SINGAPORE, March 30, 2015 /PRNewswire/ — Fragrance Du Bois is delighted to announce its first appearance at TANGS’ flagship store, for a month, from March 27 to April 26, 2015.
Du Bois’s welcoming perfume consultants will ensure that it stays true to its essential ethos; providing the same personalised service and offering the same comprehensive range of fragrances.
The "pop up", located at the Centrestage, is designed to replicate Du Bois’s elegant flagship boutique in The Fullerton Hotel Singapore.
Situated in the heart of Orchard Road — Singapore’s premier shopping and entertainment district — TANGS Orchard is an ideal place for Fragrance Du Bois to reach out to the burgeoning coterie of luxury shoppers.
Since its inception in 1932, TANGS has been hailed as a shopping haven for locals, expatriates, and tourists alike. With several department stores having emerged in the shopping arena in recent years, TANGS remains as the best established and one of the most highly regarded emporiums in Singapore today.
"We are thrilled to be right smack in the heart of Singapore, adding vibrancy to the city’s shopping hub," said Nicola Parker, Brand Director of Fragrance Du Bois. "This is a fantastic opportunity to extend our products to locals who might not know about Fragrance Du Bois. It will also be a great opportunity to give Singaporeans, and others, a firsthand experience of a niche perfumery, as well as the magical Oud oil which is used to such special effect in all our creations."
She added, "TANGS is an ideal retail destination, as it boasts a wide array of brands that are known throughout the world. Our aim is to make Fragrance Du Bois one of those brands, and the association can only enhance our prospects for the future."
Located at the Centrestage, just beyond the main entrance, the ‘pop up’ is designed to replicate, in miniature, Du Bois’ elegant flagship boutique in The Fullerton Hotel Singapore. Adorned with its signature black and gold furnishings, the pop up boutique will also include Du Bois’ characteristic central feature — a fragrance table with cloches scented with a signature Du Bois perfume.
Despite the scaled down version of the boutique, Du Bois will ensure that it stays true to its essential ethos; providing visitors to TANGS with the same personalised service, and offering the same comprehensive range of fragrances that it does in all of its boutiques.
As part of its social media engagement, customers will have an opportunity to win a 15ml bottle of a Du Bois fragrance, when they post an image of themselves posing with one of Du Bois’ exquisite fragrance bottles.
Fragrance Du Bois is now carrying eminent guest brands such as Xerjoff, House of Sillage, Illuminum, Sue Wong, and Isabey, with more to come in the months ahead. It currently has boutiques in Singapore, Kuala Lumpur, and Bangkok, and also operates fragrance lounges in Dubai and Hong Kong — in which the art of bespoke perfumery creates a truly intimate and unique experience for clients — with more planned for the Middle East and Asia in the near future.
Fragrance Du Bois will be available at TANGS Orchard from the March 27 to April 26, 2015.
About Fragrance Du Bois
Fragrance Du Bois is a niche luxury perfume house working closely with sustainable plantations in Asia, bringing exciting new 100% organic Oud oil based fragrances to exclusive markets worldwide. Sustainably sourcing the finest raw materials across the globe, working with French perfumers to create a full range of products, and also providing bespoke fragrance services, Fragrance Du Bois is personal luxury with a conscience. With exclusive fragrance lounges around the world, in Dubai, Hong Kong, Thailand, Malaysia and Singapore, Fragrance Du Bois creates only the finest experience in bespoke perfumery.
Fragrance Du Bois is known as Parfums Du Bois in France and in non-French speaking markets, as Fragrance Du Bois.
About Asia Plantation Capital
- US$ 600 million – combined value of assets owned and under management
- US$ 53.5 million – turnover in the last financial year
- US$ 100 million – turnover forecast for current financial year
- 2,000,000 – Aquilaria trees today, on Agarwood plantations.
Asia Plantation Capital (APC) is the owner and operator of a diverse range of commercial plantation and farming businesses across the Asia-Pacific region and around the world, and is part of the Asia Plantation Capital Group of associated companies. Its focus is on multicultural and diverse plantation projects geared to the domestic and commercial demands of the countries in which it operates. Working closely with, and supporting local communities, is an underlying core principle of the APC business, providing social and cultural support, as well as investment, to move these communities away from deforestation and illegal logging activities, previously seen as a main source of income in some regions of Asia. Established officially in 2008 (although operating privately since 2002) the group now has plantation and agricultural projects on four continents, with operational projects at various stages in Thailand, Malaysia, China, Laos, India, Cambodia, Sri Lanka, Myanmar, Vietnam, North America and Europe.
Promoting the use of sustainable and certified wood is the best way of preventing deforestation, protecting biodiversity, and combatting poverty in the tropical rainforest regions. For the yachting sector (a major user of teak) which strives for excellence and which is already involved in environmental efforts, this is also a way of ensuring that no wood from illegal logging is used.
For further information, please contact:-
Mobile: +65 9144 0933
Office: +65 6299 4998
Group Marketing Director
Mobile: +65 9750 7440
Office: +65 6299 1778