GENIVI Alliance Receives Supplier Innovation Award From BMW Group

— Special “Innovation Partnership” Award Presented for Delivery of First Open Source Infotainment Platform

SAN RAMON, Calif., Oct. 28, 2014  /PRNewswire/ — The GENIVI® Alliance, an automotive and consumer electronics industry association driving the development and adoption of open source In-vehicle Infotainment (IVI) software has received the Supplier Innovation Award in the category of Innovation Partnership from the BMW Group.

Presented during its third BMW Supplier Innovation Awards event in Amsterdam, the award recognizes BMW’s most innovative suppliers as key partners in making decisive contributions to the success of the company.

In November 2013, BMW introduced its first generation GENIVI Linux head unit product, which is now featured in many BMW Group models. The head unit, which is the central component for in-car communications, navigation and entertainment, leveraged the open source software developed in GENIVI for the non-differentiating functionality required by IVI systems.

“With the delivery of our first Linux head unit, BMW has proven the benefit of an open source development approach,” said Sajjad Khan, senior vice president, Infotainment and Connected Drive, BMW Group. “Our suppliers are now providing a GENIVI Compliant® platform as default because they believe it’s the best way to build a quality IVI product.”

BMW has launched a second GENIVI development project that will reuse code from its first program, and benefit from new code added to the GENIVI platform since their first program was completed.

“GENIVI is honored to receive the Supplier Innovation Award from the BMW Group,” said Philippe Gicquel, president, GENIVI Alliance. “This award, along with their successful production program, and their launch of a second GENIVI program, is confirmation that GENIVI’s open source model of collaborative development can accelerate the implementation of the full connected platform for infotainment solutions without compromising quality or cost.”

About GENIVI Alliance

The GENIVI Alliance is a non-profit industry association whose mission is to drive the broad adoption of a specified In-Vehicle Infotainment (IVI) open source development software stack. GENIVI will accomplish this by aligning requirements, delivering software, offering certification programs and fostering a vibrant open source IVI community. GENIVI’s work will result in shortened development cycles, quicker time-to-market, and reduced costs for companies developing IVI equipment and software. Comprised of more than 160 member companies, GENIVI is headquartered in San Ramon, Calif. Please visit www.genivi.org for more information.

Media Contact- GENIVI Alliance:
Craig Miner
+1.248.840.8368
cminer@gelia.com

BY ATELIER collection for iPhone 6

– Intelligent Luxury –

Made In France: By Atelier presents its collection of luxury cases for iPhone 6

PARIS, Sept. 15, 2014 /PRNewswire/ —

By Atelier combines luxury and technology.

In order to better meet the expectations of luxury shoppers who love technology, and to better accompany Apple Watch’s wide range of products the French brand By Atelier, located at the heart of Paris on the Champs-Elysees, is presenting its new collection of luxury cases devoted to iPhone 6.

(Logo: http://photos.prnewswire.com/prnh/20140911/705463)

Thanks to the collaboration of engineers, designers and craftsmen, By Atelier has created the first luxury iPhone 6 collection in its own workshops in France, featuring an entirely hand polished 316L steel structure to provide optimum protection for your iPhone. By Atelier is breaking new ground by developing an attaching mechanism comprised of four fasteners which ensures the unrivalled resistance of the product.

The new By Atelier collection is composed of 7 luxury cases, customised with calf leathers and alligator skins in contemporary colours, as well as sapphire and metallic pieces, the result of extremely precise workmanship that gives the products a flawless finish.

This By Atelier collection, sold with or without the iPhone 6, is available to pre-order on the www.byatelier.com website from today. These exceptional products can be found in the By Atelier boutiques in Paris, Hong-Kong, Macau, mainland China and Vietnam, or among its prestigious distribution network: Colette in Paris, Harrods in London, Lane Crawford in Hong Kong…

A tailor-made Concierge service inspired by the major luxury hotels. 

24 hours a day, 7 days a week, each case owner will have access to an exclusive concierge application, allowing them to fulfil their every desire at any time, anywhere in the world. Organise your next trip to Shanghai, reserve a table at the latest trendy restaurant in a European capital, mastermind a last minute weekend on Guana Island…

The By Atelier collection without the iPhone starts from EUR1,690, including a 1-year subscription to the concierge service.

About By Atelier,

By Atelier was created by Atelier Haute Communication, a subsidiary of the Innov8 group, based in Paris and Hong Kong, an expert in mobile phone creation and tailor-made accessories since 2008 for leading luxury brands which guarantees the creation, development, manufacture and selective distribution of its products in more than 50 countries.

Consult the digital pack:  http://digital-pack.byatelier.com

Website: http://www.byatelier.com

Vodafone Report Shows Asia Pacific Organisations Lead in Adoption of Machine-to-Machine (M2M) Solutions

HONG KONG, Aug. 21, 2014 /PRNewswire/ —

  • Surging global demand as M2M adoption increases by more than 80% in the past year
  • Africa, Middle East and Asia Pacific (AMAP) powers ahead of US and Europe in M2M take-up
  • Region expected to lead global adoption rates over the next two years
  • More than a fifth of global companies have implemented M2M, expected to be 55% in 2016
  • Consumer electronics is recognised as fastest growing sector, along with automotive

Vodafone published its second annual ‘M2M Adoption Barometer’, a global survey of the machine-to-machine (M2M) market, which finds that companies in Asia Pacific were among the leaders in M2M adoption globally. In 2014, 27% of AMAP based companies on average have adopted M2M solutions  a 15 point increase over 2013. Average adoption rates were 21% in Europe and 17% in the Americas.

M2M, which connects previously isolated machines or devices to the internet to make the ‘Internet of Things’ possible, is now a mainstream solution as 22% of organisations on average globally have adopted M2M, an impressive increase of over 80% on last year; the survey findings suggest.

The survey, carried out by Circle Research, captured the views of more than 600 executives 38% of whom were from the AMAP region — involved in setting M2M strategy in seven key industries across 14 countries, making it one of the leading global surveys of M2M implementation.

The 2013 Vodafone M2M Adoption Barometer report had predicted that the US will be overtaken by the AMAP region as the geography with the widest adoption of M2M. The 2014 survey now predicts that the AMAP region will continue to lead the rest of the world over the next couple of years  with adoption expected to hit 48% on average across companies based in this region in 2015. This year’s report also suggests that by 2016 the gap will be negligible with all regions close to 55% average for adoption.

Globally three sectors have emerged as front runners in M2M with nearly 30% adoption rates: automotive, consumer electronics, and energy and utilities. Vodafone’s report shows that the consumer electronics sector is at the forefront of a shift from the warehouse to the living room. Automotive is the most mature of the sectors where M2M is now seen as an enabler for additional services such as remote maintenance and infotainment. M2M adoption in energy and utilities is also growing rapidly as ‘smart’ home and office services such as intelligent heating and connected security gain popularity.

While more firms are seeing a return on investment from M2M than last year 46% of respondents cited a ‘significant increase’ compared with 36% in 2013  there are still some barriers to adoption, including managing security concerns and the challenges of global deployment.

Director of Machine-to-Machine in Asia Pacific, Vodafone, Niklas Ekarv said: “This year’s report findings leaves no doubt that momentum is accelerating as companies in Asia Pacific begin to realise the commercial potential of the Internet of Things. Machina Research expects M2M connections in Asia to grow at a CAGR of 20% till 2023*. This technology is transforming whole industries across Asia as companies find new ways to operate and engage with their customers. Greater China is expected to dominate Asian M2M revenues as per Machina Research; followed by Japan, India, Korea and Australia. Vodafone has invested in capabilities across Asia Pacific to become the provider of choice for M2M solutions.”

Principal Analyst at Machina Research, Alex Chau, said, “We estimate that the market in Asia Pacific is expected to grow to over 9.4 billion connections by 2023 and is expected to be worth over US$679 billion in revenues a 4x multiplier increase over 2013. Vodafone’s M2M Barometer report indicates just how fast M2M is being adopted. M2M technologies are being used more and more to drive efficiency and add new features, giving companies a competitive edge. It is also starting to facilitate new ways of working, fundamentally changing how organisations do business and how they serve their customers.”

The report is available to download from https://m2m.vodafone.com/barometer2014.

*Source – Machina Research’s M2M Forecast Database

Notes to editors:

About Vodafone Machine-to-Machine (M2M)

Vodafone Machine-to-Machine (M2M) connects previously isolated machines or devices to the internet, delivering new functionality and enhanced services without the need for human intervention. Supported by more than 250 dedicated employees, Vodafone’s global M2M platform makes it easy for global businesses to manage centrally M2M deployments across multiple territories, with greater control and at a lower cost than previously possible. In 2014 Vodafone was named global M2M leader by Machina Research, for the third year in a row. For more information, please visit: https://m2m.vodafone.com/home/.  

About Vodafone

Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 27 countries, partners with mobile networks in 48 more, and fixed broadband operations in 17 markets. As of 31 March 2014, Vodafone had 434 million mobile customers and 9 million fixed broadband customers. For more information, please visit: www.vodafone.com

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Telecom Infrastructure Development in Emerging Regions Reenergizes Global DC Power Systems Market

Technology innovation and futuristic strategies based on key mega trends will be crucial for success, finds Frost & Sullivan

MOUNTAIN VIEW, Calif., Aug. 13, 2014 /PRNewswire/ — Interest in telecom infrastructure and network expansion in emerging regions across the globe is fuelling investments in direct current (DC) power systems. Opportunities will be ample in Southeast Asia, Africa and the Middle East, where new network build outs and expansion of existing networks are driving demand for DC power systems. Mature markets in the regions of North America and Western Europe are expected to be less lucrative.

Emerging regions worldwide are actively expanding telecom infrastructures which primarily rely on direct current power.

Emerging regions worldwide are actively expanding telecom infrastructures which primarily rely on direct current power.

New analysis from Frost & Sullivan, Analysis of the Global DC Power Systems Market, finds that the market earned revenues of $3.96 billion in 2013 and estimates this to reach $5.08 billion in 2020. The study covers low-power, medium-power, and high-power DC systems. Medium-power DC systems have consistently displayed higher growth rates than the other two segments.

For complimentary access to more information to this research, please visit: http://bit.ly/1BbQNat.

“The telecom segment will continue to be the dominant end-user for DC power systems globally,” said Frost & Sullivan Energy & Environmental Senior Industry Analyst Anu Elizabeth Cherian. “To avoid excessive dependence on the telecom segment, DC power system manufacturers could popularize the high-voltage DC concept in the enterprise and data center markets.”

Nonetheless, lack of product differentiation makes it difficult to penetrate new end-user segments. Market maturity, increased consolidation, and intense price competition add to manufacturers’ woes.

“DC power system manufacturers must actively innovate to enhance efficiency, provide superior configurations to customers, and boost versatility as well as the cost competitiveness of their products,” noted Cherian. “Combining this with a focus on the mega trends revolving around economic growth, infrastructure build-outs, and urbanization to formulate appropriate futuristic strategies will be essential to attain higher traction in this mature market.”

Analysis of the Global DC Power Systems Market is part of the Power Supplies & Batteries (http://www.powersupplies.frost.com) Growth Partnership Service program. Frost & Sullivan’s related studies include: Analysis of the Global Lithium-ion Battery Market: Growth Opportunities and Market Outlook, Analysis of the North American Generator Set Market, Global UPS Services Market, and Analysis of the Global Data Center Uninterruptible Power Supplies Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

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Analysis of the Global DC Power Systems Market
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Xilinx to be Featured in the 5G Forum at the 2014 International Mobile Internet Conference

BEIJING, Aug. 11, 2014 /PRNewswire/ — Xilinx, Inc. (NASDAQ: XLNX) today announced it will be featured in the 5G Forum at the upcoming 2014 International Mobile Internet Conference in China which will highlight innovations in the mobile internet era.  Sunil Kar, Vice President of the Wireless Communications Business Unit at Xilinx, will discuss how “Xilinx All Programmable Technology Enables Heterogeneous 5G Wireless Networks”.  To learn more, register for the 2014 International Mobile Internet Conference at the Beijing International Convention Center of China on August 14 -15, 2014.

Next-generation 5G systems offer the promise of higher throughput, lower latency, lower power and high reliability compared to current technology. This new technology will require new equipment types, a modified air interface and new frequency bands.

During the conference, attendees will learn how Xilinx’s smarter solutions for wireless networks will enable 5G requirements and overcome heterogeneous networking challenges. These solutions will provide equipment vendors the ability to shorten development time by leveraging the industry’s first All Programmable SoC and 20nm FPGA devices. The Xilinx® Zynq®-7000 and Kintex® UltraScale™ families provide unprecedented levels of performance, system integration and bandwidth to expedite the development, testing and deployment of early 5G systems. 

About Xilinx

Xilinx is the world’s leading provider of All Programmable FPGAs, SoCs and 3D ICs. These industry-leading devices are coupled with a next-generation design environment and IP to serve a broad range of customer needs, from programmable logic to programmable systems integration. For more information, visit www.xilinx.com.

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© Copyright 2014 Xilinx, Inc. Xilinx, the Xilinx logo, Artix, ISE, Kintex, Spartan, Virtex, Vivado, Zynq, and other designated brands included herein are trademarks of Xilinx in the United States and other countries. All other trademarks are the property of their respective owners.

Inmarsat Expands Operations in China

SINGAPORE, Aug. 7, 2014 /PRNewswire/ — Inmarsat, the leading provider of global mobile satellite communications services, marks another important milestone in China with the opening of its first office in the capital city of Beijing. Located at the Kong Gang Industrial Park in Shun Yi District, the new office demonstrates Inmarsat’s commitment to the Chinese market and cements more than three decades of partnership with the world’s second largest economy.

Inmarsat’s executive Chairman, Mr Andy Sukawaty and Chief Executive Officer (CEO), Mr Rupert Pearce, attended the official ceremony in Beijing and were joined by partners and customers in celebrating the opening of the new office yesterday.

China was one of the 88 countries that founded Inmarsat in 1979 as an international, intergovernmental organisation, providing global safety and distress communications services for the maritime community. Today, China is one of the biggest markets for Inmarsat’s mobile satellite-based voice and broadband services, delivering double digit growth in the last five years.

“Inmarsat has a strong and enduring history with China; one that spans all 35 years of our existence. With a dedicated local team collaborating with our trusted partners, we look forward to strengthening our commitment to offer world-class satellite communications solutions that are tailored for the Chinese market,” said Mr Andy Sukawaty, executive chairman, Inmarsat.

Demand for satellite communications services in China is rapidly growing, fueled by connectivity requirements in many sectors including aviation, maritime, media, oil & gas, and government. Inmarsat is also recognised by the central and provincial governments in China as ‘the standard’ for first responder communications during emergencies and natural disasters.

Inmarsat works through partners in China, primarily Beijing Marine Communication and Navigation Co. (MCN), to provide mission critical communications services to some of China’s biggest multinational enterprises including Air China, China COSCO, China Shipping Container Lines, China National Petroleum Corporation, China Central Television, and Xinhua News Agency.

“Mobile satellite services are transforming communications for people across the world.  Inmarsat is at the forefront of these developments; delivering unique, tailored broadband data, voice and machine-to-machine communication capabilities for users on land, at sea and in the air on a global basis.  We are proud to be extending our operations in China and look forward to supporting our partners there in bringing the humanitarian and economic benefits of mobile satellite communications to an even broader audience,” said Rupert Pearce, CEO, Inmarsat.

“We are pleased to join Inmarsat as they open their first office in China. Our partnership with Inmarsat has grown from strength to strength through the years and is based on a position of mutual respect and support. MCN congratulates Inmarsat on its increased presence in Beijing and looks forward to a closer relationship with the Inmarsat China team. Our two companies will continue to work together to deliver innovative satellite communications solutions to our valued Chinese customers,” said Mr. Cao Desheng, president of MCN.

In China for China 

Inmarsat’s establishment of an office in China follows the recent opening of a Satellite Access Station (SAS) in Beijing. Owned and operated by MCN, the Beijing SAS will exclusively handle all traffic from China over the Inmarsat network, enabling Inmarsat to deliver its complete range of solutions to the Chinese market. 

Inmarsat is the only international satellite communications operator which has a SAS in China. This makes the company’s services fully compliant with Chinese regulations and provides a strong competitive advantage.

To cater even more effectively to the unique requirements of the Chinese market, Inmarsat’s Beijing office features a demonstration lab equipped with the terminals and solutions that Inmarsat has been successfully deploying across multiple industry sectors on a global basis. The lab supports product demonstrations and end-user training, and promotes closer collaboration between Inmarsat partners and their customers to develop solutions in China for China. All of the Inmarsat terminals are fully mobile — reflecting Inmarsat’s unique capabilities and allowing the Beijing office team and Inmarsat partners to provide a ‘fly-away’ demonstration capability at customer locations anywhere in China.

China Telecom Satellite (CTS), one of the largest Inmarsat Global Satellite Phone Services (GSPS) distribution partners worldwide, also welcomed Inmarsat’s expanded presence in China. Over the past 8 years, CTS has established a rapid growth in terms of its user base with close to 30,000 mobile satellite users and has become a world leading GSPS operator.

Mr Lv Junli, president of CTS, said: “As the one and only basic telecom operator who has the mobile satellite operating permit in China, CTS has been a partner with Inmarsat since 2006. Inmarsat provides full coverage, reliable and high quality satellite communication services. Focusing on the emergency communications market, Inmarsat enables CTS to provide a guaranteed means of communications to many government emergency customers. In terms of expanding in the marine fishery market, Inmarsat helps CTS provide communication services to many fishing fleets at all times and places. CTS is also taking up the Universal Service Obligation and delivering vital telecommunications services to western China’s most remote, rural communities.”

About Inmarsat

Inmarsat plc is the leading provider of global mobile satellite communications services. Since 1979, Inmarsat has been providing reliable voice and high-speed data communications to governments, enterprises and other organizations, with a range of services that can be used on land, at sea or in the air. Inmarsat employs around 1,600 staff in more than 60 locations around the world, with a presence in the major ports and centres of commerce on every continent. Inmarsat is listed on the London Stock Exchange (LSE:ISAT.L). For more information, please visit www.inmarsat.com.

Frost & Sullivan: Contact Center Systems See Steady Growth in Latin America despite Emergence of Cloud

SAO PAULO, Aug. 7, 2014 /PRNewswire/ — The Latin American contact systems market is expected to experience tempered growth as several companies transfer their investments to hosted and cloud solutions. However, the relevant quantity of existing legacy infrastructure in large enterprises will offer significant market opportunities for contact center system vendors in the region.

Maiara Munhoz, ICT Industry Analyst, Frost & Sullivan.

Maiara Munhoz, ICT Industry Analyst, Frost & Sullivan.

Photo – http://photos.prnewswire.com/prnh/20140806/134075

New analysis from Frost & Sullivan, Latin American Contact Center Systems Market 2014, finds that the market earned revenues of $260.4 million in 2013 and estimates this to reach $380.6 million in 2018. The study covers inbound contact routing, interactive voice response (IVR) and voice portal, outbound dialer, quality monitoring, workforce management, and contact center analytic systems.

The Latin American market for contact center systems will become intensely competitive as small and medium companies shift their focus to the cloud. Cloud-based models not only provide a lower total cost of ownership than premises-based solutions, but also simplify cost management and payment.

“Nevertheless, most of larger companies in the region continue to own and control legacy infrastructure and the applications provided by on-premise models, as they remain skeptical about the information security and reliability of cloud-based solutions,” said Frost & Sullivan Information and Communication Technologies Industry Analyst Maiara Paula Munhoz. “This will present immense growth potential for vendors, especially in the IVR and contact center analytics segments.”

The integration of new channels and the addition of omni-channel strategies such as social media and mobility will further drive enterprise investment in contact center systems. With verticals such as telecommunications, healthcare, utilities and energy, retail and consumer goods, and insurance likely to increase in size, vendors must widen their portfolio to cater to various demands.

“The Argentinean and Chilean markets in particular, will witness a spurt in demand, while Brazil will present slower growth,” observed Munhoz. “Overall, the Latin American market will remain highly concentrated throughout the forecast period; the 66.2 percent of the total market accounted for by the top five participants in 2013 will see minimal change.”

If you are interested in more information on this study, please send an e-mail to Francesca Valente, Corporate Communications, at francesca.valente@frost.com.

Latin American Contact Center Systems Market 2014 is part of the Contact Centers & CRM (http://www.contactcenter.frost.com) Growth Partnership Service program. Frost & Sullivan’s related studies include: EMEA Contact Center Systems Market, North American Hosted Contact Center Market, Brazilian BPO and Contact Center Outsourcing Services Market 2014, and Argentine and Chilean Contact Center Outsourcing Services Markets. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us:     Start the discussion

Join Us:           Join our community

Subscribe:       Newsletter on “the next big thing”

Register:         Gain access to visionary innovation

Latin American Contact Center Systems Market 2014
NDED-76

Contact:
Francesca Valente
Corporate Communications – Latin America
P: +54 11 4777 5300
F: +54 11 4777 5300
E: francesca.valente@frost.com

http://www.frost.com

Touchscreen Controller Suppliers Atmel, Cypress and Synaptics Enable Better Experiences on Ever Larger Smartphone Screens says Strategy Analytics

BOSTON, Aug. 6, 2014 /PRNewswire/ — Leading TSC vendors Atmel, Cypress and Synaptics have developed bespoke noise reduction techniques which are enabling new display implementations able to accommodate multi-finger touches and 3D gestures, including touch detection through gloves, hovering, tracking wet or sweaty fingers accurately across the screen as well as providing fine-tip stylus support.

Stephen Entwistle

Stephen Entwistle

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The recently released Strategy Analytics Handset Component Technologies (HCT) service report, “Touchscreen Controllers: Enabling New Features and Advanced Capabilities in Smartphone Designs” explains that smartphone vendors faced with cut-throat competition and a need to differentiate their products, are introducing larger and more sophisticated screens with new and advanced touch capabilities. This is placing an increasing burden on touchscreen controller (TSC) suppliers, who must design their products to meet ever more stringent technical specifications.

Altering the physical and electrical properties of touchscreens and accommodating advanced new features means that state-of-the-art TSCs increasingly need to have faster scanning and higher data processing capabilities, more sophisticated power management to minimize power consumption and, in particular, much improved signal-to-noise ratios.

Stuart Robinson, Director of Handset Component Technologies research notes “The latest touchscreens are able to accommodate multi-finger touches and 3D gestures, including touch detection through gloves, hovering, tracking wet or sweaty fingers accurately across the screen as well as providing fine-tip stylus support.  TSCs now use advanced algorithms to detect these very small signals whilst rejecting the larger, unwanted signals from the user’s hand, from power supplies and other noise sources.”

Stephen Entwistle of the Strategic Technologies Practice added “The display, particularly an LCD display, is a major source of noise, and the introduction of new integrated sensor/display designs exacerbates this problem. Leading TSC vendors such as Atmel, Cypress and Synaptics have developed bespoke noise reduction techniques which are enabling new display implementations such as display-integrated in-cell and on-cell touch systems and even single-layer in-cell sensor designs”.

About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 

Main Contact: Stuart Robinson +44(0)-1908-423-637, srobinson@strategyanalytics.com 
Additional Contact: Stephen Entwistle, +44(0)-1908-423-636, sentwistle@strategyanalytics.com

23% of Android Smartphone Users are Power Users, says Strategy Analytics

BOSTON, Aug. 5, 2014 /PRNewswire/ — According to Strategy Analytics’ AppOptix platform there are three distinct profiles of Android smartphone users in the US the Light User segment consumes less than 50 MB per day, Moderate Users between 50-300 MB per day, and Power Users with daily use over 300 MB. Data estimates include combined activity on Wi-Fi and Cellular networks.

AppOptix Consumer Telemetry Platform by Strategy Analytics, Inc.

AppOptix Consumer Telemetry Platform by Strategy Analytics, Inc.

The analysis is based on over one million individual application sessions on more than 1500 Android smartphone users in the US during the first half of the year. The results are powered by Strategy Analytics’ state-of-the-art Consumer Telemetry Platform  by leveraging three core components – a best-in-class telemetry application, an opt-in panel, and big data analytics framework to support rich analysis.

Mapping the data consumption profiles across the subscriber base shows nearly two-thirds of the subscribers are Moderate Users, 23% belong to the Power User category, and just 15% as Light Users. However, in terms of data traffic share, the Power Users account for 57% share of the traffic, followed by Moderate users with 41% share, and Light Users with a nominal 2% share.

Across all three profiles, Wi-Fi accounts for a significant portion of the data use. While the proportion of Wi-Fi in data traffic for the Light and Moderate segments are 69% and 76% respectively, for Power Users the Wi-Fi proportion reaches 82%.

Bonny Joy, Chief, Consumer Telemetry Platforms, said: “Although the Moderate User profile represents the single largest segment across all wireless operators accounting for more than half of the total subscribers, the AppOptix platform data suggests there are significant variations in data usage across operators, which in turn brings new opportunities in usage based pricing plans.”

Barry Gilbert, Vice President, said: “Wireless providers have to consider data consumption patterns across the identified customer segments in retooling their service plans, handset portfolio and content selection in reducing churn and attracting new subscribers.”

AppOptix addresses the contextual nuances of the consumer behavior through a full-suite of tools, including dashboards, reports, and leading analyst insights on device brands, operators, models, and apps.

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 

Barry Gilbert, +1 617-614-0701, bgilbert@strategyanalytics.com
Bonny Joy, +1 617-614-0708, bjoy@strategyanalytics.com

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