LONDON, Jan. 13, 2015 /PRNewswire/ — The collection takes its inspiration from the ‘Ton-Up Boys’ of the 50s. Heavily into their rock’n’roll and motorcycles, these ‘greasers’ would rendezvous at cafes and attempt to ‘do a ton’ (exceed 100mph) on their bikes. Fearless and reckless, they lived for the moment, redefining masculinity as they went.
The Ton-Up boys were initially influenced by Brando in The Wild One (1953) in which he wore the now iconic Perfecto jacket. But they soon began putting a very British twist on the look, adding elements of wax-cotton kit with military surplus garments, two strong threads in Belstaff’s heritage, customising them as they did their bikes.
It is fitting that Belstaff chose such an iconically British and petrol-fumed setting to present the collection: an underground car-park under the Houses of Parliament in celebration of the brand’s return its homeland, England.
Where: Q-Park Westminster, Great College Street, London
Models: led by 90s stalwarts Andre Van Noord and Werner Schreyer
VIPs/opinion formers: David Gandy, Oliver Cheshire, Bip Ling, Max Chilton, Connor Hirst (Damian Hirst’s son), Dylan Jones, Suzy Menkes , George Lamb, Todd Lynn, Propellers, models Sam Rollinson, Eve Delf, Charlotte Wiggins, Matilda Lowther.
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Ton-Up Mixed Media: waxed cottons, hand-treated leathers, natural fibres
Luxe Leather: new grains/ styles, hand-waxed and painted
Shearling: in various guises, providing indulgence, contrast, warmth, protection
Seasonal Print: oil motif across wax-cotton, jerseys, fleece, shirts
Outerwear: waxed cotton in myriad forms- parka, updated silhouettes in Tourmaster, Citymaster, Roadmaster and Racemaster, two new quilted styles
Knitwear: as outerwear; bi-colour ribs, chunky waffle stitches, cashmere hoodies and mohair pieces
Coats (Belstaff’s first garment): classic styles revived in new guises. Belstaff’s latest best-seller The Milford (worn by Benedict Cumberbatch in Sherlock) is updated in classic cashmere, and dog-toothed membrane-backed breathable cashmere, inspired by a Belstaff 1930s coat
Belstaff is a global British luxury lifestyle brand steeped in its heritage and spirit of adventure. In Belstaff, the fearless explorer and the fashion enthusiast alike will discover an approachable luxury for a modern lifestyle all influenced by Belstaff’s rich history and archives.
Belstaff is headquartered in London and showrooms reside in New York, Milan and Munich. Belstaff is currently sold through six freestanding boutiques in Europe and the United States, through select wholesale distribution worldwide and http://www.belstaff.com