BEIJING, July 2, 2014 /PRNewswire-FirstCall/ — China Fruits Corporation (OTC: CHFR) (“China Fruits” or “the Company”), a distributor and producer of fresh tangerine and other fresh fruits in People’s Republic of China, decides to open its flagship store in Tmall, a leading third-party platform for brands and retailers. This would be a significant step entering the Chinese domestic fruit e-commerce.
“The huge traffic and high user trust of Tmall could enable the Company to make a major breakthrough into the domestic fruit e-commerce,” said Mr. Quanlong Chen, Chairman and Chief Executive Officer of China Fruits Corporation, “through Tmall’s mature technical platform and high quality customer service, we are now establishing basis for future branding and official website traffic attracting.”
Developing e-commerce with Alibaba’s platform is one of the most critical strategies for the Company, which provides a powerful access to the non-China markets. By standing on the solid soil of the great reputation earned at Alibaba.com for years, China Fruits has achieved a successful business overseas.
The flagship store in preparatory stage in Tmall gives a signal of the upcoming battle to the Chinese fruit e-commerce. According to strategic plans, the Company will further expand its fruit e-commerce business to leading business-to-consumer platforms like JD.com, Yhd.com, and major group-buying websites, to establish core competencies of high quality, wide range of variety and efficient delivery. While developing and consolidating the fruit e-commerce industrial chain, China Fruits will work in conjunction with increasing fruit retail franchise stores to introduce a “online to offline” business model for its fruit e-commerce business. The total number of franchise stores is expected to reach around 64 by the end of 2014, and it would continue to rise rapidly in the future.
In addition, China Fruits plans to develop an “Online Distribution and Franchise” system in order to build a comprehensive vertical fruit e-commerce platform with major fruit participants, operators and industry bodies, which would add muscle in paving the way to future success of the Company’s fruit e-commerce chain brand.
About China Fruits Corporation
China Fruits Corporation (OTC: CHFR) is a U.S.-listed holding company, engaging in manufacturing, trading and distributing fresh tangerine and other fresh fruits in the People’s Republic of China. The Company wholly owns two subsidiaries: Taina International Fruits (Beijing) Co., Ltd., which is building and operating franchise retail stores, and Jiangxi Taina Nanfeng Orange Co., Ltd., which is operating a 782,765-square-foot manufacturing base in Jiangxi Province’s Nanfeng County. The Company owns a 98,505-square-foot Express Export Zone in Nanfeng, with air-adjusted and fresh-keeping warehouse, and advanced photoelectric fruit sorter. In Beijing, the Company possesses a 26,700-square-foot distribution center and thirteen franchise retail stores across the city. With the support from the international capital markets, the company is strengthening the branded franchise fruit retail stores and digging deeply in this niche. From the very beginning of its business, the Company has been awarded with “National Leading Enterprise of Agriculture Industrialization”, “China’s Most Influential Fruit Brand”, “Leading Fruit Enterprise”, and “Top Ten Most Trustable Enterprise” among other rewards. For more information, please visit the Company’s corporate website: www.taina.cn.
Forward Looking Statement
This press release contains “forward-looking information”, which may include, but is not limited to, statements with respect to the future financial or operating performance of the Company and its projects. Often, but not always, forward-looking statements can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or believes” or variations (including negative variations) of such words and phrases, or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of China Fruits Corporation to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Forward-looking statements contained herein are made as of the date of this press release and China Fruits Corporation disclaim, other than as required by law, any obligation to update any forward-looking statements whether as a result of new information, results, future events, circumstances, or if management’s estimates or opinions should change, or otherwise. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, the reader is cautioned not to place undue reliance on forward-looking statements