The 7th River Festival to be held in Kampong Thom province from Mar. 8 to 10, 2023 will be themed "Our River for Now and Next", the Ministry of Tourism said in an announcement on Monday.

The annual festival will be organised by the Ministry of Tourism in cooperation with the Ministry of Culture and Fine Arts, the Ministry of Commerce, Kampong Thom Provincial Hall, the Olympic National Committee of Cambodia, Kampong Thom Provincial Chamber of Commerce, concerned ministries and institutions, as well as private sector.

The River Festival aims to further promote tourism potentials of the provinces along the river as well as to encourage the participation of local people in sustainable tourism development, the ministry said.

This year, it continued, the River Festival will undertake main activities such as TVs live broadcast for national and international arts performances, concerts and fireworks; and Khmer and international food and beverage fair, tourism product exhibition, agri-tourism and local commercial products exhibition, and the presentation of the tourism development projects from each province along the river.

Water sports activities performed by national and international sport players are also part of the main programme in the annual festival, the source added.

The ministry also invited all national and international tourists to visit and celebrate this important festival.

River Festival is organised every year on a rotation basis by the riparian provinces, and the first round was organised in Kratie in 2015, followed by the second in Stung Treng, the third in Kampong Cham and Thbong Khmum, the fourth in Kandal, the fifth in Kampong Chhnang, and the sixth in Battambang.

Source: Agency Kampuchea Press