HONG KONG, Oct. 31, 2014 /PRNewswire/ — Cosmoprof Asia 2014, the industry’s leading B2B Beauty event in Asia, returns for its 19th edition on 12-14 November 2014 at the Hong Kong Convention and Exhibition Centre. The event will host more than 2,350 exhibitors from 42 countries and regions including 22 country and group pavilions.
Spot On Beauty & Boutique
The 2014 edition debuts the launch pad "Spot On Beauty" for innovative products in cosmetics, skincare, nail, hair and personal care. Located in the Convention Hall on the first level of the Hong Kong Convention and Exhibition Centre, Spot On Beauty can be reached easily from the main entrance on Harbour Road. The new exhibition area will host around 150 international brands in 3,700 square metres. Among the new product offerings are the Tahitian lava scrub by Natural Hygyne Co Ltd (Thailand), Manuka Doctor (Hong Kong) Rejuvenating Bee Venom Face Mask, BLACK PAINT® skincare products by Myyuki Co Ltd (Japan) and green-based Raywell Bio Nature Performer hair care products by Intercosmetics S.r.l. (Italy).
Spot On Beauty is complimented by BOUTIQUE, a luxury shop where visitors can review and buy travel-sized product samples by selected exhibitors. For a donation of HKD100, all attendees are invited to hand pick seven samples with adorable wrapping in a personalised gift box sponsored by HCP, the world-class contract manufacturer for cosmetics. All proceeds collected from 12-14 November will benefit the Hong Kong Breast Cancer Foundation.
Also new for Cosmoprof 2014 is the Prestige Avenue, an open lounge area positioned within the Cosmetics & Toiletries sector. Ten leading companies renown for high quality products and services servicing the luxury market through targeted distribution channels will exhibit in this area.
Full Conference and Educational Programme
An impressive and comprehensive educational programme lines up Cosmoprof Asia this year which will includes nine presentations covering spa and wellness, trends, market-specific analysis as well as ingredients and formulations.
Cosmoprof Asia Spa Conference tops the agenda with an unprecedented line-up of 16 heavyweight speakers from the spa industry. The theme for this 7th edition is "Explore Opportunities, Enhance Skills". The keynote speaker, Andrew Gibson, Vice President, Spa and Wellness, Fairmont Raffles Hotels and Resorts will address the topic "An overview on trends: East meets West". He will look at the current spa trends and examine what this means for the future of spas in Asia. Panel discussions will cover topics including "How to best integrate products in your Spa to maximize revenue?", "The keys to open a successful spa business in China" and "How to engage your customer by using social media?"
Focus on trends seminars will take place in two days. On 12 November, research company Kline (USA) will give an update on at-home beauty devices and professional skincare products in Asia, with a special focus on Indonesia and Thailand at the seminar "From Spa to Your House – Beauty Devices and Professional Skin Care Markets in Asia", while Information et Inspiration (France) will present the topic "Personal Care & Beauty Care, from Asia to Europe, What’s in, What’s hot?".
On 13 November, world-leading design agency Centdegres (France) will explain the consumption habits in the world and the most innovative practices that distinguish from each other beauty, luxury and more during the seminar "Consumer Experience". The trend session will be closed by Beautystreams at the "Autumn-Winter 2015/2016 Seasonal Forecast" seminar exploring trends in makeup, hair, skincare, fragrances, design, packaging and visual merchandising.
China is inevitably the target market for the industry worldwide, thanks to the exponential economic growth of the country. At the forum "International Cosmetic Conference 2014: Seize the distribution opportunities in the internet era", industry veterans such as Liu Yongming of Lizi Cosmetics Mall and Wang Di of Zhuang Media will explain with examples how foreign brands entering the China market, and foster cooperation between the brands and the Chinese beauty industry.
Another market which is worth of attention is Japan. The presentation entitled "Organic & Natural Cosmetic Market in Japan" will look into how the Japanese cosmetics market, the second in the world, still remains a huge opportunity for growth. In particular, Mitsuru Ogi of Mash Beauty Lab Co Ltd, Japan will analyze the growth of natural and organic products as a major trend of the market in Japan.
For the first time, the SCC Cosmetic Innovation Summit 2014: "Technology Driven Innovation and Safety" will take place at Cosmoprof Asia. This summit will discuss the positive impact of new technologies on all aspects of a cosmetic product. Among the topics: the new ingredients for anti-aging products, the impact of new technologies on cosmetic marketing strategies, and efficacy research confirming the effectiveness of the products. Speakers invited include executives from P&G Global and Shiseido CO., LTD.
Cosmoprof Asia goes mobile!
Cosmoprof Asia launched the official mobile app for 2014 aimed at maximising visitors’ experiences and keeping them updated and informed leading up to the event as well as during the event. The app is downloadable for free on either Apple or Android devices.
For more information about the show visit www.cosmoprof-asia.com.
Cosmoprof Asia is organised by Cosmoprof Asia Ltd, a joint venture between UBM Asia Ltd and BolognaFiere Group.
About BolognaFiere Group
BolognaFiere Group, the world’s leading trade show organiser in the cosmetics, fashion, architecture and building, art and culture sectors, features more than 80 domestic and international exhibitions in its portfolio. SoGeCos S.p.A., as organiser of Cosmoprof Worldwide Bologna (established 1967), the most important beauty meeting point in the world, which will take place in Bologna in March 2015 alongside Cosmopack, is privileged to work with the beauty industry in five continents and monitor new emerging markets wherever there is a demand for cosmetic products. The international platform offered by Cosmoprof, with its events in Hong Kong (established 1996) and Las Vegas (established 2002), provides a truly global marketplace for the beauty industry where brands can find success.
About UBM Asia Ltd
Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia’s leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global network of 30 offices and 1,300 staff in 24 major cities. We operate in 20 market sectors with 230 exhibitions and conferences, 23 trade publications, 20 online products for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world.
UBM Asia Ltd
SoGeCos s.p.a – BolognaFiere Group
Mr Paolo Landi
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