SEOUL, South Korea, March 25, 2015 /PRNewswire/ — Coffee Expo Seoul 2015 will cover all aspects of the global coffee industry from green bean to cup, and from coffee farmer to your local cafe. Event organizers Coex and the Korea Coffee Association along with the official guest country of Colombia are expecting 45,000 visitors during the 4th annual event, taking place April 9-12, 2015 in Coex Hall A, Seoul.
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Colombian coffee experts will educate Coffee Expo Seoul 2015 visitors about Foodpairing, as a method for identifying which foods go well together, using six different Colombian coffee regions. Colombia is the top smooth coffee producer in the world, with coffee classified by origin, cultivation method and premium-grade characteristics. The national varieties are mostly Arabica, offering special characteristics like higher acidity, smoothness, higher infusion quality, stronger aroma and lower caffeine strength, thus providing a healthier product.
Concurrent events will include Mint Label, with the new product showcase, and the "World Super Barista Championship," in search for outstanding professional and amateur baristas. Participants will be evaluated on their technical expertise, performance and beverage taste by expert judges. The winners will be awarded a cash prize of up to 10,000,000 KRW.
Coffee Expo Seoul 2015 will connect coffee businesses and buyers with Biz Matching and educational seminars, as the market has risen sharply over the past several years. In fact, the size of Korea’s coffee industry has grown by more than 2.6 times in the past 5 years. The coffee franchise industry is growing fast and strong as well. For example, Seoul has the highest number of Starbucks locations in the world, with 284 stores compared to 277 in New York City. In comparison, Seoul is also seeing the emergence of many smaller, independent coffee shops offering specialty and hand-drip coffees to compete with their larger, chain-store counterparts.
Coex Co., Ltd. is a sub-company of the Korea International Trade Association (KITA), founded in 1986 with the aim of developing Korea’s exhibition and convention industry and boosting trade volumes. Coex Co., Ltd. is the sole management company of the Coex Convention & Exhibition Center, conveniently located in the heart of Seoul’s business district. For more information, please visit: http://coex.co.kr/eng/index.asp
Coex International Marketing Manager