Season 2 of Yamaha Motor’s Original Short Anime “Master of Torque” Released

IWATA, Japan, April 8, 2015 /PRNewswire/ — Yamaha Motor Co., Ltd. (Tokyo: 7272) has globally released the second season of “Master of Torque,” an original short anime series for entertainment purposes initially released online from the spring through the summer of 2014.

The Master of Torque anime is set in Tokyo in the near future and tells the fictional story of a group of young motorcycle riders. It is meant to help communicate the fun of motorcycles to younger people, primarily in their teens and twenties.

Taking place around globally recognized sources of modern Japanese culture that lie along Route 246 in Tokyo, like Aoyama, Omote-sando and Shibuya, the Master of Torque anime paints a vivid picture of the joys of motorcycles and the lifestyle they can bring by highlighting the unique characteristics of Yamaha’s MT Series of motorcycles, all within the context of a dramatic story depicting the conflicts and confrontations between the colorful cast of characters.

The anime’s production combines the storytelling and techniques of Japanese animation that are popular among young people around the world today and the talent of several accomplished anime voice actors. The result is a full-fledged piece of entertainment representing a uniquely Yamaha form of communication to young people around the world.

Special site (English):

Special site (Japanese):

Official YouTube Channel:

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THX Releases Rejuvenated Versions Of Iconic ‘THX Deep Note’ Sound With Global Launch Of New ‘Eclipse’ Trailer

– Originator Dr. James ‘Andy’ Moorer Breathes New Life into Legendary ‘THX Deep Note’ Audio Logo as latest THX ‘Eclipse’ Trailer Is Now Available to Audiences Worldwide

HOLLYWOOD, Calif., April 3, 2015 /PRNewswire/ — THX Ltd. announced the release of a rejuvenated ‘THX® Deep Note™’ composed by its creator, Dr. James ‘Andy’ Moorer, thirty years after its iconic original debut. The regenerated ‘THX Deep Note’ will be available to audiences in certified theaters worldwide beginning in April. The iconic sound will also launch the company’s highly-anticipated cinema trailer, THX ‘Eclipse’. Audiences can get a first glimpse at the THX ‘Eclipse’ trailer and remastered audio logo online at  

Moviegoers are no stranger to the ‘THX Deep Note’, the familiar sound that introduces a feature film in THX Certified venues and on certified DVD and Blu-ray discs. It was first composed by Dr. Moorer in 1982 and debuted in the THX trailer Wings, screened before the 1983 premiere of Star Wars: Episode VI – Return of the Jedi. Since then, the ‘THX Deep Note’ has permeated the film industry to become one of the most iconic audio logos in the world.

“When I created the ‘THX Deep Note’ I wanted a big sound; I had no idea that sound would have such a big impact,” says Andy Moorer. “I’m astonished by how widely-recognized the ‘THX Deep Note’ has become.”

With the essence of the piece remaining true to the original, Dr. Moorer resynthesized the ‘THX Deep Note’ using modern technologies and mixing it in current cinema audio formats at the historic Skywalker Ranch. Due to technology limitations of the time, the original piece is a four-channel recording that has been adapted over the years for various trailers in up to a 5.1 mix. Without the technical hurdles he faced thirty years ago, Andy Moorer has developed variations of the ‘THX Deep Note’ in three different lengths (30 seconds, 45 seconds, and 60 seconds) all in stereo, 5.1, 7.1 and Atmos mixes. Faithful to the original character, the resulting audio is intensely more complex, taking the audience on an epic sensory journey unlike anything they’ve experienced before.

“It’s more than a logo, it is an essential part of the moviegoing experience,” explains Louis Cacciuttolo, THX Executive VP of International Business Development and Brand Strategy. “I am amazed at how Andy was able to preserve the spirit of the original ‘THX Deep Note’ in his rejuvenation; and the visual complement of the THX ‘Eclipse’ trailer will further enrich the experience. I have no doubt that the renewed Deep Note will continue to resonate with movie lovers for years to come.”

About THX Ltd.:
Founded by George Lucas 30 years ago and recognized by audiences around the globe, THX is synonymous with the certification of world-class cinemas and recording studios, premium audio systems for home and automotive applications along with high definition and 4K displays. THX develops and licenses new technologies and specifications for audio and video applications.

The THX Deep Note audio mark is a trademark of THX Ltd. All rights reserved.

For more information on THX please visit

Media Contacts:
Allied Integrated Marketing
Ginger Chan / Vice President, National Publicity /
Yasmine Parrish / Publicist – LA /
Nyrie McKenzie / Publicist – NY /

Singapore Media Festival Returns in 2015 After Successful Inaugural Year

SINGAPORE, April 2, 2015 /PRNewswire/ — The second edition of the Singapore Media Festival (SMF) returns this November, said Singapore’s Media Development Authority (MDA) today. This year, the annual SMF will run from 26 November to 6 December, bringing together a seamless market for film, TV, conferences, awards and festival screenings.

Global industry players looking to expand their media business in Asia can expect a more vibrant marketplace and a bigger celebration of the best content and media talent in the region. The festival will see the return of established media events including the Singapore International Film Festival (SGIFF); Asia TV Forum & Market (ATF) and ScreenSingapore (SS); and the Asian Television Awards.

In 2014, the inaugural SMF concluded to resounding response, bearing testament to Asia’s growing importance in the global entertainment landscape. The Festival was fruitful in many ways for event partners and the public. SGIFF made a strong comeback to the regional film circuit, unveiling 147 movies from 50 countries supported by strong ticket sales. SGIFF’s competition section, the Silver Screen Awards, gave a total of nine prizes for emerging filmmakers in Asian Feature Films and Southeast Asian Short Films.

Deals between Singapore players with regional, international media players were announced at SMF, including the launch of a S$130 million (US$100 million) media fund for investments in China’s media and entertainment industry. A record number of attendees and exhibitors and approximately S$355.1 million (US$256.28 million) in sales deals were also registered at the ATF/SS.

The SMF also saw new deals formed between established international media players. A strategic cooperation between China’s online video platform, Tencent, with FOX International Channels saw both partners embark on an endeavour to make over 300 hours of programming and documentaries from National Geographic available to the mainland China market.

Asian Television Awards, which awards the best of regional television, received over 1,300 entries and was broadcasted to approximately 50 million households across Asia.

Robert Gilby, Chairman of the Singapore Media Festival advisory board, Managing Director  of the Walt Disney Company (SEA), said, “The Singapore Media Festival serves as a platform for creative, content and commerce leaders from Singapore, Asia and other regions around the globe to come together to form fruitful partnerships, that place Singapore as Asia’s leading hub for content creation. The board is greatly heartened by the meaningful partnerships forged and vibrant exchange of ideas at SMF 2014. We look forward to expanding the relationships and industry discussions in an even more successful edition in 2015.”

Angeline Poh, Assistant Chief Executive (Industry), Media Development Authority, added, “The Singapore Media Festival aims to be one of Asia’s flagship media events that facilitates exchanges within the industry and shines the spotlight on Singapore and Asian content.” She added, “We will continue to promote collaboration around new avenues of content creation and delivery as well as audience engagement.”

For more information, please contact:

Joannah Zhong
Executive, Industry Communications
Media Development Authority 
Tel: +65-9728-9956

About Media Development Authority of Singapore (MDA)

The Media Development Authority of Singapore ( promotes the growth of globally competitive film, television, radio, publishing, games, animation and interactive digital media industries. It also regulates the media sector to safeguard the interests of consumers, and promotes a connected society. MDA is a statutory board under the Ministry of Communications and Information (

About SMF

The Singapore Media Festival, hosted by Media Development Authority is set to become one of Asia’s leading international media events, where the industry meets to discover the latest trends, talent and content in Asia for Film and TV. It brings together established media events — Asia TV Forum & Market (ATF) and ScreenSingapore (SS), Asian Television Awards and Singapore International Film Festival (SGIFF), which will take place from 26 November to 6 December 2015.

About Singapore International Film Festival Ltd. (SGIFF)

Singapore International Film Festival Ltd. is a non-profit organisation that holds the Institution of a Public Character (IPC) status. It is the home of the Singapore International Film Festival (SGIFF), the largest and longest-running film event in Singapore founded in 1987. The SGIFF has become an iconic event in the Singapore arts calendar that is widely attended by international film critics, and recognised worldwide for its focus on Asian filmmakers and promotion of Southeast Asian films. The festival also serves as a catalyst to arouse the widest public interest in the arts and encourage artistic dialogue and cultural exchange. For more information, please visit

About Reed Exhibitions – Asia TV Forum & Market (ATF) and ScreenSingapore (SS)

Reed Exhibitions is the world’s leading events organiser, with over 500 events in 43 countries. In 2014 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries. (   

About Contineo Media – Asian Television Awards

Contineo Media ranks as one of Asia’s leading business-business information providers. Headquartered in Singapore, Contineo Media also operates in China with office in Beijing. As a multi-platform information provider, Contineo Media connects buyers and sellers through its print products, websites, electronic newsletters, e-books, video channels, conferences and industry awards. Contineo Media’s expertise is focused on two sectors — Broadcast content and production, and Manufacturing. Brands in its stable include Television Asia Plus, Asia Image, Asia Audio, Music Asia, Payload Asia, Control Engineering Asia, Logistics Insight Asia, PharmaAsia, and Asia Food Journal. Brand extensions in China include Asia Image Mandarin Edition, Control Engineering Asia-China, Pharma Asia-China, Asia Food Journal-China and Electronic Manufacturing Asia-China.Leading industry awards organised by Contineo Media include the Asian Television Awards, Apollo Awards, Payload Asia Awards, and Asian Manufacturing Awards.

The 5th Hong Kong International Mobile Film Awards Ceremony Encourages International Creative Talents Exchange

HONG KONG, March 26, 2015 /PRNewswire/ — Organised by Hong Kong Wireless Technology Industry Association (WTIA) and sponsored by Create Hong Kong (CreateHK), The 5th Hong Kong International Mobile Film Awards Ceremony was held today (March 26th, 2015) at Hong Kong Convention and Exhibition Centre to honour winners of different award categories. Since 2011, the Hong Kong International Mobile Film Festival has honoured countless creative, quality local and overseas mobile films. This year, Winner of Grand Award, “Contacts” is directed by Yogev Yefet and Nir Berger from Israel. The story is about the aggravating and widespread phenomenon  the use of Whatsapp groups, which greatly influences the relationship among people. EMPTY SPACE, the Silver Winner of the 8th Hong Kong Mobile Film Production Contest’s Best Micro-film (Drama) Award, once again brought home the honour as the Bronze Award Winner of the Best Drama. With gorgeous visual effect, the film tells a story about a man taking a trip 10 hours before he leaves the Earth. The film shows the professional production standard for micro-drama in Hong Kong. 

As a highlight of the Hong Kong International Mobile Film Festival, the 5th Hong Kong International Mobile Film Award involves professional judges from local film industry and other film festival partners in Brazil, Canada, France, Greece, Israel, Korea, Mainland China, Singapore and Taiwan. Each of the judges has picked the top contestant from their home regions to compete in the final judging of the international awards. After rounds of professional judging by the industry representatives of Hong Kong and representatives of the festival partners, the winners were announced today at the award ceremony.

The 5thHong Kong International Mobile Film Awards Ceremony was held in the Hong Kong Convention and Exhibition Centre. The organizers was honored to have Mr. Keith Li, Executive Committee Member, Hong Kong Wireless Technology Industry Association as the Guests of Honor to officiate at the ceremony, while Mr. Wellington Fung Wing, Assistant Head (2) of Create HK, Mr. Norman Chan, Lecturer, Academy of Film, Hong Kong Baptist University and Mr. Felix Ip, Comic Artist were invited as award presenters. Representatives of festival partners and directors of the finalist also attended the ceremony. Mr. Keith Li, Executive Committee Member, Hong Kong Wireless Technology Industry Association offered his welcome to the guests and remarked that: “The world and the video industry have been revolutionized by smartphones. Creativity has truly become limitless. It’s time for filmmakers to let their imagination fly, and to express their originality and creativity with no boundaries.”

Other awarding winning films also exhibit excellence in storytelling and production techniques. Winner of the Gold Award of Best Animation goes to “The gullible kiss of Mr. Patokos” from Greece. It is a surrealistic story of projecting love, from the birth to the death of it. Winner of the Silver Award of Best Animation goes to “Red Spot” from Taiwan. It is based on a true story about thousands of seals that are hunted by hunters every year. When the hunters drag the seal bodies covered in blood all the way from the boat, they paint the road in red with blood. Winner of the Silver Award of Best Drama goes to “VICIOUS CIRCLE” from France which centers on the use of webcam.

The 5th Hong Kong International Mobile Film Awards Winner List

Best Drama
Gold – Israel “Contacts” Producers: Yogev Yefet / Nir Berger
Silver – France “VICIOUS CIRCLE” Producer: Sylvain Certain
Bronze – Hong Kong “Empty Space” Producer: Lo Wai Lun

Best Animation
Gold – Greece “The gullible kiss of Mr. Patokos” Producer: Alexandros Apostolakis
Silver – Taiwan “Red Spot” Producer: Huang Jui Feng
Bronze – Korea “Prey” Producer: Boyoung Kim

Grand Award – Israel “Contacts” Producers: Yogev Yefet / Nir Berger

Pegasus Commences Principal Photography of Large-Scale Film “IP MAN 3” with Production Budget of RMB 300 Million

HONG KONG, March 25, 2015 /PRNewswire/ — Pegasus Entertainment Holdings Limited (“Pegasus” or the “Company”, stock code: 1326) is pleased to announce the kickoff of principal photography of “Ip Man 3”, the Company’s prominent 3D action film of the year, on 26 March in Shanghai. It is expected that the film will be scheduled for release during the Chinese New Year in 2016. The Company is holding a large-scale press conference in Shanghai today.

Ip Man 3″ is one of the mega film productions of Pegasus this year, with an estimated production budget of RMB300 million. As an extension of the storyline and creativity of the “Ip Man” film series, the core production team of “Ip Man 3” will maintain the talents from the first two episodes, including Mr. Wong Pak Ming, Chairman of Pegasus, as the film’s executive producer, Wilson Yip as the film’s chief director, Wong Chi Woon Edmond as the screenwriter; joined by award-winning new members including Yuen Woo-Ping as stunt coordinator; in order to continue the successful track record of the “Ip Man” film series. Apart from Donnie Yen playing the character of Ip Man as the leading actor, innovative contents and effects will be introduced to this third episode, including appearance by heavyweight boxing world champion Mike Tyson in the film, the reincarnation of Bruce Lee on the screen created by advanced computer graphics technology, altogether with Ip Man in the context of an ultimate battle.

TheIp Man film series have gained market recognition since the release of the first episode in 2008, and outperformed in box office for both mainland China and Hong Kong markets. With “Ip Man 3” being one of the major film production projects of Pegasus, the Company believes it will serve as a means to help increase the Company’s penetration in the PRC market and thereby potentially generate remarkable box office income, and furthermore strengthen the market leading position of Pegasus in the film industry.

China is currently the fastest growing film market, recording significant growth in box office income consecutively for the recent years. According to statistics from State Administration of Press, Publication, Radio, Film and Television of the PRC, the total box office revenue in China for 2014 reached RMB29.6 billion, recording a 36.2% year-on-year increase, of which Chinese domestic films contributed 54.5%. Other market statistics suggest China may possibly become the largest film market globally in the near future. With respect to the local market, the Hong Kong SAR Government has announced several measures this year to encourage the development of the film industry, with an aim to increase the quantity of local films to be produced.

Mr. Wong Pak Ming, Chairman of Pegasus, says, “Our Company will continue to place strong emphasis on film production as our core business, which is also in support of the Government’s measure to increase resources in promoting the local film industry. The vigorous growth in the PRC’s film market brings potential opportunities to the Hong Kong film industry. With the increasing cooperation between Hong Kong and mainland China film production companies in the form of co-productions as seen in recent years, it provides Hong Kong industry participants the access to capture the huge market potential in China. In addition to Ip Man 3, the next film in our project pipeline to follow will include the sequel to “Z Storm”. With a strong cast including Louis Koo, Cheung Chi-Lam and Vic Chou, coupled with our Company’s excellent film advertising platform and experienced production crew, we are confident that films produced by Pegasus as such will perform well in the box office. As a diversified cultural business group, Pegasus intends to use its competitive edge in the film production business to drive and develop its other complementary business segments, and strives to produce films with increasing influence, so as to efficiently capture the opportunities offered by the rapid development of the PRC cultural industry.”

About Pegasus Entertainment Holdings Limited

Pegasus Entertainment Holdings Limited, as a diversified cultural business group, is principally engaged in the business of films and television series production, distribution, licensing of film rights, film exhibition and post-production.

Short Shorts Film Festival & Asia and Ministry of Agriculture, Forestry and Fisheries Commissioned Project: Introducing Attractions of Japanese Food and Food Culture

– Short Film “Shabu-Shabu Spirit” Will Premiere Globally and Begin Streaming Online on March 25 –

– Five Short Films under Theme of “WA – SHOKU” (Japanese Food) Will Also Begin Screening Online Free of Charge! –

TOKYO, March 25, 2015 /PRNewswire/ — In December 2014, Wa-shoku – traditional Japanese cuisine and food culture – was recognized as an Intangible Cultural Heritage by UNESCO. Japan is home to diverse and abundant nature, and has nurtured its own original food culture. The tradition of the cuisine, very much rooted in the unique Japanese temperament, is understood as a “culture” that should be protected by Japan.

(Photo & Logo: )

On this occasion, Short Shorts Film Festival & Asia (SSFF & ASIA), one of the largest international short film festivals in Asia, has collaborated with the Ministry of Agriculture, Forestry and Fisheries to launch “Project Introducing The Attractions Of Japanese Food And Food Culture,” designed to spread the attractions of Japanese food and Japanese food culture throughout Japan and the world.

Under the project, a Special Production Short Film titled “Shabu-Shabu Spirit” has been produced. This short film is screened online in full from March 25 (Wednesday) alongside an additional “WA – SHOKU (Japanese Food) Program,” which includes five short films carefully selected around the Japanese Food theme. Furthermore, “Shabu-Shabu Spirit” will be shown at Expo Milano 2015, due to open in Milan, Italy on May 1. Through such activities, we will further promote Japanese food and Japanese food culture.

Shabu-Shabu Spirit
Yuki Saito / Japan / 2015 / comedy / 10:32 minutes
A fiance, Keita, goes to meet the family, and the father, Shozo, begins his secret appraisal – a test to see whether this fiance is worthy or not of marrying his daughter. Trying to reduce the distance between them, the mother prepares a single nabe (cooking pot) for the shabu-shabu meal. As Shozo’s eyes glint brightly, Keita reaches towards the shabu-shabu.

Home page:

WA – SHOKU (Japanese Food) Program Lineup

Jordan Feldman / France / 2004 / Romance / 5:30 minutes
Francoise’s arrival in a Japanese restaurant at lunchtime causes a chain reaction.

Hatsuhiko Kaneda / Japan / 2012 / Drama / 11 minutes
An average day at a small izakaya doing steady business in the corner of a residential area is depicted in a matter-of-fact way. What thoughts run through the mind of the shop’s owner?

Fully cooked for you
Yuka Imabayashi / Japan / 2011 / Animation / 3:44 minutes
A mother is making a traditional New Year’s vegetable dish for the family, and her child is watching. The ingredients are animals of peas, carrots, burdock root and konjak. Enjoy the dish!

Matthew Fisher / USA / 2014 / 10:34 minutes
Mono no aware – Japanese for ‘sadness for the transience of things.’ This story explores the environment of the teppanyaki restaurant through the eyes of an aging chef. A slice-of-life meditation on life’s fading joys, and its moments of rejuvenation.

A Sushi Love Story
Mike Blaney / USA / 2010 / Animation / 2 minutes
A young sushi is torn between love at home and adventure abroad.

Seigo Tono
Committee for Short Shorts
Tel: +81-3-5474-8201
Fax: +81-3-5474-8202

To view the original version on PR Newswire, visit:–asia-and-ministry-of-agriculture-forestry-and-fisheries-commissioned-project-introducing-attractions-of-japanese-food-and-food-culture-300055693.html

iQIYI Releases Big Data Report on Chinese Online Videos

Movie Box Offices Revenues Increase with Shorter Time Period between Box Office and Online Releases

BEIJING, March 24, 2015 /PRNewswire/ — Chinese action film “On Line” broke Internet box office records last month when it became the first film to have online revenues surpass box office takings less than a week after release. In February, immediately after the film’s run in theaters finished, it was released online and within four days, online revenues surpassed its theatre box office takings, the iQIYI Online Video Big Data report found.

At the end of 2014, Chinese language movies were uploaded to online streaming websites such as iQIYI within a month of leaving Chinese theaters, with some films having no window period between online and theatre releases. The action film “On Line” illustrates the potential of eliminating the window period, the report found.

Despite significant progress, a number of challenges remain for China’s online movie industry. Due to the immaturity of China’s DVD market and problems with piracy, the online market is an increasingly important source of revenue for filmmakers. However, even after extensive negotiations, Hollywood films’ window period is three months on average, far longer than Chinese language films.

iQIYI Motion Pictures President Li Yansong said, “The movie window bottleneck is a problem that will affect the expansion of the Chinese market. The longer the window between a movie’s release and the time it goes online, the bigger the loss in online box office revenues. Shortening the window increases the potential box-office revenues for a film and is an effective way to fight piracy.”

The goal of the report is to provide a strong data-driven foundation on which to expand online movie platforms. The report analyzes trends in the Chinese movie market and online video user volume as well as iQIYI users’ age, education level and preferences. iQIYI also released a movie ranking index.

According to iQIYI rankings, iQIYI users’ three favorite Hollywood movies are “X-Men: Days of Future Past,” “Rise of the Planet of the Apes 2: Dawn of War” and “Dawn of the Planet of the Apes.” “X-Men: Days of Future Past” is the second most popular film on iQIYI by ticket sales, behind the Chinese film “Breakup Buddies.”

To adapt to the ever-changing habits of Chinese viewers, iQIYI continuously develops video technology, buys rights to content and produces its own shows and films. Overseas and domestically, iQIYI is becoming an increasingly important advocate of intellectual property rights. To deliver a premium experience to its customers, iQIYI streams its content in 1080P high-definition quality and uses Dolby sound technology. Our personalized recommendation services help users find the content they want to watch.


Sources of the iQIYI China Movie Internet Video Big Data Report: Film Bureau of State Administration of Press, Publication Radio, Film and Television; China Internet Network Information Center; iQIYI Data Institute. The iQIYI Film Index is calculated using a variety of performance factors and is then weighted in a comprehensive index to fully reflect the popularity of a movie on iQIYI.

About iQIYI

iQIYI is an independently operated subsidiary of Baidu, the world’s largest Chinese search engine, which launched on April 22, 2010. Since its launch, iQIYI has pursued the ultimate online video experience for Chinese users, becoming an industry model in promoting innovation in products, technologies, and marketing.

On May 7, 2013, iQIYI announced a merger with PPS. According to IUT data released by iResearch in December 2014, iQIYI and PPS were among the leaders in the industry in terms of all-platform unique visitors and monthly effective viewing duration. As of December 2014, iQIYI’s mobile app (including iQIYI and PPS) was running on 860 million devices, with mobile traffic accounting for 63% of the sites’ total traffic. The monthly viewing time on iQIYI and PPS surpassed 1 billion hours for three successive months in 2014. According to data from November and December 2014, mobile accounted for 1.17 billion hours of monthly viewing time on iQIYI, and PCs accounted for 1.15 billion hours. Unique visitors per day on iQIYI reached 44.27 million on mobile devices and 44.18 million on PCs.

In the future, iQIYI will continue to pursue providing customers with ever richer video content and a ceaselessly improving viewing experience.

For media inquiries, please contact:

Brunswick Group
Rachel Morarjee
+86 (10) 5960-8600

To view the original version on PR Newswire, visit:

From Louisa Cointreau to Laetitia Casta…

PARIS, March 20, 2015 /PRNewswire/ —

  • The first webisode highlighting the creative partnership  between Cointreau and Laetitia Casta   
  • Conceived and presented by: Laetitia Casta  
  • Directed by: Laure Flammarion  
  • Produced by: Marine Dorfmann (Irene Production)  
  • In collaboration with: Eugenie Poumaillou  
  • See more on youtube :  

The creative partnership announced on 27 January has now burst onto the digital stage. This first webisode pays tribute both to the rich heritage passed down by Louisa Cointreau and the arrival of Laetitia Casta as Cointreau’s new Creative Director.

To view the Multimedia News Release, please click:

During initial interviews surrounding the new partnership, Laetitia Casta stated that the first piece would represent homage to La Maison Cointreau and its first lady. She hoped to raise awareness of pivotal moments within the Maison’s history in all four corners of the globe.

It was important for me to showcase the Cointreau archives, which are an exceptional treasure trove. Rare and precious nuggets abound, such as the world’s first motion-picture advert, devised by the Lumiere brothers. Above all the archives feature one unique woman: Louisa Cointreau. As the Maison’s first lady, Cointreau would not be what it is today without her influence. In partnership with Cointreau I want to encourage women to explore their own creativity. To dream, dare and create  these are the key elements of an adventure that we are setting in motion around the world.” – Comments by Laetitia Casta.

The first Cointreau webisode: a masterpiece for women, by women  

Laetitia Casta chose Laure Flammarion to direct the first webisode. Laure is a true Cointreau woman. As a writer, director and gallery owner, Laure Flammarion uses her creativity to find fulfilment. “This was a delicious challenge to sink my teeth into: unveiling Cointreau’s rich heritage, celebrating Louisa Cointreau and passing the baton to Laetitia Casta as she takes on the mantle of Creative Director and announces the mission she is continuing  or maybe we should say restarting? I am delighted to be a part of this creative adventure.” – Comments from Laure Flammarion.

Marine Dorfmann, who produced this webisode and those yet to be released, was the next woman to be chosen by Cointreau and Laetitia Casta. Marine immediately seized this opportunity: “The project is an incredible fusion of ideas, and that is just how I like it. I committed to this adventure from the start and it is brightening up my life like a dash of Cointreau brings life to a cocktail. This webisode bodes well for a magnificent partnership“.

Eugenie Poumaillou has been partnering with Cointreau for over a year. Eugenie agreed to collaboration with Cointreau that would require her to set off in search of lost archives. Her advice proved invaluable for the webisode. “In fact, Cointreau and I have a long history together, full of little happy moments. It is a story sewn together with creativity and elegance, just like that of the Maison itself“, adds Eugenie Poumaillou.

The first Cointreau webisode: the foundations of a creative odyssey   

This webisode is a chance for Laetitia Casta to lay out the foundations and values underpinning a programme that will be unveiled in spring 2015. It was devised with a view that allows men and women to give free reign to their creativity.

The coming months will see creative collaborations with inspiring women from different backgrounds and fields. This odyssey is open to anyone who seeks it. To follow events as they unfold, simply register at and wait for experiences that are as zesty as any Cointreau Fizz.

From Louisa Cointreau to Laetitia Casta – as well as sharing initials, these women are part of the fabric of the living legend that has made Cointreau a true icon.

Like, and follow Cointreau online!  

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Vine – Username: Cointreau


Hollywood Superstars Visit Macao: “Now You See Me 2” Shoots Scenes at The Venetian Macao and Sands Macao

Film Produced by Lionsgate’s Summit Entertainment Label Set for June 10, 2016 Worldwide Theatrical Release

MACAO, March 19, 2015 /PRNewswire/ — The action thriller film “Now You See Me 2,” produced by Lionsgate’s (NYSE: LGF) Summit Entertainment label and slated for a June 10, 2016 release in theatres around the world, shot scenes over the last several days on location at The Venetian®Macao and Sands®Macao. The film, a sequel to the 2013 Summit Entertainment hit “Now You See Me” that grossed more than US$350 million at the global box office, stars Jesse Eisenberg, Mark Ruffalo, Woody Harrelson, Lizzy Caplan, Dave Franco, Daniel Radcliffe, Jay Chou, Michael Caine and Morgan Freeman.

Sands China Ltd. brought the Hollywood mega production and its superstars to Macao as its latest move to further promote the city as an international tourist destination – meanwhile increasing global awareness of Macao and providing a catalyst for cultural exchange.

“Unforgettable experiences await visitors at Sands Macao and Sands Resorts Cotai Strip Macao,” said Scott Messinger, Senior Vice President of Marketing, Sands China Ltd. “Our properties are landmark, must-visit destinations; having them featured in major motion pictures is a great way to boost the global profile of Macao as a world centre of tourism and leisure. With film shoots, movie premieres, concerts, award shows, sporting events and more, our properties are the place to be to see the brightest stars, putting Macao ever-increasingly in the international spotlight.”

The “Now You See Me 2” film shoot is the latest example of a movie utilising the unique imagery of Sands China’s integrated resorts as a compelling backdrop for storytelling on the screen. Scenes were shot in a variety of locations, including the neon-signed rooftop of Sands Macao and the Great Hall of The Venetian Macao with its iconic curved escalators.

The Venetian Macao in particular has been a popular choice for filmmakers, having been featured in several large-scale productions starring high-profile Asian and global superstars. In addition to “Now You See Me 2,” movies and television episodes shot at the integrated resort include Chow Yun-Fat’s “From Vegas to Macau,” Chinese-U.S. romantic comedy “My Lucky Star” starring Zhang Ziyi and Wang Leehom, the Bollywood telefilm series “Teri Meri Love Stories,” Hong Kong films “All’s Well Ends Well” and “Break Up Club,” Taiwanese TV series “Summer’s Desire,” and the Korean TV series “Boys Over Flowers.” Stars from Asia and around the world have also attended the many red carpet awards shows The Venetian Macao has hosted, including the 55th and 56th Asia-Pacific Film Festival Awards (APFF), the Huading Awards in 2013 and 2015, Zee Cine Awards, IIFA Awards, STAR Parivaar Awards, China Music Awards, Mnet Asian Music Awards and others.

Directed by Jon M. Chu, “Now You See Me 2” is scheduled for a June 10, 2016 theatrical release. It is the follow-up to the 2013 box office hit “Now You See Me,” which centered on the Four Horsemen – a super-team of the world’s greatest illusionists who dodge the FBI while committing daring bank robberies during their performances, rewarding their audiences with the stolen money. In this new sequel, the Four Horsemen resurface one year after outwitting the FBI and winning the public’s adulation with their mind-bending spectacles, only to find themselves face to face with a new enemy who enlists them to pull off their most dangerous heist yet.

Entertainment at Sands China Ltd. Properties

Sands China Ltd. has as a clear vision to establish Macao as Asia’s top entertainment destination.

The 15,000-seat Cotai Arena is the only venue in Asia ranked in Pollstar’s Top 100 Worldwide Arena Venues based on ticket sales. It is the top entertainment destination in southern China, hosting the world’s and the region’s biggest names in music, sports and awards shows. Superstars frequently choose the venue as the starting point of their Asian tours.

The 1800-seat, multi-purpose Venetian Theatre is one of the most luxurious entertainment venues in greater China. Featuring ushers in black-tie, champagne service, gourmet food and beverage items and other unique, premium amenities, it offers an intimate, luxurious and exclusive venue experience. The Venetian Theatre is playing a key role in bringing the best in international and Chinese entertainment to Macao, with a luxury theatre experience like no other in the region.

The 650-seat Sands Theatre regularly features internationally-renowned singers, performers and artists of the highest calibre. From traditional Chinese-costumed dancers to modern performances, and from singing troupes to contemporary bands, everything from Western rock to Cantonese pop is covered.

With an unbeatable diversity, the entertainment offering of Sands China Ltd. is ushering in a new era of entertainment in Macao.

For information about upcoming shows and events, visit and

About Sands® Macao

Opened in 2004, Sands®Macao is a world class hotel and entertainment complex with 289 luxury suites. Its stunning gold glass exterior houses a wide range of diversions including specialty restaurants, a heated outdoor swimming pool, deluxe spa and salon, conference and banquet facilities and unrivalled gaming excitement and live entertainment. It is also home to the Paiza Club: an invitation-only international VIP club with 51 premium suites with size, opulence and grandeur that rivals the best the world has to offer.

As the first hotel and entertainment complex in Macao owned and operated by an international operator, Sands Macao quickly set the benchmark for future developments in Macao.

For more information, please visit

About The Venetian®Macao

Opened in 2007, The Venetian®Macao is Macao’s first integrated resort featuring stunning replicas of the famous canals and architectural icons of Venice, Italy. The Venetian Macao features 3,000 suites, 1.2 million square feet (111,000 square metres) of convention and meeting facilities as well as a 15,000-seat Cotai Arena designed for world-class sports events and electrifying entertainment. The Venetian Macao is also home to the unique, 1,800-seat luxury Venetian Theatre, hosting the best in international and Chinese entertainment; more than 30 renowned restaurants; TAIVEXMALO Day Hospital & Spa; the incredibly fun QUBE indoor playground and more than 300 retailers at Shoppes at Venetian. Outdoor recreation areas include swimming pools and cabanas and a mini-golf course.

For more information, please visit

About Sands Resorts Cotai Strip Macao – Sands China’s Integrated Resort City

Sands China Ltd. is the leading developer, owner and operator of integrated resorts in Macao. The befittingly named Sands Resorts Cotai Strip Macao, situated on reclaimed land between the islands of Coloane and Taipa, is the one destination that provides a stunning array of experiences at the heart of Cotai. Sands Resorts Cotai Strip Macao has transformed a day-trip market into an integrated resort city and international hub for business and leisure travellers.

Pulsating with life, both night and day, Sands Resorts Cotai Strip Macao features an expansive offering of affordable luxury available nowhere else in Macao, with approximately 9,000 hotel rooms and suites, international superstar live entertainment, duty-free shopping with more than 600 retailers offering an unparalleled array of name brands, 1.5 million square feet (120,000 square metres) of meeting and exhibition space for Asia’s leading conferences and exhibitions, transportation offerings and well over 100 dining options, including Michelin-starred restaurants, bars and lounges. Sands Resorts Cotai Strip Macao is a must-go destination providing every guest with an unforgettable experience and unparalleled excitement.

Comprised of The Venetian®Macao; The Plaza™ Macao, featuring the Four Seasons Hotel Macao; and Sands® Cotai Central, featuring the world’s largest Conrad, Sheraton, and Holiday Inn hotels Sands Resorts Cotai Strip Macao is where Asia’s ultimate destination is all within reach. And coming in late 2015… the crowning achievement of Sheldon G. Adelson’s vision of the Cotai Strip… The Parisian Macao.

Sands Resorts Cotai Strip Macao… Be at the Centre of It All! For more information, please visit

Media contact:

Public Relations, Venetian Macau Limited
Lily Cheng
Tel: +853 8118 2013

Nicky Leung
Tel: +853 8118 2057