Category: Food and Beverage

Food and Beverage

Maybank PE Leads Series D Financing For YPX Cayman Holdings

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Looking to capitalize on the strong growth opportunities in China’s food & beverage industry, Maybank PE, the private equity arm of Maybank, made its maiden investment in China by investing in YPX

SHANGHAI, Aug. 22, 2014 /PRNewswire/ — YPX Cayman Holdings Co. (“the Company” or “YPX”), a leading quick service restaurant company headquartered in Shanghai, announced today the closing of its series D financing round of USD 25M. MAM PE Asia Fund I (Labuan) LLP, a fund managed by Maybank Private Equity Sdn Bhd (“Maybank PE”), is the lead investor in the latest financing round, with follow-on investments from existing investors such as LionRock Capital, Ignition Capital, as well as renowned individual investors such as Mr. Koh Boon Hwee, former DBS Bank and Singapore Airlines Chairman, and Mr. Peter Tan, former President of McDonalds Greater China and ex-CEO of Burger King for Asia Pacific. Series D financing proceeds will be utilized to grow YPX directly-owned stores and to expand YPX’s franchising system.

Cloud 9 Store

Cloud 9 Store

 

Three-cup Chicken

Three-cup Chicken

“We are truly excited to have an investment from a fund seeded by Malayan Banking Berhad, or better known as Maybank. Maybank is one of South East Asia’s largest banks, and the largest in Malaysia by market capitalisation. Named one of the Top 20 strongest banks in the world consecutively in 2013 & 2014 (by Bloomberg Markets Magazine July / August 2014), Maybank through its private equity arm has a very rigorous due diligence process, and we are honored to have passed their stringent test on our business and management. It is a very significant event for me and the Company to have the fund investing in us. Maybank PE brings a wealth of experience to help us grow our business,” says Chris Tay, CEO and founder of YPX Cayman Holdings.

Mr. Pneh Tee Keong, CEO of Maybank PE, says, “We are very pleased with this outcome. The upside for this segment in China is enormous, given the increasing middle class population. We are also comforted by the fact that we are investing in a sound business, and backing an experienced management team to help us navigate through the intricacies of operating in this market. We are very excited to be a part of what I believe will be a successful partnership with Chris, his team and all the other shareholders.”

With this fresh funding, YPX will be able to grow more stores via direct-owned operations as well as franchisees across China. The company will also allocate some proceeds for R&D to diversify its menu offering, brand awareness and information technology to support its future growth. “Serving good quality, value for money food has been the hallmark of YPX since its inception. This year, we have continued to focus on improving our food quality and safety standards; we see this as an ongoing pursuit that will continue to underpin all that we do at YPX. 2014 is also our inaugural year for franchising, and we are very committed to being a responsible franchisor. We will set up a robust system to support and train our franchisees as they are in all ways business people and want a good return on their investments,” says Tay.

“In the past, franchising had an undesirable reputation in China, due to a laggard monitoring system and a mismatch of values between franchisors and franchisees. The industry was further tarnished by unethical practices by franchisors who emphasized short-term gains over creating a sustainable brand name. However things are changing, albeit slowly, and the market is maturing for the better; franchisees are more informed and educated than before. We want to be the first one to stand out as the most sought after and most responsible franchisor in China. Needless to say, this will not slow down our own corporate-owned stores. Not only will this positively add to our revenue growth, it will also provide support to our franchised stores. In addition to this, we are true believers in the use of information technology in the F&B industry, when often times IT takes a back seat in our kind of business. So we will invest heavily on IT in the coming years. The hottest potential is that China is still urbanizing rapidly and its consumer market is going to be the largest in the world in the next few years, if it isn’t already,” adds Tay.

YPX’s first brand is Cloud9, a Taiwanese Fast Casual Restaurant chain, which currently has more than 40 stores in 12 cities. Founded in late 2010, Cloud9 was seed-funded by Qiming Venture Partners, well known for its highly successful investment in Xiaomi. Over the next year, YPX hopes to add two more brands, be it from the USA or another country that has good brand equity amongst Chinese consumers. Tay says, “We will not add another brand for the sake of adding a brand. It has to have the same core values as the first brand: serving a majority of the Chinese customers with the best food at the most affordable pricing. We have strict principles that we adhere to when developing and nurturing a brand. We do not want to segregate any spectrum of the customers. We want brands that can understand the Chinese consumers’ needs and always staying relevant. And it has to be scalable at the same time. We have a solid management team and our reputation of being professional, reliable and accountable attracts many brands from overseas to want to work with us to expand in China.”

On the topic of food safety, Tay adds, “food safety is of paramount concern in China. YPX will not compromise on food safety for the sake of growth as these two important objectives are not contradicting. We can do both. A high moral standard and superior transparent management culture are held in very high esteem in YPX.”

Mr. Daniel Tseung, MD of LionRock Capital, says, “We are delighted to have a Maybank associated fund as the lead investor in the latest Series D round and look forward to working with Maybank PE, other YPX shareholders, and the company management team in strengthening YPX leading position in the Quick Service Restaurant industry in China.”

Mr. Rich Tong of Ignition Partners says, “This latest investment shows that YPX is one of the best teams in the highly competitive food and beverage market. We congratulate them on this great milestone.”

About YPX www.ypxfood.com

Founded in Shanghai in 2010, YPX Cayman focuses on the management of casual F&B chains in China. CLOUD 9, the Company’s first brand, mainly focuses on the Taiwanese casual F&B and snacks segment. The brand now has more than 40 stores across China including Shanghai, Beijing, Tianjin, Hangzhou, Nanjing, Changzhou, and Hefei. The Company’s management team has a combined F&B chain management experience of over 80 years, having worked in brands like KFC, McDonald’s, Burger King, Dicos, Dairy Queen and Yoshinoya. The Company aims to be a leading casual F&B platform in China.

About Maybank PE www.maybank-am.com

Maybank PE is a wholly owned subsidiary of Maybank Asset Management Group Berhad (“MAMG”), which in turn is a wholly owned subsidiary of Malaysian Banking Berhad (Maybank). Maybank PE targets minority investments in the consumer and consumer related segments across the Asian region.

Its parent, MAMG, is Maybank’s asset management business unit and offers investors a diverse range of investment solutions. MAMG has in-depth experience in managing investments ranging from equity, fixed income to money market instruments mainly on behalf of and for corporations, institutions, insurance and takaful companies and individual clients. In addition to that, MAMG also offers unit trust and wholesale funds. It has regional footprint and on-the-ground presence in key markets of the region – Malaysia, Singapore, Thailand and Indonesia.

About LionRock Capital http://www.lionrockcapitalhk.com

LionRock Capital provides strategic, financial, and corporate governance support for growth stage companies in Greater China. It is supported by some of the world’s most successful entrepreneurs and family organizations, who also serve as valuable resources for LionRock’s investee companies and investment partners. LionRock seeks to build active, value-added, long-term relationships with company management teams and investors; its Managing Directors & Senior Advisors are internationally recognized leaders in business, investment, and corporate governance. The firm’s team of seasoned Asian professionals has a demonstrated track record of successfully helping management teams build & develop their businesses in Greater China and beyond.

About Ignition Capital http://www.igncap.com

Ignition Capital is the growth equity arm of a $3 billion global fund group which provides emerging industry leaders the investment and operations support to help them reach their long-term potential, in the technology, communications, consumer and healthcare sectors. Over the last 14 years, they’ve been working with a broad array of companies that have become market leaders in technology, telecommunications, consumer services and healthcare. They have seen their companies deal with difficult economic situations while still growing dramatically to either become public companies, or be sold to larger market leaders.

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ERN Food and Beverage

YuanShengTai Dairy Farm Limited Announces 2014 Interim Results, Net Profit Surged 150.1% to RMB249.1 Million

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HONG KONG, Aug. 21, 2014 /PRNewswire/ —

  • Revenue Increased by 44.4% to RMB556.0 Million
  • Net Profit Surged 150.1% to RMB249.1 Million
  • Basic Earnings per Share Increased by 61.9%

* * * * * * * * * * *

  • Continuous Expansion in Overall Herd Size
  • Increase in Production and Sales Volume
  • Benefited from Long-term National Policy
  • Capture Business Development Opportunities

* * * * * * * * * * *

Financial Highlights

For the Year Ended 30 June (RMB MM)

2014

(Unaudited)

2013

Changes

Revenue

556.0

385.1

+44.4%

Gross profit

260.6

150.5

+73.2%

Gross profit margin

46.9%

39.1%

+7.8ppt

Net Profit

249.1

99.6

+150.1%

Basic Earnings per Share

6.8 cents

4.2 cents

+61.9%

YuanShengTai Dairy Farm Limited (“YuanShengTai” or the “Company” and, together with its subsidiaries, the “Group”) (Stock Code: 1431), a leading dairy farming company in China, reported a revenue of RMB556.0 million for six month ended 30 June 2014 (the “period”), up 44.4% (1H2013: RMB385.1 million). The increase was attributable to the increase in the production of raw milk while gross  profit margin increased by 7.8 percentage points to 46.9% (1H2013: 39.1%). During the period, net profit surged by 150.1% to RMB249.1 million (1H2013: RMB99.6 million) with basic earnings per share of approximately RMB6.8 cents (1H2013: RMB4.2 cents).

During the period, benefited from the rising average price of high-quality raw milk and continuous expansion in overall herd size which led to the increase in production, the Group’s business recorded a significant growth. In 1H2014, the sales volume reached 105,640 tons, representing a strong growth of 24.2% (1H2013: 85,079 tons).

Mr. Zhao Hongliang, Executive Director and Chairman of YuanShengTai, said, “The Chinese government has implemented a number of policies to support the development of large-scale farms at national and regional levels in the first half of 2014, including tax incentive and government subsidy for the reconstruction and expansion of standardized management of large-scale farms, which contributed to the transition from extensive farming to standardized large-scale farming. Benefited from the national policy and the increasing demand for high quality raw milk, we are confident toward the long-term business development of the Group. Looking forward, the Group will capture the opportunities in developing China’s dairy products industry, especially the high-end raw milk industry, to maintain a sustainable business growth. The Group dedicated to becoming a national leading supplier of premium raw milk in order to maximize returns to our shareholders.”

Business Review

As the leading dairy farming company in China, YuanShengTai is dedicated to production and sales of premium raw milk. During the period, the number of dairy cows across all four of YuanShengTai’s dairy farms increased from 40,396 as of 31 December 2013 to 42,836 as of 30 June 2014. The total number of milkable cows increased from 21,544 for 2013 to 24,505 for the first half of 2014. The increase in the number of matured milkable cows in herd has enabled the Group to produce more raw milk. During the period, the average annual milk yield per cow was 9.38 tons, representing an increase of 4.2% (1H2013: 9.0 tons). It is expected that the average milk yield per cow will further increase with the maturity of the farms and a more balanced age group of herd.

Due to the rising demand for high quality raw milk, the average selling price of the Group’s quality raw milk increased 16.3% from RMB4,527 per ton in 1H2013 to RMB5,263 per ton in 1H2014.

During the period, the Group maintained long-term and stable relationships with customers including the four leading dairy products manufacturers in China namely Feihe Dairy Group, Mengniu Group, Bright dairy Group and Yili Group. Feihe and Mengniu have been purchasing premium raw milk from the Group for their production of high-end dairy products since the commencement of the Company.

YuanShengTai has been exploring the development of selenium-rich raw milk with certain research institutions in order to increase the value of the products and thus meet the user’s demand for raw milk with superior quality. The Group will further cooperate with the research institutions, and after satisfaction of relevant tests, the selenium-rich raw milk can be put into commercial production.

Prospects

Looking ahead, the continuous rise in per capita income and consumption levels of residents in the PRC and their growing concerns about health will continue to increase demand for high quality raw milk. The strengthened regulations enforced by relevant regulatory authorities help to promote integration of the industry, and will also be beneficial to the growth of market share for enterprises producing high quality raw milk. Besides, with the Chinese government’s easing measures on the ”One Child Policy”, the space for the development of dairy products industry will be further expanded, creating favorable opportunities for continuous growth of the Group.

With advanced herd management techniques, a large scale of herd, privileged geographic environment and favorable government support policies, the Group will further expand the business scale of its super large dairy farms. The Kedong Yongjin Farm, which will have an actual designed capacity of 12,000 dairy cows, is under construction and will be put into service in the fourth quarter of 2014. The construction of Baiquan Farm, which will have an actual designed capacity of 15,000 dairy cows, is scheduled to commence in the second half of 2014. It is expected to be in service in the fourth quarter of 2015. In addition, the Group is planning to build another three farms in the Songnen Plain in the next three years, two of which will be named the Keshan Farm and the Gannan Farm, with a view to replicating the business model of operating mega scale dairy farm. Among these new farms under construction, some of them will be established as organic dairy farms in the future. As scheduled, the Group will increase its total herd size to 100,000 by 2017. Fueled by the expansion of the Group’s business scale, the milk production and sales volume are anticipated to experience further increase, while the operational efficiency will be improved and the management of dairy farms will be optimized. The Group’s advantage in terms of economies of scale is expected to be consolidated as a result of these favourable developments.

The Group will also explore opportunities to cooperate with overseas suppliers of dairy feed. The technologies of feeding, breeding and producing to improve production efficiency will continue to be enhanced. Meanwhile, the Group will take efforts to expand the business to upstream business through long-term cooperation with local agricultural companies to diversify revenue sources, so as to further strengthen the Group’s position as China’s leading dairy farming company.

－End－

About YuanShengTai Dairy Farm Limited

Listed on 26 November 2013 on the Main Board of the Hong Kong Stock Exchange, YuanShengTai is a leading dairy farming company in China dedicated to the production of super-premium raw milk. The Company ranked No. 5 in China in terms of herd size as of 31 December 2012 and No. 4 in China in terms of raw milk production volume in 2012. The Company operates a total of 4 dairy farms, 3 in Heilongjiang and 1 in Jilin, raising a total of 42,836 dairy cows, with half-year sales volume 105,640 tons of high quality raw milk as of 30 June 2014. The standardized farming methods have enabled the Group to consistently produce raw milk of a quality that surpasses the EU raw milk quality standard, which is among the highest industrial standards for raw milk and other dairy products in the world. In further, YuanShengTai will continue to provide high quality to Chinese consumers through unified farm operations by implementing uniform farm designs and layouts, systematic operating procedures, centralized management functions and automated information systems.

Food and Beverage

Vietstock and Vietmeat 2014 Expo & Forum Gains Strong Support from CP Vietnam and the Vietnam Chamber of Commerce & Industry (VCCI)

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HO CHI MINH CITY, Vietnam, Aug. 19, 2014 /PRNewswire/ — CP Vietnam Corporation, a major feed, livestock and meat producer in Vietnam, will participate in the Vietstock and Vietmeat 2014 Expo & Forum to share their experiences with other meat processors in the country and how the company maintains the high standards of quality and safety of its meat products from farm to table.

Mr. Sooksunt Jiumjaiswanglerg, President of CP Vietnam

Mr. Sooksunt Jiumjaiswanglerg, President of CP Vietnam
Dr Vu Tien Loc (second from left) posts with UBM Asia's team during a meeting at VCCI in Hanoi.

Dr Vu Tien Loc (second from left) posts with UBM Asia’s team during a meeting at VCCI in Hanoi.
VIETSTOCK AND VIETMEAT 2014 Expo & Forum Gains Strong Support From CP Vietnam And The Vietnam Chamber Of Commerce & Industry (VCCI)

VIETSTOCK AND VIETMEAT 2014 Expo & Forum Gains Strong Support From CP Vietnam And The Vietnam Chamber Of Commerce & Industry (VCCI)
VIETSTOCK AND VIETMEAT 2014 Expo & Forum Gains Strong Support From CP Vietnam And The Vietnam Chamber Of Commerce & Industry (VCCI)

VIETSTOCK AND VIETMEAT 2014 Expo & Forum Gains Strong Support From CP Vietnam And The Vietnam Chamber Of Commerce & Industry (VCCI)

Sooksunt Jiumjaiswanglerg, President of CP Vietnam, said he would appoint a senior executive of the company to speak on this topic at a meat conference to be held at the event. 

“Meat processors in Vietnam should collaborate with each other in order to set strong standards on quality and safety to ensure consumers are confident in our products. As we’ve been in the meat processing business for a long time, we’d like to share our experiences with our friends in the industry,” he said.

Fully integrated, CP Vietnam operates from grain planting to feed milling, livestock farming, meat processing and retailing.

“A main goal of our business in Vietnam is to support livestock farmers. Therefore, we will continue to expand our farming business and produce safe and quality meat products for the nation,” said Mr. Sooksunt.

He said CP Vietnam is also willing to be a business partner with fellow meat processors in Vietnam as a supplier of raw materials for them.

“Our farmers implement strict standards on food safety and we process their chickens with the state-of-the-art technology. So, we can ensure that you’ll consistently get raw meat that is safe and of high quality for further processing,” he said.

Mr. Sooksunt said meat processors in Vietnam should have a forum to discuss and tackle issues that could pose threats to the country’s meat processing industry.

He said the opening of markets among ASEAN nations under the ASEAN Economic Community (AEC) in 2015 could result in massive imports of meat products into Vietnam and seriously affect the local meat processing industry.

“It’s a good idea that meat processors in Vietnam set up an association of their own. The Vietmeat forum would be a good place to discuss on this issue and I’m glad to host the discussion by myself,” said Mr. Sooksunt. 

The Vietnam Chamber of Commerce and Industry (VCCI) also agreed to support the Vietnam meat processing industry forum that will be held during Vietstock 2014 in Ho Chi Minh City, Vietnam.

Dr. Vu Tien Loc, VCCI’s Chairman and President, said Vietnam is a huge market for processed meat products. The forum, which will bring together CEOs of key meat processors in the country, will be a starting point for the industry to collaborate in developing their products and markets in the future.

Vietmeat is a one-stop forum focusing on the needs of the meat industry – from production, processing and packaging, right to the plate.

Organised by UBM Asia, the Vietmeat forum makes its debut in 2014 and will be co-located with Vietstock 2014 – Vietnam’s Premier International Feed, Livestock and Meat Industry Show. The events will be held from 15-17 October, 2014 at the Saigon Exhibition & Conference Centre (SECC) in Ho Chi Minh City, Vietnam.

Don’t miss the Vietstock & Vietmeat 2014 Expo & Forum. REGISTER TO VISIT TODAY at www.vietstock.org.

Notes to the Editor

About UBM Asia in ASEAN (www.ubmasean.com)

In ASEAN, we serve 13 market sectors with wholly-owned subsidiary companies and JV companies in seven offices in the major cities in ASEAN, including Bangkok, Hanoi, Ho Chi Minh City, Jakarta, Kuala Lumpur, Manila and Singapore. We provide over 60 products in various categories: trade fairs, conferences and publications. As the leading B2B event organiser in the region, we are the largest exhibition organiser in Malaysia.

Our products serve tens of thousands of exhibitors, visitors, conference delegates, advertisers, subscribers and corporations in the region and from all over the world with high value face-to-face business-matching events and quality conference programmes presented by top-notch industry leaders. We have over 130 staff in six countries.

CONTACTS:
Sufian Zahari, +60-3-2176-8788, sufian.zahari@ubm.com

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Food and Beverage

Seafood Expo Asia Set to Showcase Exciting New Products from Around the World

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New Product Showcase to present a first-hand look at the latest seafood products, culinary dishes and condiments that are about to hit the region.

HONG KONG, Aug. 18, 2014 /PRNewswire/ — Seafood Expo Asia today announced that it will showcase over 70 new innovative brands and product lines when the annual exposition returns to the Hong Kong Convention and Exhibition Centre for its fifth edition from 2-4 September 2014.

Serving as one of the highlights of the show, the items will be displayed as part of the event’s popular New Product Showcase, a dedicated area on the exhibit floor featuring the latest seafood innovations, culinary dishes and condiments that are soon to be introduced to the market in Asia.

With many launches timed specifically to coincide with the event, Seafood Expo Asia’s Show Director, Ms. Terri Tsang expresses that the New Product Showcase is a must-see fixture where decision makers and buyers can enjoy an exclusive preview of ‘what is hot’ and ‘what is new,’ whilst gaining a valuable insight into international product introductions.

“The New Product Showcase provides an excellent opportunity for companies from around the world to effectively present and market their new seafood products,” states Ms. Tsang whilst remarking that the exhibition has over the years launched and promoted hundreds of new international seafood items to the industry.

Ms. Tsang reiterates that for 2014, there will continue to be a special spotlight on premium species which is a reflection of the region’s healthy appetite for higher value seafood. The following is an exclusive preview of some of the new seafood products being introduced this year.

Live Southern Rock Lobster   (Ferguson Australia)
The Southern Rock Lobster is regarded as one of the highest quality and premium lobsters available in the world today. Its high percentage of meat recovery (meat to shell ratio) and longer growing period in the cold waters of the Southern Ocean ensures a firm texture and an exquisite sweet flavour.

Live Pacific Oysters   (Ferguson Australia)
The Pacific Oysters from South Australia are grown in some of the most pristine and unpolluted waters in the world delivering a natural product of the highest quality.

Sashimi Grade Japanese Sea Scallops   (Kanbe Company Limited)
These fresh, sashimi grade scallops are harvested from the northern seas surrounding Hokkaido, Japan. Shucked and frozen, these succulent, sweet scallops are extremely versatile and ideally suited to a variety of different cooking styles.

Frozen South Africa Wild Abalone   (Seafoodpex Limited)
Harvested in the waters off South Africa, these wild abalone are immediately processed, frozen and packaged to preserve their freshness and quality.

Prime-Cut Hokkigai   (Lian Ruey Enterprise Company Limited)
Praised for its natural sweetness, these wild-caught, frozen-at-sea hokkigai originating from Canada but processed in Taiwan, makes for a perfect sushi-top, cold dish or shabu-shabu.

Raw Shrimp, Peeled with Tail   (Schooner Company Limited Japan)
Originating from the clean waters of the North Atlantic around Greenland and Canada, these tail-on shrimps are great as a sushi-topping or sashimi, as well as for appetizers, hot meals, salads and prawn cocktails.

Frozen Prepared Eel   (Ping Roun Products Company Limited)
Tender and tasty, these pre-cooked, frozen Japanese eels are steamed, marinated and roasted to deliver a truly delicious delicacy.

Premium Sandfish Sea Cucumber
(William Koo Sea Product Processing Factory)
The ‘ginseng of the sea’, the sea cucumber has been used in cooking for over 1,000 years. It is a delicacy known to yield many medicinal qualities and health benefits.

To view a complete listing of the seafood products that will be featured in this year’s New Product Showcase, please visit http://www.seafoodexpo.com/asia/en/expo-highlights/new-product-showcase.

About Seafood Expo Asia

Formerly called the Asian Seafood Exposition, Seafood Expo Asia is a trade event where buyers and suppliers of seafood from around the world come together to network and conduct business in the lucrative Hong Kong and Asia Pacific markets.  The event’s fifth edition is scheduled to take place from September 2-4, 2014 at the Hong Kong Convention & Exhibition Centre in Wanchai, Hong Kong. SeafoodSource.com is the exposition’s official media. The exposition is produced by Diversified Communications and is co-located with Restaurant & Bar Hong Kong.  http://www.seafoodexpo.com/asia

About Diversified Communications

Based in Portland, Maine, USA, Diversified Communications provides information and market access through face-to-face events, publications, and eMedia. Diversified Communications serves several industries, including seafood, food service, natural and organic, commercial marine, healthcare, and business management. The company’s global seafood portfolio of expositions and media includes Seafood Expo North America/Seafood Processing North America, Seafood Expo Global/Seafood Processing Global, Seafood Expo Asia, Seafood Expo Southern Europe, and SeafoodSource.com. Diversified Communications, in partnership with SeaWeb, also produces the SeaWeb Seafood Summit, the world’s premier seafood conference on sustainability. The company operates divisions in Australia, Hong Kong, India, the UK, and Canada. http://www.divcom.com

 

Food and Beverage

HNC Showcases High-end Nutraceutical Platform

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China’s most professional gathering of health and nutraceutical industry professionals

SHANGHAI, Aug. 13, 2014 /PRNewswire/ — China’s leading health food and nutritionals event, Healthplex & Nutraceutical China (HNC), successfully concluded on 28 June 2014 in Shanghai, China. This is the most important and professional health industry event in China.

HNC-Featured Pavilion

HNC-Featured Pavilion

 

HNC is growing rapidly since UBM Sinoexpo began cooperating with China Chamber by combining events in 2013. When HNC returned to Shanghai on 26-28 June 2014, it attracted almost all the leading companies in the industry, including Rousselot, DuPont, Tongrentang, Sirio, Gelita, Swanson, and Aurinda among others.

HNC 2014 was co-located with Fi Asia-China, Hi & Ni, the most important food ingredients show in China. The Starch Exhibition was newly introduced this year, and is the only international expo for starch in China. Expo FoodTec showcased food machinery, packaging, and technology innovations in the food and beverage industry. HNC is also held in conjunction with CPhI China, the world’s largest ingredient tradeshow for the pharmaceutical industry. With over 3,000 cross-platform exhibitors, this was the highest quality exhibition in China focusing on the health food, functional supplements, nutraceuticals, food & beverage ingredients, and pharmaceutical industries. Together with the co-located shows, HNC provided participants not only a global gathering of the health industry, but an industry chain platform from ingredients to finished products.  

The 2014 edition was attended by 63,331 visitors, 10% more than the previous year, with international visitors from 131 countries. According to the post-event survey, 81% of international visitors thought the show was important to their business; 92% thought the visiting experience was great and 73% were sure of visiting the show again in 2015.

This year, the total exhibiting area for food shows exceeded 18,833 sqm, and featured 918 exhibitors with 112 international exhibitors from the USA, UK, Netherlands, Australia, Japan, Korea, and Brazil. The post-survey also showed that 80% of international exhibitors thought their exhibiting experience was excellent or good, 81% would recommend the show to their colleagues and 57% said the show met their expectations. Over half of the 2014 exhibitors have already rebooked their booths onsite for 2015, with 54% of the remainder likely to rebook.

As the organisers, UBM Sinoexpo and China Chamber greatly appreciate the kind support of all the exhibitors and visitors. Because of you, the show was an enormous success and saw a substantial increase in visitors. We look forward to seeing you again on 24-26 June 2015! 

HNC-Crowded People in Registration Hall

HNC-Crowded People in Registration Hall

 

HNC-Discussing in Exhibitor’s Booth

HNC-Discussing in Exhibitor’s Booth

 

HNC-USA Pavilion

HNC-USA Pavilion

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