NEW YORK, July 29, 2015 /PRNewswire/ — OgilvyOne Vietnam has topped the Cannes Chimera, a global competition supported by the Cannes Lions and the Bill and Melinda Gates Foundation, where agencies compete to create global and sustainable campaigns that bring to bear creativity on the well-being of humankind.
OgilvyOne Vietnam was one of three agencies chosen for brand activation ideas to raise awareness of Global Citizen, a new mobilizing platform aimed at engaging a massive public audience in global health and development issues. The agency’s winning idea was an app branded the ‘Global Impact Predictor,’ which visualizes the influence a user can have through their social media networks and allows users to understand their potential impact as Global Citizens.
The project had all the beginnings of a simple start. When Creative Director Adrian McNamara spotted the brief on the Internet, he got inspired and together with Designer NhuLan Nguyen, they hatched the winning idea.
“We are thrilled and honored to win this important global assignment for Cannes Chimera and the Bill & Melinda Gates Foundation,” Ogilvy & Mather Worldwide Chief Creative Officer Tham Khai Meng said. “This humanitarian cause is truly an inspiring project to work on for our OgilvyOne Vietnam team.”
Commenting on the winners, Lions Festivals CEO Philip Thomas said, “It’s been a privilege to help harness the creative power of our community for a project with the ambition of turning 30 million people into Global Citizens, willing to take micro actions to help people in the world’s poorest countries. Over the last five years, we have, with the Bill & Melinda Gates Foundation, created a series of sustainable campaigns and built meaningful relationships across the industry. Most importantly we’ve hopefully inspired the community to apply their creativity to the highest of causes: humankind.”
The winning agencies will receive $160,000 each in funding to activate their ideas, which must be executed by September 2015.
Since launching in 2011, Cannes Chimera has presented the industry with five different creative challenges, resulting in over 4,000 total submissions across five competition briefs. The initiative provided pilot funding for 34 ideas. In addition, the initiative’s initial start-up funding helped establish several projects that are now ongoing. This year’s Cannes Chimera challenge marks the competition’s fifth and final year of the Cannes Lions’ partnership with the Bill & Melinda Gates Foundation.
To read more about the new winning entries, and the brief, please visit CannesChimera.com.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for four consecutive years, 2012, 2013, 2014 and 2015; and the EFFIEs World’s Most Effective Agency Network for two consecutive years 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.
SOURCE Ogilvy & Mather