— Global Food & Beverage Giant to be Feted on October 24th at Annual Gala Celebration in Berlin
ESSEN, Germany, Oct. 15, 2014 /PRNewswire/ — It’s that time of year again – October 24th, the design industry will gather to celebrate the winners of the annual Red Dot Design Awards, honoring the best and brightest companies, individuals and campaigns in international design. This year the ultimate prize for companies — "Red Dot: Client of the Year" — is awarded to PepsiCo for the corporation’s design ethos and output in 2014. PepsiCo garners nine awards total and marks the first time in Red Dot history that the "Red Dot: Client of the Year" designation will go to a non-automotive company.
PepsiCo’s success is a testament to how seamlessly the company has integrated design thinking with business know-how to craft truly next-generation marketing, communication and innovation platforms. A prime example is Red Dot winning Pepsi Spire — a portfolio of innovative equipment, which PepsiCo rolled out earlier this year, and which won for Interactive Installation. Pepsi Spire consists of a series of modern touchscreen units that allow consumers to create more than 200 customized flavors and personalized beverages in a fun and engaging environment from PepsiCo’s diverse portfolio of carbonated and non-carbonated offerings.
"For more than 100 years, PepsiCo has impressed the world with entertaining adverts, modern campaigns and unforgettable slogans. Time after time, PepsiCo showed the courage to break new ground and conquer the market in an innovative way. This continuity builds trust with consumers, customers and partners and makes PepsiCo an attractive company with foresight in the creative industry. The company won over our strict jury in several disciplines and is an excellent and deserving Red Dot: Client of the Year," said Professor Dr. Peter Zec, Founder and CEO of the Red Dot Award.
In all, PepsiCo has earned nine awards for:
- Pepsi Big Bold Blue: Brand Design & Identity
- Pepsi Big Bold Blue: Packaging Design
- Pepsi Premium (Masstige) Aluminum Bottle Packaging Design
- Tostitos Party Zone Spatial Communication/Event Design
- Pepsi Spire 2.0 : Interactive Installation
- Pepsi Iconic Refreshment: Advertising Campaign
- Pepsi Iconic Refreshment: Posters
- Pepsi Iconic Refreshment: Illustrations
- Walker TigerNuts : Packaging Design
PepsiCo Chief Design Officer Mauro Porcini will accept the "Client of the Year" honor on stage in the Konzerthaus in Berlin in front of more than 1,200 guests. Afterward, the Designers’ Night will take place in the E-Werk in Berlin, where the award-winners, jury members and friends of design will come together to celebrate this year’s competition and winners.
"We’re honored and thrilled to be this year’s recipients of the Red Dot: Client of the Year award," said Mauro Porcini, PepsiCo Chief Design Officer. "Our international design team and partners from around the world work tirelessly to push the boundaries of design-led innovation, surprise and delight consumers and customers, and affect people’s lives with the products and experiences PepsiCo brings to market every day. It’s incredibly gratifying to all of us to be recognized for this work by such a prestigious organization."
With 16 categories that range from Brand Identity and Visual Systems to Game Design and Social Responsibility every year, the Red Dot Award: Communication Design dates back to 1993. The "Red Dot: Client of the Year" title has been awarded since 2010 to companies that place a special emphasis on the skills of designers and their creative output. This is the first time that the sought-after "Client of the Year" designation, which is nominated-based by an international jury, will be bestowed on a company from the food and beverage industry, with automotive companies having a virtual stranglehold on the prize in the past. Other winners include Audi and Mercedes.
Further information please visit www.red-dot.org/cd.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
About the Red Dot Design Award:
The Red Dot Design Award is one of the biggest design competitions. It received more than 16,500 applications from over 70 countries in 2014 alone. The "Red Dot" is established internationally as one of the most sought-after quality marks for good design and is awarded in three different disciplines: product design, communication design and design concepts. Well-known designers and design experts from across the globe are handpicked to guarantee as much objectivity as possible in the selection of the winning products, communication works or concepts.