BlueFocus Hits Another Milestone of Its Determined Globalization Process

BEIJING, April 1, 2015 /PRNewswire/ — It was previously hard to imagine a China-based Communication Group can go global in such a speedy and well-organized manner. BlueFocus, this largest Communication Group (BFCG) of China, who just announced its 2014 Annual Report in which many remarkable financial results can be found, is holding its first-ever global gathering, called International Business Management Committee, formed by all the top leadership team members from both BlueFocus and its strategically owned portfolio agencies, in its Beijing headquarter, from 1st April through 2nd April.

Following a series of well-composed investments and acquisitions, the establishment of International Business Management Committee (IBMC) aims to enable productive & effective management from BlueFocus’ international portfolio standpoint and to unleash the power of meaningful corporate integration.

Robin Grant, Global Managing Director of We Are Social, now a BlueFocus company, has apparently been enjoying this win-win marriage. “The past year has been the start of a new journey for We Are Social. We chose BlueFocus as our partner because they share our global ambitions, track record of fast growth, entrepreneurial spirit and ambition. In the past 12 months, BlueFocus has helped us build the foundations for further global expansion, while allowing us to maintain the unique brand and culture that has made We Are Social so successful to date. We’re looking forward to working with BlueFocus to make 2015 our biggest year yet,” Mr. Grant commented.

As the unbeatable pilot & thought-leader in the professional service industry of Marketing & Communications in China, BlueFocus has been devoting enormous efforts to its intelligent total solution such as technology-inspired innovations and big data backed insights and ideas, which is also reflected as one guiding principle when it comes to BlueFocus’ global acquisition strategy. Fuseproject, for instance, the prestigious industry design firm, is a perfect example that illustrates how technology-inspired innovations can change people’s lives. Blab, another good example as a pioneer in the sector of predictive social intelligence in US, is demonstrating how Big Data can effectively shape the insights for future.

And now, BlueFocus, the ultimate holding company, is ready to build a scale by letting ideas travel across – “The first step is to make all the portfolio agencies know each other MUCH better,” said Holly Zheng, newly appointed President of BlueFocus International as of July 2014. ” ‘This IBMC will be primarily serving as a Steering Committee which helps set the overall growth strategy for the whole company, and we are looking at the opportunities simultaneously regarding establishing multiple working committees as well, which will focus on specific areas such as operation and business development in the near future so that we can bring the ideas to life eventually,” Holly further added.

“I am so happy to see all the fantastic leaders from all over the world to join us in Beijing. I truly believe that, with all great insights and experiences contributed by our leaders, BlueFocus, although originated in China, will definitely become an open and global platform, abound with best talents, which can offer top-notch services to our clients across the globe. And the establishment of IBMC shows clearly our strong commitment to the globalization strategy, which will certainly accelerate globalized process of BlueFocus,” said Oscar Zhao, CEO of BlueFocus Communication Group.

Ms. Holly Zheng further built, “We have created a sizable portfolio in the communications industry, including companies that specialize in PR, advertising, social media, technology and even product design. Geographically, our portfolio agencies can cover all of the key markets ranging from Asia, Europe, North America to Australia. And we believe this global footprint is critical to our multinational clients. In 2015, we expect our international business will grow much faster than the industry average, accounting for roughly 20% of our total revenue.”

Currently, BFCG and its overseas branches have established nearly a hundred offices in more than 30 countries around the world. As the only Chinese communication company with global footprint, BlueFocus reported its 2014 revenue of RMB 5,979,088,239 (US$ 965 million), up 66.83% from a year ago, and a net profit of RMB 711,883,881 (US$ 115 million), up 62.79% year-to-year.

About BlueFocus

Founded in 1996 and became the first publicly listed PR company in China in 2010, BlueFocus is the No.1 integrated communication and marketing services group in China, with around 5,000 employees globally. The company provides a wide spectrum of PR and brand management services to over 800 multinational companies and leading Chinese enterprises, covering the IT, automobile, consumer goods, real estate, finance, and entertainment industries.

BlueFocus operates in the fields of public relations, media buying, digital communication, digital advertising and e-commerce in China, including: Blue Digital (formerly BlueFocus PR) – Asia’s no. 1 PR agency, SNK – China’s No.1 online gaming advertising agency, Bojie Media, Eyes Media, Kingo Advertising and BlueStrategy.

“To Be Global” is one of BlueFocus’ core strategies. The firm controls Vision7, whose two major brands include Canadian agency leader Cossette and the international PR firm Citizen Relations, We Are Social, the world’s largest specialist social media agency in UK, and owns around 20% stake in Huntsworth, a UK-based leading international public relations group. BlueFocus’ other oversea investments include Fuseproject, a top industrial designing company in US, Metta, a leading Advertising agency in HK, Financial PR, a renowned investor relations consultancy in Asia, and Blab, a pioneer in the category of Predictive Social Intelligence in US.

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Marina Bay Sands Unveils “Never Settle” Campaign Starring David Beckham

Global sporting legend headlines advertising campaign for the iconic integrated resort

SINGAPORE, March 12, 2015 /PRNewswire/ — Marina Bay Sands today unveiled its latest advertising campaign starring global sporting legend David Beckham.

For the full multimedia release, click here:  


MBS Never Settle - Print Ad 1

MBS Never Settle – Print Ad 1


MBS Never Settle - Print Ad 2

MBS Never Settle – Print Ad 2


MBS Never Settle - Print Ad 3

MBS Never Settle – Print Ad 3


MBS Never Settle - Print Ad 4

MBS Never Settle – Print Ad 4


MBS Never Settle - Behind the Scenes

MBS Never Settle – Behind the Scenes


MBS Never Settle - Behind the Scenes A

MBS Never Settle – Behind the Scenes A


Directed by award-winning American director and photographer Anthony Mandler, the multi-million dollar “Never Settle” campaign enables consumers to discover the integrated resort through the eyes of Beckham in a series of print and television commercials. Featuring Beckham at the iconic architecture marvel, the campaign highlights the luxury retail, fine dining, leisure and entertainment experiences that have become synonymous with Marina Bay Sands.

“The Never Settle campaign brings to life the shared values and passion of Marina Bay Sands, our consumers and David Beckham, celebrating the spirit of advancement that inspires an ongoing pursuit of excellence. It’s about experiencing the best that life has to offer.  As we progress into 2015, we’re committed to delivering exceptional and memorable experiences that live up to the Never Settle concept,” said George Tanasijevich, CEO and President of Marina Bay Sands.

The four advertisements from the campaign will appear in local and regional dailies, magazines and billboards across Singapore, Indonesia, Malaysia and China, with the commercial airing on various digital platforms, TV and network cable channels.

In the 2-minute commercial, Beckham can be seen pulling up in a sleek vehicle and entering into the glitzy world of Marina Bay Sands. The many experiences that unfold within the award-winning destination are illustrated through scenes of Beckham experiencing celebrity chef restaurant CUT, making a grand entrance into the Chairman Suite, enjoying the city’s best night views from Sands SkyPark, and raising a toast to fellow party-goers.  The energy and excitement of the award-winning property are juxtaposed with scenes of tranquility at the Banyan Tree Spa, the integrated resort’s inner haven.

David Beckham said: “I have collaborated with Marina Bay Sands on a wide range of projects ranging from charity events, inspirational workshops and festive celebrations. This is a brand that always aspires to be the best in everything it does. That’s why I love Marina Bay Sands. I am thrilled to be part of its story for the ‘Never Settle’ campaign, which is about a celebration of an amazing destination.”

Conceptualised by creative agency AR New York, the commercial and print advertisements were shot over two days at Marina Bay Sands in early October 2014, across many of the property’s iconic locations such as the Sands SkyPark, The Shoppes at Marina Bay Sands, ArtScience Museum and the Lion’s Bridge.

A particularly challenging scene was at the world-famous infinity pool at the Sands SkyPark. Not only did the crew have to ensure that its set-up and tear-down process did not affect the guest experience, it had to work around the limits accorded by the parameters of the 150-metre pool. To capture a panoramic view of the entire cityscape with Beckham in the frame, the crew built a custom-made platform for the star to walk across the pool and stand suspended above the water. The light-weight steel platform was set up and dismantled within a period of four hours, in time to catch the magical evening light without disrupting key operations. The result? Perfect shots of Beckham taking in the soaring views of the Singapore skyline from the infinity pool, 200 meters above the ground.

“It was essential for us to capture the excitement and energy of Marina Bay Sands with this commercial. We wanted to show our audience that when they visit, they should and will never settle, with the very best dining options, the ultimate entertainment, the most coveted luxury shopping and more. David is our master of ceremonies, taking us with him through the cinematic adventure that is the Marina Bay Sands experience. At every turn, there’s something more dramatic, more exuberant and more beautiful,” said Anthony Mandler, a sought-after collaborator of Beckham and other celebrities such as Rihanna, Jay Z and Beyonce. 

In conjunction with the campaign, Marina Bay Sands will be hosting an interactive online game themed around the “Never Settle” concept from 16 March. Each week, participants from Singapore, Malaysia and Indonesia will need to identify 10 locations and experiences around the property. The highest scores will win complimentary 2N stays at Marina Bay Sands. Participants can double their points if they share their results on social media. The Grand Prize is a trip to Singapore, accommodation at Marina Bay Sands and vouchers from The Shoppes.

From the filming of the Never Settle commercial with David Beckham at Marina Bay Sands

  • Filming took place over two days, involving overnight shoots that began at 4am on the first day. Most of the filming was done within cordoned off areas, under tight security conditions and in the wee hours of the morning – this was to ensure minimal disruption to the guest operations of Marina Bay Sands, which welcomes nearly 110,000 visitors on a daily basis.
  • A total of 25.5 hours were spent filming the commercial to gather eight hours of footage, which were edited down to a 2 minute full commercial, and shorter 30- and 60-second versions.
  • Over 100 Team Members were involved in the filming process to support the 125-pax professional crew on site. These behind-the-scenes heroes, spanning across MICE and Hotel operations, banquet, Visual Media, security, butler service and facilities, were responsible for providing a total of 500 hot meals, coordinating traffic flow, transporting tons of equipment from various locations, providing security and helping set the stage for each scene.
  • The production offices which housed wardrobe and equipment for the commercial was as big as a Sands Expo and Convention Centre ballroom, which is equivalent to a 3-room HDB flat.
  • One of the taxi stands was temporarily moved to the Convention Centre in order to cater for David Beckham’s drive-in scene.
  • The ArtPath installations provided a key backdrop for many of the scenes in the commercial. As one of the largest art commissions ever completed as part of an integrated architectural process, the Art Path comprises 11 large-scale art installations created by eight internationally renowned artists.
    • At the Lion’s Bridge, David Beckham is seen looking at the shiny surface of Zhan Wang’s Artificial Rock #71 and #86 which are abstract sculptures inspired by The Scholar’s Rock in China. In other scenes, Antony Gormley‘s Drift, the 3D stainless steel matrix that hangs cloud-like in the air at Hotel Tower 1, makes its appearance. David Beckham was also filmed in front of Ned Khan’s Wind Arbor, made up of 260,000 aluminum metal “flappers” covering the facade of the Hotel.
  • Due to the secrecy of the campaign, David Beckham had to travel to the various locations through the back-of-house routes, and only appearing right before filming commenced. The tons of equipment also follow the same routes in the labyrinth of passages known as the Heart of House — an area that has its own 7-Eleven store, ATM machines, clinic, a Uniform Room and Dining Rooms that serve over 8,000 meals a day for Team Members.
  • Still, David Beckham took a walk around The Shoppes at Marina Bay Sands — much to the delight of guests, who took quick snaps of the star during these rare public moments. The pictures went viral on social media and gave rise to speculations that Beckham was in Singapore to film an advertisement for a fashion brand, when it was actually for the ‘Never Settle’ campaign.

 About Marina Bay Sands Pte Ltd

Marina Bay Sands is the leading business, leisure and entertainment destination in Asia. It features large and flexible convention and exhibition facilities, 2,560 hotel rooms and suites, the rooftop Sands SkyPark, the best shopping mall in Asia, world-class celebrity chef restaurants and an outdoor event plaza. Its two theatres showcase a range of leading entertainment performances including world-renowned Broadway shows. Completing the line-up of attractions is ArtScience Museum at Marina Bay Sands which plays host to permanent and marquee exhibitions. For more information, please visit

Media Enquiries

Yi Shi Ho

+65-6494-1570 /

Val Chua

+65-6688-0228 /

More info:
Visit the campaign website on
Follow us on #NeverSettle #MarinaBaySands

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Increased Amount of Data from Multiple Devices Boosts Mobile Advertising in Latin America, Finds Frost & Sullivan

– Value chain participants in mobile advertising need to guard against ‘over targeting’

SAO PAULO, March 12, 2015 /PRNewswire/ — The proliferation of smartphones, tablets and other mobile devices has created a catch-22 situation for mobile advertisers. While on the one hand, the customer pool has expanded vastly, the diversity of platforms and operating systems challenges advertisers to attract a true audience. Ineffective technologies for cross-device digital advertising can result in brands overspending and still not achieving the desired results.

Multiple devices: iPhone and iPad

Multiple devices: iPhone and iPad

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The application-to-peer (A2P) SMS advertising segment is expected to earn revenues of $19.8 billion in 2014, and reach $95.4 billion in 2019, according to the new study from Frost & Sullivan, Brazilian Mobile Advertising Services Market (

If you are interested in more information on this study, please send an e-mail to Francesca Valente, Corporate Communications, at

Although user attributes such as cookies and user IDs are available to advertisers, it may be counterproductive to use the data for ad targeting in mobile devices. Therefore, advertisers prefer to use non-personally identifiable information (NPII). Many companies offer opt-in and opt-out options for receiving ads through an SMS so that they do not infringe on user privacy.

The opt-in feature has given a huge thrust to the Brazilian SMS ecosystem. However, even though SMS represents 9.2 percent of mobile carrier revenue in Brazil, it will eventually make way for IM applications such as WhatsApp and Facebook Messenger.

“Owing to the rising popularity of mobile social media, mobile enterprise value-added-services such as A2P and SMS are being increasingly improved to enhance revenue and customer experience,” said Frost & Sullivan ICT Industry Analyst Maiara Paula Munhoz.

Latin American brands are turning to mobile advertising not only because it reaches consumers on the go but also because it fulfils different requirements for different verticals.

National- or regional-level companies have a huge advantage over smaller companies in terms of resources for capturing, managing, analyzing and acting on Big Data. However, mobile advertising can help level the playing field, as even the smallest company can fill up as much space on a smartphone screen as a large company.

“To illustrate the potential of mobile advertising in Brazil, five out of ten countries most involved with social networks are Latin American,” noted Munhoz. “Furthermore, Brazil is one of the top three countries with the most Facebook users in the world. This represents a huge market opportunity for companies investing in mobile social network advertising in the country.”

Brazilian Mobile Advertising Services Market is part of the Mobile & Wireless Communications ( Growth Partnership Service program. Frost & Sullivan’s related studies include: Integrated Mobile Resource Management Platforms; The Global Need for Mobile Support and Protection Services; New Roles for Voice and Unified Messaging in Enterprise Communications; and The Impact of OTT Providers on the Telecommunications Sector. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us:     Start the discussion

Join Us:           Join our community

Subscribe:       Newsletter on “the next big thing”

Register:         Gain access to visionary innovation

Brazilian Mobile Advertising Services Market

Francesca Valente
Corporate Communications – Latin America
P: +54 11 4777 5300
F: +54 11 4777 5300

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Museum Dr. Guislain and Janssen Research & Development, LLC Issue Global Call for Nominations for 2015 Dr. Guislain “Breaking the Chains of Stigma” Award

GHENT, Belgium, March 10, 2015 /PRNewswire/ — The Museum Dr. Guislain in Ghent, Belgium, and Janssen Research & Development, LLC (“Janssen”) today announced they are seeking nominations for the fourth annual Dr. Guislain “Breaking the Chains of Stigma” Award. The award honours an individual, project or organisation that has made an exceptional contribution to reduce stigma associated with mental illness.


Nominations from people and organisations across the globe can be submitted at, and will be accepted until 31 March 2015. A $50,000 prize will be awarded to the individual or group receiving the award, which must be used toward further work to reduce societal stigma about mental illness.

The winning individual, project or organisation will be determined by an independent selection committee of international advocates and renowned authorities in the field of mental health, and honoured at a ceremony on 8 October 2015 in Ghent, Belgium.

Museum Dr. Guislain and Janssen jointly sponsor the award, with funding provided by Janssen. Both organisations have a rich heritage and long-standing involvement in the field of mental illness research, treatment and education.

About the Dr. Guislain “Breaking the Chains of Stigma” Award

Individuals, organisations or projects from around the world that have made an exceptional contribution in dealing with, or promoting the awareness of, mental health care are eligible to receive the Dr. Guislain “Breaking the Chains of Stigma” Award. The Award is given to an individual(s), organisation or project that:

  • has made an exceptional contribution to mental healthcare in the broadest sense on a cultural and/or social level;
  • has provided a genuine contribution to decreasing stigma around mental health conditions;
  • has promoted attention for mental health care;
  • and has done all this with passion, creativity and innovation.

Analytics Solutions Will Help Monetize Burgeoning Online Video Marketplace

— Adopting OVA solutions will help measure effectiveness and identify real-time consumption behavior, finds Frost & Sullivan

MOUNTAIN VIEW, Calif., March 3, 2015 /PRNewswire/ — The increasing use of Internet protocol (IP) enabled devices has fuelled massive video consumption and, in turn, driven the need for online video analytics (OVA) solutions globally. Publishers, advertisers and service providers have come to the realization that OVA solutions are essential to device effective strategies to monetize from targeted video services.

New analysis from Frost & Sullivan, Global Online Video Analytics Market, finds that the market earned revenues of $189.4 million in 2014 and estimates this to reach $472.0 million by 2020.

For complimentary access to more information on this research, please visit:

Due to a rapid adoption of over-the-top services (OTT), supported by the proliferation of mobile devices, user-generated online video has grown substantially. As a result, advertisers and publishers have begun to divert their resources to online channels, boosting the prospects of OVA solution providers.

“The demand for premium TV content on online channels has also increased due to the popularity of live global sporting events,” said Frost & Sullivan Digital Media Industry Manager Hiral Jasani. “This has highlighted the need to identify real-time consumption behavior and measure the effectiveness of online video and online video advertising by adopting sophisticated OVA solutions.”

However, the lack of standardization of measurement metrics offered by OVA platforms, coupled with the diversity of devices and video formats, has led to confusion in the market and prevented these solutions from going mainstream. Instead of taking the risk of investing in third-party OVA solutions, the market has been using home-grown or bespoke solutions.

With no standardization in terms of measuring audience engagement, viewership or quality of online video, the market has become fragmented. As a result, there are only a handful of pure-play OVA solution providers globally.

“The OVA market will remain fragmented, as publishers, advertisers and service providers each try to control their ends of video delivery and claim control of the OVA functionality,” noted Jasani. “As video makes up the bulk of online traffic, several big data and Web analytics solutions providers will also compete with these players, further increasing market fragmentation.”

In the coming years, publishers will widely adopt the programmatic advertising approach, giving rise to larger ad inventories and driving the need for OVA solutions. OVA solution providers who can cater to this trend and enable publishers to offer viewership guarantees to advertisers will succeed.

Global Online Video Analytics Market is part of the Digital Media ( Growth Partnership Service program. Frost & Sullivan’s related studies include: Global Enterprise Content Management Market, Global Enterprise Video Webcasting Solutions Market, Analysis of the Global Learning Management Systems Market, and Global Non-Linear Editing Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us: Start the discussion

Join Us: Join our community

Subscribe: Newsletter on “the next big thing”

Register: Gain access to visionary innovation

Global Online Video Analytics Market

Clarissa Castaneda
Corporate Communications – North America
P: +1.210.477.8481
F: +1.210.348.1003

Triumph Launches “Find the One” Campaign

LONDON, March 2, 2015 /PRNewswire/ —

After the success of the Stand Up for Fit campaign, Triumph sets out on a mission to help 500,000 women to “Find the One”, the perfectly fitting bra.

Triumph’s “Find the One” campaign is part of our ongoing mission to help as many women as possible to find the perfectly fitting bra. The right bra is completely life-changing: it means no more pinching, no more straps or underwire that dig in – only weightless support, total comfort and a beautifully shaped silhouette. For 129 years, we have been helping women to look and feel their best, so we know that when they feel comfortable and secure in their lingerie, they glow with confidence, look fabulous and feel incredible.

To view the Multimedia News Release, please click:

Last year’s Stand Up for Fit campaign measured a staggering 380,000 women for the right bra – beating the original target of 100,000. This overwhelmingly positive response pushed us to raise the stakes even higher with our global “Find the One” campaign and aim to fit half a million women with that very special, super comfortable bra, the one that they will share the rest of their lives with.

“Find the One” is endorsed by six influential fashion and lifestyle bloggers and a beauty expert, alongside 44 ladies from different parts of Europe.

These women appear in a global “Find the One” campaign film, directed by the acclaimed Ivana Bobic that engages audiences by playing on the idea of finding the “The One” in love. The movie is edited so that each lady appears to be describing her search for the perfect partner, when it is revealed she is actually talking about the perfect bra.

Appearing in the film are:

  • Sasha Wilkins, founder of
  • Cora Harrington, founder of
  • Anna-Lea Popp, founder of
  • Ella Catliff, founder of
  • Sali Hughes, founder of
  • Lindsey Calla, founder of
  • Valentine Vanesse, founder of

The main campaign film will be accompanied by a series of shorts featuring the fashion influencers and beauty experts sharing a range of helpful tips and presenting their favourite Triumph styles.

Eszter Szijarto, Head of Brand Marketing at Triumph, comments: “‘Find the One empowers women to discover the joys of the perfect bra. At Triumph, we care deeply about helping womens confidence to shine through and our aim is to bring this feeling to as many ladies as possible.

We have also developed an accessible, informative and feminine online environment – the “Find the One” Hub – where users can get advice, book a bra fitting, buy the ideal bra and, of course, view the films.

By talking about the enjoyment and pleasure of the bra finding process, the “Find the One” campaign wishes to inspire women to join the mission and share the benefits of finding “The One”.

Find the One bra for you at


Spring /Summer 2015
Triumph International
Martina Loehner
T +49-89-5111-8219

Karin Silverstein
T +44(0)20-7907-7215


PepsiCo Launches “Happy Spring Festival – Bring Happiness Home” 2015 Campaign

SHANGHAI, February 27, 2015 /PRNewswire/ — On January 29, 2015, PepsiCo launched the 2015 version of the Bring Happiness Home (BHH) program in Beijing, China. In collaboration with China Women’s Development Foundation (CWDF), the popular video-making and sharing app Meipai and many celebrities, PepsiCo is looking to mobilize the society into sharing their stories of family reunion during the Spring Festival through self-made mini movies. Meanwhile, as part of the Happy Spring Festival (HSF) activities organized by the Chinese Ministry of Culture (MOC), this year’s BHH will be broadcast overseas for the first time.

According to a recent survey, there is a growing addiction to mobile phones among the younger generation. About 51% of the respondents say they will use their mobile phones even with their families in the company, and over 45% of the young people spend more time on “mobile phones and computers,” than with their parents during the Spring Festival vacation. To encourage the young people to move their eyes away from the mobile phone screens, and spend some valuable time with their parents and friends, PepsiCo will partner with Meipai in this year’s BHH. The participants of the program are invited to record and share their moments of happiness during the Spring Festival reunion with their parents and families, so that they will bring back home not only happiness, but also their love and heart.

The best BHH mini movies will be made into a micro film, and broadcast simultaneously in China and Times Square in New York as part of the HSF celebrations in the city. As the first BHH campaign outside China, it will provide an opportunity for the overseas Chinese communities to share the same festive joy and happiness of their compatriots.

The MOC representative for the HSF program expressed that these authentic and happy stories filmed by many ordinary Chinese themselves will send out warmth and happiness of the Chinese New Year to the whole world. Launched in 2010, HSF of MOC is currently China’s largest cultural exchange program overseas.

PepsiCo’s pop stars, including Huang Xiaoming, Jolin Tsai, Show Lo, Amber Kuo and Li Yifeng, also experimented with the role of film director and made their own New Year’s mini movies with their families and best friends, which have greatly amplified the message of Bring Happiness Home in the society.

Richard Lee, Chief Marketing Officer of PepsiCo Greater China Region (GCR), said, “Unlike the previous BHH campaigns, this year, the consumers are given the opportunities to direct and make their own mini movies, and thus better associate themselves with the program. The partnership with Meipai has also made film-making an easy thing for these “amateur directors”.

Meanwhile, as part of the 2015 BHH campaign, PepsiCo is also introducing crowd-funding into the charity cause in collaboration with the CWDF. The participants of the BHH program can make donations to the Postal Parcel for Mothers (PPM) program of the CWDF by scanning the QR code with their mobile phones. Every 200 RMB yuan of donation can buy one postal parcel for the mothers living in poverty-stricken areas. PepsiCo GCR has been sponsoring the PPM program for three consecutive years. This year, PepsiCo GCR will deliver 2,015 postal parcels to help the mothers in the remote mountainous regions get through the cold winter days and enjoy a happy Chinese New Year.

Yu Hongqiu, Vice Chairwoman and Secretary of the ACWF and Vice Chairwoman of the CWDF, said, “PepsiCo has been providing support for the Mother Water Cellar (MWC) program over the past 14 years, and remains an important contributor to the development of CWDF. The BHH campaign, which again brings together the strengths of public welfare organizations and the business sector, builds a platform for the public to contribute their share to the charity cause.”

BHH, which has been running for four consecutive years, is PepsiCo’s brand program for the Chinese Spring Festival and one of the most successful marketing campaigns in China’s food and beverage industry. From the 2012 slogan of “coming back home is the happiest moment for your parents,” to the 2013 slogan of “where there is love, there is home; where there is home, there is happiness,” the theme of “love,” and “home,” has been running through the BHH program. Under the 2014 campaign, PepsiCo called on everyone in the society to share their happiness and contribute to the realization of the “Chinese dream.” This year, by giving consumers the chance to make their own mini movies, the BHH program has taken a step forward and reached a whole new level.


To view the original version on PR Newswire, visit:—bring-happiness-home-2015-campaign-300042768.html

The United States Tops Ad Spending per Capita in 2014 at USD$567 per person

— Consumers in the United States are the Most Heavily Marketed to in the World

BOSTON, Feb. 26, 2015 /PRNewswire/ — Advertising spend in the U.S. totaled $181 billion in 2014, accounting for over a third of the global advertising market. This translates to an ad spend of $567 per person in 2014, according to the latest report from Strategy Analytics, Global Advertising Market Forecast Outlook. Australian’s were the second most marketed to population with an average ad spend per person of $486, followed by Norway with $472.

Average Advertising Spend per Capita 2014

Average Advertising Spend per Capita 2014

Click here for the report:

“To put this in perspective advertising spend per capita in the United States is 121 times larger than India and 16 times larger than China,” said Leika Kawasaki, Analyst and author of the report. “China which has the second largest advertising market globally has the second lowest average spend per capita at $35 per person.” 

TV continues to account for the largest share of advertising dollars in the U.S. though digital is closing the gap. In 2014, TV accounted for 43% of total ad spend in the United States where it accounts for over a third (37%) of the total global TV ad spend.

Other key findings from this report include:

  • Australia and Japan are the only Asia Pacific countries in the top 10 in average ad spend per capita.
  • All four Nordic countries made the top 10 average spend per capita. In terms of market size these four are in the bottom ten.
  • Western Europe ($264) has the second largest average spend per capita, however, it is less than 50% of North America ($541).
  • Asia Pacific and Middle East & Africa combined accounted for three-quarters of the world’s population but have the lowest average advertising spend per capita.
  • TV ad spend per TV households in the U.S. is 46 times larger than India.
  • Australia tops average digital ad spend per internet user in 2014, but its digital advertising market accounted for less than 3% of global digital ad spend.

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 

US Contact: Leika Kawasaki, +1-617-614-0738,

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Definitive Media Industry Event, Festival of Media Asia Pacific, Returns to Singapore with Biggest Gathering of Brands

– Brands confirmed to attend include: Malaysia Airlines, GrabTaxi, PepsiCo, Huawei, Mondelez International and Diageo

– Spotlight on pressing issues in the region, including talent, advertising and media technology

– Winners of prestigious Festival of Media Awards 2015, celebrating the best work in Asia Pacific, to be announced

– Starcom MediaVest Group honours young talent with Rising Stars Award 2015

SINGAPORE, Feb. 26, 2015 /PRNewswire/ — The Festival of Media Asia Pacific, the only regional event dedicated to the evolution of media, is taking place 22  24 March 2015 at the Capella Singapore, Sentosa where it will attract the biggest gathering of brands among more than 700 of the most innovative and forward-thinking media leaders across the region from 22 countries in Asia Pacific.

Brands confirmed to attend so far include: Audi, Axa, Diageo, Google, GrabTaxi, GSK, Heineken, Huawei, Johnson & Johnson, Malaysia Airlines, LinkedIn, Mondelez International, Nestle, PepsiCo, Unilever and Visa.

The Festival provides delegates a unique platform to learn, network, be inspired by one another and discuss issues most pertinent to the industry. It culminates with the prestigious Festival of Media Asia Pacific awards, celebrating the best of innovation and creativity in the industry. Entries to the awards have increased by 36 percent this year, and the winners of the hotly contested trophies will be announced during a glittering gala dinner on the 24 March 2015 at the close of the Festival. The evening will also witness the announcement of the Rising Star Award 2015, supported by Starcom MediaVest Group, honouring the region’s most promising young talent working at either at a media agency, advertiser or media owner.

Talent, one of the biggest issues on the top of every media leader’s mind, will take centre stage at the Festival. Topics such as talent development, staff retention and the big local vs. expatriate debate are on the agenda. The event will also feature special spotlight sessions on different markets across the region, giving a truly Pan-Asian perspective. This will include a session with Cheryl Goh, Global Vice President of Marketing at GrabTaxi, on creating and retaining brand loyalty amongst consumers in Malaysia while expanding outside the country. In addition, Dean Dacko, Senior Vice President, Head of Marketing and Products at one of Asia’s most talked about brands, Malaysia Airlines, will join IPG’s Regional President, Prashant Kumar to discuss how the company dealt with the double disasters affecting the airline in 2014. Separate sessions will also cover the media landscape in India, Australia, Philippines, and China.

Other confirmed speakers at this year’s event include:

  • Hannelore Grams, Head of Digital Marketing & Social Media for Greater China, Nestle
  • Valerie Wagoner, Founder & CEO, Zipdial
  • Seok Hian Tang, Head of Talent Management, SEA, Starcom MediaVest Group
  • Joanna Flint, Country Director, Google Singapore
  • Olivier Legrand, Head of Marketing Solutions, Asia Pacific and Japan, LinkedIn

The annual Festival of Media Asia-Pacific is proudly supported by Founder Partners Bloomberg Media, SpotXchange, Rubicon Project®, Starcom MediaVest Group, UM, Initiative, Millward Brown, and Microsoft.

Charlie Crowe, Founder of Festival of Media and Chairman of C Squared said, “The Festival of Media Asia-Pacific 2015 agenda is shaping up to be one of the most exciting yet. We cannot deny the increasing significance of the Asia Pacific media industry to the global media landscape, and are committed to addressing the most pressing issues of the industry; talent, programmatic buying, and mobile topping our list this year. As media and technology continue to converge, there is a clear need to build capacity and capability, and this event will definitely take marketers a step closer in this direction.”

For more information on the 2015 agenda, the complete speakers list, delegate registrations and awards shortlist, visit the Festival of Media Asia Pacific 2015 website here.

About C Squared

C Squared is one of the fastest-growing specialist publishing, events and technology companies in Europe. Its mission is to help the media and marketing industry become more connected and better informed so that it is fully equipped to respond to the challenges and opportunities brought about by digital technology and globalization. C Squared launched the Festival of Media in Venice in 2007 and the brand now has 4 major events across the world, attended by 4,000 senior delegates and receiving over 3,000 Awards entries. In 2009, C Squared acquired the leading brand M&M Global along with the M&M Global Awards and the popular media training course, IMM. The company also owns Cream which has now become the world’s largest database of media innovation and its bespoke technology serves many of the leading global agency groups and multinational advertisers. More information is available at: