The contemporary artist brings a world-renowned talent to the digital marketing agency.
ORANGE COUNTY, Calif., May 11, 2015 /PRNewswire/ — In a groundbreaking move, the digital marketing agency StudioPMG has hired Domingo Zapata as Executive Creative Director. A renowned artist based in New York City, Zapata will lead the creative and digital development teams for StudioPMG’s pharmaceutical, automotive and technology clients.
“Domingo’s passion for art, as well as his unique and innovative approach to marketing will fundamentally change the face of StudioPMG, allowing us to further push the creative limits with unconventional campaigns and solutions for our clients,” said Joe McBride, Executive Vice President of StudioPMG. Recognized for his alluring style, Zapata is called the “new Andy Warhol” by the New York Post and was named an “artist to watch” by the prestigious Whitewall Magazine.
Zapata will bring more than 20 years of experience as an artist and writer to his leadership role for StudioPMG’s creative team. The artist is best known for his Neo-Expressionist paintings and sculpture, as well as his work as a songwriter for Michael Jackson and Jon Secada. Zapata is currently at work on a commemorative mural for the Freedom Tower in Manhattan, and his distinguished client list includes Alice & Olivia and the investment bank Goldman Sachs.
In his new executive role, Zapata will direct the design of strategic, transformative digital marketing programs for top clients, bringing together a unique talent for the visual, musical and written word in order to advance brand strategy and generate client conversions. “This is a game-changing type of relationship between agency and fine artist,” said Rob Schrader, President and CEO of StudioPMG. “Domingo’s deep knowledge and understanding of brand marketing is extraordinary, and we know he will bring tremendous value to our current and future clients.”
“As an artist, I have always been pushing boundaries and testing what it means to be creative,” said Zapata. “Through StudioPMG, I feel like I have found a new way to use my artistic abilities, to take on completely new challenges, and take art to the world of technology and digital media in a way that I have never done before or, possibly, in a way that has never been done before.”
StudioPMG is particularly excited about a distinctive new campaign that Domingo will be spearheading. While it’s too early to divulge the details, a big announcement about this breakthrough social app is on the horizon!
www.StudioPMG.com – Headquartered near Los Angeles, California, StudioPMG is a brand experience agency offering strategic digital marketing, software development and creative services to clients in heavily regulated industries; including healthcare, pharmaceutical, biotechnology, automotive, insurance and financial services. The digital agency’s focus on bringing brands to life through innovative experiences, and its ability to engage audiences with uniquely crafted messaging, has earned the agency advertising industry recognition from The Clio Awards, The Webby Awards, The Stevies, The Telly Awards and more. For over a decade, StudioPMG has leveraged its expertise in creative and strategy; mobile and web applications; paid, earned and owned media; experiential and live events; and analytics & integration to develop purposeful digital solutions that solidify the relationship between its clients’ brands and their intended audience.