Tag: ALC

ENT Fashion

From Louisa Cointreau to Laetitia Casta…

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PARIS, March 20, 2015 /PRNewswire/ —

  • The first webisode highlighting the creative partnership  between Cointreau and Laetitia Casta   
  • Conceived and presented by: Laetitia Casta  
  • Directed by: Laure Flammarion  
  • Produced by: Marine Dorfmann (Irene Production)  
  • In collaboration with: Eugenie Poumaillou  
  • See more on youtube : youtube.com/user/cointreauofficiel  

The creative partnership announced on 27 January has now burst onto the digital stage. This first webisode pays tribute both to the rich heritage passed down by Louisa Cointreau and the arrival of Laetitia Casta as Cointreau’s new Creative Director.

To view the Multimedia News Release, please click:

http://www.multivu.com/players/English/7454751-maison-cointreau/

During initial interviews surrounding the new partnership, Laetitia Casta stated that the first piece would represent homage to La Maison Cointreau and its first lady. She hoped to raise awareness of pivotal moments within the Maison’s history in all four corners of the globe.

“It was important for me to showcase the Cointreau archives, which are an exceptional treasure trove. Rare and precious nuggets abound, such as the world’s first motion-picture advert, devised by the Lumiere brothers. Above all the archives feature one unique woman: Louisa Cointreau. As the Maison’s first lady, Cointreau would not be what it is today without her influence. In partnership with Cointreau I want to encourage women to explore their own creativity. To dream, dare and create – these are the key elements of an adventure that we are setting in motion around the world.” – Comments by Laetitia Casta.

The first Cointreau webisode: a masterpiece for women, by women  

Laetitia Casta chose Laure Flammarion to direct the first webisode. Laure is a true Cointreau woman. As a writer, director and gallery owner, Laure Flammarion uses her creativity to find fulfilment. “This was a delicious challenge to sink my teeth into: unveiling Cointreau’s rich heritage, celebrating Louisa Cointreau and passing the baton to Laetitia Casta as she takes on the mantle of Creative Director and announces the mission she is continuing – or maybe we should say restarting? I am delighted to be a part of this creative adventure.” – Comments from Laure Flammarion.

Marine Dorfmann, who produced this webisode and those yet to be released, was the next woman to be chosen by Cointreau and Laetitia Casta. Marine immediately seized this opportunity: “The project is an incredible fusion of ideas, and that is just how I like it. I committed to this adventure from the start and it is brightening up my life like a dash of Cointreau brings life to a cocktail. This webisode bodes well for a magnificent partnership“.

Eugenie Poumaillou has been partnering with Cointreau for over a year. Eugenie agreed to collaboration with Cointreau that would require her to set off in search of lost archives. Her advice proved invaluable for the webisode. “In fact, Cointreau and I have a long history together, full of little happy moments. It is a story sewn together with creativity and elegance, just like that of the Maison itself“, adds Eugenie Poumaillou.

The first Cointreau webisode: the foundations of a creative odyssey   

This webisode is a chance for Laetitia Casta to lay out the foundations and values underpinning a programme that will be unveiled in spring 2015. It was devised with a view that allows men and women to give free reign to their creativity.

The coming months will see creative collaborations with inspiring women from different backgrounds and fields. This odyssey is open to anyone who seeks it. To follow events as they unfold, simply register at www.cointreau.com and wait for experiences that are as zesty as any Cointreau Fizz.

From Louisa Cointreau to Laetitia Casta – as well as sharing initials, these women are part of the fabric of the living legend that has made Cointreau a true icon.

Like, and follow Cointreau online!  

Instagram – http://www.instagram.com/Cointreau_Officiel
Tumblr – http://www.cointreau-officiel.tumblr.com
Pinterest – http://www.pinterest.com/cointreau1849
YouTube – http://www.youtube.com/cointreauofficiel
Vine – Username: Cointreau
Video: http://www.multivu.com/players/English/7454751-maison-cointreau/

 

ENT Fashion

Warning: This Video Might Trigger Your Lust for a Nice, Cold Beer

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COPENHAGEN, Denmark, February 5, 2015 /PRNewswire/ —

This February will be the month of love – in all its forms. What better time then, to chip in with our own particular form of love and our bias for beer and extreme quality?

So, after all those shades of darkness, try something lighter and refreshing. Watch our beer love film. Probably the best in the world.

And if your love for beer is as great as ours, you can practice singing it or saying it in a more romantic language with our Karaoke and Language Course films. This is probably when you say, if Carlsberg did trilogies…

To view the Multimedia News Release, please click:

http://www.multivu.com/players/English/7436951-if-carlsberg-did/

Contact: Andrea Sabatino, Group Senior Brand PR Manager, +45-33272827

ENT Fashion

La Maison Cointreau names Laetitia Casta as its Creative Director

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PARIS, Jan. 29, 2015 /PRNewswire/ — La Maison Cointreau and Laetitia Casta have chosen the Musee de l’Orangerie, in the heart of Paris, to announce their creative partnership, starting this year. Cointreau, the definitive orange liqueur, and the French actress, emblematic of Parisian style, join forces as the House of Cointreau appoints Laetitia Casta as its Creative Director. 

To view the Multimedia News Release, please click:
http://www.multivu.com/players/English/7432251-maison-cointreau-creative-director/ 

Cointreau and Laetitia Casta are crafting a unique creative program that will spawn a wealth of projects, each conveying the essence of the partnership in a way that is both avant-garde and inspiring. 

Consistently over time, Cointreau has been close to women as they explore their creativity, break free from convention and make their own way in the world. In many ways, Cointreau embodies the free spirit of la Parisienne, the Parisian woman.

Laetitia Casta’s talent shines through creative projects she chooses instinctively and she brings to life with passion. She is ever evolving, ever surprising. She is la Parisienne, par excellence.

There is close affinity between the two, given Laetitia Casta’s personal preference for Cointreau. But first and foremost, it is the DNA of the House that resonates deeply with Laetitia: the story of Louisa Cointreau (the Maison‘s first lady), that of la Parisienne as well as the House’s long-standing tradition of forging links with artists.

In her role as Creative Director, Laetitia Casta has delved deep into the House’s extensive archives to unearth many a rare and precious nuggets of information. As part of this work, Laetitia Casta will invite selected women from the four corners of the globe to share their own twist on life.

This is just a first glimpse of the project coming up in spring 2015, says Laetitia Casta. The creative project will evolve organically through a series of “webisodes,” each an opportunity to freely exchange ideas. Creativity evenings inspired by the “Cointreau Cafe Society” will take place around the world.

The partnership officially begins today, at the height of Paris Fashion Week. Artists Ana Calvi, Daphne Navarre, Yohan Masliah, Ylva Falk, Alex June, Maïa d’Aboville, Lili Choï were the first to collaborate with Laetitia Casta for La Maison Cointreau.

This is an extraordinary adventure in the making.

Stay tuned and follow Laetitia Casta & Cointreau on: 

Instagram – http://www.instagram.com/Cointreau_Officiel

Tumblr –  http://www.cointreau-officiel.tumblr.com

Pinterest – http://www.pinterest.com/cointreau1849

Youtube – http://www.youtube.com/cointreauofficiel

Vine – Username: Cointreau

Video: 
http://www.multivu.com/players/English/7432251-maison-cointreau-creative-director/

ENT Fashion

Chris Hemsworth Presents Prestigious Critics’ Choice LOUIS XIII® Genius Award to Film Icon Ron Howard at 20th Annual Critics’ Choice Movie Awards

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LOS ANGELES, Jan. 16, 2015 /PRNewswire/ —

LOUIS XIII & Broadcast Film Critics Association Honour the ‘A Beautiful Mind’, ‘Apollo 13’ and ‘In the Heart of the Sea’ Director for Demonstrating Unprecedented Excellence in the Cinematic Arts    

LOUIS XIII Cognac and the Broadcast Film Critics Association proudly bestowed the third annual “Critics’ Choice LOUIS XIII Genius Award” to legendary filmmaker Ron Howard this evening, presented by actor Chris Hemsworth at the 20th annual Critics’ Choice Movie Awards ceremony. LOUIS XIII Cognac is celebrated globally as a genius blend and is committed to recognizing outstanding talent in other creative areas.

     (Photo: http://photos.prnewswire.com/prnh/20150116/724693 )

After three decades and 24 distinctive films, Ron Howard’s approach to making films is truly genius. Howard creates movies inspired by real characters and events and turns their stories into intense cinematic experiences for audiences worldwide. In 2013, “Rush”, starring Hemsworth, finds new visual ways to illustrate the connection between driver and racecar. In “A Beautiful Mind”, which earned Howard an Academy Award for directing, he puts viewers through the head-spinning exhilaration of John Nash as he solves math problems. Following the success of “A Beautiful Mind”, Howard delivered “The Missing”, a brutally powerful Western, followed a few years later by the controversial blockbuster conspiracy thriller, “The Da Vinci Code”, then the captivating historical piece, “Frost/Nixon”.

Howard’s directing career demonstrates the sheer variety of genres he explores. His films feel uniquely American as they focus on tough, heroic figures that refuse to accept defeat, as seen in “Apollo 13” and “Cinderella Man“. Howard surprises the audience with each picture and with his new project, “In the Heart of the Sea”, he embraces these familiar attributes. As his sixth film based on a real story, it’s inspired by the events that caused Herman Melville to write Moby Dick, and stars Chris Hemsworth as the ship’s dauntless first mate. Later this year, Howard will transport audiences to the sixties for an upcoming documentary about the Beatles.

“Ron Howard is a cinematic genius and someone who has paved the way for many filmmakers today,” said Joey Berlin, president of the Broadcast Film Critics Association, which presents the Critics’ Choice Awards. “Ron’s films truly speak to his work ethic and attention to detail. We expect his upcoming project about the inspiring real life story behind Moby Dick to be a notable continuation of his legacy.”

“We are very pleased to recognize Ron Howard with the Critics’ Choice LOUIS XIII Genius Award,” said Ludovic du Plessis, Global Executive Director, LOUIS XIII. “Mr. Howard’s craftsmanship, dedication to quality and ability to continually inspire with timeless storytelling resonate with generations of audiences around the world.”

For more information on LOUIS XIII please visit http://www.LOUISXIII-COGNAC.com/.

About LOUIS XIII de Remy Martin 

LOUIS XIII Cognac was created in 1874. It is an intricate alchemy blended from 1,200 eaux-de-vie, created from grapes grown in the chalky soils of Grande Champagne, the best growing area of the Cognac region, France. This cognac ages up to 100 years in specially crafted barrels called tierçons. Four generations of cellar masters have worked to oversee the unique blend, which evokes tasting notes and scents of myrrh, honey, immortelle, plum, honeysuckle, wood bark, leather and passion fruits.

About The Broadcast Film Critics Association: 

The Broadcast Film Critics Association (BFCA) is the largest film critics organization in the United States and Canada, representing more than 270 television, radio and online critics. BFCA members are the primary source of information for today’s film going public. The very first opinion a moviegoer hears about new releases at the multiplex or the art house usually comes from one of its members.

ENT Fashion SPT

Novak’s Next Hit: Novak Djokovic and Jacob’s Creek Release ‘Made By’ Films Series #MADEBY

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BAROSSA VALLEY, Australia, January 13, 2015 /PRNewswire/ — Novak Djokovic (@DjokerNole), world number one tennis player and three-time consecutive Australian Open winner, and iconic Australian wine brand, JACOB’S CREEK (@jacobscreek), have released the new ‘Made By’ film series today.

Unscripted and raw, the films show a side of Novak not seen before as he recounts never before told life stories from Belgrade, Serbia, celebrating what has made him the champion he is today.

Titled ‘Made By Determination’, the documentary style film series takes viewers back to the beginning of Novak’s journey, from growing up in war-torn Serbia, to the dedication of his first coach Jelena Gencic, to his pivotal Grand Slam wins.

Commenting on the films at the Global Premiere, held in Melbourne, Australia last night, Djokovic said: “Everything I experienced growing up has led me to become the person I am today. Creating the Jacob’s Creek ‘Made By’ film series has allowed me to tell my story, in my own words and share it with the world.

My path to success has by no means been easy, but the people, places and passions that have shaped me are integral to my success. These films have given me the chance to acknowledge what I am made by.”

Derek Oliver, Global Marketing Director of Jacob’s Creek, said: “Novak’s ‘Made By’ story brings to life the authentic spirit that Jacob’s Creek celebrates.

“Novak’s ‘Made By’ story is powerful, and the dedication and effort he has put into his career is similar to the people behind Jacob’s Creek. Our partnership has been truly collaborative and that we are proud to take to the world.”

The ‘Made By’ films series, which was directed by Keith ‘Keef’ Ehrlich, has three chapters, ‘Birthed by Serbia’, ‘Shaped by Jelena’ and ‘Inspired by Dreams’. All can be viewed online at www.madebyjacobscreek.com.

The partnership with Djokovic is part of Jacob’s Creek’s global tennis sponsorship platform, which includes the Australian Open, Wimbledon and the China Open.

The ‘Made By’ film series forms part of the new Jacob’s Creek global campaign.

CONTACT:

Grace Peatey
+612-8020-1864
+61438-111-454
Grace.Peatey@onegreenbean.com

www.jacobscreek.com

Follow us on:

Twitter: www.twitter.com/JacobsCreek
Facebook: www.facebook.com/jacobscreek
Instagram: @jacobscreekwine
YouTube: www.youtube.com/JacobsCreekWine
Pinterest: www.pinterest.com/jacobscreek

Jacob’s Creek(TM) is a trademark of Pernod Ricard Winemakers Pty Ltd

Enjoy Jacob’s Creek wines responsibly.
Get the facts www.drinkwise.org.au.

Image Attachments Links: http://asianetnews.net/view-attachment?attach-id=249082

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/novaks-next-hit-novak-djokovic-and-jacobs-creek-release-made-by-films-series-madeby-300019757.html

ENT Fashion LIC

Belvedere Vodka Announces Partnership With SPECTRE, The 24th James Bond Adventure: “Excellent Choice, Mr. Bond”

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LONDON, Dec. 16, 2014 /PRNewswire/ — Belvedere, the world’s original luxury vodka, is delighted to collaborate with Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment to promote SPECTRE, the highly anticipated 24th installment of the James Bond series, due for global release on November 6, 2015.

Belvedere will release two custom made and limited editions to celebrate Bond’s vodka martini ‘Shaken not Stirred,’ and its partnership with the 24th Bond adventure, SPECTRE. In an unprecedented move, Belvedere has replaced the iconic Belvedere Palace with the famous MI6 headquarters. Belvedere’s signature blue palette will be switched for a distinctive green, mirroring the secret spy agency’s ink of choice, creating a truly memorable collector’s edition of 100 bottles. A 007 twist will also be applied to Belvedere’s iconic Silver Saber bottles, known for their cutting edge, metallic aesthetic and illuminating technology.

Belvedere’s SPECTRE marketing program will include a global advertising campaign and a wide range of promotion and activation rights around the film. The marketing campaign will be launched as of February 2015, with a strong focus of efforts in on-premise establishments and retail stores across multiple countries. Belvedere is the vodka of choice for tastemakers who Know the Difference, echoing the award-winning campaign promoting knowledgeable choices.

President of Belvedere Vodka, Charles Gibb states: “James Bond is recognized as the most admired and influential tastemaker in the world. We’re delighted that Belvedere will be partnering with SPECTRE, our largest global partnership to date.”

Dwight Caines, President of Theatrical Marketing for Sony Pictures, said: “James Bond’s cool attitude and stylish sophistication have always gone hand-in-hand with his choice of vodka martini. Belvedere is a perfect match.”

Excellent choice, Mr. Bond.

Follow Belvedere Vodka on Instagram for the latest news about Belvedere’s partnership with SPECTRE, the 24th James Bond Adventure: http://instagram.com/belvederevodka

ABOUT SPECTRE

A cryptic message from Bond’s past sends him on a trail to uncover a sinister organisation. While M battles political forces to keep the secret service alive, Bond peels back the layers of deceit to reveal the terrible truth behind SPECTRE. Starring Daniel Craig as James Bond, directed by Sam Mendes and produced by Michael G. Wilson and Barbara Broccoli.

ABOUT BELVEDERE VODKA

Born of Rye, Water, Character.

First created in 1993, Belvedere Vodka was the first to generate a new standard for excellence in the vodka category, and established the luxury vodka category. Today, Belvedere’s distinctive character and uncompromising integrity are recognized internationally by discerning vodka enthusiasts, who appreciate its all natural, additive free character. Made from Dankowskie Rye and blended with water from its own pristine source, Belvedere’s taste profile is distinctively soft with a subtle sweetness and smooth, clean finish.

Belvedere is available in premium restaurants and nightclubs around the world and at all fine wine and spirits retailers. In 2013, Belvedere Vodka launched a new global advertising campaign, “Know the Difference,” highlighting the brand’s unrivalled quality and rich heritage of Polish vodka-making. The campaign speaks to the brand’s identity and consumer and showcases the purity and character of the luxury brand whilst encouraging consumers not to compromise on the standard of their vodka.

ABOUT ALBERT R. BROCCOLI’S EON PRODUCTIONS

EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/ Wilson family. Danjaq is the US based company that co-owns, with Metro-Goldwyn-Mayer Studios, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UK based production company, which makes the James Bond films. The 007 franchise is the longest running in film history with twenty-three films produced since 1962. Michael G Wilson and Barbara Broccoli succeeded Albert R ‘Cubby’ Broccoli and have produced some of the most successful Bond films ever including CASINO ROYALE, QUANTUM OF SOLACE and SKYFALL.

ABOUT METRO-GOLDWYN-MAYER

Metro-Goldwyn-Mayer is celebrating 90 years as a leader in the entertainment business and as an innovator in the industry. Today, MGM is an entertainment company focused on the production and distribution of film and television content globally. The company owns one of the world’s deepest libraries of premium film and television content. In addition, MGM has investments in domestic and international television channels and is the majority owner of and distributor for United Artists Media Group (UAMG). For more information, visit www.mgm.com.

ABOUT SONY PICTURES ENTERTAINMENT

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment, products, services and technologies.

For additional information, go to www.sonypictures.com.

WWW.BELVEDEREVODKA.COM
WWW.FACEBOOK.COM/BELVEDEREVODKA
WWW.TWITTER.COM/BELVEDEREVODKA
WWW.INSTAGRAM.COM/BELVEDEREVODKA

ENT Fashion

GUINNESS Malaysia Celebrates Music Made of More

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Guinness Amplify: Music Made of More takes Malaysia by storm with a 7-week campaign championing Malaysian artists with talent, passion, and dedication to their craft

KUALA LUMPUR, Malaysia, Dec. 10, 2014 /PRNewswire/ –GUINNESS® Malaysia recently celebrated the successful completion of Guinness Amplify: Music Made of More, a brand new music platform from the iconic black brew. Focused on championing musicians who are “Made of More“ — those with the drive, passion, and talent to play their hearts out every week for the sheer love of sharing their music — Guinness Amplify treated thousands of music fans across Malaysia to a live music campaign on a scale never-before-seen in the country.

To view the multimedia page, please go to: http://www.prnasia.com/mnr/GUINNESS_Malaysia_Celebrates_Music_Made_of_More.shtml

 

Thousands of music fans from across Malaysia turned up to see Canadian band MAGIC! close off the 2014 Guinness Amplify campaign at the Finale Show in KL Live, Kuala Lumpur

Thousands of music fans from across Malaysia turned up to see Canadian band MAGIC! close off the 2014 Guinness Amplify campaign at the Finale Show in KL Live, Kuala Lumpur

 

Malaysian rockers Kyoto Protocol treating fans to a rare acoustic set during their gig at Guinness Amplify: Music Made of More

Malaysian rockers Kyoto Protocol treating fans to a rare acoustic set during their gig at Guinness Amplify: Music Made of More

 

14 of Malaysia's most talented artists, including hippie-beach pop trio Jumero (pictured) took part in the 7-week campaign

14 of Malaysia’s most talented artists, including hippie-beach pop trio Jumero (pictured) took part in the 7-week campaign

 

Supporting the local acts were international stars including Canadian band MAGIC!, known for their smash-hit single ‘Rude’.

Supporting the local acts were international stars including Canadian band MAGIC!, known for their smash-hit single ‘Rude’.

The 7-week campaign saw a free-admission live show every weekend at various locations across the country, featuring some of Malaysia’s most talented local artists and supported by international stars. Capping the campaign off was a spectacular Finale Show featuring Canadian stars MAGIC!, known for their smash-hit debut single “Rude“.

The acts involved in Guinness Amplify covered a diverse range of genres; from the relentless, guitar-driven hard rock of An Honest Mistake, to the dulcet tones of Bihzhu’s “Heart Music“, music fans all over the country have found something which speaks to their soul. The campaign has featured some of the biggest names in the Malaysian scene, such as Kyoto Protocol and Paperplane Pursuit, as well as giving relative newcomers, like acoustic ‘hippie beach pop’ trio Jumero, a chance to shine.

“Playing at Guinness Amplify has been incredible for us — we’re only really starting out, and the chance to get on stage and share our music with hundreds of people is fantastic.” says Jared Lim, frontman and guitarist of Jumero, “And it’s opened doors for us as well — through Guinness Amplify we’ve met a lot of great people in the industry, and we’ve got a couple of big shows lined up now — including a pretty major music festival. It’s been an amazing experience.” he adds.

Bringing music back to its roots at the place where it began for many of its icons — the pub — Guinness Amplify continued the long-standing partnership of great beer, great music, and a great atmosphere.

While the Finale Show at KL Live was on a grand scale, the majority of the gigs on the Guinness Amplify Live Tour have been at smaller, more intimate venues — allowing the acts and their audience to get up close and personal and share together in the magic.

This intimate atmosphere was something that struck a chord with Gael Oliveres, keyboard player from local legends Kyoto Protocol, “You know, we started out by playing gigs in these tiny little venues, playing only to a handful of people. It’s at shows like those that you find out just who you are as a band. We’ve been lucky enough to land a lot of big shows lately — festivals, TV shows, opening for massive international acts, and we’ve just come back from a tour to Japan — but playing these intimate Guinness Amplify gigs has been something really special. It feels like coming home.“

Music fans agree that Guinness Amplify has helped to raise the profile of the local music scene, reinvigorating it and showing the masses that Malaysia has world-class musical talent on its doorstep.

 “I never used to go to gigs much,” says Guinness fan Christopher, “Only when there was some big act from the US or UK coming over to play a show. I heard about the Amplify campaign, and as I’m a big fan of Guinness I thought I’d try it out even though I didn’t know all the bands in the lineup. I’m glad I did, the music was great and I enjoyed the show so much I brought my friends to the next one the following week!” 

That’s something that Bruce Dallas, Marketing Director of Guinness Anchor Berhad, is incredibly proud of, 

“We knew when we started Guinness Amplify that there was a real appetite for local music here in Malaysia, but there just wasn’t the platform for many of our local acts to get themselves out there. With Guinness Amplify, we’ve managed to build this platform and helped to bring musicians and music fans together in a celebration of their talent, passion, and dedication.”

“The response to the campaign has been absolutely phenomenal,” he adds, “We’ve had hundreds of music fans turning up at every gig, and it just kept getting bigger as word of mouth spread. Malaysians are waking up to the fact that their local acts have the ability to stand toe-to-toe with artists from across the world, and it’s been great for GUINNESS® to be a part of that.” 

And the brand’s plan for the future?

“Well,” says Bruce with a knowing smile, “We’ll just have to wait and see. We’ve sown the seeds of something extraordinary with Guinness Amplify, and we’re all looking forward to seeing how it grows.“

For editorial enquiries or further information, kindly contact:

Dane Barr
Senior Consultant
Geometry Global Public Relations (Malaysia)
dane.barr@geometry.com 
+60-12-650-9896

About Guinness Anchor Berhad (GAB)

GAB with its portfolio of iconic international brands, is the leading brewer in Malaysia. GAB brews, markets and distributes:

  • Award-winning no.1 international Asian beer TIGER BEER, and its double refreshing variant TIGER RADLER;
  • The world’s No 1 stout GUINNESS;
  • The world’s No 1 international premium beer HEINEKEN;
  • The all-time local favourite ANCHOR SMOOTH and its strong beer variant ANCHOR STRONG;
  • The premium Irish ale KILKENNY;
  • The real Shandy ANGLIA;

GAB also produces the wholesome, premium quality non-alcoholic MALTA. GAB’s brand portfolio also includes the UK’s bestselling cider STRONGBOW, the no.1 German wheat beer PAULANER, Japan’s no. 1 100% malt beer KIRIN ICHIBAN and the world’s No. 1 Ready-To-Drink alcoholic beverage SMIRNOFF ICE.

Listed on the Main Market of Bursa Malaysia, GAB’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is a joint venture company whose ultimate owners are Diageo PLC, a company incorporated in England and Wales, and Heineken Asia Pacific Pte. Ltd., a company incorporated in Singapore, which in turn is also a subsidiary of Heineken NV. Guinness Anchor Marketing Sdn Bhd is a 100% owned subsidiary of GAB.

Video – http://static.prnasia.com/pro/media/201412/guinness/guinness_201412.mp4
Photo – http://photos.prnasia.com/prnh/20141205/8521407338-a
Photo – http://photos.prnasia.com/prnh/20141205/8521407338-b
Photo – http://photos.prnasia.com/prnh/20141205/8521407338-c
Photo – http://photos.prnasia.com/prnh/20141205/8521407338-d

ADV ENT Fashion

MUMM Launches The World’s First Double Screen Music Video With David Guetta

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LONDON, Dec. 2, 2014 /PRNewswire/ — MUMM House of Champagne today launches the world’s first double screen music video for the track ‘Dangerous’, created with internationally acclaimed DJ David Guetta. This marks the first time the House has collaborated with an innovator from the music industry, whose music video brings to life the indescribable thrill and emotion of victory within Formula One™.

(Photo: http://photos.prnewswire.com/prnh/20141120/717506-a)
(Photo: http://photos.prnewswire.com/prnh/20141120/717506-b)

Directed by Swedish Grammy award-winning director, Jonas Akerlund, the music video features David Guetta, actor James Purefoy and MUMM ambassador and Lotus F1® driver, Romain Grosjean. As a proud sponsor of Formula One™ since 2000, MUMM, together with David Guetta, has created an innovative viewing experience that encapsulates the energy of the sport, showcasing the performance and celebration of victory.

The double screen experience allows the viewer to use their mobile phone to interact with the video in a unique, revolutionary way. By entering a code into the phone, a connection is made with the computer playing the music video. This instantly unlocks a new piece of video content from David Guetta’s track made especially for two screens. The experience is further enriched by allowing the user to place their phone on several ‘hot’ spots over the screen to discover and unveil several interactive features between the two screens.

Speaking about the music video, David Guetta comments, “We have worked hard to create something special and make the experience of the music video for ‘Dangerous’ super cool. With this never before seen double screen technology, it is like you are experiencing the music video first hand. I am so grateful to have had the opportunity to work with MUMM to bring this to music lovers and Formula One™ fans and for them to get inside the action and experience the feeling of celebration for themselves.”

Philippe Guettat, Chairman and CEO for MUMM House of Champagne remarks, “Our brand has a rich history of innovation and dedication in creating true world ‘firsts’. Our collaboration with David Guetta is a modern interpretation of how we continuously push the boundaries. We are delighted to work with David Guetta to bring a fantastic experience to our fans for the first time and to use the latest technology to create something that is truly spectacular.”

TO WATCH THE ‘DANGEROUS’ MUSIC VIDEO CLIP & EXPERIENCE THE UNIQUE DOUBLE SCREEN TECHNOLOGY:

  1. Click here on your desktop or laptop to get your viewing access code
  2. Connect to http://dg.lc using your smartphone
  3. Enter the viewing access code into your smartphone and follow the onscreen instructions to connect it with the music video
  4. Press play on your smartphone and the music video will start revealing exclusive previously unreleased scenes and new characters

    (For a better experience ensure you have 4G/Wifi connexion and a recent browser)

To celebrate the collaboration, MUMM invites fans to win the ultimate Formula One™ experience at the Monaco Grand Prix™ in 2015. To enter the competition, fans should simply share their greatest personal victory on http://www.ghmumm.com

Follow MUMM on Social Networks:
Twitter: twitter.com/GHMUMM
Facebook: facebook.com/champagne.gh.mumm
Instagram: instagram.com/ghmumm
YouTube: youtube.com/ChampagneGHMUMM

Please visit MUMM Press room:
http://digitalpressroom.ghmumm.com

About David GUETTA

Born on the 7th of November 1967, multi award-winning French DJ David Guetta began his electro affair in the 80s and 90s, DJing at underground clubs in his home city of Paris. He soon was headlining at the biggest Parisian clubs such as Le Palace and Folies Pigalle. Guetta received international success in 2009 with the launch of his album One Love, which sold three million copies globally. Today David Guetta has received countless music accolades including, Top EDM Artist (Billboard Awards) 2013, Best Remixed Recording (Grammy) in 2010 and 2011 and MTV music award for Best French Act 2011. Today he has over 57 million fans on Facebook, sold over 8 million albums and 40 million singles worldwide. He has received over two billion views on YouTube and has over 16 million Twitter followers. David Guetta remains the most downloaded music artist in Europe.

About Maison MUMM

MUMM is part of Martell Mumm Perrier-Jouet, the prestigious cognac and champagne business of Pernod Ricard, world’s co-leader in Spirits & Wines. With its distinguished heritage dating back to 1827, MUMM is the leading international champagne House in France and fourth worldwide*. MUMM Cordon Rouge, recognisable by its red ribbon-a symbol of excellence-is the perfect embodiment of the spirit of the House: it stands out through the freshness and intensity of its style, which successive generations of cellar masters have successfully maintained and handed down. * IWSR 2013

For more information: WWW.GHMUMM.COM

PLEASE DRINK RESPONSIBLY

For media enquiries
Talk PR / Nneoma Ulu and Katerina Tillson
T: +44(0)20-7268-6100
E: nneoma.ulu@talkpr.com / katerina.tillson@talkpr.com

Maison MUMM / Stephanie MINGAM – Communications Department
E: stephanie.mingam@pernod-ricard.com

ENT Fashion TNM

Shawn “Jay Z” Carter Acquires Armand de Brignac Champagne in Transaction with Sovereign Brands

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NEW YORK, Nov. 5, 2014 /PRNewswire/ — We are proud to announce that Sovereign Brands, a New York-based wine and spirits company owned by the Berish family, has sold its interest in the Armand de Brignac (“Ace of Spades”) Champagne brand to a new company led by the globally-renowned Shawn “Jay Z” Carter. 

About Armand de Brignac Champagne: 

Armand de Brignac Champagne, instantly identifiable by the distinctive pewter Ace of Spades insignias on its unique, paperless bottle, exemplifies unmatched winemaking expertise and a true passion for the art of Champagne. A staff of just eight people crafts each bottle of Armand de Brignac by hand at the Cattier family house, established in 1763 in Chigny-les-Roses, France.   

For Media Inquiries Related to Armand de Brignac or Jay Z, contact:
Jana Fleishman
Jf@rocnation.com
+1-212-292-7539
 
For Media Inquiries relating to Sovereign Brands, contact:
Yvonne Lardner
yvonnelardner@sovereignbrands.com
+44-7956-237-822 

Fashion

Campari Leads Fans on a Timeless Journey of Discovery as it Unveils the 2015 Calendar Starring Eva Green

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MILAN, Nov. 5, 2014 /PRNewswire/ — Today, Campari® is officially unveiling the full imagery for the 2015 Calendar, entitled ‘Mythology Mixology‘. This year’s iconic Calendar, which stars the beautiful French born actress Eva Green, is the 16th edition in the collection and is dedicated to celebrating Campari’s unique and intriguing history and the intrinsic stories linked to twelve of its best-loved classic cocktails.

To view the Multimedia News Release, please click:

http://www.multivu.com/players/English/71400577-Campari-Calendar-2015/

From the classic Negroni cocktail, created by Count Camillo Negroni himself in 1919, to the modern Campari Orange Passion, a contemporary spin on the classic Campari Orange, the Calendar celebrates the recipes that have stood the test of time and are still adored in today’s modern world. The dazzling heroine, Eva Green, personifies the iconic, classic and stylish nature of Campari in a series of stunning outfits created by leading designers including Vivienne Westwood, Versace, Alaia and Christian Louboutin to name just a few.

On starring in the 2015 Campari Calendar, Eva Green comments: “For me, this project was about telling a series of stories in an imaginative, creative and beautiful way – and that‘s exactly what we‘ve achieved. The 2015 Calendar is a real testament to Campari as a brand and seeing all of the stories together in one collection just proves there will always be a firm place for Campari within our contemporary world.“

On her involvement in the project, Julia Fullerton-Batten comments: “I was delighted to have the opportunity to shoot the 2015 Campari Calendar with Eva Green as the star. For me, the Calendar really celebrates the  timelessness of Campari as a brand and I hope others love it as much as I do.“

Bob Kunze-Concewitz, CEO of Gruppo Campari comments: “We have a very personal connection to this year‘s Campari Calendar as it is designed to celebrate the brand itself. The theme, Mixology Mythology, leads Campari fans on an exciting and intriguing journey where we look not only at our history, but also project the brand into the future and, together, imagine where our fascinating adventure will lead us next.“

The Campari Calendar, of which only 9,999 copies are printed, will not go on sale but will be internationally distributed to friends of Campari around the world. Campari fans can also follow the journey on social media and get involved in the action at #CampariCalendar on Facebook, Twitter, Instagram, Pinterest.

Press Contact 

Video: http://www.multivu.com/players/English/71400577-Campari-Calendar-2015/