BlueFocus Hits Another Milestone of Its Determined Globalization Process

BEIJING, April 1, 2015 /PRNewswire/ — It was previously hard to imagine a China-based Communication Group can go global in such a speedy and well-organized manner. BlueFocus, this largest Communication Group (BFCG) of China, who just announced its 2014 Annual Report in which many remarkable financial results can be found, is holding its first-ever global gathering, called International Business Management Committee, formed by all the top leadership team members from both BlueFocus and its strategically owned portfolio agencies, in its Beijing headquarter, from 1st April through 2nd April.

Following a series of well-composed investments and acquisitions, the establishment of International Business Management Committee (IBMC) aims to enable productive & effective management from BlueFocus’ international portfolio standpoint and to unleash the power of meaningful corporate integration.

Robin Grant, Global Managing Director of We Are Social, now a BlueFocus company, has apparently been enjoying this win-win marriage. "The past year has been the start of a new journey for We Are Social. We chose BlueFocus as our partner because they share our global ambitions, track record of fast growth, entrepreneurial spirit and ambition. In the past 12 months, BlueFocus has helped us build the foundations for further global expansion, while allowing us to maintain the unique brand and culture that has made We Are Social so successful to date. We’re looking forward to working with BlueFocus to make 2015 our biggest year yet," Mr. Grant commented.

As the unbeatable pilot & thought-leader in the professional service industry of Marketing & Communications in China, BlueFocus has been devoting enormous efforts to its intelligent total solution such as technology-inspired innovations and big data backed insights and ideas, which is also reflected as one guiding principle when it comes to BlueFocus’ global acquisition strategy. Fuseproject, for instance, the prestigious industry design firm, is a perfect example that illustrates how technology-inspired innovations can change people’s lives. Blab, another good example as a pioneer in the sector of predictive social intelligence in US, is demonstrating how Big Data can effectively shape the insights for future.

And now, BlueFocus, the ultimate holding company, is ready to build a scale by letting ideas travel across – "The first step is to make all the portfolio agencies know each other MUCH better," said Holly Zheng, newly appointed President of BlueFocus International as of July 2014. " ‘This IBMC will be primarily serving as a Steering Committee which helps set the overall growth strategy for the whole company, and we are looking at the opportunities simultaneously regarding establishing multiple working committees as well, which will focus on specific areas such as operation and business development in the near future so that we can bring the ideas to life eventually," Holly further added.

"I am so happy to see all the fantastic leaders from all over the world to join us in Beijing. I truly believe that, with all great insights and experiences contributed by our leaders, BlueFocus, although originated in China, will definitely become an open and global platform, abound with best talents, which can offer top-notch services to our clients across the globe. And the establishment of IBMC shows clearly our strong commitment to the globalization strategy, which will certainly accelerate globalized process of BlueFocus," said Oscar Zhao, CEO of BlueFocus Communication Group.

Ms. Holly Zheng further built, "We have created a sizable portfolio in the communications industry, including companies that specialize in PR, advertising, social media, technology and even product design. Geographically, our portfolio agencies can cover all of the key markets ranging from Asia, Europe, North America to Australia. And we believe this global footprint is critical to our multinational clients. In 2015, we expect our international business will grow much faster than the industry average, accounting for roughly 20% of our total revenue."

Currently, BFCG and its overseas branches have established nearly a hundred offices in more than 30 countries around the world. As the only Chinese communication company with global footprint, BlueFocus reported its 2014 revenue of RMB 5,979,088,239 (US$ 965 million), up 66.83% from a year ago, and a net profit of RMB 711,883,881 (US$ 115 million), up 62.79% year-to-year.

About BlueFocus

Founded in 1996 and became the first publicly listed PR company in China in 2010, BlueFocus is the No.1 integrated communication and marketing services group in China, with around 5,000 employees globally. The company provides a wide spectrum of PR and brand management services to over 800 multinational companies and leading Chinese enterprises, covering the IT, automobile, consumer goods, real estate, finance, and entertainment industries.

BlueFocus operates in the fields of public relations, media buying, digital communication, digital advertising and e-commerce in China, including: Blue Digital (formerly BlueFocus PR) – Asia’s no. 1 PR agency, SNK – China’s No.1 online gaming advertising agency, Bojie Media, Eyes Media, Kingo Advertising and BlueStrategy.

"To Be Global" is one of BlueFocus’ core strategies. The firm controls Vision7, whose two major brands include Canadian agency leader Cossette and the international PR firm Citizen Relations, We Are Social, the world’s largest specialist social media agency in UK, and owns around 20% stake in Huntsworth, a UK-based leading international public relations group. BlueFocus’ other oversea investments include Fuseproject, a top industrial designing company in US, Metta, a leading Advertising agency in HK, Financial PR, a renowned investor relations consultancy in Asia, and Blab, a pioneer in the category of Predictive Social Intelligence in US.

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