Content should inspire action, not just attention

— Learn how to optimize your call to action to drive web traffic, acquire leads, and boost sales

NEW YORK, Aug. 14, 2014 /PRNewswire/ — Creating content to educate or entertain your audience requires ample time and resources, therefore the next step your readers take after viewing your content should help meet your company’s overall business objectives. A call-to-action, or “CTA,” guides your audience to the next phase of the buyer’s journey, whether that is providing an email address, sharing a branded message on social media, or making a purchase. To persuade readers to take your desired action, use the following three guidelines to help optimize your CTA:

  1. Test your CTA by asking industry professionals to view your content and provide feedback
  2. Use A/B testing to determine the best combination of colors, phrases, and shapes that persuade the audience most effectively
  3. Reinforce your CTA by using javascript tools that remind readers to take your intended action

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Logo – http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a

For further information and discussion around the value of a CTA, read the latest article by Sarah Ware, co-founder and chief executive of Markerly, on PR Newswire’s Small Business Toolkit: http://bit.ly/1ouKryL

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

12 Clever Ways to Grow Your Lead Database

NEW YORK, July 31, 2014 /PRNewswire/ — Email marketing is a cost-efficient and modern alternative to traditional advertising. If well-executed, email marketing campaigns can result in greater profit for your business. In order to build a campaign, you first have to acquire a list of targeted, qualified prospects who will most likely be interested in your services. The following ideas can help you acquire more contacts to build a sufficient lead database:

  1. Create interesting, useful content that will inspire people to subscribe to your emails
  2. Hold a sweepstakes with an enticing giveaway that will persuade your audience to submit their email addresses
  3. Use trade show events as a forum for collecting business cards
  4. Host a webinar to create a value exchange with the audience who will provide their contact information in order to gain access to your thought-leadership content
  5. Include a call to action on your website that allows viewers to opt-in to your email list

Photo – http://photos.prnewswire.com/prnh/20140730/131003
Logo – http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a
Logo – http://photos.prnewswire.com/prnh/20110831/NY59180LOGO

For additional tips and discussion on how to grow your number of email marketing subscribers, read the latest blog post “12 Ways to Build Up Your Email Marketing List” on PR Newswire’s Small Business Toolkit: http://bit.ly/1pqbbhR

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                        

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Epsilon Cited as a Leader in Email Marketing

DALLAS, July 30, 2014 /PRNewswire/ — Epsilon, the global leader in helping clients create customer connections that build brand and business equity, today announced that it was named as a Leader in the July 2014 report “The Forrester Wave™: Email Marketing Vendors, Q3 2014” by Forrester Research Inc. In this evaluation, Forrester refers to Epsilon as “a professional services powerhouse,” and scored Epsilon highest in the Services and Strength of Management Team categories and tied for the second highest in Globalization. The report also cites Epsilon as “…the best operations, technology and strategy and analytics services [provider] we reviewed.”  

The report cites Epsilon’s redefined mobile-first platform interface standards and highlights Agility Harmony’s dynamic content scalability, multilingual platform interface, large international support staff and the best operations, technology, strategy and analytics services they reviewed. According to Forrester Epsilon is, “a strong fit for large global enterprises that seek a full or collaborative service partner.”

The evaluation of email marketing service providers included a review of nine vendors against 34 criteria. To gain feedback on vendors and the market, Forrester also conducted 27 client reference phone interviews and fielded an online survey to 89 email marketing client references.

“It’s a tremendous honor to be recognized as a leader in the email marketing space. We built Agility Harmony from the ground up to serve as the next-generation digital messaging platform for global marketers and the report affirms that Epsilon leads the leaders,” said Andrew Frawley, President of Epsilon. “Harmony is now in full production, delivering billions of messages with excellent results. We have or are in the process of onboarding a number of large global brands. We are particularly excited about the capabilities recognition the Harmony platform received. With the benefit of being the first digital messaging platform built since the advent of today’s social and mobile technology, we plan to aggressively add new features and capabilities that allow marketers to optimize the performance of their digital campaigns.”

This is the first time Epsilon’s new digital messaging platform, Agility Harmony, has been included in the evaluation. Launched in the summer of 2013, Agility Harmony was built from the ground up to handle the industrial strength email programs of the world’s largest brands. Built on a big data platform, Harmony is designed to deliver billions of customized messages per year around the globe.

For the full report “The Forrester Wave™: Email Marketing Vendors, Q3 2014”, click here.

For additional information on Epsilon’s Agility Harmony, please visit http://www.agilityharmony.com.

Media Contact:

Rickie Hobbie
Epsilon International
+852-3589-0717
rhobbie@epsilon.com

Companies Operating in or Expanding into the USA can now Give Themselves a QuickStart

LONDON, July 30, 2014 /PRNewswire/ — TMF Group, a leading provider of high value business services to clients operating and investing globally, has launched a new service designed to reduce the cost and administrative burden for companies operating in, or expanding into the USA and keep them in ‘good standing’ across 51 states.

QuickStart: to the USA gives companies a single point of local contact and access to specialist financial, legal and HR and payroll services, including:

  1. Implementing and maintaining a firm’s legal set-up and structuring
  2. Providing a registered agent
  3. Ensuring compliance with state and local regulations
  4. Handling accounting and tax requirements
  5. Ensuring staff get paid on time and in accordance with local rules

Luigi Garlati, Regional Director (Americas), TMF Group, explained: Now is a great time to operate in the US market. However, compliance can be complex and companies need to be careful that they fully understand the local market and its regulations, as failure to do so could lead to financial penalties, lost business or, in extreme cases, criminal prosecution.

Through the QuickStart package, TMF Group helps businesses overcome the key challenges of establishing or running operations in a new country; centralising the process and maintaining compliance in all 51 jurisdictions.

According to a recent study commissioned by TMF Group and conducted by IDC, these challenges include finding the right premises and local suppliers; complying with local rules, regulations and processes; understanding local cultural differences and languages; and finding the right local talent.

The survey also demonstrated how renewed confidence in global economic conditions has encouraged more businesses to consider expanding their operations internationally.  According to the study, 86% of those surveyed were planning to grow their footprint in order to expand sales operations. Additionally, nearly 30% planned to enter new markets within a year and 64% within two years.

Garlati, concluded: Entering a new country can be a challenge for any company and fraught with commercial and reputational risk.  

“Even once established, firms will continue to face fresh challenges as they attempt to manage the many local nuances that influence the business environment, which can often be a complex and burdensome process.  We take that burden away so that our clients can focus on what they do best.” 

To find out more about TMF Group and its services in the USA, visit: http://www.tmf-group.com/quickstartusa

For further information, please contact:
Justin Griffiths, Powerscourt
Tel: +44(0)20-7250-1446
tmf@powerscourt-group.com