Breast Cancer: Targeted Therapies Offer Novel Treatment Modalities

– The use of combination targeted therapies will improve progression-free disease as well as survival rates, finds Frost & Sullivan

LONDON, March 17, 2015 /PRNewswire/ — Despite the availability of approximately 25 drugs for the treatment of breast cancer, the unmet need in the global market is vast. To address this drawback, pharmaceutical companies have established a robust pipeline that currently has about 52 drugs in development. While chemotherapy remains the most important class of drugs for breast cancer treatment, the trend toward targeted drugs is on the rise.

New analysis from Frost & Sullivan, A Competitive Analysis of the Global Breast Cancer Therapeutics Market, finds that the market earned revenues of approximately $10.0 billion in 2014 and estimates this to reach $13.38 billion in 2018.

For complimentary access to more information on this research, please visit: http://corpcom.frost.com/forms/EU_PR_AZanchi_MADE-52_13Mar15

Breast cancer drugs are expensive and have placed a huge burden on patients and health insurance agencies. The lack of effective therapies, especially for triple negative breast cancer, is another excruciating challenge.

“The emergence of a new class of targeted therapies is likely to redefine the survival rates of patients with triple-negative cancers,” said Frost & Sullivan Healthcare Senior Research Analyst Sriram Radhakrishnan. “Poly-adenosine diphosphate ribose polymerase or PARP-based targeted therapies are under development and are expected to effectively treat breast cancers.”

Although Herceptin and Tykerb are the only targeted therapeutics available for breast cancer, the recently approved Kadcyla and Perjeta will bolster the portfolio of targeted drugs. Key drugs to watch between 2015 and 2017 are:

  • ABT-888 (Abbvie)
  • NeuVax (Galena Biopharma)
  • Palbociclib (Pfizer)
  • NKTR-102 (Nektar Therapeutics)
  • CT-P6 (Celltrion)

“Focus has shifted to combination therapeutic modalities that have displayed the potential to improve progression-free survival rates,” observed Radhakrishnan. “The combination of therapeutic modalities – targeted therapies along with chemotherapy – could also make treatment affordable for patients.”

With technological advances likely to improve the scope of diagnosis and offer personalised treatment for patients, the race to formulate effective therapies for breast cancer is well and truly on.

A Competitive Analysis of the Global Breast Cancer Therapeutics Market is part of the Life Sciences Growth Partnership Service program. Frost & Sullivan’s related studies include: A Product and Pipeline Analysis of the Opioid Therapeutics and Drug Delivery Market, A Product and Pipeline Analysis of the Lung Cancer Therapeutics Market, A Product and Pipeline Analysis of the Antibacterial Drugs Market, and Global Oncology Drug Delivery Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact
Anna Zanchi
Corporate Communications – Europe
P: +39.02.4851 6133
E: anna.zanchi@frost.com
http://www.frost.com

Logo – http://photos.prnasia.com/prnh/20150317/8521501687LOGO

Thousands Report Economic Pressures Impacting a Good Night’s Sleep, Philips 10-country Survey Reveals

Stress about work and finances ranked higher than technology as sleep disrupter in 8,000-person survey; More than 80 percent of respondents see opportunity to improve sleep

ANDOVER, Mass., March 13, 2015 /PRNewswire/ — Royal Philips (NYSE: PHG, AEX: PHIA) today released “Sleep: A Global Perspective,” the first in a series of reports highlighting sleep trends and habits collected from a survey of nearly 8,000 people across 10 countries. Released in support of the World Association of Sleep Medicine’s annual World Sleep Day, the report revealed that worry about work, finances and the economy was the leading factor impacting sleep. In addition, while sleep is recognized globally as important to health and well-being, most people are not taking any steps to improve it.

Logo – http://photos.prnewswire.com/prnh/20140122/NE50581LOGO
Photo – http://photos.prnewswire.com/prnh/20150312/181380-INFO
Photo – http://photos.prnewswire.com/prnh/20150312/181381-INFO

“Over the past few years, many surveys have focused on the negative impact that technology and mobile devices can have on sleep, but our report confirmed that the global factors impacting people’s sleep are much more varied and complex,” said Dr. Teofilo Lee-Chiong, M.D., Chief Medical Liaison, Philips. “And, while it’s refreshing to see people around the world equally valuing sleep as critical to their overall health, there’s clearly more that people can be doing to ensure they’re on a path to a better night’s sleep.”

People want more sleep, but don’t know how to get it

Of the 7,817 people surveyed in the United States, Brazil, the UK, France, the Netherlands, Germany, China, Japan, South Korea, and Australia, 96 percent said sleep is valuable to them. At the same time, 57 percent of respondents admitted that while their sleep could be better, they haven’t taken action to improve it. And, only 17 percent consistently sleep through the night, with 22 percent of respondents noting they wake up before they would like five to seven nights a week.

In addition, six percent of respondents reported having obstructive sleep apnea (OSA). This is consistent with other reports indicating that more than 100 million people globally suffer from this disorder. Because an estimated 80 percent of patients with OSA remain undiagnosed, a substantial number of people may benefit from proper screening, diagnosis and treatment of sleep apnea.

The economy’s impact on sleep

Among a list of 12 different factors influencing overall health and well-being — including family, work, school, social life and intimacy with a partner — sleep ranked the highest, at 87 percent. But right behind it at 84 percent was money/financial security. Additionally, among a list of 13 factors keeping people up at night, respondents selected work (25%) and financial/economic issues (28%) as their most common sleep disruptors. While 67 percent of people around the world sleep with a mobile phone within reach, only 21 percent said technology was a sleep disruptor.

“Our report indicates how psychological factors can impact sleep, and how those factors can change depending on the times in which we live,” said Dr. Mark Aloia, Senior Director of Global Clinical Research, Philips. “Combating stress is critical to a good night’s sleep, but the toughest part for people is often just getting motivated to make changes. These data further demonstrate that sleep needs to be viewed and treated holistically, with both technology and lifestyle solutions that work together to promote better health.”

Of the countries most worried about work, South Korea (43%), Brazil (33%) and China (32%) ranked the highest. Of those most worried about economic/financial issues, Brazil (39%), Germany (31%) and the U.S. (31%) topped the list. Download the full “Sleep: A Global Perspective” report and supporting infographics at www.sleepapnea.com.

Philips issues global challenge to improve sleep

The first step to better rest is investigating your risk of an underlying sleep disorder. A significant percentage of the global population is estimated to suffer from disrupted sleep, and sleep apnea is one of the most common of sleep disorders that is often undiagnosed. Find out if you may be at risk by taking the sleep apnea symptoms quiz.

In addition to addressing potential sleep disorders, it is important to embrace behaviors that can improve your sleep. Life’s stressors can keep anyone up at night, but small changes can offset stress triggers and prepare your body for the rest it needs. Throughout the week leading up to World Sleep Day, March 9-13, Philips issued a global five-day #BeWellSleepWell challenge to empower people to take back control of their sleep and overall health. Philips encouraged people to make one small lifestyle change each day for five days to improve their sleep and well-being.

See how your sleep compares to those around the world and learn tips for getting better rest by following the #BeWellSleepWell conversation on Twitter: @PhilipsHealth and @PhilipsResp, and Facebook: Philips Health and Philips Respironics.

For further information, please contact:
Kathy O’Reilly
Philips
Tel: +1 978-659-2638
Mobile: +1 978-221-8919
Email: kathy.oreilly@philips.com
Twitter: @kathyoreilly

Alicia Cafardi
Philips
+1-724-387-4439
alicia.cafardi@philips.com

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 105,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

Increased Amount of Data from Multiple Devices Boosts Mobile Advertising in Latin America, Finds Frost & Sullivan

– Value chain participants in mobile advertising need to guard against ‘over targeting’

SAO PAULO, March 12, 2015 /PRNewswire/ — The proliferation of smartphones, tablets and other mobile devices has created a catch-22 situation for mobile advertisers. While on the one hand, the customer pool has expanded vastly, the diversity of platforms and operating systems challenges advertisers to attract a true audience. Ineffective technologies for cross-device digital advertising can result in brands overspending and still not achieving the desired results.

Multiple devices: iPhone and iPad

Multiple devices: iPhone and iPad

Photo – http://photos.prnewswire.com/prnh/20150311/181051

The application-to-peer (A2P) SMS advertising segment is expected to earn revenues of $19.8 billion in 2014, and reach $95.4 billion in 2019, according to the new study from Frost & Sullivan, Brazilian Mobile Advertising Services Market (https://www.frost.com/q293417824).

If you are interested in more information on this study, please send an e-mail to Francesca Valente, Corporate Communications, at francesca.valente@frost.com.

Although user attributes such as cookies and user IDs are available to advertisers, it may be counterproductive to use the data for ad targeting in mobile devices. Therefore, advertisers prefer to use non-personally identifiable information (NPII). Many companies offer opt-in and opt-out options for receiving ads through an SMS so that they do not infringe on user privacy.

The opt-in feature has given a huge thrust to the Brazilian SMS ecosystem. However, even though SMS represents 9.2 percent of mobile carrier revenue in Brazil, it will eventually make way for IM applications such as WhatsApp and Facebook Messenger.

“Owing to the rising popularity of mobile social media, mobile enterprise value-added-services such as A2P and SMS are being increasingly improved to enhance revenue and customer experience,” said Frost & Sullivan ICT Industry Analyst Maiara Paula Munhoz.

Latin American brands are turning to mobile advertising not only because it reaches consumers on the go but also because it fulfils different requirements for different verticals.

National- or regional-level companies have a huge advantage over smaller companies in terms of resources for capturing, managing, analyzing and acting on Big Data. However, mobile advertising can help level the playing field, as even the smallest company can fill up as much space on a smartphone screen as a large company.

“To illustrate the potential of mobile advertising in Brazil, five out of ten countries most involved with social networks are Latin American,” noted Munhoz. “Furthermore, Brazil is one of the top three countries with the most Facebook users in the world. This represents a huge market opportunity for companies investing in mobile social network advertising in the country.”

Brazilian Mobile Advertising Services Market is part of the Mobile & Wireless Communications (http://www.wireless.frost.com) Growth Partnership Service program. Frost & Sullivan’s related studies include: Integrated Mobile Resource Management Platforms; The Global Need for Mobile Support and Protection Services; New Roles for Voice and Unified Messaging in Enterprise Communications; and The Impact of OTT Providers on the Telecommunications Sector. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us:     Start the discussion

Join Us:           Join our community

Subscribe:       Newsletter on “the next big thing”

Register:         Gain access to visionary innovation

Brazilian Mobile Advertising Services Market
9838-65

Contact:
Francesca Valente
Corporate Communications – Latin America
P: +54 11 4777 5300
F: +54 11 4777 5300
E: francesca.valente@frost.com

http://www.frost.com

Photo – http://photos.prnasia.com/prnh/20150312/8521501560

UK Healthcare IT Matures with Higher Integration and Commercialization of Pilot Projects

eHealth initiatives will add impetus to the adoption of HCIT, finds Frost & Sullivan

LONDON, March 11, 2015 /PRNewswire/ — The National Health Service (NHS), along with the Department of Health (DoH) and the UK Government, has set ambitious quality and productivity goals for the healthcare industry. Their keenness to enhance healthcare delivery has attracted significant investments to healthcare IT (HCIT), which, in turn, will help them make optimum and cost-effective use of resources.

Frost & Sullivan

Frost & Sullivan

Providers are focusing on electronic health records (EHR), telehealth, ePrescribing, and remote monitoring to achieve cross-border healthcare, long-term management of chronic diseases, and higher patient engagement. Frost & Sullivan’s study, National Initiatives Impacting Healthcare Information Technology (HCIT) in the United Kingdom, finds that the per capita healthcare IT expenditure in the UK in 2014 was $43, next only to Sweden and the US. The UK accounts for 30 percent of Europe’s HCIT budget.

For complimentary access to more information on this research, please visit: http://corpcom.frost.com/forms/EU_PR_AZanchi_9837_6Mar15

Healthcare delivery in the UK is being restructured to improve cohesion among secondary and primary care segments, healthcare professionals and patients. Acknowledging that HCIT solutions have a key role to play in this transition, the Government has increased its budget for HCIT and revamped legal and financial regulations, especially reimbursements.

“Between 2013 and 2020, the European commission proposes to use the Connecting Europe Facility and the European Regional Development Fund to drive healthcare interoperability,” said Frost & Sullivan Healthcare Research Analyst Shruthi Parakkal. “Further, several successful pilot projects for HCIT have been carried out since 2010, demonstrating improved outcomes and significant scope for the commercialization of these projects.”

The UK’s long-term healthcare initiatives have given a boost to HCIT’s market penetration. However, the failure of several large investment projects compelled the Government to introduce the eHealth strategy and eHealth 2011-2017 action plan. These initiatives stand out for the shift in focus from a nation-wide strategy to locally-managed solutions.

“The eHealth strategy is expected to enrich collaboration among care segments, facilitate patient centricity, and improve interoperability,” noted Parakkal. “The establishment of interoperability standards and amendment of the EU medical-device directive to include HCIT solutions is expected to further accelerate the maturity of HCIT solutions.”

National Initiatives Impacting Healthcare Information Technology (HCIT) in the United Kingdom is part of the Connected Health Growth Partnership Service program. Frost & Sullivan’s related studies include: Drivers for Healthcare R&D Investment in Asia-Pacific, Optimizing Operations in the Ever-Changing Environment of Healthcare Providers, The Russian Biopharmaceuticals and Biomedicine Market, and eHealth Initiatives across Emerging Markets in APAC. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact
Anna Zanchi
Corporate Communications – Europe
P: +39-02-4851-6133
E: anna.zanchi@frost.com
http://www.frost.com

Photo – http://photos.prnasia.com/prnh/20150311/8521501556

Percutaneous Coronary Intervention Devices: Niche Opportunities Emerge in Western Europe

– Consistently educating end users and developing new products will be crucial to widen application scope, finds Frost & Sullivan

LONDON, March 10, 2015 /PRNewswire/ — With minimally invasive technology becoming a well-established treatment for coronary artery disease in Western Europe, several percutaneous coronary intervention (PCI) segments such as angioplasty balloons, catheters and stents are approaching market saturation. Nevertheless, the development of next-generation technologies is expected to expand device applicability and sustain the Western European PCI market.

Frost & Sullivan

Frost & Sullivan

Photo – http://photos.prnewswire.com/prnh/20150310/180652LOGO

New analysis from Frost & Sullivan, Western European Percutaneous Coronary Intervention (PCI) Devices Market, finds that the market earned revenues of $2.02 billion in 2014 and estimates this to reach $2.12 billion in 2018.

For complimentary access to more information on this research, please visit: http://corpcom.frost.com/forms/EU_PR_AZanchi_MA97-54_06Mar15.

“The high incidence of cardiovascular diseases in Western Europe drives the demand for PCI procedures,” noted Frost & Sullivan Healthcare Senior Research Analyst Parthasarathy Raghava. “Innovations in niche applications such as bioabsorbable stents and drug-eluting bioabsorbable stents will continue to open up new market opportunities.”

A major concern among new participants is the huge R&D expense associated with developing devices, conducting clinical trials, gaining approval, and marketing. Further, the mature nature of the market in the region as well as intensifying pricing wars lead to price erosion, thus shrinking profits.

To compete with established participants, smaller manufacturers need to gain the acceptance of distributors, hospitals and alternate care facilities. For multinational corporations, expanding portfolios through the acquisition of smaller companies with inventive PCI solutions will be the best way to accelerate top-line growth.

“Initiating long-term contracts and building relationships with distributors and acute care facilities will help PCI device vendors appeal to a wider audience,” advised Raghava. “Enhancing brand loyalty through better relationships with end users and delivering effective after-sales services will also enable vendors to boost revenues in the mature Western European PCI market.”

Western European Percutaneous Coronary Intervention (PCI) Devices Market is part of the Advanced Medical Technologies Growth Partnership Service program. Frost & Sullivan’s related studies include: Western European Infant Care Solutions Market, Automated Endoscope Reprocessor Market Trends in Western Europe, North American Cardiac Monitoring Products and Services Markets, and Global Orthopedic Implant Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact
Anna Zanchi
Corporate Communications — Europe
P: +39.02.4851 6133
E: anna.zanchi@frost.com
http://www.frost.com

Photo – http://photos.prnasia.com/prnh/20150310/8521501518

Developing Nations Emerge as the Building Blocks of the Asia-Pacific Amino Acids and Specialty Proteins Market, says Frost & Sullivan

– Manufacturers customize their offerings to suit the varied demographic requirements of the region

SINGAPORE, March 9, 2015 /PRNewswire/ — The increasing prosperity of developing countries in Asia-Pacific and the concomitant rise in consumer awareness regarding dietary supplements are propelling the Asia-Pacific amino acid market . Acknowledging the benefits of preventive healthcare in a society that is increasingly falling prey to lifestyle diseases, consumers are seeking out fortified foods. This translates to greater opportunities for manufacturers of specialty proteins and amino acid ingredients.

New analysis from Frost & Sullivan, Asia-Pacific Market for Amino Acids and Specialty Protein Ingredients (https://www.frost.com/p85f), finds that the total market earned revenues of US$7.90 billion in 2013 and estimates this to reach US$11.84 billion in 2020.

“The Asia-Pacific region leads the surge in the global gross domestic product of the middle class population,” said Frost & Sullivan Chemicals, Materials & Food Industry Analyst Dr.Nandhini Rajagopal.

“Currently, the middle class account for 25 percent of Asia-Pacific’s population and this is expected to grow to 55 percent by the end of 2020. The expanding cohort will result in higher prevalence of diseases such as obesity, cancer, diabetes, osteoporosis, and effectually widen the target market for supplements and fortified foods,” Rajagopal added.

To cater to the escalating demand, manufacturers are developing new protein ingredients, heat-stable proteins, and proteins that will not interfere with the taste of the food. Green sources will also offer value additions to customers in marketing their functional foods.

Furthermore, cost-effectiveness plays a key role in ingredient selection as the volume required is very high for functional food processing. Water solubility and improved organoleptic properties are other important purchase factors.

In Asia-Pacific, nutritional supplements are often prescribed by healthcare givers for disease prevention; therefore, it is vital for ingredient manufacturers to prove the clinical benefit of each ingredient. Manufacturers will also have to validate their claims according to regional demographic requirements as each Asia-Pacific country has its own set of regulatory policies.

“Significantly, different requirements regarding product formulations will raise production costs. Identifying regions with similar regulatory policies to perform clinical trials simultaneously will go a long way in offsetting the diversity issue and reducing the total time and cost of approval,” noted Rajagopal.

Local manufacturing units will help manufacturers boost profit margins in price-sensitive markets. Additionally, entering a high-growth market with scientifically proved products will guarantee revenue growth.

If you are interested in more information on this study, please send an e-mail to Donna Jeremiah, Corporate Communications, at djeremiah@frost.com.

Asia-Pacific Market for Amino Acids and Specialty Protein Ingredients is part of the Food and Beverage Ingredients (http://www.food.frost.com) Growth Partnership Service program. Frost & Sullivan’s related studies include: Review of the Dairy, Egg, and Meat Product Market in Asia-Pacific, Review of the Confectionery Product Market in the United States, Growth and Opportunity Assessment of Personal Care Ingredients Market — ASEAN, and An Overview of the South African National Development Plan 2030 and the Industrial Policy Action Plan. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us: Start the discussion

Join Us: Join our community

Subscribe: Newsletter on “the next big thing”

Register: Gain access to visionary innovation

Asia-Pacific Market for Amino Acids and Specialty Protein Ingredients
P85F-88

Contact:

Donna Jeremiah
Corporate Communications – Asia Pacific
P: +61 (02) 8247 8927
F: +61 (02) 9252 8066
E: djeremiah@frost.com

Carrie Low
Corporate Communications – Asia Pacific
P: +603 6204 5910
F: +603 6201 7402
E: carrie.low@frost.com

Melissa Tan
Corporate Communications – Asia Pacific
P: +65 6890 0926
F: +65 6890 0999
E: melissa.tan@frost.com

http://www.frost.com

 

To Make People Laugh, Attack Them, PolyU Study Says

Laughter is flip side of fear, research indicates

HONG KONG, March 9, 2015 /PRNewswire/ — THE SUREST WAY TO MAKE someone laugh is to attack them, researchers said this week. Humor is rooted in fear, and laughter is a type of screaming.

The widespread belief that surprise is the basic unit of joke delivery is wrong, according to entertainment researchers at The Hong Kong Polytechnic University School of Design. Unpredictability is a common but optional element of the process of making people laugh out loud, while the creation of emotional tension is far more significant.

“People create laughter by attacking others,” said lead researcher Nury Vittachi, Teaching Fellow of the School. “Parents nibble their infants. Comedians verbally abuse audiences. Successful TV sketch-writers create material which threatens violence to our conventional moral assumptions.”

To test the hypothesis, researchers studied live and recorded incidents in which people laughed out loud at material which lacked the traditional structure of a set-up line followed by a surprise punch-line. Rather than laughter being missing, audiences were more amused.

AMUSEMENT DELIVERY CONTEXTS

Laughter was studied in various “amusement delivery” contexts, including storyteller and child, comedian and audience, parent and baby, and so on.

Audiences of children heard a repetitive folk tale about an “impolite” worm who eats members of his family, one by one — and they laughed out loud even though the progress of the story was so obvious that they could finish it themselves. “There were no surprises. What made them laugh was the attack on their basic assumptions, which is that children should never eat their siblings and parents,” said Vittachi.

The investigators also reviewed the acts of professional comedians, noting that punch-line-driven jokes had been overtaken on TV by deliberately repetitive skits, such as Catherine Tate’s “I’m not bovvered” sketches, focused on personal conflicts. They also noted the deliberately hostile relationship between stand-up comedians and their audiences, characterized by Bernie Mac, whose opening-line is “I ain’t scared of you m***********s.” They noted that comedy club live shows regularly featured comedians taking a highly combative stance against the audience.

Researchers found that parents, observed in public spaces, physically attacked babies, toddlers and small children to make them laugh. They nibbled their children’s arms and necks, threw them in the air, or pretended to drop them. In all cases, the reaction was laughter, with the children typically saying: “Again! Again!” This indicated that the cause of the laughter was not surprise, but the attack itself.

WHY YOU CAN’T TICKLE YOURSELF

The study, called “How to be funny,” sheds light on long-running laughter-related puzzles. Why can we not tickle ourselves? Answer: because you can’t attack yourself. Why is embarrassment sometimes expressed by laughter? Answer: Gross emotional discomfort is the root of involuntary laughter. The hypothesis also gives a new understanding of human utterances sometimes defined as “courtesy laughter,” reclassifying them as “discomfort laughter.” If a sufficiently scary boss is speaking, subordinates will laugh even if the leader makes no jokes at all.

The study shares anecdotal evidence of an experiment in which an individual says to a child in a classroom setting that he can make her laugh with a single word. The researcher then waits for a period of about 10 seconds for tension to build up, before saying a random word. The laughter that inevitably follows is not caused by the word, but by the tension that has been allowed to build up.

“In live situations, making people laugh has surprisingly little to do with the words used,” said Vittachi. “It’s all about the spiky, dynamic relationship between the speaker and listener.”

The full report in PDF form of “How to be funny” is available free of charge through the web-based journal Science 2.0, and through nextext.org from March 2, 2015.

A copy of the report in PDF form is available at http://bit.ly/1Fc6COE.

Top US Pay TV Operators Added 101,000 Subscribers in 4Q14

— Cord Cutting Remains a Threat, But No Mass Exodus Yet

BOSTON, March 6, 2015 /PRNewswire/ — The top Pay TV Operators in the United States added 101,000 new subscribers during the fourth quarter to end a roller coaster year in 2014 according to the latest report from Strategy Analytics, Digital Television Operator Performance Benchmarking: North America.   
Click here for the report: http://sa-link.cc/SPSDTVNAPR

Logo – http://photos.prnewswire.com/prnh/20130207/NE56457LOGO-b

The declining trend in Pay TV subscribers in North America, seen during the second and third quarters, reversed in the fourth quarter, with overall growth in both the US and Canada. The 19 tracked operators in the US added 101,000 subscribers while operators in Canada added 5,000. In the US, the increase in the fourth quarter brought the total tracked subscribers to 96.1 million, representing more than 95% of the total US market. Digital subscriber growth has continued throughout 2014, ending the year at nearly 95 million.

“2014 started and finished strong, with growth in Pay TV subscribers in both the first and fourth quarters,” stated Jason Blackwell, Director of Service Provider Strategies.  “The middle of the year was a bit rough, with subscriber losses in the second and third quarters.  Overall, the year was flat, with our tracked operators losing only 4,000 subscribers.”

Mr. Blackwell added, “Cord cutting remains a threat, and there are new options for consumers that have deployed during the first quarter of 2015, specifically the Sling TV service from Dish Network.  We also expect to see more standalone services from HBO, Showtime, and others, so 2015 will be challenging for the traditional Pay TV vendors.”

Other key findings from the report include:

  • During 2014, the US satellite market grew by only 20,000 subscribers as DirecTV had a strong year while Dish Network suffered losses.
  • IPTV operators in the US added 1.16 million new subscribers in 2014. Verizon added 387,000 new subs and AT&T, which sold its Connecticut assets to Frontier, added 478,000.
  • Cable continued to suffer from Pay TV subscriber losses, with a total of 1.18 million during the year.  During the fourth quarter, the tracked cable operators lost 195,000 video subscribers.

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 

US Contact: Jason Blackwell, +1 617 614 0700, jblackwell@strategyanalytics.com  
European Contact: David Mercer, +44(0) 1908 423 600, dmercer@strategyanalytics.com  

Nearly 50% of US Homes Will Own a 4K TV by 2020, says Strategy Analytics

— 4K TV ownership in the US will reach 10% by 2016 up from just 1% in 2014.

BOSTON, March 4, 2015 /PRNewswire/ — The USA will emerge as the leading market for 4K or Ultra HD TVs in terms of household penetration by 2020 followed by the leading Western European markets, Australia, South Korea and China. According to Strategy Analytics’ Connected Home Devices (CHD) report “Ultra High Definition TV Displays: Global Market Forecast,” demand for UHD TVs is soaring worldwide as entry level price points drop well below $1000, model availability expands and consumers seek out the next best technology as they upgrade their ageing flat panel TVs.

Click here for the report: Ultra High Definition TV Displays: Global Market Forecast ( http://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=10660 )

Other key findings from the report include:

  • Shipments of 4K/Ultra HD TVs grew 633% in 2014 to reach 12.1 million units with Asia Pacific accounting for 75% followed by North America (12%) and Western Europe (11%).
  • Global shipments of Ultra HD TVs will more than double in 2015 to 27.5 million units and more than 100 million will be shipping annually by 2018.
  • 60% of all Ultra HD TVs shipped globally in 2014 were 50-inch or larger in size, while a quarter of all 50-inch and larger TVs that shipped were Ultra HD.
  • Sub 50-inch Ultra HD TVs will become more widely available in 2015 and the sub 50-inch category will account for the majority of Ultra HD TV shipments globally by the end of 2016.
  • Wide color gamut technology and high dynamic range support will be built into premium Ultra HD TV displays in 2015 creating a more discernable price tier structure in the market.
Ultra High-Definition TV Household Ownership by Region

Ultra High-Definition TV Household Ownership by Region

Quotes:

David Watkins, Service Director, Connected Home Devices, said, “Ultra HD will become the standard resolution for virtually all large screen TVs within 3 to 4 years’ time and we will see it penetrate further into smaller screen sizes as manufacturing efficiencies improve.” He added, “As we saw with the transition from SD to HD, it is the TV manufacturers who are leading the Ultra HD charge although significant steps are being made on the delivery infrastructure and content production parts of the value chain. As the inevitable price competition eats into the ability of the TV vendors to make any meaningful profit from selling Ultra HD TVs, many brands are adding support for wider color gamuts and high dynamic range in order to differentiate their models and charge a premium over ‘standard’ Ultra HD models.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com

European Contact: David Watkins, +33 153 409 952, dwatkins@strategyanalytics.com

Photo – http://photos.prnasia.com/prnh/20150303/8521501329
Logo – http://photos.prnewswire.com/prnh/20130207/NE56457LOGO-b