Coffee Expo 2015 Expects 45,000 Visitors — Colombian Coffee Experts to Offer Foodpairings

SEOUL, South Korea, March 25, 2015 /PRNewswire/ — Coffee Expo Seoul 2015 will cover all aspects of the global coffee industry from green bean to cup, and from coffee farmer to your local cafe. Event organizers Coex and the Korea Coffee Association along with the official guest country of Colombia are expecting 45,000 visitors during the 4th annual event, taking place April 9-12, 2015 in Coex Hall A, Seoul.

Colombian Coffee and Foodpairing at Coffee Expo 2015, Coex, Seoul

Colombian Coffee and Foodpairing at Coffee Expo 2015, Coex, Seoul

For the full video, please click here: https://youtu.be/D_h1tiRp8qg

Colombian coffee experts will educate Coffee Expo Seoul 2015 visitors about Foodpairing, as a method for identifying which foods go well together, using six different Colombian coffee regions. Colombia is the top smooth coffee producer in the world, with coffee classified by origin, cultivation method and premium-grade characteristics. The national varieties are mostly Arabica, offering special characteristics like higher acidity, smoothness, higher infusion quality, stronger aroma and lower caffeine strength, thus providing a healthier product.

Concurrent events will include Mint Label, with the new product showcase, and the “World Super Barista Championship,” in search for outstanding professional and amateur baristas. Participants will be evaluated on their technical expertise, performance and beverage taste by expert judges. The winners will be awarded a cash prize of up to 10,000,000 KRW.

Coffee Expo Seoul 2015 will connect coffee businesses and buyers with Biz Matching and educational seminars, as the market has risen sharply over the past several years. In fact, the size of Korea’s coffee industry has grown by more than 2.6 times in the past 5 years. The coffee franchise industry is growing fast and strong as well. For example, Seoul has the highest number of Starbucks locations in the world, with 284 stores compared to 277 in New York City. In comparison, Seoul is also seeing the emergence of many smaller, independent coffee shops offering specialty and hand-drip coffees to compete with their larger, chain-store counterparts.

Find more information on Coffee Expo Seoul at http://coffeeexposeoul.com/ or contact the Coffee Expo Seoul 2015 Secretariat coffee.info@coex.co.kr

About Coex

Coex Co., Ltd. is a sub-company of the Korea International Trade Association (KITA), founded in 1986 with the aim of developing Korea’s exhibition and convention industry and boosting trade volumes. Coex Co., Ltd. is the sole management company of the Coex Convention & Exhibition Center, conveniently located in the heart of Seoul’s business district. For more information, please visit: http://coex.co.kr/eng/index.asp

Media Contact:
Rosalyn Laiken
Coex International Marketing Manager
+82-2-6000-1121
Rosalyn.Laiken@coex.co.kr

Photo – http://photos.prnasia.com/prnh/20150324/0861502219

From Louisa Cointreau to Laetitia Casta…

PARIS, March 20, 2015 /PRNewswire/ —

  • The first webisode highlighting the creative partnership  between Cointreau and Laetitia Casta   
  • Conceived and presented by: Laetitia Casta  
  • Directed by: Laure Flammarion  
  • Produced by: Marine Dorfmann (Irene Production)  
  • In collaboration with: Eugenie Poumaillou  
  • See more on youtube : youtube.com/user/cointreauofficiel  

The creative partnership announced on 27 January has now burst onto the digital stage. This first webisode pays tribute both to the rich heritage passed down by Louisa Cointreau and the arrival of Laetitia Casta as Cointreau’s new Creative Director.

To view the Multimedia News Release, please click:

http://www.multivu.com/players/English/7454751-maison-cointreau/

During initial interviews surrounding the new partnership, Laetitia Casta stated that the first piece would represent homage to La Maison Cointreau and its first lady. She hoped to raise awareness of pivotal moments within the Maison’s history in all four corners of the globe.

It was important for me to showcase the Cointreau archives, which are an exceptional treasure trove. Rare and precious nuggets abound, such as the world’s first motion-picture advert, devised by the Lumiere brothers. Above all the archives feature one unique woman: Louisa Cointreau. As the Maison’s first lady, Cointreau would not be what it is today without her influence. In partnership with Cointreau I want to encourage women to explore their own creativity. To dream, dare and create  these are the key elements of an adventure that we are setting in motion around the world.” – Comments by Laetitia Casta.

The first Cointreau webisode: a masterpiece for women, by women  

Laetitia Casta chose Laure Flammarion to direct the first webisode. Laure is a true Cointreau woman. As a writer, director and gallery owner, Laure Flammarion uses her creativity to find fulfilment. “This was a delicious challenge to sink my teeth into: unveiling Cointreau’s rich heritage, celebrating Louisa Cointreau and passing the baton to Laetitia Casta as she takes on the mantle of Creative Director and announces the mission she is continuing  or maybe we should say restarting? I am delighted to be a part of this creative adventure.” – Comments from Laure Flammarion.

Marine Dorfmann, who produced this webisode and those yet to be released, was the next woman to be chosen by Cointreau and Laetitia Casta. Marine immediately seized this opportunity: “The project is an incredible fusion of ideas, and that is just how I like it. I committed to this adventure from the start and it is brightening up my life like a dash of Cointreau brings life to a cocktail. This webisode bodes well for a magnificent partnership“.

Eugenie Poumaillou has been partnering with Cointreau for over a year. Eugenie agreed to collaboration with Cointreau that would require her to set off in search of lost archives. Her advice proved invaluable for the webisode. “In fact, Cointreau and I have a long history together, full of little happy moments. It is a story sewn together with creativity and elegance, just like that of the Maison itself“, adds Eugenie Poumaillou.

The first Cointreau webisode: the foundations of a creative odyssey   

This webisode is a chance for Laetitia Casta to lay out the foundations and values underpinning a programme that will be unveiled in spring 2015. It was devised with a view that allows men and women to give free reign to their creativity.

The coming months will see creative collaborations with inspiring women from different backgrounds and fields. This odyssey is open to anyone who seeks it. To follow events as they unfold, simply register at www.cointreau.com and wait for experiences that are as zesty as any Cointreau Fizz.

From Louisa Cointreau to Laetitia Casta – as well as sharing initials, these women are part of the fabric of the living legend that has made Cointreau a true icon.

Like, and follow Cointreau online!  

Instagram – http://www.instagram.com/Cointreau_Officiel
Tumblr – http://www.cointreau-officiel.tumblr.com
Pinterest – http://www.pinterest.com/cointreau1849
YouTube – http://www.youtube.com/cointreauofficiel
Vine – Username: Cointreau
Video: http://www.multivu.com/players/English/7454751-maison-cointreau/

 

Pepsi(R) Challenges Darkness to Bring Light to Communities in Need with the Pepsi x Liter of Light “Ignite The Light” Tour

— First Global Challenge & Tour Stop Features Art Installation By World-Renowned Fashion Designer & Creative Director Nicola Formichetti in Hong Kong

PURCHASE, N.Y., March 16, 2015 /PRNewswire/ — #PEPSICHALLENGE — Pepsi® today challenges people worldwide to shine a light on those who live in darkness. As the first global initiative in its 2015 Pepsi® Challenge™ program, the iconic brand announces the Pepsi x Liter of Light “Ignite the Light” Tour — an international journey of creative, large-scale, mixed media art installations created by artists from around the world who will bring attention to communities that lack electricity and basic lighting solutions.

Photo – http://photos.prnewswire.com/prnh/20150315/181840  

In partnership with the Liter of Light organization and world-renowned fashion designer, creative director and fashion editor widely known for collaborations with Diesel and Lady Gaga, Nicola Formichetti, Pepsi reveals the first “Ignite the Light” installation in Hong Kong. Unveiled on March 15th and open to the public for a limited time at the PMQ Courtyard, Formichetti’s piece titled “Ao Dress” is a physical example of the symbiotic relationship between light and material.

“It’s important that the fashion and art industries work hand in hand and help each other, as each world now collides. I’m very much inspired by the art world mixing with my fashion angle, so it’s exciting to be able to have a hand in both through the Pepsi x Liter of Light ‘Ignite the Light’ Tour,” said Formichetti. “For my piece, ‘Ao Dress,’ I was inspired by Mother Nature — the embodiment of renewal, birth and the light of infinite possibility. What could be better than repurposing Pepsi bottles into something that helps people who go without the most basic of human needs, such as electricity and light. Pepsi is literally helping bring people out of the darkness and into the light, and that is something I can stand behind with conviction.”

“Ao Dress” is an out-of-this-world gown with body architecture crafted from light and Pepsi bottles. Inspired by “Ao” the Goddess of Light, the truly alchemistical fashion spectacle observes the beautiful nature of the liquid diffused glow of Liter of Light solar lights and creates a futuristic silhouette that stands as a celebration of the project. Formichetti’s team collaborated with fashion and technology company Studio XO and production company Prettybird to bring his vision to life.

“Through the ‘Ignite the Light’ Tour with Liter of Light, we’re infusing the fun and excitement of the Pepsi Challenge with a focused purpose — helping our consumers around the world achieve their desire to make an impact,” said Kristin Patrick, Senior Vice President and Chief Marketing Officer, PepsiCo Global Beverage Brands. “Our work with Liter of Light is the connective tissue throughout the Pepsi Challenge program and we’re challenging ourselves, our artist partners and our consumers to draw attention to this vital need. To act and to make a real difference.”

Pepsi Challenge is a call to today’s generations to live life to the fullest and make every moment–big or small–epic. Throughout 2015, Pepsi Challenge unleashes a variety of global and local challenges designed to galvanize consumers to push themselves farther, dream a little bigger and “Live for Now.” Challenges will be issued on Pepsi social channels, PepsiChallenge.com and via global and local ambassadors.

Underpinning and uniting each and every #PepsiChallenge is a way for people around the world to make an impact. Through the partnership with Liter of Light, Pepsi will bring cost effective solar lighting solutions to communities in need while recycling plastic bottles. Every time consumers around the world use the #PepsiChallenge hash tag on public Instagram, Facebook, Twitter or YouTube profiles, Pepsi will donate $1 to Liter of Light to help bring environmentally-friendly, inexpensive and easy to make lights to those around the world who need it most.

To date, Liter of Light has provided ecologically-sustainable lighting solutions, including nighttime lighting solutions and public lighting such as street lights, to more than 18 countries including Brazil, India, Kenya, Colombia, Indonesia, Mexico, Egypt, Pakistan and the Philippines. Using empty recycled plastic bottles, water and chlorine, Liter of Light creates innovative “bottle lights” — a 55-watt solar bulb, with zero carbon emissions, that refracts sunlight and is powerful enough to light up a home.

“Light is not only a great need, but also a great inspiration, for so many,” said Illac Diaz, Liter of Light Founder. “The Pepsi Challenge program and its ‘Ignite the Light’ global challenge sheds light on our great mission in inspiring, beautiful and visually stunning ways — both physically with the artistic light installations around the world, as well as the great impact and movement made through our partnership with Pepsi.”

As a global ambassador for the Pepsi Challenge, Formichetti has challenged select artists around the world to take his lit torch and create the next “Ignite the Light” installation. Up to five “Ignite the Light” installations will be unveiled throughout the year around the world. Visit www.PepsiChallenge.com for more information.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

The Pepsi(R) Challenge(TM): Epic. Music. Sports. Tech. Design. Purpose.

The Most Ambitious Consumer Call to Action Ever for Pepsi Taps Global Superstars, New Technologies and Powerful Partners for Amazing Experiences Designed to Launch a Global Movement and Galvanize Generations to “Live For Now”

PURCHASE, N.Y., March 11, 2015 /PRNewswire/ — Take the #PepsiChallenge and step out of your routine to do something different.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7465451-2015-pepsi-challenge/

Beginning today and continuing throughout 2015, this will become the hallmark of the Pepsi® Challenge™ as Pepsi unleashes its biggest socially-led, content driven initiative ever with a variety of global and local challenges designed to galvanize consumers around the world to defy convention, make every moment — big or small — epic, and truly “Live for Now.” Issued on Pepsi social and digital channels and via renowned ambassadors from around the world, #PepsiChallenge will incite consumers to take on different challenges for amazing life experiences and rewards.

Imbued with the cultural standing that has become its trademark, the 2015 content-driven, socially-led Pepsi Challenge will bring out-of-this-world films, once-in-a-lifetime music events, unique sports experiences and a global movement that will light up entire communities.

“Pepsi Challenge is an iconic piece of our brand equity and in many ways established our can-do attitude and spirit,” said Kristin Patrick, Senior Vice President and Chief Marketing Officer, PepsiCo Global Beverage Brands. “When we talked to consumers around the globe about what challenge meant to them today, they resoundingly said that it entailed challenging convention and daring to do something differently. We used that sentiment as our inspiration to expand beyond just taste and re-imagine the Pepsi Challenge for new generations, creating this cross-pollination of experiences, events, community and social advocacy, designed to ignite a mindset that challenges the status quo, our fans and ourselves.”

The 2015 Pepsi Challenge

Global challenges will be unveiled across areas of pop culture that consumers are passionate about — technology, music, sports and design — and are accessible by visiting www.PepsiChallenge.com and Pepsi social channels around the world. Among the global challenges:

  • Technology: An unprecedented, inaugural brand collaboration with UrtheCast, which is providing the world’s first full-color Ultra High-Definition video camera in space. Featuring out-of-this-world footage captured by UrtheCast’s HD video camera and its medium-resolution camera onboard the International Space Station (ISS), Pepsi will challenge live production conventions with the first-ever, epic film adventure shot from space.
  • Music: A can’t miss experience at Rock In Rio Brazil, the biggest music festival in the world that for 30 years has showcased an unparalleled collection of performers in one place.
  • Sports: A collection of unconventional global sporting events and experiences anchored by some of the world’s most beloved sports heroes.
  • Design: An extraordinary opportunity for fans to re-envision the facade of a Pepsi can with their own creative designs and flair.

Global challenges will be augmented by regionally relevant challenges designed to capture the authentic essence of their market. Examples from around the world include “Crash the Pepsi IPL,” a three-month campaign challenging consumers in India to create and submit their own Pepsi ad for a chance to be aired during Indian Premier League games during the 2015 Pepsi IPL season; regional food-focused challenges in Thailand; and a Latin America summer music challenge tied to La Gira Refrescante.

Pepsi Challenge Ambassadors

Each global challenge will be led by a global Pepsi ambassador. Chosen for their ability to transcend borders and challenge convention, these global ambassadors include:

  • Eight-time Grammy award winning entertainer with more than 65 million records sold worldwide, Usher
  • 19-time tennis Grand Slam champion and undisputed greatest female tennis player of all-time, Serena Williams
  • The rising futbol superstar who served notice to the world in 2014, Colombia and Real Madrid’s James Rodriguez
  • The “Fastest Man Alive” and six-time Olympic gold medalist, Usain Bolt
  • World-renowned fashion designer, creative director and fashion editor widely known for collaborations with Diesel, Uniqlo and Lady Gaga, Nicola Formichetti
  • Mobile storyteller and international social media phenomenon with the most followed Snapchat account in the world, Jerome Jarre

“Throughout my life I have aspired to live each day with purpose and as an artist it is especially important to take risks and follow your passions,” said Usher. “It is great to team up with Pepsi to encourage people all over the world to live their life to the fullest and experience things they may have never dreamed of before.”

Challenge Darkness

Underpinning and uniting each and every #PepsiChallenge is a way for people around the world to make an impact. Through a partnership with the Liter of Light organization, Pepsi will bring cost effective solar lighting solutions to communities in need while recycling plastic bottles. To date, Liter of Light has provided ecologically-sustainable lighting solutions, free of cost, to more than 18 countries including Brazil, India, Kenya, Colombia, Indonesia, Mexico, Egypt, Pakistan and the Philippines. Through an expansion of an existing partnership with PepsiCo, every time consumers around the world use the #PepsiChallenge hash tag on public Instagram, Facebook, Twitter or YouTube profiles, Pepsi will donate $1 to Liter of Light to help bring light to people around the world who need it most.

The global, 360-integrated Pepsi Challenge program will also include several global television commercials, digital content, consumer engagement programs, point of sale, special packaging, impactful out of home and a robust digital and social program. Fans can participate in the #PepsiChallenge by following Pepsi on Facebook, Twitter and Instagram in their local country, as well as visiting www.PepsiChallenge.com.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose — our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

PepsiCo Launches “Happy Spring Festival – Bring Happiness Home” 2015 Campaign

SHANGHAI, February 27, 2015 /PRNewswire/ — On January 29, 2015, PepsiCo launched the 2015 version of the Bring Happiness Home (BHH) program in Beijing, China. In collaboration with China Women’s Development Foundation (CWDF), the popular video-making and sharing app Meipai and many celebrities, PepsiCo is looking to mobilize the society into sharing their stories of family reunion during the Spring Festival through self-made mini movies. Meanwhile, as part of the Happy Spring Festival (HSF) activities organized by the Chinese Ministry of Culture (MOC), this year’s BHH will be broadcast overseas for the first time.

According to a recent survey, there is a growing addiction to mobile phones among the younger generation. About 51% of the respondents say they will use their mobile phones even with their families in the company, and over 45% of the young people spend more time on “mobile phones and computers,” than with their parents during the Spring Festival vacation. To encourage the young people to move their eyes away from the mobile phone screens, and spend some valuable time with their parents and friends, PepsiCo will partner with Meipai in this year’s BHH. The participants of the program are invited to record and share their moments of happiness during the Spring Festival reunion with their parents and families, so that they will bring back home not only happiness, but also their love and heart.

The best BHH mini movies will be made into a micro film, and broadcast simultaneously in China and Times Square in New York as part of the HSF celebrations in the city. As the first BHH campaign outside China, it will provide an opportunity for the overseas Chinese communities to share the same festive joy and happiness of their compatriots.

The MOC representative for the HSF program expressed that these authentic and happy stories filmed by many ordinary Chinese themselves will send out warmth and happiness of the Chinese New Year to the whole world. Launched in 2010, HSF of MOC is currently China’s largest cultural exchange program overseas.

PepsiCo’s pop stars, including Huang Xiaoming, Jolin Tsai, Show Lo, Amber Kuo and Li Yifeng, also experimented with the role of film director and made their own New Year’s mini movies with their families and best friends, which have greatly amplified the message of Bring Happiness Home in the society.

Richard Lee, Chief Marketing Officer of PepsiCo Greater China Region (GCR), said, “Unlike the previous BHH campaigns, this year, the consumers are given the opportunities to direct and make their own mini movies, and thus better associate themselves with the program. The partnership with Meipai has also made film-making an easy thing for these “amateur directors”.

Meanwhile, as part of the 2015 BHH campaign, PepsiCo is also introducing crowd-funding into the charity cause in collaboration with the CWDF. The participants of the BHH program can make donations to the Postal Parcel for Mothers (PPM) program of the CWDF by scanning the QR code with their mobile phones. Every 200 RMB yuan of donation can buy one postal parcel for the mothers living in poverty-stricken areas. PepsiCo GCR has been sponsoring the PPM program for three consecutive years. This year, PepsiCo GCR will deliver 2,015 postal parcels to help the mothers in the remote mountainous regions get through the cold winter days and enjoy a happy Chinese New Year.

Yu Hongqiu, Vice Chairwoman and Secretary of the ACWF and Vice Chairwoman of the CWDF, said, “PepsiCo has been providing support for the Mother Water Cellar (MWC) program over the past 14 years, and remains an important contributor to the development of CWDF. The BHH campaign, which again brings together the strengths of public welfare organizations and the business sector, builds a platform for the public to contribute their share to the charity cause.”

BHH, which has been running for four consecutive years, is PepsiCo’s brand program for the Chinese Spring Festival and one of the most successful marketing campaigns in China’s food and beverage industry. From the 2012 slogan of “coming back home is the happiest moment for your parents,” to the 2013 slogan of “where there is love, there is home; where there is home, there is happiness,” the theme of “love,” and “home,” has been running through the BHH program. Under the 2014 campaign, PepsiCo called on everyone in the society to share their happiness and contribute to the realization of the “Chinese dream.” This year, by giving consumers the chance to make their own mini movies, the BHH program has taken a step forward and reached a whole new level.

Photo: http://photos.prnewswire.com/prnh/20150227/178368

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/pepsico-launches-happy-spring-festival—bring-happiness-home-2015-campaign-300042768.html

Red Bull MOBILE Partners Up With 123on

UPPSALA, Sweden and SALZBURG, Austria, Feb. 13, 2015 /PRNewswire/ —

Creating a new adrenaline-fueled Red Bull experience for millions of users across the globe.

Red Bull MOBILE offers more than just a regular mobile service – it provides customers in four different countries with tailor-made telecommunication package solutions including state-of-the-art handset and tariff packages with prepaid and/or postpaid schemes, as well as access to the world of Red Bull via the Red Bull MOBILE Zone. With this exclusive feature, Red Bull MOBILE opens Red Bull-relevant content up to their customers. From tickets to events, music and radio streaming, to apps and games downloading and many more features; Red Bull MOBILE subscribers enjoy the world of Red Bull.

(Photo: http://photos.prnewswire.com/prnh/20141215/720948)

“Red Bull has been extremely successful with its content marketing strategy, so we are obviously very excited to partner up with Red Bull MOBILE,” said 123on founder and CEO Mikael Jansson. “Adding their exceptional top-quality content, from thrilling sports to lifestyle content, is a real asset to our platform and to our users.”

Starting today, 123on users around the world will get a new access point in the 123on app – the Red Bull channel.

Simply by downloading the video ringtone app from the Google Play Store (http://goo.gl/RqUXZJ), users can keep up to date with the most adrenaline-fueled Red Bull content every time they check their phone and during incoming calls. Furthermore, all Red Bull MOBILE subscribers will have access to the Video Ringtone app via the Red Bull MOBILE Zone thanks to the Red Bull channel available free of charge as part of their telecommunication package.

http://www.123on.com

Warning: This Video Might Trigger Your Lust for a Nice, Cold Beer

COPENHAGEN, Denmark, February 5, 2015 /PRNewswire/ —

This February will be the month of love – in all its forms. What better time then, to chip in with our own particular form of love and our bias for beer and extreme quality?

So, after all those shades of darkness, try something lighter and refreshing. Watch our beer love film. Probably the best in the world.

And if your love for beer is as great as ours, you can practice singing it or saying it in a more romantic language with our Karaoke and Language Course films. This is probably when you say, if Carlsberg did trilogies…

To view the Multimedia News Release, please click:

http://www.multivu.com/players/English/7436951-if-carlsberg-did/

Contact: Andrea Sabatino, Group Senior Brand PR Manager, +45-33272827

La Maison Cointreau names Laetitia Casta as its Creative Director

PARIS, Jan. 29, 2015 /PRNewswire/ — La Maison Cointreau and Laetitia Casta have chosen the Musee de l’Orangerie, in the heart of Paris, to announce their creative partnership, starting this year. Cointreau, the definitive orange liqueur, and the French actress, emblematic of Parisian style, join forces as the House of Cointreau appoints Laetitia Casta as its Creative Director. 

To view the Multimedia News Release, please click:
http://www.multivu.com/players/English/7432251-maison-cointreau-creative-director/ 

Cointreau and Laetitia Casta are crafting a unique creative program that will spawn a wealth of projects, each conveying the essence of the partnership in a way that is both avant-garde and inspiring. 

Consistently over time, Cointreau has been close to women as they explore their creativity, break free from convention and make their own way in the world. In many ways, Cointreau embodies the free spirit of la Parisienne, the Parisian woman.

Laetitia Casta’s talent shines through creative projects she chooses instinctively and she brings to life with passion. She is ever evolving, ever surprising. She is la Parisienne, par excellence.

There is close affinity between the two, given Laetitia Casta’s personal preference for Cointreau. But first and foremost, it is the DNA of the House that resonates deeply with Laetitia: the story of Louisa Cointreau (the Maison‘s first lady), that of la Parisienne as well as the House’s long-standing tradition of forging links with artists.

In her role as Creative Director, Laetitia Casta has delved deep into the House’s extensive archives to unearth many a rare and precious nuggets of information. As part of this work, Laetitia Casta will invite selected women from the four corners of the globe to share their own twist on life.

This is just a first glimpse of the project coming up in spring 2015, says Laetitia Casta. The creative project will evolve organically through a series of “webisodes,” each an opportunity to freely exchange ideas. Creativity evenings inspired by the “Cointreau Cafe Society” will take place around the world.

The partnership officially begins today, at the height of Paris Fashion Week. Artists Ana Calvi, Daphne Navarre, Yohan Masliah, Ylva Falk, Alex June, Maïa d’Aboville, Lili Choï were the first to collaborate with Laetitia Casta for La Maison Cointreau.

This is an extraordinary adventure in the making.

Stay tuned and follow Laetitia Casta & Cointreau on: 

Instagram – http://www.instagram.com/Cointreau_Officiel

Tumblr –  http://www.cointreau-officiel.tumblr.com

Pinterest – http://www.pinterest.com/cointreau1849

Youtube – http://www.youtube.com/cointreauofficiel

Vine – Username: Cointreau

Video: 
http://www.multivu.com/players/English/7432251-maison-cointreau-creative-director/

Chris Hemsworth Presents Prestigious Critics’ Choice LOUIS XIII® Genius Award to Film Icon Ron Howard at 20th Annual Critics’ Choice Movie Awards

LOS ANGELES, Jan. 16, 2015 /PRNewswire/ —

LOUIS XIII & Broadcast Film Critics Association Honour the ‘A Beautiful Mind’, ‘Apollo 13’ and ‘In the Heart of the Sea’ Director for Demonstrating Unprecedented Excellence in the Cinematic Arts    

LOUIS XIII Cognac and the Broadcast Film Critics Association proudly bestowed the third annual “Critics’ Choice LOUIS XIII Genius Award” to legendary filmmaker Ron Howard this evening, presented by actor Chris Hemsworth at the 20th annual Critics’ Choice Movie Awards ceremony. LOUIS XIII Cognac is celebrated globally as a genius blend and is committed to recognizing outstanding talent in other creative areas.

     (Photo: http://photos.prnewswire.com/prnh/20150116/724693 )

After three decades and 24 distinctive films, Ron Howard’s approach to making films is truly genius. Howard creates movies inspired by real characters and events and turns their stories into intense cinematic experiences for audiences worldwide. In 2013, “Rush”, starring Hemsworth, finds new visual ways to illustrate the connection between driver and racecar. In “A Beautiful Mind”, which earned Howard an Academy Award for directing, he puts viewers through the head-spinning exhilaration of John Nash as he solves math problems. Following the success of “A Beautiful Mind”, Howard delivered “The Missing”, a brutally powerful Western, followed a few years later by the controversial blockbuster conspiracy thriller, “The Da Vinci Code”, then the captivating historical piece, “Frost/Nixon”.

Howard’s directing career demonstrates the sheer variety of genres he explores. His films feel uniquely American as they focus on tough, heroic figures that refuse to accept defeat, as seen in “Apollo 13” and “Cinderella Man“. Howard surprises the audience with each picture and with his new project, “In the Heart of the Sea”, he embraces these familiar attributes. As his sixth film based on a real story, it’s inspired by the events that caused Herman Melville to write Moby Dick, and stars Chris Hemsworth as the ship’s dauntless first mate. Later this year, Howard will transport audiences to the sixties for an upcoming documentary about the Beatles.

Ron Howard is a cinematic genius and someone who has paved the way for many filmmakers today,” said Joey Berlin, president of the Broadcast Film Critics Association, which presents the Critics’ Choice Awards. “Ron’s films truly speak to his work ethic and attention to detail. We expect his upcoming project about the inspiring real life story behind Moby Dick to be a notable continuation of his legacy.”

“We are very pleased to recognize Ron Howard with the Critics’ Choice LOUIS XIII Genius Award,” said Ludovic du Plessis, Global Executive Director, LOUIS XIII. “Mr. Howard’s craftsmanship, dedication to quality and ability to continually inspire with timeless storytelling resonate with generations of audiences around the world.”

For more information on LOUIS XIII please visit http://www.LOUISXIII-COGNAC.com/.

About LOUIS XIII de Remy Martin 

LOUIS XIII Cognac was created in 1874. It is an intricate alchemy blended from 1,200 eaux-de-vie, created from grapes grown in the chalky soils of Grande Champagne, the best growing area of the Cognac region, France. This cognac ages up to 100 years in specially crafted barrels called tierçons. Four generations of cellar masters have worked to oversee the unique blend, which evokes tasting notes and scents of myrrh, honey, immortelle, plum, honeysuckle, wood bark, leather and passion fruits.

About The Broadcast Film Critics Association: 

The Broadcast Film Critics Association (BFCA) is the largest film critics organization in the United States and Canada, representing more than 270 television, radio and online critics. BFCA members are the primary source of information for today’s film going public. The very first opinion a moviegoer hears about new releases at the multiplex or the art house usually comes from one of its members.

Novak’s Next Hit: Novak Djokovic and Jacob’s Creek Release ‘Made By’ Films Series #MADEBY

BAROSSA VALLEY, Australia, January 13, 2015 /PRNewswire/ — Novak Djokovic (@DjokerNole), world number one tennis player and three-time consecutive Australian Open winner, and iconic Australian wine brand, JACOB’S CREEK (@jacobscreek), have released the new ‘Made By’ film series today.

Unscripted and raw, the films show a side of Novak not seen before as he recounts never before told life stories from Belgrade, Serbia, celebrating what has made him the champion he is today.

Titled ‘Made By Determination’, the documentary style film series takes viewers back to the beginning of Novak’s journey, from growing up in war-torn Serbia, to the dedication of his first coach Jelena Gencic, to his pivotal Grand Slam wins.

Commenting on the films at the Global Premiere, held in Melbourne, Australia last night, Djokovic said: “Everything I experienced growing up has led me to become the person I am today. Creating the Jacob’s Creek ‘Made By’ film series has allowed me to tell my story, in my own words and share it with the world.

My path to success has by no means been easy, but the people, places and passions that have shaped me are integral to my success. These films have given me the chance to acknowledge what I am made by.”

Derek Oliver, Global Marketing Director of Jacob’s Creek, said: “Novak’s ‘Made By’ story brings to life the authentic spirit that Jacob’s Creek celebrates.

“Novak’s ‘Made By’ story is powerful, and the dedication and effort he has put into his career is similar to the people behind Jacob’s Creek. Our partnership has been truly collaborative and that we are proud to take to the world.”

The ‘Made By’ films series, which was directed by Keith ‘Keef’ Ehrlich, has three chapters, ‘Birthed by Serbia’, ‘Shaped by Jelena’ and ‘Inspired by Dreams’. All can be viewed online at www.madebyjacobscreek.com.

The partnership with Djokovic is part of Jacob’s Creek’s global tennis sponsorship platform, which includes the Australian Open, Wimbledon and the China Open.

The ‘Made By’ film series forms part of the new Jacob’s Creek global campaign.

CONTACT:

Grace Peatey
+612-8020-1864
+61438-111-454
Grace.Peatey@onegreenbean.com

www.jacobscreek.com

Follow us on:

Twitter: www.twitter.com/JacobsCreek
Facebook: www.facebook.com/jacobscreek
Instagram: @jacobscreekwine
YouTube: www.youtube.com/JacobsCreekWine
Pinterest: www.pinterest.com/jacobscreek

Jacob’s Creek(TM) is a trademark of Pernod Ricard Winemakers Pty Ltd

Enjoy Jacob’s Creek wines responsibly.
Get the facts www.drinkwise.org.au.

Image Attachments Links: http://asianetnews.net/view-attachment?attach-id=249082

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/novaks-next-hit-novak-djokovic-and-jacobs-creek-release-made-by-films-series-madeby-300019757.html