Ambi Climate Launches on Crowdtivate

HONG KONG, July 22, 2014 /PRNewswire/ — Ambi Climate — the delightfully simple add-on upgrade that simplifies your comfort and optimises your home’s air conditioning (“AC”) — has launched on Crowdtivate, the Asia-focused crowdfunding site. Crowdtivate is created by Starhub, Singapore’s first fully integrated info-communications company, in partnership with Crowdonomics, the crowd-powered technology solutions and strategic advisory firm based in Singapore. “We are honoured to be selected as one of the launch products on Crowdtivate, the first site to truly support the Asian entrepreneur,” says Julian Lee, the CEO of Ambi Labs. “We have been exploring, for some time now, how best to crowdfund our Asia-focused product, Ambi Climate. While certain country specific crowdfunding platforms exist, this is the first platform that can reach consumers throughout Asia.”

Ambi Climate solves common AC usage complaints caused by the inability of current air-conditioners to automatically maintain constant thermal comfort. Over the past two years, Ambi Labs has conducted online surveys across ten key markets in Asia, with over 4,000 respondents. Over 72% of respondents in the region identified with at least one comfort challenge, such as finding the room too warm, too cool, too dry or too humid at times.

Ambi Labs’ research indicates that these difficulties are largely due to the outdated design of existing AC remotes. Julian commented: “Current remote controls encourage the user to focus on power and temperature buttons, so it is unsurprising that many users engage in inefficient on/off control behaviour — they switch on their ACs when they are hot, and switch them off when it gets too cold. The resulting ‘yo yo-ing’ in temperature, as some of our research participants called it, is both uncomfortable and a waste of energy. They have also complained about needing to adjust their ACs as much as every 30 minutes, and some habitually wake up in the middle of the night to adjust the settings.”

This product resonates strongly with the Asian audience, with Ambi Climate recently winning the People’s Choice Award at Echelon 2014, the leading startup event in Asia. Many consumers have also expressed their support, leaving messages of encouragement like: “The aircon at my office is cranky, sometimes being too cold and other times being not cold enough. It is quite tiring to constantly switch [it] on and off… Hope this device can settled [sic] my problem and others like me and “[Needing] to always tweak the air conditioner to a comfortable temperature perfectly describes me. I’m excited that there is a product in the market that solves my daily frustration”.

Julian continued, “Other global crowdfunding platforms seek the majority of their backers from US or European markets, leading to devices that are designed to solve problems focused on western habits and lifestyles. At Ambi Labs, our mission is to apply big data and machine learning techniques to solve problems faced by Asian households, so the Crowdtivate platform is perfectly tailored for us. Ambi Climate is the world’s first AC upgrade with predictive comfort. Using machine learning, it predicts your in-room climate and optimises the settings on your air conditioner — a device that is installed in over 80% of households in leading cities of Asia, and accounts for up to 50% of energy bills.”

Ambi Climate is now accepting pre-orders on Crowdtivate. To celebrate the launch of this new platform, Ambi Labs is announcing the Ambi Climate Team Challenge, and offering up to a 25% rebate to the winning team.

To avail of this promotion:

  1. Back the Ambi Climate campaign on Crowdtivate (http://www.ambiclimate.com/crowdtivate)
  2. Join a team by using the hashtags #[teamname] #ambified within 24 hours of backing our campaign.
  3. Fill out this form so your team name can be matched to your Crowdtivate account.

For precise mechanics on this, and other exciting promotions, please refer to http://bit.ly/AmbiTeamsDay1 or to our campaign page at: www.ambiclimate.com/crowdtivate

Strong Demand for Ambi Climate Beta Units

HONG KONG, July 15, 2014 /PRNewswire/ — Ambi Climate – the delightful add-on upgrade that simplifies your comfort and optimises your home’s air conditioning (“AC”) – has officially accepted its first beta testers. Ambi Labs CEO Julian Lee announced the upcoming beta during Echelon 2014, Asia’s Largest Tech Conference, which was recently held in Singapore. Response from the audience was extremely enthusiastic, with the beta test units set aside for this occasion snapped up in less than 2 hours.

Ambi Climate simplifies your AC comfort
Ambi Climate simplifies your AC comfort

“We thank the organisers, e27, for the opportunity to present at Echelon 2014. It was the perfect platform for us to recruit beta testers from across Asia,” stated Julian. “We are also heartened by the fact that our message resonated so strongly with the audience!”

Attendees at e27 were active not just in signing up as beta testers, but they also voted overwhelmingly for Ambi Climate in the People’s Choice Award — one of only 3 prizes awarded to the 10 finalists, who were in turn handpicked out of over 400 startups that applied to Echelon 2014. “We are humbled and grateful to the Echelon attendees for their support. This validates our research into a common pain point amongst consumers in Asia,” said Julian after the event.

Echelon 2014 attendees who registered for the beta trial were also encouraged to state how Ambi Climate would help them, with the largest category of responses related to comfort. “I’m sick of adjusting my AC temperature every 30 mins!” read one, and “I hate waking up [at] night to [turn] off my aircon” stated another. Some saw an opportunity to care for their loved ones: “So that my wife can stop switching the AC on and off throughout the night.” Others wanted Ambi Climate to help with their AC’s energy consumption: “[I am a] big believer in reducing energy waste at home, especially during the night when AC might not be always required. Plus it would save loads on energy bills!”

Ambi Climate harnesses machine learning and big data techniques to solve these problems. It is the world’s first system that learns not just your preferences, but also predicts how conditions in your home will change. Ambi Climate’s patent pending algorithms build up a holistic picture of your home, and are able to adjust your AC settings to ensure your comfort, no matter the time of the day, or outdoor weather patterns. Ambi Climate also provides deep, data-driven insights into the conditions in the user’s home, and the impact of their usage behaviour. This knowledge helps users to take control of their AC usage, allowing them to understand the tradeoffs between comfort and energy consumption.

Want to sign up as a beta tester? Ambi Climate beta devices will soon be available to a wider audience via a crowdfunding campaign. Sign up for the mailing list at http://bit.ly/ambiclimatesubscribe and be notified as soon as they launch their campaign.

Ambi Labs is also announcing an “Ambi-A-Day” video contest. From 16 July to 22 July, contest entrants who submit a video to the Ambi Climate Facebook page detailing why they want an Ambi Climate in 15 seconds or less will have a chance to win a free device. The video with the most votes each day wins a production Ambi Climate device. For further details and Terms and Conditions, visit the official contest page:http://bit.ly/ambi-a-day.

Photo – http://photos.prnasia.com/prnh/20140715/8521404017

CUCKOO Electronics Opens First “Cuckoo Brand Shop” In Ho Chi Minh!

SEOUL, South Korea, July 15, 2014 /PRNewswire/ — Cuckoo Electronics Co., Ltd. (CEO Koo Bon-hak), Korea’s No. 1 home appliances company, has a plan to open their first brand shop in Vietnam at Ho Chi Minh Phu My Hung.

Launching cutting, CUCKOO Electronics Opens First 'Cuckoo Brand Shop' in Ho Chi Minh
Launching cutting, CUCKOO Electronics Opens First ‘Cuckoo Brand Shop’ in Ho Chi Minh

This is the first brand shop opened by Cuckoo Electronics in Vietnam. The shop will carry Cuckoo brand products such as premium electric pressure rice cookers, electric grills, and water purifiers. Starting with the first shop in Phu My Hung, they are planning to spread Cuckoo brand shops to other large cities including Hanoi, so that more consumers can easily experience Cuckoo products for bigger brand awareness.

Ho Chi Minh, the first city in Vietnam in which a Cuckoo brand shop will be opened, is a commercial city that leads the economy of Vietnam and it is the largest port city. Thus, there is high possibility of attracting a number of consumers who have high purchasing power. A spokesperson for Cuckoo Electronics said that they are expecting that there will be a resulting sales increase of Cuckoo products. In particular, as the Cuckoo brand shop makes it possible for local consumers to be exposed to various household appliances of Cuckoo products, it is expected that more Vietnamese consumers will become familiar with the brand.

An Opening event for customers is going to be held until August 11th. A total of four products, including the steady-selling “Shining Black 2.0” (model name CRP-HXXB1020FB), other Induction Heating (IH) rice cookers and an electric grill, will be offered to consumers at discounted prices. At the same time, several kinds of gifts will be given to consumers who either visit the store or make purchases. Also, customers can have a look the latest premium models from Korea so customers who want the Cuckoo IH rice cooker’s excellent taste of rice can have a wide range of selections.

A spokesperson for Cuckoo Electronics’ overseas business team said, “Cuckoo Electronics has been launched in the position of a premium brand in Vietnam through a variety of products and high quality services,” and added, “As we represent the leading home appliances company in Korea, we will carry out various marketing strategies, including brand shops, to become the No. 1 home appliance brand in Vietnam as well.”

Photo – http://photos.prnasia.com/prnh/20140714/8521403938