareness and expand brand influence. CSL is strengthening its partner strategy with the strong addition of DHL, leveraging the passion and support for football in China, and taking its game to the next level.

– End –

Photo – http://photos.prnasia.com/prnh/20140729/8521404235-a
Photo – http://photos.prnasia.com/prnh/20140729/8521404235-b
Logo – http://www.prnasia.com/sa/2010/09/02/20100902467742-l.jpg

Aviation

POSCO E&C Initiates Carmichael Mine Development in Australia

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SEOUL, South Korea, July 21, 2014 /PRNewswire/ — POSCO Engineering & Construction (CEO: Tae-Hyun Hwang) announced on July 18th that the company has signed an MOU on the 11th with India’s Adani Mining for the construction of standard-gauge heavy haul rail line that is to be used for the coal mining project in Galilee Basin Queensland, Australia.

POSCO E&C Initiates Carmichael Mine Development in Australia
POSCO E&C Initiates Carmichael Mine Development in Australia

Upon signing this MOU, POSCO E&C has become the priority bidder for the EPC of a 388km standard gauge rail, which is a project carried out by Adani Mining to connect Carmichael mine with Abbot Point export port, in Queensland.

Construction will begin in the first half of next year, after Adani Mining signing the final contract for EPC with POSCO E&C within this year. The completion of this railway will enable transport of 60 million tons of coal per year.

Adani Group, the parent company of Adani Mining and India’s largest integrated private power, port and infrastructure developer, currently operates power generating facilities with a total size of 9,240MW. It also owns Mundra Port in India, which is the biggest port of entry for coal in the world.

The area in which this railway will be constructed expects to create jobs for at least 10,000 people, and the state government of Queensland designated the target area as “strategic development area.” Since the route is designed for many parties including other mine developers to use the railway, this project matches the state government’s strategic infrastructure policies. Moreover, it is also expected to contribute greatly to the industrial development of Australia, which is the world’s biggest exporter of iron ore and coal.

Adani Group Chairman Gautam Adani said, “The rail project will lead to the opening of the Carmichael mine project which will deliver, in excess of 10,000 jobs, and will also provide vital opportunities for Australian Infrastructure development and contribute to energy security of India by lighting the lives of millions of Indians.”

Adani Mining CEO Jeyakumar Janakaraj said:  “I am delighted with the way the two teams worked together in a collaborative manner to get this binding agreement signed in a record time. This is the first major step towards finalising the Project’s construction contracts and we are proud to be associating with a partner of POSCO’s E&C standing. The binding agreement will enable us to develop a cost efficient rail solution and this relationship gives Adani access to Korean market, POSCO’s expertise and capital.”

“We’re happy to be participating in the rail infrastructure development project with Adani, and I’m sure we’ll produce excellent results if both companies display all the abilities to the utmost,” said POSCO E&C CEO Tae-Hyun Hwang. “This will be the biggest EPC project among the infrastructure projects we’re conducting in Australia. We’ll complete this project successfully by pulling together all our competences in construction, financing and procurement.”

POSCO E&C has experiences in many railway construction projects including the Busan-Gimhae Light Rail Transit and AREX (Incheon International Airport Railroad). The company’s participation in this project will further expand the opportunity for POSCO E&C to participate in upcoming projects by Adani Group as well as other railway projects in Australia.

Photo – http://photos.prnasia.com/prnh/20140721/8521404114