Frost & Sullivan Honors Danisco Animal Nutrition for its Unique Animal Feed Additive that Combines Enzymes and Direct-Fed Microbials (DFMs)

– Syncra® AVI addresses the US poultry market’s need to reduce production costs while also improving birds’ gut health and growth performance

MOUNTAIN VIEW, Calif., Jan. 26, 2015 /PRNewswire/ — Based on its recent analysis of the poultry feed market, Frost & Sullivan has selected DuPont company Danisco Animal Nutrition to be the recipient of its 2014 North American Award for New Product Innovation for its poultry gut health solution. Acknowledging the growth potential in the poultry sector, Danisco Animal Nutrition introduced Syncra® AVI, a one-of-a-kind feed additive solution that merges the benefits of both feed enzymes and probiotics, which can be used as an alternative to antibiotic growth promoters where consumer pressure has led to a call for reductions. It can also be used in conjunction with antibiotics and other additives to support poultry gut health and liveability. This advanced solution also radically improves bird growth performance and saves production costs.

DuPont receives 2014 North American Poultry Feed New Product Innovation Award

DuPont receives 2014 North American Poultry Feed New Product Innovation Award

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Danisco Animal Nutrition has maintained its leadership position in the feed enzymes market after more than 25 years of developing innovative combinations of its carbohydrase and protease products. These novel multi-enzyme products were the first products to enable the use of cheaper feed ingredients without lowering the birds’ performance. Similarly, the more recent Syncra® AVI meets the poultry market’s need to cut production costs, as well as maximize profits and efficiency in a sustainable manner.

“Syncra® AVI is demonstrably effective, as it is backed by research studies that truly show the benefits gained from combining the different but complementary modes of action of exogenous feed enzymes and probiotics,” said Frost & Sullivan Senior Industry Analyst Tosin Jack.

A recent research study showed that the blend enhanced the apparent metabolizable energy (AMEn) through superior protein, fat, and starch digestibility. It also diminished ileal insoluble non-starch polysaccharide (NSP) flow, aiding fiber digestion. Given that the poultry industry is expected to drive the feed ingredient market’s growth, this innovation represents a significant investment for the industry.

Syncra® AVI is designed to provide peace of mind for integrators running large poultry complexes. Not only is it thermostable, it can be used with antibiotics and other additives, and is sold in optimized dosages that have been proven to unlock full poultry feed potential. For instance, at an inclusion rate of 200g/ton for broilers, it delivers guaranteed levels of 10,000U/g xylanase; 1,000U/g amylase; 20,000 U/g protease; and Bacillus spp 3.75 x 108 cfu/g. Meanwhile, its convenience of application translates to decreased logistics costs and micro-bin space.

“Both customers and nutritionists perceive Danisco Animal Nutrition’s products as trustworthy because their solutions are always evidence based,” Jack said. “The company works closely with nutritionists and other stakeholders during the decision-making process, which means that its solutions meet the direct needs of the customers/market.”

Based on all these, and because Syncra® AVI is the first trial-backed solution that successfully combines probiotics and enzymes for the poultry market, Frost & Sullivan is pleased to present the 2014 North American New Product Innovation Award to Danisco Animal Nutrition.

Each year, Frost & Sullivan presents this award to the company that has developed an innovative element in a product by leveraging leading-edge technologies. The award recognizes the value-added features/benefits of the product and the increased ROI it offers customers, which, in turn, increases customer acquisition and overall market penetration potential.

Frost & Sullivan’s Best Practices Awards recognize companies in a variety of regional and global markets for outstanding achievement in areas such as leadership, technological innovation, customer service, and product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research.

About Danisco Animal Nutrition and DuPont

Danisco Animal Nutrition (animalnutrition.dupont.com), a business division of DuPont Industrial Biosciences, helps animal producers around the world maximize the return on their feed investment, improve liveability and tackle environmental and sustainability challenges through the delivery of optimized enzyme, betaine and probiotic feed solutions. The company’s uniqueness centers on its ability to combine these technologies, many of which are industry “firsts.”

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

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P: +1-210-247-3870
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WikiVet and Mars Petcare Collaborate to Provide High-quality Online Veterinary Resources on Preventative Healthcare

First chapter, available November 3, 2014, to address dental care and oral hygiene as a form of preventative healthcare for pets

BRUSSELS, Belgium, Nov. 3, 2014 /PRNewswire/ — WikiVet and Mars Petcare announced today a collaboration that aims to improve the quality and reach of reference materials freely available online to veterinary students, practising veterinarians and vet nurses through WikiVet’s innovative and expanding veterinary encyclopaedia. The collaboration will develop high quality training and reference materials on certain areas of preventative healthcare to increase awareness and complement the growing vet school curriculum in this area.

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“Preventative healthcare for pets is a shared passion for both Mars Petcare and WikiVet. It can greatly improve the quality and length of a pet’s life by reducing the risk of developing serious, costly and sometimes fatal diseases,” said Dr. Stephen Harris, Research Manager, Oral Care, WALTHAM® Centre for Pet Nutrition, Mars Petcare. “We are excited to combine our deep expertise in the health and well-being of pets with WikiVet’s dynamic site to drive greater awareness of this important subject.”

The first WikiVet online materials will focus on cat and dog dentistry, an important part of both preventative healthcare and clinical treatment programmes. Research shows that while four out of five dogs over the age of three have periodontal disease, 90 percent of pet owners rate the condition of their own dog’s teeth and gums as good or perfect. The module will feature resources developed in partnership with the specialist veterinary dentist Lisa Milella (BVSc DipEVDC MRCVS), and endorsed by WALTHAM®, a leading scientific authority in pet nutrition and well-being.

“There is a gap in understanding about the importance of dental care and oral hygiene as a form of preventative healthcare,” said Nick Short, Head of the eMedia Unit, Royal Veterinary College. “By collaborating with Mars Petcare and Lisa Milella to develop these comprehensive resources, we aim to raise awareness amongst veterinary students, nurses and the wider profession of best evidence-based practice in dental care. We hope that this will have a positive impact on the support that the profession can offer owners to improve their pets’ health and well-being.”

To help provide veterinarians and vet students with more high-quality resources in this area, the materials will include an introduction to veterinary dentistry with an overview of oral anatomy, oral hygiene and dental surgical procedure. Additional specific encyclopedic pages on Small Animal Dentistry will include:

  • Oral Examination – including practical tools such as downloadable dental charts and a dental diagnostic guide
  • Intra-Oral Radiography
  • Dental Instruments
  • Dental and Oral Conditions
  • Dental and Oral Medication
  • Interactive materials including webinars and quizzes

The WikiVet Cat and Dog Dentistry chapter will be freely available online to all users of WikiVet through http://www.wikivet.net.

About WikiVet

WikiVet is a collaborative resource that aims to support and enhance veterinary education worldwide through the development of high quality web-based knowledge and learning content. Providing users with a comprehensive knowledge base, its goal is to become the most respected and largest online educational resource for the international veterinary community.

Launched in 2007, WikiVet was formed by four UK veterinary schools at the Royal Veterinary College, Edinburgh, Nottingham and Cambridge Universities. It has now grown to include over 20 additional international vet schools and partners.  The site has more than 37,000 members from over 90 countries, and offers close to 5,000 pages of material. More about WikiVet can be found at http://www.wikivet.net.

About Mars Petcare

Mars Petcare is the world’s leading petfood and veterinary care business that strives to make A Better World for Pets® every day. Mars Petcare believes that pets make our lives better and that pet ownership brings joy and benefits which should be accessible to everyone. Mars Petcare has a total of 35 brands in our portfolio, including billion dollar brands PEDIGREE®, WHISKAS®, ROYAL CANIN®, BANFIELD®, and IAMS®. Other leading brands include: CESAR®, NUTRO®, SHEBA®, DREAMIES®, KITEKAT®, CHAPPI®, CATSAN®, FROLIC®, PERFECT FIT®, GREENIES®, EUKANUBA® and NATURA®. Key specialty brands include: Mars Fishcare: API®, Aquarian®, Rena®, Pondcare®; Mars Horsecare: Winergy®, Spillers®, Buckeye® Equivite® ; the WALTHAM Centre for Pet Nutrition®, a leading scientific authority on pet nutrition and wellbeing. Mars Petcare has more than 37,000 Associates worldwide. More information can be found at http://www.Mars.com.

International Federation on Ageing and Bayer HealthCare Release Report Raising Awareness of How Pets Contribute to Healthy Ageing

– The first-of-its-kind report investigates how pets may contribute to physical, mental and societal well-being, in an ageing global demographic

TORONTO, Sept. 25, 2014 /PRNewswire/ — With advances in global public health, people around the world are living longer than ever before[i]. In response to the ageing population, healthcare systems and governments are actively working to manage the expected healthcare costs associated with the ageing process and chronic conditions of older people. The health impact of pets on older people is explored in a new report published by the International Federation on Ageing, through an educational sponsorship from Bayer HealthCare. The report, “Companion Animals and the Health of Older Persons,” provides a comprehensive literature review into the ways pets contribute to the physical and mental health of individuals and the well-being of society.

“This field of research has important implications across generations and also for the future of our broader societies,” says Dr. Jane Barratt, International Federation on Ageing. “Many studies have broadly discussed how pets, such as dogs and cats, contribute to health by reducing anxiety, loneliness and depression, but until today have not yet been published in a single resource. This new report advances our understanding of the value of companion animals in the framework of human health and the broader society.”

The therapeutic benefits of companion animals is an area of study attracting increasing interest among health and social science professionals. “Companion Animals and the Health of Older Persons,” is a review of the research literature on companion animals and older people from 1980 to 2013, with two goals: to summarize the health, social and economic benefits of companion animals, animal-assisted activities and interventions in the care of older adults as determined through evidence-based research; and to use this unique data to inform future research in the fields of rehabilitation, active ageing and aged care policy and programs at local and national levels.

“The interaction between humans and animals is powerful. Animals can educate, motivate, and enhance the quality of life for people around the world,” says Michael Devoy, Chief Medical Officer, Bayer HealthCare. “Given the scope of this report, we are excited that this research has the ability to reach human healthcare practitioners, veterinarians, doctors, nurses, gerontologists, and social workers.”

Companion Animals & the Health of Older Persons Web Conference Press Event

Today, the International Federation on Ageing and Bayer HealthCare formally release “Companion Animals and the Health of Older Persons,” with a global web conference on the topic. Moderated by “America’s Veterinarian,” Dr. Marty Becker, and featuring panelists Dr. Jane Barratt, Secretary General, International Federation on Ageing; Dr. James Gillett, Chair of Health, Aging and Society, McMaster University; and Michael Devoy, Chief Medical Officer, Bayer HealthCare, the web conference provides detailed insights and narrative, framing the topic for journalists, policy makers and healthcare professionals. “This topic is timely and will become another way in which veterinarians and healthcare professionals can collaborate to solve challenges for humans and animals,” says Dr. Marty Becker. “As policy makers tackle the challenges associated with the oldest population the world has ever seen, it is important to consider the impact of companion animals to physical, mental and societal health.”

The “Companion Animals and Older Persons” press event will also feature a live Twitter feed, available @Bayer4Animals and @IntFedAgeing, using hashtags: #Pets4Health #Aging.

About the International Federation on Ageing
The International Federation on Ageing (IFA) is an international non-governmental organization with a membership base of NGOs, the corporate sector, academia, government, and individuals. The IFA believes in ‘generating positive change for older people throughout the world by stimulating, collecting, analyzing, and disseminating information on rights, policies, and practices that improve the quality of life of people as they age.’

About Bayer HealthCare
The Bayer Group is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer HealthCare, a subgroup of Bayer AG with annual sales of EUR 18.9 billion (2013), is one of the world’s leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. The company combines the global activities of the Animal Health, Consumer Care, Medical Care and Pharmaceuticals divisions. Bayer HealthCare’s aim is to discover, develop, manufacture and market products that will improve human and animal health worldwide. Bayer HealthCare has a global workforce of 56,000 employees (Dec 31, 2013) and is represented in more than 100 countries. More information is available at www.healthcare.bayer.com.

______________________________
[i]United Nations Population Fund (UNFPA), Ageing in the Twenty-First Century: A Celebration and A Challenge

For further information:

Dr. Jane Barratt, Secretary General
International Federation on Ageing
Tel: 416-342-1655
Email: jbarratt@ifa-fiv.org

Hyperbaric Veterinary Medicine (hvm) receives CE Mark Approval for Small Animal Hyperbaric Chamber

— CE Mark approval represents significant milestones for hvm and their hyperbaric chamber in veterinary medicine

BOCA RATON, Fla., Sept. 13, 2014 /PRNewswire/ — Hyperbaric Veterinary Medicine ™ (hvm), a leading manufacturer of the first hyperbaric oxygen chamber specifically for small animals, today announced CE approval. The CE Mark allows hvm to begin global sales and installation of their hyperbaric chamber.

Hyperbaric Veterinary Medicine

Hyperbaric Veterinary Medicine

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“The CE Mark approval is an important milestone for our company; it will enable us to provide our small animal chamber to veterinarian facilities globally,” stated Founder Edgar Otto.

With already established veterinary partner facilities through-out the United States hvm’s hyperbaric chambers are used to treat severe and traumatic cases ranging from non-healing wounds, venomous snake bites, spinal cord trauma, pancreatitis, and brain injuries, just to name a few. CE Mark approval represents a significant milestone for hvm and their hyperbaric chamber in veterinary medicine.

About Hyperbaric Veterinary Medicine (hvm)
Hvm equips veterinarians with a small animal hyperbaric chamber so they can offer HBOT to their patients and referral clients for the purpose of delivering positive results in challenging cases.

Hvm Media Contact:
Donna Addy
Media Coordinator
Hyperbaric Veterinary Medicine (hvm)
6400 Congress Ave, Ste 2200
Boca Raton, FL 33487
Email: daddy@hbovetmed.com  
Office: +1 561-988-9695
Fax: +1 561-988-7087
Website: www.hvmed.com
www.facebook.com/hvmed
www.twitter.com/hvm8

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Research Finds That Small Dogs Can’t Go Without Their Toothbrushes

LONDON, Sept. 2, 2014 /PRNewswire/ —

A visual inspection won’t cut it, regular oral care for small dogs is critical to prevent dental disease and to know when it strikes

A new study looking at oral care for small breed dogs may have dog owners thinking twice about their current oral care regime. The study, conducted by the WALTHAM Centre for Pet Nutrition and published in BMC Vet Research, examined the progression of periodontal disease in miniature schnauzers and found that without effective and frequent oral care, dental disease developed rapidly and advanced even more quickly with age.

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“We all want to do the very best for our pets’ health, and the study showed us that there’s more than meets the eye when it comes to small dogs’ oral health,” said Dr Stephen Harris, leader of the oral care team at WALTHAM®, part of Mars Petcare. “The study findings help us better understand the way dental disease appears and progresses and underscores the importance of proper oral care, especially as our dogs age.”

To better understand the rate of dental disease progression, researchers replaced the regular oral care routines of miniature schnauzers with full mouth examinations. They found that, without regular oral care, the majority of dogs developed the early stages of periodontal disease within six months and dogs above the age of four developed periodontal disease even faster. The degree to which periodontal disease progressed varied based on the type of tooth and location on the tooth.

Furthermore, the study showed that periodontitis developed regardless of the visible signs of gingivitis, which had previously been believed to reliably precede it. Therefore while a visual inspection may be sufficient to detect a disease like gingivitis, it is not useful in detecting the onset of periodontitis and may not reveal the areas at greatest risk for dental disease.

“Some pet owners “lift-the-lip” and look at a dog’s gums to get a sense of its oral health, but this research shows they could be missing important early signs of dental disease,” said Dr Harris. “The findings should encourage all dog owners to establish an oral care routine that consists of regular tooth brushing supplemented with dental chews and veterinary checks. It’s important for all dogs, but we know that small dogs like miniature schnauzers are at an even higher risk of developing severe dental problems.”  

About the Study: “A Longitudinal Assessment of Periodontal Disease in 52 Miniature Schnauzers” 

WALTHAM conducted a study examining the rate of progression of periodontal disease in miniature schnauzers. Over the course of 60 weeks, full mouth examinations were conducted on 52 miniature schnauzers ranging in age between 1.3 and 6.9 years. Prior to the study, each dog had a regular oral care routine that included tooth brushing. This was suspended a week before the initial dental assessment. Of the 2,155 teeth examined, all entered the study with some level of gingivitis, while only 23 teeth entered with periodontitis. Every 6 weeks, levels of gingivitis and periodontitis were assessed around the whole surface of each individual tooth by measuring periodontal probing depth, gingival recession and furcation exposure. Teeth were assessed for the level of gingivitis (scored between 0 and 4) and periodontitis (PD1 – up to 25% attachment loss and PD2 – between 25 to 50% attachment loss). Teeth from only one dog in the study did not progress to periodontitis.

About the WALTHAM® Centre for Pet Nutrition:
Celebrating 50 years of innovative science, the WALTHAM® Centre for Pet Nutrition serves as a leading scientific authority in advancing the frontiers of research into the nutrition and health of companion animals. Located in Leicestershire, England, the renowned state-of-the-art science institute for Mars, Incorporated generates knowledge that enables the development of innovative products that meet pets’ needs in a practical way. Since the publication of its first original research in 1963, WALTHAM® has pioneered many important breakthroughs in the field of pet nutrition and human-animal interaction, resulting in more than 1,700 publications, including over 600 peer-review scientific papers. Today, WALTHAM® continues to collaborate with the world’s foremost scientific institutes, driving Mars’ Petcare vision to create a better world for pets and providing the science and expertise that underpins leading Mars brands such as WHISKAS®, PEDIGREE®, NUTRO®, TRILL®, CESAR®, SHEBA®, KITEKAT®, DREAMIES™, AQUARIAN®, WINERGY®, BANFIELD® Pet Hospital and the ROYAL CANIN brand.

About Mars, Incorporated: 

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD Pet Hospital®, NUTRO®, SHEBA®, DREAMIES® and CESAR®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA ® Coffee Roasterscoffee, THE BRIGHT TEA CO.® tea, DOVE®/GALAXY® Hot Chocolate, and FLAVIA® brewer; Symbioscience – COCOAVIA®, WISDOM PANEL® and SERAMIS®. 

For more information, please visit http://www.mars.com. Follow us: http://facebook.com/mars, http://twitter.com/marsglobal, http://youtube.com/mars.