Singapore Media Festival Returns in 2015 After Successful Inaugural Year

SINGAPORE, April 2, 2015 /PRNewswire/ — The second edition of the Singapore Media Festival (SMF) returns this November, said Singapore’s Media Development Authority (MDA) today. This year, the annual SMF will run from 26 November to 6 December, bringing together a seamless market for film, TV, conferences, awards and festival screenings.

Global industry players looking to expand their media business in Asia can expect a more vibrant marketplace and a bigger celebration of the best content and media talent in the region. The festival will see the return of established media events including the Singapore International Film Festival (SGIFF); Asia TV Forum & Market (ATF) and ScreenSingapore (SS); and the Asian Television Awards.

In 2014, the inaugural SMF concluded to resounding response, bearing testament to Asia’s growing importance in the global entertainment landscape. The Festival was fruitful in many ways for event partners and the public. SGIFF made a strong comeback to the regional film circuit, unveiling 147 movies from 50 countries supported by strong ticket sales. SGIFF’s competition section, the Silver Screen Awards, gave a total of nine prizes for emerging filmmakers in Asian Feature Films and Southeast Asian Short Films.

Deals between Singapore players with regional, international media players were announced at SMF, including the launch of a S$130 million (US$100 million) media fund for investments in China’s media and entertainment industry. A record number of attendees and exhibitors and approximately S$355.1 million (US$256.28 million) in sales deals were also registered at the ATF/SS.

The SMF also saw new deals formed between established international media players. A strategic cooperation between China’s online video platform, Tencent, with FOX International Channels saw both partners embark on an endeavour to make over 300 hours of programming and documentaries from National Geographic available to the mainland China market.

Asian Television Awards, which awards the best of regional television, received over 1,300 entries and was broadcasted to approximately 50 million households across Asia.

Robert Gilby, Chairman of the Singapore Media Festival advisory board, Managing Director  of the Walt Disney Company (SEA), said, “The Singapore Media Festival serves as a platform for creative, content and commerce leaders from Singapore, Asia and other regions around the globe to come together to form fruitful partnerships, that place Singapore as Asia’s leading hub for content creation. The board is greatly heartened by the meaningful partnerships forged and vibrant exchange of ideas at SMF 2014. We look forward to expanding the relationships and industry discussions in an even more successful edition in 2015.”

Angeline Poh, Assistant Chief Executive (Industry), Media Development Authority, added, “The Singapore Media Festival aims to be one of Asia’s flagship media events that facilitates exchanges within the industry and shines the spotlight on Singapore and Asian content.” She added, “We will continue to promote collaboration around new avenues of content creation and delivery as well as audience engagement.”

For more information, please contact:

Joannah Zhong
Executive, Industry Communications
Media Development Authority 
Tel: +65-9728-9956

About Media Development Authority of Singapore (MDA)

The Media Development Authority of Singapore ( promotes the growth of globally competitive film, television, radio, publishing, games, animation and interactive digital media industries. It also regulates the media sector to safeguard the interests of consumers, and promotes a connected society. MDA is a statutory board under the Ministry of Communications and Information (

About SMF

The Singapore Media Festival, hosted by Media Development Authority is set to become one of Asia’s leading international media events, where the industry meets to discover the latest trends, talent and content in Asia for Film and TV. It brings together established media events — Asia TV Forum & Market (ATF) and ScreenSingapore (SS), Asian Television Awards and Singapore International Film Festival (SGIFF), which will take place from 26 November to 6 December 2015.

About Singapore International Film Festival Ltd. (SGIFF)

Singapore International Film Festival Ltd. is a non-profit organisation that holds the Institution of a Public Character (IPC) status. It is the home of the Singapore International Film Festival (SGIFF), the largest and longest-running film event in Singapore founded in 1987. The SGIFF has become an iconic event in the Singapore arts calendar that is widely attended by international film critics, and recognised worldwide for its focus on Asian filmmakers and promotion of Southeast Asian films. The festival also serves as a catalyst to arouse the widest public interest in the arts and encourage artistic dialogue and cultural exchange. For more information, please visit

About Reed Exhibitions – Asia TV Forum & Market (ATF) and ScreenSingapore (SS)

Reed Exhibitions is the world’s leading events organiser, with over 500 events in 43 countries. In 2014 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries. (   

About Contineo Media – Asian Television Awards

Contineo Media ranks as one of Asia’s leading business-business information providers. Headquartered in Singapore, Contineo Media also operates in China with office in Beijing. As a multi-platform information provider, Contineo Media connects buyers and sellers through its print products, websites, electronic newsletters, e-books, video channels, conferences and industry awards. Contineo Media’s expertise is focused on two sectors — Broadcast content and production, and Manufacturing. Brands in its stable include Television Asia Plus, Asia Image, Asia Audio, Music Asia, Payload Asia, Control Engineering Asia, Logistics Insight Asia, PharmaAsia, and Asia Food Journal. Brand extensions in China include Asia Image Mandarin Edition, Control Engineering Asia-China, Pharma Asia-China, Asia Food Journal-China and Electronic Manufacturing Asia-China.Leading industry awards organised by Contineo Media include the Asian Television Awards, Apollo Awards, Payload Asia Awards, and Asian Manufacturing Awards.

Pegasus diversifies into advertising business and publication of high-end magazine “Platinum of UnionPay”

HONG KONG, March 9, 2015 /PRNewswire/ — The Board of Directors of Pegasus Entertainment Holdings Limited (“Pegasus” or the “Company”, stock code: 1326) announced on 6 March 2015 that the Company entered into a conditional agreement on the same date, to acquire the entire interest in Chili Advertising & Promotions Limited (the “Target Company”), which includes an indirect 70% interest in Chili Platinum Advertising and Magazine Publishing Limited (“Chili Platinum”), at a total consideration of HK$68.0 million. Chili Platinum is a company principally engaged in the publication of the luxury lifestyle magazine “Platinum of UnionPay”.

The consideration represents a discount of approximately 18% to the preliminary valuation of the Target Group issued by an independent valuer, which is not less than HK$82.6 million; and will be settled partly by cash and partly by the Company’s issue of consideration shares at HK$1.26 per share.

“Platinum of UnionPay” is a magazine which will be provided on a complementary basis to selected premium level cardholders of UnionPay and the target audience group covers the high-end consumer market in mainland China, Hong Kong and Macau. The magazine features a wide range of contents on luxurious lifestyle related products and services, ranging from fashion, jewellery, entertainment, food and restaurants, leisure, to art and culture. The magazine is currently distributed to various high-end private clubs, golf clubs and hotels, and also with selected contents distributed online through a number of digital media, in order to successfully capture the maximum number of targeted readership base.

The Directors are optimistic about the future development of printed and digital media advertising in the China market. In view of the growing consumption of luxury products and services in China, more international luxury brands are strengthening their foothold in China hence encouraging the advertising market for high-end goods. Given the principal target audience of “Platinum of UnionPay” magazines are high net worth individuals and other elite groups in China, who are the selected premium level cardholders of UnionPay with high disposable income, the Company is of the view that this acquisition is able to offer Pegasus the access to an established and considerable high-spending readership base for marketing purposes and therefore enables it to secure a strong competitive advantage within the industry.

Mr. Wong Pak Ming, Chairman of Pegasus, says, “By diversifying the Company’s platform into printed and digital media business, we will create synergy with our existing core business of film production and distribution by providing an additional solid marketing channel in China. That will also give Pegasus a high degree of control on the marketing campaign of our productions and to further expand our potential audiences to the high-end consumer market of China. Since the Target Company has extensive experience in the provision of film advertising and promotion services, we believe this acquisition will allow us to develop a professional in-house advertising and promotion team, which will benefit Pegasus in terms of providing flexibility to formulate and fine-tune our advertising and promotion strategies. This is an important step towards our expansion into a diversified cultural business.”

About Pegasus Entertainment Holdings Limited

Pegasus Entertainment Holdings Limited, as a diversified cultural business group, is principally engaged in the business of films and television series production, distribution, licensing of film rights, film exhibition and post-production.

About UnionPay

According to its corporate website, UnionPay, which is headquartered in China, has about 400 associate members worldwide, with its cards accepted in 150 countries and regions outside China. UnionPay has issued over 4.6 billion bank cards globally. According to its transaction data released in January 2015, UnionPay’s global network processed transactions with a total volume of RMB41 trillion in 2014, representing a year-on-year increase of 27.3%.

For further details, please refer to the announcement on HKEX website:

Conrad Macao Named Five-Star Hotel by Forbes Travel Guide in Its Official 2015 Star Rating Announcement

MACAO, Feb. 12, 2015 /PRNewswire/ — Forbes Travel Guide has unveiled its annual Star Rating list, naming Conrad Macao, Cotai Central as a new Forbes Travel Guide ‘Five-Star’ hotel, and the hotel also has the unique distinction of being the only Conrad Hotel in the world to receive a Five-Star official Star Rating by Forbes Travel Guide.

Conrad Macao has been named a Five-Star Hotel in the official 2015 Forbes Travel Guide Star Ratings.

Conrad Macao has been named a Five-Star Hotel in the official 2015 Forbes Travel Guide Star Ratings.

Conrad Macao is an award-winning luxury hotel located in the heart of Sands® Cotai Central. The hotel has 636 spacious guestrooms including 206 Suites located in a 40-storey tower overlooking the Cotai Strip. Conrad Macao offers both business and leisure guests an array of international and local restaurants, more than 100 luxury designers and lifestyle retail shops, as well as a Pool Deck, Health Club and Bodhi Spa. 

“It is a great honor to receive such a prestigious honor as this on behalf of our management and team members. We have worked tirelessly throughout all of guest touch-points to ensure that we provide our guests with the ultimate in luxurious service standards, from the moment the guest arrives, our goal is to not only meet but to exceed their expectations,” said Bede Barry, General Manager, Conrad Macao.

Conrad Macao, Cotai Central is the latest addition to the luxury travel ratings that have been the gold standard in the hospitality industry since 1958.

“Our Star Ratings recognise the finest hotels, restaurants and spas in the world. These ratings serve as the most authoritative guideposts for guests seeking exceptional travel experiences. Our primary mission is to contribute to excellence in hospitality, serving the global tourism industry as well as the guest,” said Gerard J. Inzerillo, Chief Executive Officer of Forbes Travel Guide. “We’re proud to be associated with the new additions to our global list.”

For a detailed explanation of how Forbes Travel Guide compiles its Star ratings, visit

For more information on Conrad Macao, Cotai Central or to make a reservation at this Five-Star hotel visit

About Conrad Macao, Cotai Central

Conrad Macao, Cotai Central is a world-class, contemporary, luxury hotel located at Sands Cotai Central, offering luxurious guestrooms and suites in a 40-floor tower overlooking the Cotai Strip. Just a five-minute drive from Macau International Airport, Conrad Macao offers easy access to all parts of Macao with limousine service, plus the added convenience of complimentary shuttle buses. Conrad Macao is also connected conveniently to ferry terminals and border crossing points within a few minutes of the hotel. Take advantage of our authentic connections to Macao’s cultural and heritage areas or stay entertained with direct access to restaurants and 100 luxury brand shops at Shoppes at Cotai Central or relax at the Pool Deck or Health Club and Bodhi Spa. Conrad Macao, Cotai Central is the place to be in Macao to experience the luxury of being yourself. For more information, please visit

About Conrad Hotels and Resorts

Conrad Hotels & Resorts is the destination for the new generation of smart luxury travellers for whom life, business and pleasure seamlessly interact – people who know that the greatest luxury is the luxury of being yourself. A global brand consisting of 25 properties across 5 continents, Conrad Hotels & Resorts offer guests personalized experiences with sophisticated, locally inspired surroundings and connections to people and places around the corner or halfway around the world. Intuitive service is delivered with the Conrad Concierge App that puts Conrad’s services and amenities at the guest’s fingertips, whether ordering room service or a wakeup call to customizing the room’s pillow options or arranging reservations at our locally inspired cuisine and spa offerings. Conrad is a global luxury brand of Hilton Worldwide with plans to add 12 more properties to the brand’s portfolio. Connect with Conrad by booking at or learn more about the brand by visiting

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company’s portfolio of eleven world-class global brands is comprised of more than 4,100 managed, franchised, owned and leased hotels and timeshare properties, with more than 685,000 rooms in 92 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Curio – A Collection by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®.

About Forbes Travel Guide

Forbes Travel Guide, formerly Mobil Travel Guide, is the originator of the prestigious Five Star Rating system and has provided the travel industry’s most comprehensive ratings and reviews of hotels, restaurants and spas since 1958. Forbes Travel Guide has a team of expert inspectors who anonymously evaluate properties against up to 800 rigorous and objective standards, providing consumers the insight to make better-informed travel and leisure decisions. Forbes Travel Guide is the gold standard for luxury hospitality ratings worldwide.  For more information about Forbes Travel Guide, visit combines the objectivity and heritage of the Forbes Travel Guide Star Rating system with insightful recommendations from a hand-selected group of travel experts, tastemakers and Forbes Travel Guide inspectors. is the sole online destination for Forbes Travel Guide’s list of Star Rated hotels, restaurants and spas and gives its registered members exclusive access to special offers and curated experiences from select Forbes Travel Guide partners.


Donna Campbell / Joyce Chiu
Conrad Macao, Cotai Central
+85381138222 / +85381138220 /

Photo –

TIME Magazine Launches ‘Submit Your World’ Video Contest

— Open to Individuals 18 and Above with a Facebook Account

HONG KONG, Dec. 10, 2014 /PRNewswire/ — TIME Asia (Hong Kong) Limited recently launched a video contest for the Asia Pacific region. The contest, which was created to remind people about the importance of staying connected to the world, also encourages people to express their opinions and share them with others in a constructive manner.

To view the Multimedia News Release, go to:


Facebook Login Screen -- Step 1 for Joining the Video Contest

Facebook Login Screen — Step 1 for Joining the Video Contest

Here is Your Chance to Tell Your Story

Working to provide a platform for those looking to express themselves in a positive way, TIME Asia is providing a remarkable opportunity to anyone eligible who aspires to present their colorful and interesting world to TIME’s global audience. The theme of the contest is “Submit Your World” and is open to individuals 18 and older who have a Facebook account.

As the world’s leading weekly newsmagazine, TIME is known for its insightful, authoritative reporting and dedication to providing transparent coverage of important events. It continues to blaze a trail via its effective reporting style and efforts to engage its target audience through embracing technology in a way that allows for a more accurate real-time understanding of the world. “TIME now reaches an audience its founders could have only dreamed of: 60+ million people around the world, in print, online and on mobile. That’s partly because there has never been a greater demand for news you can trust, stories that move you, photos you can’t forget, exploration of ideas and individuals who are shaping how we work, play, learn, love, save, vote and parent,” said Nancy Gibbs, Time Managing Editor.

To enter the Contest:

  1. Connect to Facebook. Choose Country and Area of Interest.
  2. Select magazine cover photo. Upload video and photos.
  3. Preview magazine. Edit and submit.

To vote:

  1. Connect to Facebook.
  2. Vote for your favorite Entry/ Entries

The top 30 participants in the contest will receive a 54-issue TIME Magazine 
Digital-only subscription while five grand prize winners will receive a 108-issue TIME Magazine All Access (print + digital) subscription, PLUS an Apple iPad Air 2.

Learn more about the contest by logging on to The deadline for submissions is January 11, 2015.

TIME Official Website:

TIME Magazine Subscription Website:

YouTube Channel:

Understanding Comes with TIME

TIME separates the crucial from the trivial, converts information into knowledge and transforms confusion into clarity through careful thinking, great writing, first-hand reporting and arresting images.

On every platform – web, social, tablet, print, mobile and experiential – TIME is essential, esteemed, everywhere.


Ivy Kwok
Audience Development, Consumer Marketing Team
TIME Asia (Hong Kong) Limited
Direct line: +852 3128 5648

Demo Video Photo Footage

Demo Video Photo Footage


Demo Video Photo Footage

Demo Video Photo Footage


Demo Video Photo Footage

Demo Video Photo Footage

Video –
Photo –
Photo –
Photo –
Photo –

memento diptyque’s Online Diary

PARIS, Dec. 3, 2014 /PRNewswire/ —

Before even being the name of our house, diptyque was the name of an adventure, that of a true friendship between three artists, Christiane Gautrot, Yves Coueslant and Desmond Knox-Leet. It then became the adventure of their spiritual heirs until today, when intuition keeps outweighing sole calculation. memento, the online magazine of diptyque, is our new way to capture this initial mindset.

To view the Multimedia News Release, please click:

memento is an adventure as well as an invitation. It is an editorial walk of the eye that we welcome you to indulge in. memento will be somehow in line with the sketch pads of our traveler founding artists, pursuing online the trail of their free spirits and sharp tastes.

memento stems from a wish: to address you differently and more spontaneously, in the course of our agenda, including discoveries and meaningful encounters. memento wishes to tell events of the life of diptyque, to speak about a raw material or an ingredient, to introduce you to personalities or specific artcrafts, to travel around the world or within the history of the house and finally to share art works or exhibitions which touch us or which echo our perceptions: memento will be our collective voice along the way as well as out of the blue.

This world and its stories are interwoven with indescribable correspondences: from a spice to a culture, from a color to a symbol, from a place to memories, from a myth to some know-how… memento would also like to invite and solicit your curiosities to the adventure of such invocations.

You will find in the Shadow of scents publications related to our creations; a little further, in Crossed-paths, will appear some of our collaborations or the portraits of creative people we came to meet, Along the way is more a section for a free program, where to share our tastes and the anecdotes about our house.

Hence, memento wishes to be a place online that speaks of us while speaking of around ourselves. The spirit of this magazine is recreational, instructive, pleasant and welcoming, without any prescriptive intention. The main editorial line is to remain faithful to the original sensibility of diptyque: we will do our best to keep it burning with a new formula to modulate who we are today.

Two weekly posts are planned. Please come and join us!

You can reach memento at:


SCMP STYLE Magazine Wins at Asian Publishing Awards

Excellence Award – Best Feature on Timepieces

HONG KONG, Dec. 1, 2014 /PRNewswire/ — SCMP Group Ltd (SEHK: 583), Asia’s leading media holding company, today announced that its monthly luxury lifestyle magazine STYLE has won the Excellence Award for Best Feature on Timepieces at the coveted Asian Publishing Awards 2014.

Penned by STYLE Luxury Editor Ms. Vivian Chen, the award-winning feature story titled “INDEPENDENT MINDS” brings readers into the world of independent watchmakers, drawing upon interviews with sought-after horological masters. The 1,250-word story highlights that the veterans are carving out a niche in an industry largely ruled by formidable conglomerates. The exquisite handiwork and innovative movements of the independent masterpieces are rare and attracting serious collectors. “INDEPENDENT MINDS”, first published in STYLE July 2014 issue, is available at (To read, click here.)

Ms. Elsie Cheung, SCMP Group Chief Operating Officer, said, “This is a significant achievement for a relatively young magazine, and this win is an appropriate statement of its growth towards becoming a must-read for discerning readers. For luxury brands, STYLE’s quality content consistently helps them to reach a group of affluent and trendsetting clients. We’re very proud of what STYLE has achieved.”

“This is another significant milestone for STYLE as we have always aimed for high quality editorial content that is not only informative, but also timely and well-written,” said Ms. Winnie Chung, Editorial Director, SCMP Specialist Publications.  “This recognition reinforces the hard work we have expended – and the credibility we have earned – in a category that is not only highly specialised but also a leading segment of the world of high-end luxury.”

Ms. Chung, a well-respected veteran journalist at the SCMP Group, commended STYLE Luxury Editor Ms. Vivian Chen for a well-researched feature that sheds light on an emerging trend in the world of watchmaking. Ms. Chen has an in-depth knowledge of haute horology. A regular at international watch fairs, her extensive and unbiased view of top watch brands and their novelties fuels her stories on luxury timepieces and other subjects.

Published on the first Friday every month with the South China Morning Post, STYLE is Hong Kong’s best monthly guide to the world of culture and luxury, targeting a discerning demographic for the avant-garde. STYLE is packed with insightful, in-depth articles that delve into the business of style and the meaning of true value in the world of luxury. Feature articles provide an intellectual take on topics that span the realms of fashion, art, travel, luxury goods and more. STYLE, edited by Ms. Jacqueline Tsang, has previously won a number of awards including:

  • Gold Award for Best New Print Product (Global) at the INMA Awards 2014
  • “Best Magazine Relaunch of the Year” at the 2013 Magazine of the Year Awards

The Asian Publishing Awards 2014 received over 180 submissions from 22 publishing companies in 7 countries vying for various accolades. Judging committees consist of selected experts whose recommendations were submitted to a screening committee for final deliberation.

About SCMP Group Ltd and South China Morning Post

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s internationally recognised English language newspaper and has the city’s most affluent and influential readership.

First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, mobile, tablets and online through and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, analysis and opinion, multimedia articles and interactive forums. The South China Morning Post received over 160 awards in 2013-14 for excellence in editorial, marketing and technical capabilities.  Other titles in the Group include the Sunday Morning Post,,, STYLE, 48 HOURS, Destination Macau, The PEAK, HK Magazine, The List and Where Hong Kong.

Through the joint venture partnership with Hearst, SCMP Hearst publishes the Chinese editions of Cosmopolitan, CosmoBride, Harper’s BAZAAR, Harper’s BAZAAR Art, Harper’s BAZAAR Bride, Esquire, ELLE, ELLE Men, ELLE Wedding, ELLE Decoration, and ELLE Accessories; and operates,,, and in Hong Kong.

For further information please contact: +852 2680 8888;


Geared to Wearables, Vexigo Releases the Visualizr — Instantly Turning Digital Content Into An Engaging, Personalized Magazine

NEW YORK, Nov. 4, 2014 /PRNewswire/ — Vexigo Ltd. today announced the release of the Visualizr (, a remarkable new tool that empowers publishers to instantly turn website content into an enticing, personalized magazine.

Photo –

“Using our proprietary in-house technology, we are able to help publishers convert their website’s content into a stunning magazine, tailor-made for each visitor — and all this in less than one minute,” says Dan Gilai, Director of Product at Vexigo. “Visualizr is a ‘tuned-in’ magazine with a personalized selection of content for each visitor built on a contextual understanding of a reader’s interests and preferences.”

At each access, the Visualizr has a new face, uniquely individualized and geared to fit a reader’s inclinations and predispositions. Furthermore, the Visualizr provides new sources of monetization for website owners, delivering video ads and pin-point targeted native advertising. The Visualizr engages the audience across the broadest range of devices: from tablets and cell phones to smart-watches and TVs.”

Each time the Visualizr is triggered, it scans every component on your website and builds a magazine based upon a reader’s areas of interest. Vexigo’s patented contextual analysis engine — the driving power behind the Visualizr — performs a real-time analysis of an individual’s navigation behavior in order to populate the magazine.

Global mobile data traffic grew by more than 80 percent last year. Geared as a mobile first solution, the Visualizr provides a superb user experience on all mobile devices, including smart-watches. Users want to quickly read the stories that matter most and the Visualizr delivers exactly that: a personalized, mobile-optimized experience.

With a no-hassle setup, publishers are able to boost their user’s engagement across all devices and brand advertisers enjoy a premium real estate which attracts the user’s full attention.

About Vexigo Ltd.
Founded in 2009, Vexigo is a global leader in content visualization and video advertising.
Vexigo conveys an across-the-board integrated service — media targeting, brand protection, media recommendation engine and one-click campaign expansion.

Using state-of-the-art page level and domain level segmentation, Vexigo provides dynamic contextual matching for predictive campaign performance.

Vexigo’s unique ability to manage the fine details of any digital content in real-time, categorize it, and then target relevant, category-specific media, ensures effective online ad placement that generates major improvements in advertising effectiveness and boosts ROI.

To learn more about Vexigo – please visit

Dan Gilai, Director of Product Management

Pepsi® And Vogue Italia Showcase ‘Pulse Of New Talent’ Collection And Celebrate The Work Of 10 Global Emerging Designers

– Inaugural Collaboration Debuts During Vogue Fashion Dubai Experience 2014 October 30 – November 1

PURCHASE, N.Y., Oct. 30, 2014 /PRNewswire/ — #PEPSIVOGUEIT – The culmination of a 10-month partnership program, Pepsi® today debuts its latest global fashion collaboration, “The Pulse of New Talent” collection in partnership with Vogue Italia. In celebration of Vogue Italia‘s 50th Anniversary, the two iconic brands have partnered to identify and showcase 10 cutting-edge, emerging design talents from around the world to create a 20-piece fashion collection featuring men’s and women’s clothing and accessories.

Photo –

Presented in full for the first time today during the Vogue Fashion Dubai Experience 2014, “The Pulse of New Talent” collection captures the essence of youthful excitement, energy and self-expression through the fresh lens of 14 distinct personalities culled from six countries representing an exciting, international world-view. The designers include: Masha Reva (Ukraine), Stella Jean (Italy), Suno (USA), Little Shilpa (India), Plore (China), Madiyah Al Sharqi (United Arab Emirates), Au Jour Le Jour (Italy), Miuniku (India), Lulwa Al Amin (Bahrain) and William Okpo (USA).

“Pepsi goes beyond refreshment in a can  — it is an iconic lifestyle brand known the world over with creativity and culture as a touchstone of our DNA,” said Kristin Patrick, Senior Vice President and Chief Marketing Officer, PepsiCo Global Beverage Brands. “In keeping with that heritage, we want to reward, honor and showcase creativity in all its forms, as well as the people who make it NOW. This partnership with Vogue Italia is a perfect opportunity to support a whole new generation of talent.”

The 20-piece collection features inspired and inventive designs – from a visionary visor and imaginative tops and jackets, to youthful swimwear and architecturally inspired outerwear and accessories including bags.

Within a collection rich with talent and creativity, Pepsi identified one in particular – the Ukraine’s Masha Reva – as a designer destined for greatness. To help Reva continue on her design journey, Pepsi will support the development of her brand with a $50,000 investment.

Reva will join fellow “Pulse of New Talent” designers in Dubai, UAE for the Vogue Fashion Dubai Experience 2014, which returns to the United Arab Emirates metropolis for a second consecutive year to stage exclusive events developed to support emerging talents in fashion. The event, organized by Emaar in partnership with Vogue Italia, takes place at The Dubai Mall October 30November 1, 2014.

Dubai is pulsing with energy and talent; a city truly emerging as a 21st fashion capital. As a leader in the fashion industry, we continue our mission to support up and coming designers and are proud to partner with Pepsi to host these talented 10 on a global stage to share their creativity with the world,” said Franca Sozzani, Editor in Chief, Vogue Italia.

“We were incredibly impressed with the level of sophistication, vision and design capability that these young creatives brought to our partnership,” said Mauro Porcini, Senior Vice President and Chief Design Officer, PepsiCo. “Their re-imagination of our color palette and iconic logo put a refreshing spin on ‘The Pulse of New Talent’ collection and they are no doubt the talents who’ll be creating the designs and culture of our future.”

The Pepsi x Vogue Italia collection follows the success of the iconic cola’s first-ever global fashion capsule collection, the “Live for Now Collection,” which featured six global designers and was available at influential international retailers including Bloomingdale’s in the U.S., colette in Paris and Liberty of London. In addition, 2014 marked the brand’s exclusive partnership for fashion collaborations with Bottletop, a British luxury accessories brand, supporting the Narciso Rodriguez (heart) Bottletop Collection.

Treasures of Miao Embroidery Hidden Heritage From Ancient China

SHANGHAI, Oct. 10, 2014 /PRNewswire/ — From September 30th to October 7th of 2014, a strong flavor of Chinese traditional culture and fashion surges in Paris, France. The Public-welfare Miao Broidery Exhibition jointly organized by the world’s top fashion magazine <Marie Claire> and Soong Ching Ling Foundation of China was held at XinHua Gallery in Paris, France. Politicians from the Ministry of Culture from both countries, well-known artists from China and France, chief editors of 34 versions of Marie Claire all over the world were presented at the opening reception, closely admired the cultural inheritance on each stitch and appreciating the Chinese Haute Couture hidden in remote mountains.

Hearst Magazines China Managing Director Lena Yang (first right), Laurence Hembert Executive Director of Marie Claire International Editions (second right) with other guests.

Hearst Magazines China Managing Director Lena Yang (first right), Laurence Hembert Executive Director of Marie Claire International Editions (second right) with other guests.

In 2011, SCLF and the top fashion magazine Marie Claire jointly established “Marie Claire Female Happiness Fund”, aiming to protect the traditional handcraft belonging to endangered state-level intangible cultural heritage. 3 years after the fund’s set-up, it has already supported 7 Miao Villages in Guizhou province, trained over 400 female embroiderers, and made more than 700 pieces of Haute Couture. Marie Claire took full advantage of its international media platform and view to attract the attention from the world of fashion, and closely connected the fashion designer, brand and Miao broidery together. This showed the world the charm of traditional handcraft, enabling the inheritance of this national handcraft, greatly improving the living of female embroiderers.

Actress Bai Baihe with Model Ming Xi

Actress Bai Baihe with Model Ming Xi

2014 is 50th anniversary of the establishment of diplomatic relations between China and France. So this exhibition celebrates the anniversary as well as brings Miao broidery to the world. Marie Claire Female Happiness Fund first brought Miao broidery to Paris and held a one-week exhibition during the time of Paris fashion week to spread Chinese traditional culture and handcraft, promoting the cultural communication between China and France. This project is also highly valued by China Ministry of Culture and was listed as the key program of 2014 China-France culture year.

Live Embroidery Performance

Live Embroidery Performance

This exhibition was open to the public from October 1st to 7th, located at NO. 85 Saint Honore, Xinhua Gallery. There were more than 80 exhibits then, including gorgeous clothes and ornaments of Chinese Miao nationality, record of Marie Claire Female Happiness Fund’s working experience in the remote mountains, the fashion shoots mixing modern fashions and old Miao broidery clothes and fashion designers’ works of modern clothing with the inspiration drawn from Miao broidery.

This exhibition included 3 sections with the themes of “Reviving”, “Regeneration”, and “Future” respectively, recording how Marie Claire Female Happiness Fund looked for and protected endangered old techniques, trying to instill fresh blood and vigor into traditional Miao broidery and making the old handicraft give off the flavor of times with the help of fashion in the past 3 years.

As madam Deng Li, Marie Claire’s Executive Chief Editor, says, “the charm of the manual art is that there is a real the real personal life behind the work. Every stitch carries their hope for life, for example, paying for the curing of the aged, clothes for their children and dowry for herself. However, what we are expecting is to combine the traditional art with modern design together, and make the elements of Miao broidery parts of Haute Couture.

Marie Claire was born in France 70 years ago, and now it has 34 versions around the world. In 2002, Marie Claire started publication in China. After that, it has plenty of readers because of its advocacy of fashion, elegant but not luxurious clothes style, and intelligent and profound topics. Over the years, Marie Claire has always been a magazine with social responsibility and leading the fashion trend of public-welfare charity.

About Miao broidery

  1. Miao nationality is the most ancient nationality, origineing from over 5000 years ago.
  2. Miao costume was listed as “intangible cultural heritage”, known as “living specimen of China’s clothing history”.
  3. Miao broidery is consided as the essence of Miao costume. There are more than 100 methods of making broideries.
  4. Hmong women start to make exquisite broidery clothing for their daughters’ dates and wedding when she was only 6 years old. It usually takes 2 or 3 years to prepare a costume.
  5. Nowadays, Hmong women are so occupied by outside work that they do not have time to make broideries, which makes the craft gradually disappear.
  6. Many time-honered equisite costumes were sold at a very low price.