PARIS, Sept. 29, 2014 /PRNewswire/ — Lancaster, the skin and sun care brand, is honoured to announce that Mademoiselle Pauline Ducruet, member of the Monaco Princely Family, will be the new face of its campaigns in Asia. An undeniable beauty, elegant and refined, the daughter of Princess Stephanie of Monaco and granddaughter of Princess Grace, Mademoiselle Pauline Ducruet naturally caught Lancaster’s attention to become its new ambassadress.
Founded in Monaco in 1946, the Lancaster Laboratories have always been very much attached to their roots and history. From the 1970s, the brand paid homage to its origins with the launch of the "Ligne Princiere", inspired by Princess Grace. On this occasion, Lancaster became the "Patented Purveyor to Her Serene Highness Princess Grace of Monaco". Still based in Monaco, Lancaster Research continues to draw inspiration from its prestigious heritage and is today writing a new page in its story with this distinguished collaboration.
By becoming the ambassadress for Lancaster skin and sun care in Asia, Pauline is revealing a new facet of her personality, reflecting the brand’s values on this key beauty market.
"I am very honoured to represent Lancaster. Since I was a child, I have always heard Lancaster spoken of as a prestigious brand and I am proud to have been chosen to become its new ambassadress," confides Mademoiselle Pauline Ducruet.
"We immediately thought of Pauline to represent Lancaster in Asia, where we have great ambitions. Her charm, luminous beauty and modern attitude make her the perfect ambassadress and a real source of inspiration for our Asian customers," states Sophie Martin-Teillard, Marketing Vice President Lancaster.
The communication campaign will begin in January 2015.
About Coty Inc.
Coty is a leading global beauty company with net revenues of $4.6 billion for the fiscal year ended June 30, 2014. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty’s product offerings include such global brands as adidas, Calvin Klein, Chloe, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.