HONG KONG, Sept. 11, 2014 /PRNewswire/ — Visitors and exhibitors of UBM Asia’s September Hong Kong Jewellery and Gem Fair 2014 (15-21 September, 2014) will make use of the Mobile Buyer Guide to match buyers’ specialty buying needs with products available onsite.  In time for the opening, the fair’s online media, JewelleryNetAsia, announces new features and a new service in connection with the Mobile Buyer Guide.  In previous versions the Mobile Buyer Guide, the fair’s mobile app, consisted of a comprehensive directory, interactive floorplans and essential show information. 

Visitors of the September Hong Kong Fair can now use the Mobile Buyer Guide desktop interface to build a personal visit list by adding exhibitors to their favourites and synchronising their selection to their personal mobile device.

Another new item is the messaging and networking feature that allows visitors to send exhibitors questions and requests for appointments within the Mobile Buyer Guide.

Also, JewelleryNetAsia is offering specialty sourcing support through its Product Locator kiosks positioned throughout the fair venues. Visitors looking for very specific products can place a Trade Lead at any of the kiosks. These Trade Leads will be published with an in-app alert to suitable suppliers. Targeted exhibitors can see the offers in the app and can respond to visitors while they are still at the fair. Buyers will benefit from an increased sourcing efficiency, suppliers will benefit from new business opportunities generated by the mobile channel of the fair.

The 2014 Mobile Buyer Guide is sponsored by Antwerp World Diamond Centre, the organiser of the Antwerp Diamond Pavilions at the June and September Hong Kong Jewellery and Gem Fairs.

The Mobile Buyer Guide can be downloaded here free of charge.

For further information contact UBM Asia limited at marketing@jewellerynetasia.com or call +852 2827 6211.

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