Pepsi(R) Challenges Darkness to Bring Light to Communities in Need with the Pepsi x Liter of Light “Ignite The Light” Tour

— First Global Challenge & Tour Stop Features Art Installation By World-Renowned Fashion Designer & Creative Director Nicola Formichetti in Hong Kong

PURCHASE, N.Y., March 16, 2015 /PRNewswire/ — #PEPSICHALLENGE — Pepsi® today challenges people worldwide to shine a light on those who live in darkness. As the first global initiative in its 2015 Pepsi® Challenge™ program, the iconic brand announces the Pepsi x Liter of Light “Ignite the Light” Tour — an international journey of creative, large-scale, mixed media art installations created by artists from around the world who will bring attention to communities that lack electricity and basic lighting solutions.

Photo – http://photos.prnewswire.com/prnh/20150315/181840  

In partnership with the Liter of Light organization and world-renowned fashion designer, creative director and fashion editor widely known for collaborations with Diesel and Lady Gaga, Nicola Formichetti, Pepsi reveals the first “Ignite the Light” installation in Hong Kong. Unveiled on March 15th and open to the public for a limited time at the PMQ Courtyard, Formichetti’s piece titled “Ao Dress” is a physical example of the symbiotic relationship between light and material.

“It’s important that the fashion and art industries work hand in hand and help each other, as each world now collides. I’m very much inspired by the art world mixing with my fashion angle, so it’s exciting to be able to have a hand in both through the Pepsi x Liter of Light ‘Ignite the Light’ Tour,” said Formichetti. “For my piece, ‘Ao Dress,’ I was inspired by Mother Nature — the embodiment of renewal, birth and the light of infinite possibility. What could be better than repurposing Pepsi bottles into something that helps people who go without the most basic of human needs, such as electricity and light. Pepsi is literally helping bring people out of the darkness and into the light, and that is something I can stand behind with conviction.”

“Ao Dress” is an out-of-this-world gown with body architecture crafted from light and Pepsi bottles. Inspired by “Ao” the Goddess of Light, the truly alchemistical fashion spectacle observes the beautiful nature of the liquid diffused glow of Liter of Light solar lights and creates a futuristic silhouette that stands as a celebration of the project. Formichetti’s team collaborated with fashion and technology company Studio XO and production company Prettybird to bring his vision to life.

“Through the ‘Ignite the Light’ Tour with Liter of Light, we’re infusing the fun and excitement of the Pepsi Challenge with a focused purpose — helping our consumers around the world achieve their desire to make an impact,” said Kristin Patrick, Senior Vice President and Chief Marketing Officer, PepsiCo Global Beverage Brands. “Our work with Liter of Light is the connective tissue throughout the Pepsi Challenge program and we’re challenging ourselves, our artist partners and our consumers to draw attention to this vital need. To act and to make a real difference.”

Pepsi Challenge is a call to today’s generations to live life to the fullest and make every moment–big or small–epic. Throughout 2015, Pepsi Challenge unleashes a variety of global and local challenges designed to galvanize consumers to push themselves farther, dream a little bigger and “Live for Now.” Challenges will be issued on Pepsi social channels, PepsiChallenge.com and via global and local ambassadors.

Underpinning and uniting each and every #PepsiChallenge is a way for people around the world to make an impact. Through the partnership with Liter of Light, Pepsi will bring cost effective solar lighting solutions to communities in need while recycling plastic bottles. Every time consumers around the world use the #PepsiChallenge hash tag on public Instagram, Facebook, Twitter or YouTube profiles, Pepsi will donate $1 to Liter of Light to help bring environmentally-friendly, inexpensive and easy to make lights to those around the world who need it most.

To date, Liter of Light has provided ecologically-sustainable lighting solutions, including nighttime lighting solutions and public lighting such as street lights, to more than 18 countries including Brazil, India, Kenya, Colombia, Indonesia, Mexico, Egypt, Pakistan and the Philippines. Using empty recycled plastic bottles, water and chlorine, Liter of Light creates innovative “bottle lights” — a 55-watt solar bulb, with zero carbon emissions, that refracts sunlight and is powerful enough to light up a home.

“Light is not only a great need, but also a great inspiration, for so many,” said Illac Diaz, Liter of Light Founder. “The Pepsi Challenge program and its ‘Ignite the Light’ global challenge sheds light on our great mission in inspiring, beautiful and visually stunning ways — both physically with the artistic light installations around the world, as well as the great impact and movement made through our partnership with Pepsi.”

As a global ambassador for the Pepsi Challenge, Formichetti has challenged select artists around the world to take his lit torch and create the next “Ignite the Light” installation. Up to five “Ignite the Light” installations will be unveiled throughout the year around the world. Visit www.PepsiChallenge.com for more information.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

The Pepsi(R) Challenge(TM): Epic. Music. Sports. Tech. Design. Purpose.

The Most Ambitious Consumer Call to Action Ever for Pepsi Taps Global Superstars, New Technologies and Powerful Partners for Amazing Experiences Designed to Launch a Global Movement and Galvanize Generations to “Live For Now”

PURCHASE, N.Y., March 11, 2015 /PRNewswire/ — Take the #PepsiChallenge and step out of your routine to do something different.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7465451-2015-pepsi-challenge/

Beginning today and continuing throughout 2015, this will become the hallmark of the Pepsi® Challenge™ as Pepsi unleashes its biggest socially-led, content driven initiative ever with a variety of global and local challenges designed to galvanize consumers around the world to defy convention, make every moment — big or small — epic, and truly “Live for Now.” Issued on Pepsi social and digital channels and via renowned ambassadors from around the world, #PepsiChallenge will incite consumers to take on different challenges for amazing life experiences and rewards.

Imbued with the cultural standing that has become its trademark, the 2015 content-driven, socially-led Pepsi Challenge will bring out-of-this-world films, once-in-a-lifetime music events, unique sports experiences and a global movement that will light up entire communities.

“Pepsi Challenge is an iconic piece of our brand equity and in many ways established our can-do attitude and spirit,” said Kristin Patrick, Senior Vice President and Chief Marketing Officer, PepsiCo Global Beverage Brands. “When we talked to consumers around the globe about what challenge meant to them today, they resoundingly said that it entailed challenging convention and daring to do something differently. We used that sentiment as our inspiration to expand beyond just taste and re-imagine the Pepsi Challenge for new generations, creating this cross-pollination of experiences, events, community and social advocacy, designed to ignite a mindset that challenges the status quo, our fans and ourselves.”

The 2015 Pepsi Challenge

Global challenges will be unveiled across areas of pop culture that consumers are passionate about — technology, music, sports and design — and are accessible by visiting www.PepsiChallenge.com and Pepsi social channels around the world. Among the global challenges:

  • Technology: An unprecedented, inaugural brand collaboration with UrtheCast, which is providing the world’s first full-color Ultra High-Definition video camera in space. Featuring out-of-this-world footage captured by UrtheCast’s HD video camera and its medium-resolution camera onboard the International Space Station (ISS), Pepsi will challenge live production conventions with the first-ever, epic film adventure shot from space.
  • Music: A can’t miss experience at Rock In Rio Brazil, the biggest music festival in the world that for 30 years has showcased an unparalleled collection of performers in one place.
  • Sports: A collection of unconventional global sporting events and experiences anchored by some of the world’s most beloved sports heroes.
  • Design: An extraordinary opportunity for fans to re-envision the facade of a Pepsi can with their own creative designs and flair.

Global challenges will be augmented by regionally relevant challenges designed to capture the authentic essence of their market. Examples from around the world include “Crash the Pepsi IPL,” a three-month campaign challenging consumers in India to create and submit their own Pepsi ad for a chance to be aired during Indian Premier League games during the 2015 Pepsi IPL season; regional food-focused challenges in Thailand; and a Latin America summer music challenge tied to La Gira Refrescante.

Pepsi Challenge Ambassadors

Each global challenge will be led by a global Pepsi ambassador. Chosen for their ability to transcend borders and challenge convention, these global ambassadors include:

  • Eight-time Grammy award winning entertainer with more than 65 million records sold worldwide, Usher
  • 19-time tennis Grand Slam champion and undisputed greatest female tennis player of all-time, Serena Williams
  • The rising futbol superstar who served notice to the world in 2014, Colombia and Real Madrid’s James Rodriguez
  • The “Fastest Man Alive” and six-time Olympic gold medalist, Usain Bolt
  • World-renowned fashion designer, creative director and fashion editor widely known for collaborations with Diesel, Uniqlo and Lady Gaga, Nicola Formichetti
  • Mobile storyteller and international social media phenomenon with the most followed Snapchat account in the world, Jerome Jarre

“Throughout my life I have aspired to live each day with purpose and as an artist it is especially important to take risks and follow your passions,” said Usher. “It is great to team up with Pepsi to encourage people all over the world to live their life to the fullest and experience things they may have never dreamed of before.”

Challenge Darkness

Underpinning and uniting each and every #PepsiChallenge is a way for people around the world to make an impact. Through a partnership with the Liter of Light organization, Pepsi will bring cost effective solar lighting solutions to communities in need while recycling plastic bottles. To date, Liter of Light has provided ecologically-sustainable lighting solutions, free of cost, to more than 18 countries including Brazil, India, Kenya, Colombia, Indonesia, Mexico, Egypt, Pakistan and the Philippines. Through an expansion of an existing partnership with PepsiCo, every time consumers around the world use the #PepsiChallenge hash tag on public Instagram, Facebook, Twitter or YouTube profiles, Pepsi will donate $1 to Liter of Light to help bring light to people around the world who need it most.

The global, 360-integrated Pepsi Challenge program will also include several global television commercials, digital content, consumer engagement programs, point of sale, special packaging, impactful out of home and a robust digital and social program. Fans can participate in the #PepsiChallenge by following Pepsi on Facebook, Twitter and Instagram in their local country, as well as visiting www.PepsiChallenge.com.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose — our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

Red Bull MOBILE Partners Up With 123on

UPPSALA, Sweden and SALZBURG, Austria, Feb. 13, 2015 /PRNewswire/ —

Creating a new adrenaline-fueled Red Bull experience for millions of users across the globe.

Red Bull MOBILE offers more than just a regular mobile service – it provides customers in four different countries with tailor-made telecommunication package solutions including state-of-the-art handset and tariff packages with prepaid and/or postpaid schemes, as well as access to the world of Red Bull via the Red Bull MOBILE Zone. With this exclusive feature, Red Bull MOBILE opens Red Bull-relevant content up to their customers. From tickets to events, music and radio streaming, to apps and games downloading and many more features; Red Bull MOBILE subscribers enjoy the world of Red Bull.

(Photo: http://photos.prnewswire.com/prnh/20141215/720948)

“Red Bull has been extremely successful with its content marketing strategy, so we are obviously very excited to partner up with Red Bull MOBILE,” said 123on founder and CEO Mikael Jansson. “Adding their exceptional top-quality content, from thrilling sports to lifestyle content, is a real asset to our platform and to our users.”

Starting today, 123on users around the world will get a new access point in the 123on app – the Red Bull channel.

Simply by downloading the video ringtone app from the Google Play Store (http://goo.gl/RqUXZJ), users can keep up to date with the most adrenaline-fueled Red Bull content every time they check their phone and during incoming calls. Furthermore, all Red Bull MOBILE subscribers will have access to the Video Ringtone app via the Red Bull MOBILE Zone thanks to the Red Bull channel available free of charge as part of their telecommunication package.

http://www.123on.com

Pepsi® And Vogue Italia Showcase ‘Pulse Of New Talent’ Collection And Celebrate The Work Of 10 Global Emerging Designers

– Inaugural Collaboration Debuts During Vogue Fashion Dubai Experience 2014 October 30 – November 1

PURCHASE, N.Y., Oct. 30, 2014 /PRNewswire/ — #PEPSIVOGUEIT – The culmination of a 10-month partnership program, Pepsi® today debuts its latest global fashion collaboration, “The Pulse of New Talent” collection in partnership with Vogue Italia. In celebration of Vogue Italia‘s 50th Anniversary, the two iconic brands have partnered to identify and showcase 10 cutting-edge, emerging design talents from around the world to create a 20-piece fashion collection featuring men’s and women’s clothing and accessories.

Photo – http://photos.prnewswire.com/prnh/20141029/155137

Presented in full for the first time today during the Vogue Fashion Dubai Experience 2014, “The Pulse of New Talent” collection captures the essence of youthful excitement, energy and self-expression through the fresh lens of 14 distinct personalities culled from six countries representing an exciting, international world-view. The designers include: Masha Reva (Ukraine), Stella Jean (Italy), Suno (USA), Little Shilpa (India), Plore (China), Madiyah Al Sharqi (United Arab Emirates), Au Jour Le Jour (Italy), Miuniku (India), Lulwa Al Amin (Bahrain) and William Okpo (USA).

“Pepsi goes beyond refreshment in a can  — it is an iconic lifestyle brand known the world over with creativity and culture as a touchstone of our DNA,” said Kristin Patrick, Senior Vice President and Chief Marketing Officer, PepsiCo Global Beverage Brands. “In keeping with that heritage, we want to reward, honor and showcase creativity in all its forms, as well as the people who make it NOW. This partnership with Vogue Italia is a perfect opportunity to support a whole new generation of talent.”

The 20-piece collection features inspired and inventive designs – from a visionary visor and imaginative tops and jackets, to youthful swimwear and architecturally inspired outerwear and accessories including bags.

Within a collection rich with talent and creativity, Pepsi identified one in particular – the Ukraine’s Masha Reva – as a designer destined for greatness. To help Reva continue on her design journey, Pepsi will support the development of her brand with a $50,000 investment.

Reva will join fellow “Pulse of New Talent” designers in Dubai, UAE for the Vogue Fashion Dubai Experience 2014, which returns to the United Arab Emirates metropolis for a second consecutive year to stage exclusive events developed to support emerging talents in fashion. The event, organized by Emaar in partnership with Vogue Italia, takes place at The Dubai Mall October 30November 1, 2014.

Dubai is pulsing with energy and talent; a city truly emerging as a 21st fashion capital. As a leader in the fashion industry, we continue our mission to support up and coming designers and are proud to partner with Pepsi to host these talented 10 on a global stage to share their creativity with the world,” said Franca Sozzani, Editor in Chief, Vogue Italia.

“We were incredibly impressed with the level of sophistication, vision and design capability that these young creatives brought to our partnership,” said Mauro Porcini, Senior Vice President and Chief Design Officer, PepsiCo. “Their re-imagination of our color palette and iconic logo put a refreshing spin on ‘The Pulse of New Talent’ collection and they are no doubt the talents who’ll be creating the designs and culture of our future.”

The Pepsi x Vogue Italia collection follows the success of the iconic cola’s first-ever global fashion capsule collection, the “Live for Now Collection,” which featured six global designers and was available at influential international retailers including Bloomingdale’s in the U.S., colette in Paris and Liberty of London. In addition, 2014 marked the brand’s exclusive partnership for fashion collaborations with Bottletop, a British luxury accessories brand, supporting the Narciso Rodriguez (heart) Bottletop Collection.

PepsiCo Earns Red Dot: Client of the Year 2014 Honors

— Global Food & Beverage Giant to be Feted on October 24th at Annual Gala Celebration in Berlin

ESSEN, Germany, Oct. 15, 2014 /PRNewswire/ — It’s that time of year again – October 24th, the design industry will gather to celebrate the winners of the annual Red Dot Design Awards, honoring the best and brightest companies, individuals and campaigns in international design. This year the ultimate prize for companies — “Red Dot: Client of the Year” — is awarded to PepsiCo for the corporation’s design ethos and output in 2014. PepsiCo garners nine awards total and marks the first time in Red Dot history that the “Red Dot: Client of the Year” designation will go to a non-automotive company.  

PepsiCo’s success is a testament to how seamlessly the company has integrated design thinking with business know-how to craft truly next-generation marketing, communication and innovation platforms. A prime example is Red Dot winning Pepsi Spire — a portfolio of innovative equipment, which PepsiCo rolled out earlier this year, and which won for Interactive Installation. Pepsi Spire consists of a series of modern touchscreen units that allow consumers to create more than 200 customized flavors and personalized beverages in a fun and engaging environment from PepsiCo’s diverse portfolio of carbonated and non-carbonated offerings.

“For more than 100 years, PepsiCo has impressed the world with entertaining adverts, modern campaigns and unforgettable slogans. Time after time, PepsiCo showed the courage to break new ground and conquer the market in an innovative way. This continuity builds trust with consumers, customers and partners and makes PepsiCo an attractive company with foresight in the creative industry. The company won over our strict jury in several disciplines and is an excellent and deserving Red Dot: Client of the Year,” said Professor Dr. Peter Zec, Founder and CEO of the Red Dot Award.

In all, PepsiCo has earned nine awards for:

  • Pepsi Big Bold Blue: Brand Design & Identity
  • Pepsi Big Bold Blue: Packaging Design
  • Pepsi Premium (Masstige) Aluminum Bottle Packaging Design
  • Tostitos Party Zone Spatial Communication/Event Design
  • Pepsi Spire 2.0 : Interactive Installation
  • Pepsi Iconic Refreshment: Advertising Campaign
  • Pepsi Iconic Refreshment: Posters
  • Pepsi Iconic Refreshment: Illustrations
  • Walker TigerNuts : Packaging Design

PepsiCo Chief Design Officer Mauro Porcini will accept the “Client of the Year” honor on stage in the Konzerthaus in Berlin in front of more than 1,200 guests. Afterward, the Designers’ Night will take place in the E-Werk in Berlin, where the award-winners, jury members and friends of design will come together to celebrate this year’s competition and winners.

“We’re honored and thrilled to be this year’s recipients of the Red Dot: Client of the Year award,” said Mauro Porcini, PepsiCo Chief Design Officer. “Our international design team and partners from around the world work tirelessly to push the boundaries of design-led innovation, surprise and delight consumers and customers, and affect people’s lives with the products and experiences PepsiCo brings to market every day. It’s incredibly gratifying to all of us to be recognized for this work by such a prestigious organization.”

With 16 categories that range from Brand Identity and Visual Systems to Game Design and Social Responsibility every year, the Red Dot Award: Communication Design dates back to 1993. The “Red Dot: Client of the Year” title has been awarded since 2010 to companies that place a special emphasis on the skills of designers and their creative output. This is the first time that the sought-after “Client of the Year” designation, which is nominated-based by an international jury, will be bestowed on a company from the food and beverage industry, with automotive companies having a virtual stranglehold on the prize in the past. Other winners include Audi and Mercedes.

Further information please visit www.red-dot.org/cd.

About PepsiCo:
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

About the Red Dot Design Award:
The Red Dot Design Award is one of the biggest design competitions. It received more than 16,500 applications from over 70 countries in 2014 alone. The “Red Dot” is established internationally as one of the most sought-after quality marks for good design and is awarded in three different disciplines: product design, communication design and design concepts. Well-known designers and design experts from across the globe are handpicked to guarantee as much objectivity as possible in the selection of the winning products, communication works or concepts.

www.red-dot.org