Ever-Glory Reports 2014 Full Year Financial Results

NANJING, China, March 31, 2015 /PRNewswire/ — Ever-Glory International Group, Inc. (the “Company” or “Ever-Glory”) (NASDAQ Global Market: EVK), a retailer of branded fashion apparel and a leading global apparel supply chain solution provider based in China, today reported its financial results for its fiscal year ended December 31, 2014.

Full Year 2014 Highlights

  • Total net sales increased 25.0% YOY to $460.1 million
  • Gross profit increased 29.2% YOY to $122.2 million
  • Operating income increased 20.2% YOY to $21.8 million
  • Net income increased 52.4% YOY to $16.4 million
  • 2014 EPS of $1.11 compared to 2013 EPS of $0.73

Mr. Edward Yihua Kang, CEO of Ever-Glory commented, “I’m pleased to see our business maintain stable growth, while the macro environment remains challenging in 2014. In 2014, our retail business added two retail brands “Velwin” and “Sea To Sky”, which also sell women’s apparel but have different brand positioning than La go go. We believe the multi-brand strategy will improve our market share and expand our competitive position through the accurate positioning of each brand. In our wholesale business, we remain dedicated to service well-known brands and retail stores by providing a complete set of supply chain management. In 2015, we will continue to focus on high value-added solutions.”

Full Year 2014 Results

Total sales for the year ended December 31, 2014 were $460.1 million, an increase of 25.0% from the year ended December 31, 2013. This increase was primarily attributable to a 29.0% increase in the retail business as well as a 20.8% increase in the wholesale business.

In 2014, retail sales from the Company’s branded fashion apparel retail division, increased 29.0% to $244.7 million, compared to $189.7 million in 2013. This increase was primarily due to the increase in both new stores opened and same store sales. Ever-Glory had 1,201 retail stores as of December 31, 2014, compared to 960 retail stores at December 31, 2013.

In 2014, wholesale sales increased 20.8% to $215.5 million, compared to $178.3 million in 2013. The increase was primarily attributable to increased sales in PRC, Germany, United States and Europe partially offset by decreased sales in United Kingdom and Japan.

Total gross profit for the year 2014 was $122.2 million, or 26.6% of total sales, compared to $94.6 million, or 25.7% of total sales last year.

Selling expenses for the year 2014 increased 30.8% to $67.7 million compared to $51.8 million last year. As a percentage of sales, selling expenses increased 60 basis points to 14.7% compared to 14.1 % last year.

General and administrative expenses for the year 2014 increased 32.5% to $32.7 million compared to $24.7 million last year. As a percentage of sales, general and administrative expenses increased 40 basis points to 7.1% compared to 6.7% last year.

Income from operations increased by 20.2% to $21.8 million in 2014 from $18.1 million in 2013. As a percent of sales, income from operations decreased 20 basis points to 4.7% compared to 4.9% last year.

For 2014, net income was $16.4 million, or $1.11 per diluted share, an increase of 52.4% from $10.7 million, or $0.73 per diluted share in 2013. Net income for 2013 includes approximately $0.3 million, or $0.02 per diluted share, of non-cash income related to the change in fair value of a derivative liability.

Balance Sheet and Cash Flow

As of December 31, 2014, Ever-Glory had approximately $34.1 million of cash and cash equivalents, compared to approximately $27.8 million as of December 31, 2013. Ever-Glory had working capital of approximately $48.5 million as of December 31, 2014, and outstanding bank loans of approximately $60.2 million as of December 31, 2014.

About Ever-Glory International Group, Inc.

Based in Nanjing, China, Ever-Glory International Group, Inc. is a retailer of branded fashion apparel and a leading global apparel supply chain solution provider. Ever-Glory is the first Chinese apparel Company listed on the American Stock Exchange (now named as NYSE MKT) in July 2008 and then transferred to The NASDAQ Global Market on December 31, 2014. Ever-Glory offers apparel to woman under its own brands “La go go”, “Velwin” and “Sea To Sky” and currently operates over 1,201 retail locations in China. Ever-Glory is also a leading global apparel supply chain solution provider with a focus on middle-to-high end casual wear, outerwear, and sportswear brands. Ever-Glory services a number of well-known brands and retail stores by providing a complete set of services of supply chain management on fabric development and design, sampling, sourcing, quality control, manufacturing, logistics, customs clearance and distribution etc.

Conference Call

The Company will hold a conference call today at 8:00 a.m. Eastern Time which will be hosted by Edward Yihua Kang, Chairman of the Board, President, and CEO, and Jason Jiansong Wang, Chief Financial Officer. Listeners can access the conference call by dialing # 1-913-312-1403 and referring to the confirmation code 7993658. The conference call will also be broadcast live over the Internet and can be accessed at the Company’s web site at the following URL: http://www.everglorygroup.com.

A replay of the call will be available from 11:00 a.m. March 31, 2015 through April 7, 2015 Eastern Time by calling # 1-858-384-5517; pin number: 7993658.

Cautionary Note Regarding Forward-Looking Statements

Certain statements in this release and other written or oral statements made by or on behalf of Ever-Glory International Group, Inc. (the “Company”) are “forward looking statements” within the meaning of the federal securities laws. Statements regarding future events and developments and the Company’s future performance, as well as management’s expectations, beliefs, plans, estimates or projections relating to the future, are forward-looking statements within the meaning of these laws. The forward looking statements are subject to a number of risks and uncertainties including, without limitation, market acceptance of the Company’s products and offerings, development and expansion of the Company’s wholesale and retail operations, the Company’s continued access to capital, currency exchange rate fluctuation and other risks and uncertainties. The actual results the Company achieves (including, without limitation, the results stemming from the future implementation of the Company’s strategies and the revenue, net income and new retail store projections set forth herein) may differ materially from those contemplated by any forward-looking statements due to such risks and uncertainties (many of which are beyond the Company’s control). These statements are based on management’s current expectations and speak only as of the date of such statements. Readers should carefully review the risks and uncertainties described in the Company’s latest Annual Report on Form 10-K and other documents that the Company files from time to time with the U.S. Securities and Exchange Commission. The Company undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.

EVER-GLORY INTERNATIONAL GROUP, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME
FOR THE YEARS ENDED DECEMBER 31, 2014 AND 2013

2014

2013

SALES

$

460,141,151

$

368,078,425

COST OF SALES

337,893,182

273,484,086

GROSS PROFIT

122,247,969

94,594,339

OPERATING EXPENSES

Selling expenses

67,729,492

51,772,169

General and administrative expenses

32,703,882

24,676,303

Total operating expenses

100,433,374

76,448,472

INCOME FROM OPERATIONS

21,814,595

18,145,867

OTHER INCOME (EXPENSE)

Interest income

1,238,050

1,186,402

Interest expense

(3,269,464)

(3,005,579)

Change in fair value of derivative liability

294,000

Other income

2,060,007

745,322

Total other income(expense)

28,593

(779,855)

INCOME BEFORE INCOME TAX EXPENSE

21,843,188

17,366,012

INCOME TAX EXPENSE

(5,476,921)

(6,627,434)

NET INCOME

16,366,267

10,738,578

Foreign currency translation (loss) gain

(506,177)

1,910,255

COMPREHENSIVE INCOME

$

15,860,090

$

12,648,833

EARNINGS PER SHARE:

Basic and diluted

$

1.11

$

0.73

Weighted average number of shares outstanding
Basic and diluted

14,782,320

14,778,080

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/ever-glory-reports-2014-full-year-financial-results-300058314.html

Ever-Glory Schedules Full Year 2014 Earnings Release and Conference Call

NANJING, China, March 30, 2015 /PRNewswire/ — Ever-Glory International Group, Inc. (the “Company,” “Ever-Glory”) (NASDAQ-GM: EVK), today announced that the Company will report its full year 2014 financial results on Tuesday, March 31, 2015 before the market opens.

The Company will hold a conference call with senior management to discuss the financial results the same day at 8:00 a.m. Eastern Time. Listeners can access the conference call by dialing # 1-913-312-1403 and referring to the confirmation code 7993658. The conference call will also be broadcast live over the Internet and can be accessed at the Company’s web site at the following URL: http://www.everglorygroup.com.

A replay of the call will be available from 11:00 a.m. March 31, 2015 through April 7, 2015 Eastern Time by calling # 1-858-384-5517; pin number: 7993658.

About Ever-Glory International Group, Inc.

Based in Nanjing, China, Ever-Glory International Group, Inc. is a retailer of branded fashion apparel and a leading global apparel supply chain solution provider. Ever-Glory is the first Chinese apparel Company listed on the American Stock Exchange (now named as NYSE MKT) in July 2008 and then transferred to The NASDAQ Global Market on December 31, 2014. Ever-Glory offers apparel to woman under its own brands “La go go”, “Velwin” and “Sea To Sky” and currently operates over 1,201 retail locations in China. Ever-Glory is also a leading global apparel supply chain solution provider with a focus on middle-to-high end casual wear, outerwear, and sportswear brands. Ever-Glory services a number of well-known brands and retail stores by providing a complete set of services of supply chain management on fabric development and design, sampling, sourcing, quality control, manufacturing, logistics, customs clearance and distribution etc.

Cautionary Note Regarding Forward-Looking Statements

Certain statements in this release and other written or oral statements made by or on behalf of Ever-Glory International Group, Inc. (the “Company”) are “forward looking statements” within the meaning of the federal securities laws. Statements regarding future events and developments and the Company’s future performance, as well as management’s expectations, beliefs, plans, estimates or projections relating to the future, are forward-looking statements within the meaning of these laws. The forward looking statements are subject to a number of risks and uncertainties including, without limitation, market acceptance of the Company’s products and offerings, development and expansion of the Company’s wholesale and retail operations, the Company’s continued access to capital, currency exchange rate fluctuation and other risks and uncertainties. The actual results the Company achieves (including, without limitation, the results stemming from the future implementation of the Company’s strategies and the revenue, net income and new retail store projections set forth herein) may differ materially from those contemplated by any forward-looking statements due to such risks and uncertainties (many of which are beyond the Company’s control). These statements are based on management’s current expectations and speak only as of the date of such statements. Readers should carefully review the risks and uncertainties described in the Company’s latest Annual Report on Form 10-K and other documents that the Company files from time to time with the U.S. Securities and Exchange Commission. The Company undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/ever-glory-schedules-full-year-2014-earnings-release-and-conference-call-300057470.html

Shanghai La Chapelle Fashion Co., Ltd. Announces 2014 Annual Results

Actively Expanded Online and Offline Sales Networks To Achieve Sustainable Growth

HONG KONG, March 11, 2015 /PRNewswire/ — Shanghai La Chapelle Fashion Co., Ltd. (“La Chapelle” or the “Company”, together with its subsidiaries, the “Group”, stock code: 6116.HK), one of the largest fashion apparel companies in the PRC, is pleased to announce the audited consolidated results for the year ended 31 December 2014 (the “Year”).

Financial Highlights

For the Year Ended 31 December (RMB’Mn)

2014

2013

Changes (%)

Revenue

7,814.2

6,225.1

+25.5%

Gross profit

5,364.5

4,283.4

+25.2%

Gross profit margin

68.7%

68.8%

-0.1pts

Profit attributable to equity owners of the Company

503.5

407.3

+23.6%

Basic earnings per share

RMB1.27

RMB1.14

+11.4%

Proposed final dividend per share

RMB0.60

During the Year, the Group recorded outstanding results and achieved growths in both revenue and net profit. Benefited from the expansion of retail network and growth in same store sales, the Group’s revenue recorded a substantial growth of 25.5% to approximately RMB7,814.2 million in 2014 (2013: approximately RMB6,225.1 million), while the gross profit up by 25.2% to approximately RMB5,364.5 million (2013: approximately RMB4,283.4 million). As at 31 December 2014, the number of retail points of the Group increased to 6,887 (2013: 5,384), situating at approximately 2,200 physical locations.

The gross profit of the Group in the Year was relatively stable, with a slight 0.1 percentage point decrease to 68.7% (2013: 68.8%), mainly attributable to a higher proportion of the sales of past season products in 2014 than that of 2013 and an increase in provisions for inventories. With the substantial increase in revenue and relatively stable gross profit margin, the profit attributable to equity owners of the Company increased by 23.6% to approximately RMB503.5 million in 2014 (2013: approximately RMB407.3 million). During the Year, the Group’s basic and diluted earnings per share increased by 11.4% to RMB1.27 cents (2013: 1.14 cents).

The Board proposed a final dividend of RMB0.60 per ordinary share.

Mr. Wang Yong, Executive Vice President of La Chapelle, said, “The PRC’s retail environment was adversely affected by the slowdown of GDP growth, persisting contraction in the spending momentum and structural change in the market. 2014 was a difficult year for many apparel enterprises in the industry. Nevertheless, through expanding our retail networks substantially, we achieved growths in both revenue and net profit.”

Business review

During the Year, the Group’s active expansion of retail network brought significant results growth, further consolidating La Chapelle’s leading position leading position in the mass-market ladies’ casualwear segment in the PRC. Meanwhile, the Group has adopted a series of strategies to further seize market opportunities and increase market share. For example, we continued to execute our multi-brand strategy, to optimize the retail channel management system, implemented a retail-oriented strategy, rolled out a number of new management information systems to further increase our operation efficiency, dedicated to the launch of O2O business and a partnership system. All above has paved a solid foundation for the Group’s long-term strategic development.

During the Year, our retail network expanded considerably. Among the 6,887 retail points, 47.1% were located in first-tier cities and second-tier cities and the remaining 52.9% were located in third-tier cities and fourth-tier cities; with 72.0% of the total were located in concessionaire counters whereas 28.0% were standalone retail outlet. During the Year, the Group launched a partnership system for some of the stores in December 2014, under which the staff salary would be directly linked to their sales performance. This successfully incentivized the staff and boosted same stores sales. Besides, the Group launched an online flagship store on Tmall and Suning Yigou, the well-known business-to-customer online shopping platforms in the PRC, and established a corporate mobile application platform on WeChat, a well-known messenger and social network mobile application, in the Year. Benefited from the direct marketing and interaction with customers, the Group achieved approximately RMB37.6 million of sales through its O2O channel in 2014. As a further step to implement the O2O strategy, the Group made a strategic investment in February 2015 by acquiring a controlling interest of 54.04% in Hangzhou Anshe E-Commerce Co., Ltd (well known for its brand name “QiGeGe”) to establish an operating platform, which focuses on brands and apparel products and covers both online and offline channels.

During the Year, the Group continued to execute the multi-brand strategy. The eight brands under the Group, namely La Chapelle, La Chapelle Sport, 7.Modifier, Candies, La Chapelle Homme, La Babité, La Chapelle Kids and Pote, cover ladies wear, menswear and children’s wear, which have enabled the Group to access a wider customer base and diversify the sources of revenue. In 2014, 66.5% of the Group’s revenue was generated from the sales of La Chapelle and La Chapelle Sport, mainly attributable to the longest brand history and the highest level of customer loyalty and recognition of these two brands. On the other hand, the other brands displayed a faster growth in comparison, in which their contribution of the Group’s revenue increased from approximately 26.3% in 2013 to 33.5% in 2014. In addition, in collaboration with the Group’s strategic partner Roland Berger Strategy Consultants, a new independent brand was launched based on the SPA (Specialty retailer of Private label Apparel) model. The new brand is expected to officially launch and open its first retail outlet in the first half of 2015, offering customers a wide range of apparel products including ladies wear, menswear and children’s wear at reasonable prices.

The Group also dedicated to optimize the management information system and supply chain management system so as to further enhance the operation efficiency and management capabilities. During the Year, the Group rolled out a number of new systems to enhance the management of different stages of operation. For example, the Group introduced an Order Management System (OMS) to coordinate and allocate orders from online retail channels and retail points, and upgraded the existing SAP ERP system and installed a warehouse management system (WMS) in the newly-built warehouse and logistic center in Taicang, Jiangsu Province. Moreover, the Group is also constructing two additional warehouse and logistic centres in Tianjin and Chengdu. Upon completion of the construction, the Group will possess a nationwide distribution network, which enables the Group to be more effective and efficient in distribution, providing efficient services to retail points.

Prospects

As the PRC’s economy is marching into the stage of steady and healthy development, individual consumption will continue its growing pace. Looking into the future, the Group will adopt the following strategies to enhance its overall competitiveness and to increase its market share, including: 1) Continue to strategically expand its retail network and increase its penetration into the existing markets. The Group plans to expand into tier 2 and 3 cities in the PRC with rising disposable income and substantial market potential, and open more retail outlets in shopping centres and multistory flagship stores to response to the changing shopping patterns and habit of the consumers in the PRC; 2) Focus on brand building by raising the Group’s brand image and brand awareness and increasing customer’s loyalty and recognition toward La Chapelle’s brands; 3) Selectively search for acquisition and strategic alliance opportunities to complement the Group’s existing business and further solidify its market position; 4) Further improve the information system, including an upgrade on the POS system and launch of a customer relationship management (“CRM”) system for collecting and analyzing customer information in 2015; 5) Enhance O2O strategy by accelerating the establishment of online platform under its own brands, increasing its proportion of sales in order to achieve sustainable growth for the Group.

Mr. Wang Yong, Executive Vice President of La Chapelle, said, “In the future, we will focus on our products by strengthening product design and development capabilities. Moreover, we will further expand our retail network, improve supply chain management, enhance our warehousing and logistics infrastructure and optimize our information systems. After the strategic investment in QiGeGe, we will focus on building proprietary online and offline brand sales platform and strive to offer comprehensive shopping experience to customers so as to use the online platform to drive the same store sales growth in physical stores. Leveraging on our leading market position, strong product design capability, successful multi-brand strategy and independent direct sales model, La Chapelle will further expand its sales network in the PRC and increase its market share, maximizing returns for our shareholders.”

About Shanghai La Chapelle Fashion Co. Ltd.

Founded in 2001, Shanghai La Chapelle Fashion Co. Ltd. is a fast-growing multi-brand fashion group in the PRC, which designs, markets and sells apparel products with a focus on mass-market ladies’ casualwear. The Group strives to offer customers the latest fashions at competitive prices through a wide range of apparel products under 8 brands, namely La Chapelle, La Chapelle Sport, 7.Modifier, Candie’s, La Babité, La Chapelle Homme, Pote and La Chapelle Kids. The Group directly controls and operates 100% of its nationwide sales network. As at 31 December 2014, the Group’s extensive nationwide retail network comprised 6,887 retail points located in approximately 2,200 physical locations across all 31 provinces, autonomous regions and municipalities in the PRC. In August 2014, the Group launched its O2O strategy to integrate traditional physical stores with online channels.

Website: www.lachapelle.cn

CHIC2015 — the Biggest and Most Influential Fashion Fair in Asia-Pacific Region will Move to Shanghai, China

Leading Innovation and Creating Value

SHANGHAI, March 10, 2015 /PRNewswire/ — China International Fashion Fair (CHIC) is the largest and most influential fashion fair in Asia-Pacific region. The 23rd China International Fashion Fair (CHIC2015) will be held for the first time in newly-built National Exhibition and Conventional Center in Shanghai Hongqiao Business Area from March 18th to 20th 2015. CHIC2015 covers 100,000 square meters, on which over 1,000 brands from 21 countries and regions are to be exhibited.

As the bellwether in Chinese garment industry, CHIC is constantly innovating and adjusting its overall layout, style and function based on the changing industrial and marketing demands. On the basis of the previous eight significant sections like men’s wear, Casual & Sports, Women’s wear, Kids’ wear, Leather/Fur & Down wear, Fashion Accessories, Fashion Related Resources and Overseas Pavilions, four brand-new areas, which include In Signature, Future Link, Impulses and Superior Factory, will also be brought out in CHIC2015.

There will be four exhibition-in-exhibition appear at CHIC2015: The International Footwear and Leather Goods Exhibition (theMICAMshanghai & Italian Fashion @ CHIC) from Italy, “Preview in CHINA-2015,” from Korea, “PH Value,” and “CHIC-YOUNG BLOOD,” are expected to show in CHIC. In addition, there will be 20 fashion business forums and more than 20 fashion shows at CHIC2015, which makes effort to meet diverse needs of commerce by multi-angle, multi-level and multi-functional services.

At the same time, China International Trade fair for Apparel Fabrics and Accessories (INTERTEXTILE) and China International Trade Fair for Fibres and Yarns (Yarn Expo) will be held with CHIC2015 together at the same exhibition center. Three joint exhibitions will link up upstream and downstream industrial lines and start a new chapter of cooperation and integration.

Photo – http://photos.prnewswire.com/prnh/20150304/179483

Triumph Launches “Find the One” Campaign

LONDON, March 2, 2015 /PRNewswire/ —

After the success of the Stand Up for Fit campaign, Triumph sets out on a mission to help 500,000 women to “Find the One”, the perfectly fitting bra.

Triumph’s “Find the One” campaign is part of our ongoing mission to help as many women as possible to find the perfectly fitting bra. The right bra is completely life-changing: it means no more pinching, no more straps or underwire that dig in – only weightless support, total comfort and a beautifully shaped silhouette. For 129 years, we have been helping women to look and feel their best, so we know that when they feel comfortable and secure in their lingerie, they glow with confidence, look fabulous and feel incredible.

To view the Multimedia News Release, please click:
http://www.multivu.com/players/English/7456851-triumph-launches-find-the-one-campaign/

Last year’s Stand Up for Fit campaign measured a staggering 380,000 women for the right bra – beating the original target of 100,000. This overwhelmingly positive response pushed us to raise the stakes even higher with our global “Find the One” campaign and aim to fit half a million women with that very special, super comfortable bra, the one that they will share the rest of their lives with.

“Find the One” is endorsed by six influential fashion and lifestyle bloggers and a beauty expert, alongside 44 ladies from different parts of Europe.

These women appear in a global “Find the One” campaign film, directed by the acclaimed Ivana Bobic that engages audiences by playing on the idea of finding the “The One” in love. The movie is edited so that each lady appears to be describing her search for the perfect partner, when it is revealed she is actually talking about the perfect bra.

Appearing in the film are:

  • Sasha Wilkins, founder of libertylondongirl.com
  • Cora Harrington, founder of thelingerieaddict.com
  • Anna-Lea Popp, founder of fashionhippieloves.com
  • Ella Catliff, founder of ella-lapetiteanglaise.com
  • Sali Hughes, founder of salihughesbeauty.com
  • Lindsey Calla, founder of callainmotion.com
  • Valentine Vanesse, founder of helloitsvalentine.fr

The main campaign film will be accompanied by a series of shorts featuring the fashion influencers and beauty experts sharing a range of helpful tips and presenting their favourite Triumph styles.

Eszter Szijarto, Head of Brand Marketing at Triumph, comments: “‘Find the One empowers women to discover the joys of the perfect bra. At Triumph, we care deeply about helping womens confidence to shine through and our aim is to bring this feeling to as many ladies as possible.

We have also developed an accessible, informative and feminine online environment – the “Find the One” Hub – where users can get advice, book a bra fitting, buy the ideal bra and, of course, view the films.

By talking about the enjoyment and pleasure of the bra finding process, the “Find the One” campaign wishes to inspire women to join the mission and share the benefits of finding “The One”.

Find the One bra for you at http://triumph.com/findtheone

#FindTheOne

Spring /Summer 2015
Triumph International
Martina Loehner
T +49-89-5111-8219
martina.loehner@triumph.com
http://www.triumph.com

Exposure
Karin Silverstein
T +44(0)20-7907-7215
karin.silverstein@exposure.net

Video: 
http://www.multivu.com/players/English/7456851-triumph-launches-find-the-one-campaign/

Belstaff Women’s Autumn Winter ’15 Collection The Pursuit of Freedom

LONDON, Feb. 23, 2015 /PRNewswire/ —

“Adventure is worthwhile in itself” – Amelia Earhart

This season’s collection explores the concept of a woman taking off into a natural realm with no frontiers or limitations, and all that she needs in the clothing on her back. Taking inspiration from the first pioneering women to dress in Belstaff, aviatrixes Amelia Earhart and Amy Johnson, the collection is a dynamic interpretation of the inherent danger and excitement of the natural world, allowing her to live fast and free in an ever-changing environment.

Photo – http://photos.prnewswire.com/prnh/20150222/731334-a 
Photo – http://photos.prnewswire.com/prnh/20150222/731334-b     
Photo – http://photos.prnewswire.com/prnh/20150222/731334-c

Drawing upon the need for protection from the elements, the collection focuses on luxurious natural fibres such as fur, shearling and woven wool boucle, as well as Belstaff’s weather-proof fabrics, nylon and wax cotton. Layering is further explored with Belstaff’s modular lining system, ensuring that the Belstaff women is primed for the unexpected. A mixing of themes and materials is very apparent: masculine with feminine; oversize and mini; savage and sensual; casual and luxe. A fur-trimmed parka is juxtaposed with a long leather skirt; a cashmere and wool Roadmaster complements a long fluid skirt with deep slit.

The collection, Delphine Ninous’ first for Belstaff as Vice President of Women’s Design, was presented in a beautiful, slightly dilapidated mansion, among a setting of vintage parachute silks, evoking the heritage of the brand as supplier to pioneering pilots and the British army.

When: Sunday 22nd February, London Fashion Week

Where: Old Sessions House, Clerkenwell Green, London

ModelsVIPs/opinion formers: Belstaff girl gang led by Sam Rollinson, Charlotte Wiggins, Mathilda Lowther; Propellers; Becky Tong; Bay Garnett; Suzy Menkes; Nicki Shields; Sang Woo Kim; Martha Ward; Caroline Rush; Mollie King; Stephen Quinn; Melinda Stevens; David Downton; Mollie King; Alistair Guy

more imagery on we-transfer and Gettyimages.co.uk 

(Photo Credit David M. Benett)
http://we.tl/eopMwaWc0a

http://www.gettyimages.co.uk/editorial/belstaff-pictures

Hashtag: #FreeSpirit

About BELSTAFF:

Belstaff is a global British luxury lifestyle brand steeped in its heritage and spirit of adventure. In Belstaff, the fearless explorer and the fashion enthusiast alike will discover an approachable luxury for a modern lifestyle all influenced by Belstaff’s rich history and archives.

Belstaff is headquartered in London and showrooms reside in New York, Milan and Munich, with a London showroom opening in May 2015. Belstaff is currently sold through its flagship on New Bond Street, and five freestanding boutiques in Europe and the United States, through select wholesale distribution worldwide and on http://www.belstaff.com

For further information please contact Natalia Cassel on natalia.cassel@belstaff.com; T +44(0)203-205-2947; M +44(0)7872-506429

OSMAN Partners With American Express to Give the Amex Insiders a Striking New Look at London Fashion Week AW15/16

LONDON, Feb. 20, 2015 /PRNewswire/ — Amex Insiders, the ultimate bespoke concierge service for London Fashion Week, have a new look this season thanks to British designer OSMAN.

(Photo: http://photos.prnewswire.com/prnh/20150220/731506)

Taking inspiration from OSMAN’s mainline collection, due to be unveiled at London Fashion Week, the new Amex Insiders uniform has been designed to create stand out among the fashion crowd at Somerset House. Re-imagining the quintessentially British bowler hat in hot pink, OSMAN has created a striking profile to meet the brief with a military style silhouette of slash-sleeved peacoat jackets, skinny black trousers, clean line pencil skirts and utilitarian boots.

This is the fourth year American Express has provided an on-site concierge team service at London Fashion Week. Based on-site at Seamen’s Hall, Somerset House, the Amex Insiders provide assistance and support to all visitors and attendees at London Fashion Week. In September 2014, the Amex Insiders handled nearly 3,500 requests in just five days. No request is too small or too difficult; whether confirming show times, making dinner reservations or arranging private yoga sessions, the Amex Insiders have handled them all.

Osman Yousefzada comments: Giving the Amex  Insiders visibility at such a vibrant,bustling event as London Fashion Week, is no mean feat, but it was fantastic to work with American Express for a second season and to be given such an open brief. I hope visitors to Somerset House will appreciate the uniform as much as the service they enjoy from the Amex Insiders.

Lisa Gregg, Vice President, Head of International Card Products and Experiences at American Express, comments: American Express recognises the enormous value of the fashion industry and has a history of supporting creative innovators   such as OSMAN, in whom we recognise shared values of innovation, creativity and uncompromised demand for quality.  

The Amex Insiders perform an invaluable service at London Fashion Week and we are both delighted and fortunate to have the extraordinary talent of OSMAN to design such a beautiful and striking ensemble for them.” 

The Amex Insiders will be on site at London Fashion Week, Somerset House from 20th – 24th February, 2015.

For all media enquiries please contact: Lucy Yates +44(0)207-268-6121 / lucy.yates@talkpr.com at Talk PR.