The Life Insurance Association of Malaysia (LIAM) #NoFOMO Social Wellness Challenge (#NoFOMO Challenge) will harbour its sail on May 31, allowing students to submit their entries via Instagram and TikTok in less than five days.

#NoFOMO Challenge that comes from FOMO abbreviation which translates to the fear of missing out, aims to encourage young individuals to showcase their talent and creativity in video content while emphasising the key elements of wellness: physical, emotional and financial themes.

According to LIAM in a statement today, the association said the contest also encourages students to manifest their creativity in the digital realm to instill their presence and voicing out their thoughts by utilising short video contents which are uploaded via Instagram and TikTok to try and impress the judges through their content.

“Apart from signing up at, contestants need to be in line with the physical, emotional and financial wellness theme and are required to use the #NoFOMOChallenge hashtag and needs to ensure to tag with an open Instagram or TikTok account so that the content will be visible and detected,” the statement read.

The contest will be taken to centre stage where the grand prize winner will receive RM10,000 cash and an iPhone 14 Pro while the top 10 finalists, will get RM2,000 cash each, and it will be announced at the #NoFOMO Youth Festival 2023 at UiTM Puncak Alam on June 22.

Additionally, the contest offers over RM42,000 in cash and other prizes, including 120 weekly winners of RM50 E-Wallet Credits each.

“LIAM and its 16 member companies have embarked on the #NoFOMO Challenge campaign through 40 roadshows, 12 classroom workshops and three townhall sessions with three celebrities’ key opinion leaders (KOLs) at universities and colleges nationwide,” said LIAM.

The KOLs were namely singer and actor Alvin Chong; Malaysian rapper Muhammad Haqeem Nuriman Nor Azrin, better known as Yonnyboii and singer Nicole Lai Chung Fung.

Alvin Chong shared on how he managed emotional wellness with students from Sunway university on March 31, while Yonnyboii had a session with UiTM Puncak Perdana students on May 10. Yonnyboii shared how he grew up as a student and overcame financial difficulties before he became a singer.

LIAM said students from HELP University Subang were delighted with the presence of local singer Nicole Lai yesterday, who shared her experiences of navigating her daily healthy lifestyle while juggling a vibrant social life.

Source: BERNAMA News Agency