CEREC Meets Invisalign(R): Sirona Expands Orthodontic Product Line to Include Invisalign Digital Impression Submission

BENSHEIM, Germany and SALZBURG, Austria, March 10, 2015 /PRNewswire/ —

As announced at the IDS 2015, CEREC Omnicam and the new CEREC Ortho Software can be used to submit digital impressions for Invisalign® clear aligner therapy. 

“We are delighted to offer CEREC Omnicam customers the ability to submit digital impressions to the Invisalign® system. After 30 years of leading dentistry into a digital era, Sirona’s focus has expanded to orthodontics. Today’s announcement is another example of our strategy to provide best-in-class products and customer support, as we integrate the market leader in clear aligner treatment into CEREC,” highlights Jeffrey T. Slovin, President and CEO of Sirona. “With the seamless digital model submission to the Invisalign® Doctor’s Site, we show our dedication to providing truly integrated systems that make dentistry better, safer and more efficient and improve the patient experience.”

The new CEREC Ortho SW 1.1 features a patent-pending guided scanning process and connects CEREC with Invisalign® treatment. CEREC is the most frequently used system for digital impressions, and no other system is used more often for chairside restorations – it is safe, reliable and scientifically proven.

Digital models created from CEREC Omnicam intraoral data are transferred to Align Technology and used as part of the record submission for an Invisalign® treatment. This eliminates the process of creating and sending physical impressions, which results in faster processing of the case. Patients may benefit from the earlier start of the therapy and the digital impression-taking instead of conventional impression material.

The new software, exclusive for CEREC Omnicam systems, will be available in selected markets by summer 2015.

LONG-TEXT VERSION AND IMAGES: http://www.sirona.com/en/news-events/press-releases-news-detail/31170/

Marion Weixlberger
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New Objet260 Dental Selection 3D Printer Takes Digital Dentistry Realism and Precision to the Next Level

Employs unique triple-jetting technology to produce ultra-realistic dental models with multiple materials and colors in a single print

Improves surgical precision by creating anatomical models that clearly depict bone, nerve and teeth

Accurately reproduces soft gingiva to validate functional testing for implants, crowns and bridges

SINGAPORE, March 10, 2015 /PRNewswire/ — Stratasys Ltd. (Nasdaq: SSYS) a leading global provider of 3D printing and additive manufacturing solutions, is introducing the Objet260 Dental Selection 3D Printer at the International Dental Show this week in Cologne, Germany. Leveraging Stratasys’ unique triple-jetting technology, the Objet260 Dental Selection raises the bar in 3D printed dental model realism to improve the accuracy and efficacy of digital dentistry.

The versatile new 3D printer is designed to help mid- to large- sized dental and orthodontic labs grow their business by producing realistic models with true-to-life look and feel as part of their end-to-end digital dentistry workflow, including intra-oral scanners. Its ability to build diverse models with multiple materials on one tray, in one print job, increases productivity which can further improve profitability.

“We are using the Objet260 Dental Selection 3D Printer to produce realistic 3D printed gingiva masks and models we couldn’t do before. We have not had 3D printed dental models that so closely resemble the actual teeth and gums,” said Stefan Remplbauer, general manager of Austria-based 3DMedicalPrint. “The initial reactions from our customers, which include dental technicians, dentists and surgeons, have been extremely positive. This is definitely going to help set 3DMedicalPrint apart from our competitors.”

Unprecedented true-to-life dental model realism

Pivotal to the capabilities of the Objet260 Dental Selection is the ability to enable dental and orthodontic labs to enjoy unprecedented realism of the stone models. This permits the production of life-like gum textures for precise functional testing, as well as a wide range of shades for customized, color matching.

The Objet260 Dental Selection 3D Printer is compatible with all PolyJet dental materials, plus an array of dental-specific material palettes to produce life-like colors and textures for teeth and gums. This allows users to serve a broader range of dental applications with a single system, reducing equipment costs. These usages span implant testing with stone models that mimic the look and feel of real gingiva for accurate functional evaluation, as well as models with rigid features that require gum-like materials. Labs can print surgical guides directly from CBCT scan data, with high-definition tooth, root and nerve-canal anatomy rendered in contrasting materials to help prevent dental nerve injury.

“With the introduction of the Objet260 Dental Selection, Stratasys is closing the loop in digital dentistry by providing a 3D printer that can take the color digital file resulting from the intra- oral scanner and transform it into a color, multi-texture dental model. This directly contributes to better accuracy for the dental practitioners and better understanding for the patients,” said Avi Cohen, Director of Global Dental at Stratasys. “For any dental or orthodontic lab looking for a competitive edge today and tomorrow, the Objet260 Dental Selection should be at the top of their list.”

For more information about the Objet260 Dental Selection 3D Printer, contact a reseller or visit Stratasys’ website. Images, brochure, and a spec sheet are available by visiting the Stratasys newsroom.

Stratasys Ltd. (Nasdaq:SSYS), headquartered in Minneapolis, Minnesota and Rehovot, Israel, is a leading global provider of 3D printing and additive manufacturing solutions. The company’s patented FDM® and PolyJet™ 3D Printing technologies produce prototypes and manufactured goods directly from 3D CAD files or other 3D content. Systems include 3D printers for idea development, prototyping and direct digital manufacturing. Stratasys subsidiaries include MakerBot and the company operates the digital parts manufacturing service, Stratasys Direct Manufacturing. Stratasys has more than 2,800 employees, holds over 600 granted or pending additive manufacturing patents globally, and has received more than 25 awards for its technology and leadership. Online at: www.stratasys.com or http://blog.stratasys.com

Note Regarding Forward-Looking Statements

The statements in this press release relating to Stratasys’ beliefs regarding the benefits consumers will experience from the Objet260 Dental Selection 3D Printer, Stratasys’ expectation on the timing of shipping the Objet260 Dental Selection 3D Printer are forward-looking statements reflecting management’s current expectations and beliefs. These forward-looking statements are based on current information that is, by its nature, subject to rapid and even abrupt change. Due to risks and uncertainties associated with Stratasys’ business, actual results could differ materially from those projected or implied by these forward-looking statements. These risks and uncertainties include, but are not limited to: the risk that consumers will not perceive the benefits of the Objet260 Dental Selection 3D Printer to be the same as Stratasys does; the risk that unforeseen technical difficulties will delay the shipping of the Objet260 Dental Selection 3D Printer; and other risk factors set forth under the caption “Risk Factors” in Stratasys’ most recent Annual Report on Form 20-F, filed with the Securities and Exchange Commission (SEC) on March 3, 2015. Stratasys is under no obligation (and expressly disclaims any obligation) to update or alter its forward-looking statements, whether as a result of new information, future events or otherwise, except as otherwise required by the rules and regulations of the SEC.

Stratasys and Objet are registered trademarks, and PolyJet and Objet260 Dental Selection are trademarks of Stratasys Ltd. and/or its subsidiaries or affiliates. All other trademarks are the property of their respective owners.

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Oral-B® Unveils New App Technology At Mobile World Congress 2015

— The Revolutionary Oral-B Bluetooth-Enabled Toothbrush and App is Helping to Change Oral Care Behaviors

CINCINNATI, March 2, 2015 /PRNewswire/ — Oral-B, the worldwide leader in oral care, unveils improvements to its App that connects to its highest performing toothbrushes, by creating seamless brushing routines and allowing for expanded professional guidance, at the 2015 annual GSMA Mobile World Congress meeting in Barcelona, Spain. Oral-B continues to innovate and personalize the Oral-B App, which is already changing oral care behaviors when used with the Bluetooth-connected toothbrush, with the creation of Dental Care Journeys and Professional Guidance. Additionally, Oral-B is proud to announce the opening of the Oral-B App’s Application Programming Interface (API) and Software Development Kit (SDK) in October 2015, which will enable users to become a part of the increasingly connected oral care digital experience by working with third parties.

Since the SmartSeries and Oral-B App’s debut at Mobile World Congress last year, initial results indicate improved worldwide oral care behaviors in a number of important measures. The App data shows that Oral-B electric toothbrush users are now brushing on average 2:24. This increased from less than 60 seconds with a manual toothbrush[1]. Additionally, over half of the recorded brushing sessions included flossing, rinsing, and tongue cleaning. Through a combination of these statistics and consumer feedback, Oral-B can deduce that with real-time feedback, users are encouraged to brush longer, with less force and more in-line with their dental professionals’ recommendations.

Oral Care Statistics from Oral-B SmartSeries and App Use[2]

  • A total of 83 percent of brushing sessions are over two minutes, with a global average brushing duration of 2:24.
  • The Oral-B App has been downloaded nearly 300,000 times since launch; there were 87 percent active users in the month of December 2014.
  • Approximately 60 percent of brushing sessions are leveraging the rinsing, flossing and tongue cleaning App reminders, for a more holistic oral care routine.
  • The Oral-B SmartSeries with the Oral-B App has helped users achieve thorough brushing across all quadrants and areas of the mouth.

“We are encouraged by the consumer feedback and data regarding our App’s ability to improve and maintain oral care routines and have used this proof as inspiration to continue investing and innovating in this area,” said Stephen Squire, Global Brand Director, P&G. “In partnership with dental professionals and consumers, Oral-B has created the next generation brushing experience that utilizes personal goals, unique dental considerations and entertainment to ensure our consumers are getting the best possible results outside a dentist chair.”

After a year of collaborating with consumers and dental professionals to enhance the App, Oral-B has addressed the need for a more personalized brushing experience. Oral-B users can now select journeys to fit their oral care goals and their dental professional can provide direct recommendations and feedback within the App. The goal for these improvements is to ensure a user can comply with their dental professionals’ recommendations between office visits through a streamlined App experience.

Dental Care Journeys: 

  • Each personalized Dental Care Journey is tailor-made to help users’ achieve their oral care goals, including whiter teeth for an upcoming wedding, or fresh breath for food lovers.  
  • The journeys deliver a more active and engaged brushing routine for a pre-designated period of time, and also offer recommendations for corresponding products to match each journey.
  • Users can select among five journeys: Fresh Breath, Plaque Fighter, Whitening, Gum Health or Ortho Care.

Professional Guidance:

  • A dental professional can add extra brushing time for certain focus areas in the mouth, select dental conditions and provide specific brushing and interdental cleaning instructions for his/her patient to follow at home.
  • A dental professional can provide product recommendations via the App, selecting products based on their patients’ specific needs.
  • Patients can share their compliance statistics with their hygienist and dentist via e-mail, as a way to track and discuss improvement areas and help advance their oral care routines.

Beginning in late 2015, the App will allow users to voluntarily integrate their oral care information into other digital programs by opening the API. This will create a seamless venue for users to holistically monitor their well-being, and could potentially provide an opportunity for users to be rewarded for good brushing behavior through various reward programs. Oral-B is working to enable developers to create or extend apps with a user’s brushing data. If interested, please email Oral-B at sdk@oralb.com.

Oral-B will showcase these advancements in the Innovation City during Mobile World Congress, allowing attendees to experience Oral-B’s technology at digital brushing stations, under the guidance of dental professionals.

“The GSMA Innovation City is all about demonstrating how cutting-edge mobile technology is changing our lives for the better and we are delighted that Oral-B is partnering with us for a second consecutive year with its display of oral health technology,” said Michael O’Hara, Chief Marketing Officer, GSMA. “Mobile technology is having a transformative effect on billions of people around the world, in everything from wearables to health and fitness. Oral-B is a prime example of this and we look forward to welcoming them to the City once again.”

The Oral-B SmartSeries electric toothbrush with Bluetooth 4.0 connectivity is now available in more than 20 markets in Western Europe, North America and Asia. By the summer of 2015, the brush will be available in nearly 50 global markets. Bluetooth connectivity will be introduced to Oral-B Pro 5000 and 5800 models in summer 2015, creating more interactive options at varying price points. The Oral-B App 3.0 will be available for free in iOS and Android in summer 2015.

For more information on Oral-B electric toothbrushes with Bluetooth 4.0 connectivity, visit oralb.co.uk.

About Oral-B
Oral-B® is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B® manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

[1] British Dental Health Foundation. May 25, 2010. Retrieved from http://www.dentalhealth.org/news/details/399
[2] IconMobile December Quarterly Report, 2014