~ABG PARTNERS WITH RELIANCE BRANDS TO BRING JUICY COUTURE TO INDIA
HONG KONG, Oct. 8, 2014 /PRNewswire/ — Authentic Brands Group, LLC. (ABG), a leading global brand development and licensing company, has announced an exclusive agreement with Reliance Brands Limited (Reliance), a part of Reliance Industries Group to bring globally renowned, casual luxury lifestyle brand, Juicy Couture to India in Fall 2015.
"This is an exciting milestone for Juicy Couture as India represents a new and emerging fashion market for the brand," said Jamie Salter, Chairman and CEO of Authentic Brands Group. "Reliance Brands has exceptional operational and market knowledge and our partnership with them will allow us to drive a comprehensive, multi-dimensional strategy to bring Juicy Couture to new international markets."
Reliance Brands Limited, a premier Indian distributor, which focuses on the premium to luxury segments of the fashion business, has brought a number of top fashion brands to the region since its inception in 2007, including Brooks Brothers, Diesel, Ermenegildo Zegna, Paul&Shark, Kenneth Cole, Steve Madden and more. Juicy Couture is internationally recognized by consumers for its unique, LA-inspired style and will compliment Reliance’s existing stable of brands.
Commenting on the partnership, Mr. Darshan Mehta, President & CEO, Reliance Brands Limited. said, "Authentic Brands Group has an outstanding portfolio of world renowned brands and we are looking forward to working with their expert brand and business development teams. Juicy Couture enjoys a very strong recall and connect among fashion forward Indian customers and we are very thrilled to add this glamorous and fun brand to our prominent affordable luxury portfolio."
The partnership is looking to launch 20 Juicy Couture mono brand stores in India during the first five year phase, starting in Fall 2015. Through this strategic partnership, Reliance will offer the full Juicy Couture lifestyle collection, which includes apparel in the categories of women’s and girl’s, handbags, footwear, intimates, swimwear, fragrance, accessories and jewelry.
In addition to Juicy Couture brick and mortar locations, Indian fashion lovers will be able to immerse themselves in the LA heritage and attitude of the brand at JuicyCouture.com, the cultural hub for all that is Juicy.
"Juicy Couture is strong and thriving globally and we are excited to hit the ground running with the support of Reliance’s highly capable team," said Nick Woodhouse, President and CMO of Authentic Brands Group. "Together, we are committed to building upon Juicy Couture’s powerful, contemporary roots and bringing the rich LA heritage of the brand to Indian consumers."
ABOUT JUICY COUTURE:
Juicy Couture is a glamorous, irreverent, and fun lifestyle brand for the decidedly fashionable, bringing LA style and attitude to girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the every day, and delivers an element of surprise in all of its designs. The global phenomenon is identified as a casual luxury brand, offering apparel in the categories of women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories and jewelry.
Juicy Couture Black Label collection is available in approximately 200 Juicy Couture stores, Juicy Couture outlet stores and select department stores in approximately 60 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East. For updates and more information, please visit JuicyCouture.com. Follow Juicy Couture on Facebook, Twitter, Tumblr, Pinterest, Instagram and blog, The Juicy.
Juicy Couture is a trademark owned by ABG Juicy Couture, LLC.
About Authentic Brands Group, LLC:
Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. Headquartered in New York City, ABG’s mission is to further enhance brand equity through partnering with best-in-class licensees and direct-to-retail partnerships. ABG brands include Marilyn Monroe®, Mini Marilyn™, Muhammad Ali®, Elvis Presley®, Juicy Couture®, Judith Leiber®, Adrienne Vittadini®, Taryn Rose®, Hickey Freeman®, Hart Schaffner Marx®, Palm Beach®, Misook®, Prince®, Spyder®, Airwalk®, Above The Rim®, Vision Street Wear®, Hind®, Ektelon®, Viking®, Bobby Jones®, TapouT®, Sportcraft®. www.abg-nyc.com.
About Reliance Brands Limited:
Reliance Brands Limited is part of the Reliance Industries Group. The Company began operations in October 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle business. Its current portfolio of brand partnerships comprises of BROOKS BROTHERS, DIESEL, ERMENEGILDO ZEGNA, HAMLEYS, ICONIX, BCBG MAX AZRIA, KENNETH COLE, PAUL & SHARK, QUIKSILVER, ROXY, DC, STEVE MADDEN, THOMAS PINK, REISS, SUPERDRY, DUNE AND STUART WEITZMAN.
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Authentic Brands Group: