SHANGHAI, March 31, 2015 /PRNewswire/ — Jiangsu Gold Leaf Garment Accessories Company (www.jinye1688.com) was established by Mr. Jinkang Ye as a small interlining producer in 1990. After 25 years, it has become a well-known garment accessories company with annual sales of $20 million and focused on producing good quality woven interlining, non woven interlining and polyester wadding (insulation) for garments.
But recently, Gold Leaf has been under price competition pressures resulting from many Chinese interlining manufacturers lowering prices to get more orders from this saturated market.
How to win in this battle? Business Revolution and Innovation
Brand Marketing of polyester wadding AIRSULATE
Airsulate is a new Gold Leaf brand that has better heat insulation performance. The more air wadding insulates under a certain condition, the better performance you will get against the cold outside air, as layers tend to trap air better. The Airsulate layer is thinner than a regular wadding layer which means more Airsulate layers can be applied to achieve better performance at the same weight, so as an insulator for garments it is second-to-none.
Moreover, Gold Leaf has developed another type of wadding using DuPont Sorona fiber which is less dependent on fossil fuels and more eco-friendly. In 2016, Gold Leaf will have the opportunity for fully authorized cooperation with DuPont Corporation.
So far Gold Leaf has played an important role in this competitive market.
HLA, one of the most famous menswear brands in China, is now the biggest domestic customer of Gold Leaf with a large purchase quantity of Airsulate every year. Kufner Hansel Germany is also one of their biggest overseas customers for interlining and in the near future, Gold Leaf will widen worldwide co-operations with their high-tech materials.
Jiangsu Gold Leaf Garment Accessories Company
Tel: 0086 13962307100
Address: Yanxiang Village, Liantang Town, Changshu, Jiangsu, China (Mainland)
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/innovation-and-revolution-of-gold-leaf-garment-accessories-company-300056918.html